**** BWMagic's Internet Marketing Articles
New Marketing Tools
New Internet Marketing Tools
Copyright © 2008 Titus Hoskins
New Internet marketing tools are coming online
each and every day. Why should you care? Mainly
because these new marketing tools can have a
dramatic impact on your online traffic, leads and
sales. So much so, your online competitiveness
can greatly depend on you finding and using these
new marketing tools before everyone else does.
And as Internet marketing grows more and more
lucrative, it is becoming more competitive each
day; so staying aware of what's happening has
become vital to your online success. More importantly,
if you're a full-time marketer like me, your livelihood
will largely depend upon you being able to keep on
top of all the new ways of marketing on the web.
With these considerations in mind, I would like to
list some new or relatively new marketing tools that
have been effective for me in my online marketing.
Some of these are marketing software, others are SEO
strategies, marketing tips and the like... all have
helped me achieve my online goals.
Here are some New Marketing Tools you can try:
1. Real Link Finder
Neil Shearing's "RealLinkFinder" is a handy
little link-building tool you can use to increase
your link popularity and SE rankings.
It lets you find targeted blogs that don't
have the 'nofollow' attribute tag so your
links will count in all the search engines.
Great way to build targeted links related
to your site's main keywords or keyword
phrases. This is one "No Cost" link-building
tool you should try.
2. Peel Away Ads
Simple ads which sit at the corner of any webpage,
when a cursor hovers over the pulsating image -
the page peels away to reveal your ad or promotion.
Might seem a bit gimmicky, but like the pop-up
or fade-in, they do work. You do get more sign-ups
3. Video Marketing
Using videos as marketing tools have now become
commonplace on the web. If you're not promoting
with videos you are losing a large portion of the
online traffic or surfers currently on the web.
Even using videos to explain your site or
product will increase your conversions and
sign-ups. Viral videos embedded with your
links or site url can produce results when
placed on YouTube or Google Videos. If you
need help, one recent commercial product has
been from Simon Grabowski (GetResponse) called
TalkStream which lets you put streaming aduio
and video on your sites. Just google to find
4. Social Media Bookmarks/Tags
One of the most significant changes in recent
years has been the rise in importance and use
of social bookmarking sites like Digg, Del.icio.us,
Technorati... these sites are now commanding
huge traffic numbers and should not be ignored
in your online marketing.
You must connect your content with these sites.
This is very simple to do since social media
sites use tags, which are more or less simple
keywords that help classify content and links.
If you're using the popular Wordpress blog
software, each category will be considered a tag.
You can create a simple tag in technorati by using
<* a href="http://technorati.com/tag/[tagname]" rel="tag">[tagname]<*/a>
Remove the *asterisks in actual codes.
5. Addthis Button
One of the easiest ways I have found to tap
into the whole social media bandwagon is to
put the Addthis button on your webpages and
let your visitors bookmark your content for
This button is free and only takes seconds
to set-up on your pages. In case you're
wondering if this button works, I recently
received 70,000 visitors to one of my site in
one day from these social media sites. Granted
most of this traffic is transitory and not
permanent - the huge traffic numbers will only
last as long as your links/bookmarks are on the
front pages of these popular sites.
But where there is smoke, you can make fire.
6. Blogs RSS Feeds
Likewise, you must have a blog and RSS Feed
associated with your site or product. It is
vital that you take advantage of this technology
to get your content broadcasted across the
web and around the world.
RSS is only simple code that syndicates your
content to all interested parties, it originally
stood for 'Rich Site Summary' and was a way of
summarizing your content and broadcasting it.
Most people now refer to RSS as Really Simple
Syndication. You need a "newsreader" or aggregator
such as Newsgator, Google Reader, My Yahoo! or Feed
Demon to access all your feeds.
7. Expert Marketing
Another effective way to market online or off
is to promote/prove yourself as an expert in
your chosen field. Creating articles, ebooks,
websites on a subject that interests you will
make you an expert. Once you gain credibility
as an expert, your marketing will become much
Some obvious places to help build this credibility
would be Ezinearticles, SelfGrowth, Ideamarketers...
I have found these places are excellent for
getting your name and your content noticed.
8. Long Tail Niche Marketing
One of the most effective ways to market online
is to use long tail keywords in your niche market.
This simply means instead of targeting very
general and very competitive keywords, you
target less competitive long tail keywords
in a smaller niche market.
I have found this tactic especially good for affiliate
marketing and the trick is to find the exact long tail
phrase someone is using in the search engines and then
construct content/url to match it. I find Brad Callen's
Keyword Elite software program extremely helpful in
finding those long tail keywords.
9. Guru Fast-track
One of the fastest and quickest ways to earn large
amounts online is to hook up with big marketing
GURUs and use their huge contact lists. If you
have a high quality info product then JVs (joint
ventures) with these savvy marketers can be a
very viable option for you to try.
These marketing gurus or experts are valuable
marketing tools you can use to your advantage.
Granted, their aggressive marketing methods do
turn many people off, but there's no denying
their methods do work. Find them here:
10. Micro-List Marketing
Micro-List Building is one of the most effective
online marketing tools you can use. Quite frankly,
I have found building a large opt-in list is not
the real key to online wealth but instead creating
small micro lists for each of your promoted products
to be much more effective. You can have hundreds,
even thousands of these different micro-lists.
Use an unlimited Autoresponder program like Aweber
to handle and manage all these lists.
Studies have shown, interested customers may not
buy on the first visit, that it may take up to
six or seven reminders. So keeping in contact with
an interested customer, one who is looking and in
the right mindset to buy, will definitely increase
Here, rather then the hard-sell, the emphasis should
be on collecting contacts in order to give them helpful
informative content on the product they're interested
in buying. Supplying quality content should be your
main goal, let the selling take care of itself.
If you get the first part right, the sale will come
In conclusion, you must remember when dealing with
such a complex creature as Internet marketing, in most
cases there's no one single marketing tool that will
do the job. Instead you need a whole orchestra of tools
working together in order to make your online marketing
the most effective. So why try some of these tools in
your own online marketing and see the results for
yourself. You have everything to gain.
The author, a former artist and teacher, is now a full-time
web marketer who regularly sells 1000's of dollars worth
of affiliate products/services online each day. He owns and runs
numerous websites, including two sites on Internet marketing.
Copyright © 2008 Titus Hoskins.
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