……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
……………………………………..
BWMagic’s Internet Marketing News
Google’s Search Engine Optimization Starter Guide
We’re going back to the basics of search engine optimization in this
week’s newsletter. Mainly optimization in Google but many of the same
tactics apply to the other search engines as well.
Lately, Google has been giving out tons of information on how to
optimize your site for its search engine. Actually, Google has been
doing this for a long time with its “Google Webmaster Tools” section
where you can find very helpful information on creating your site.
Also, Google has provided plenty of helpful tips and info thru one
of their most widely known spokespersons: Matt Cutts. If you’re
really want to get a “leg-up” on Google you should follow his
blog and/or follow him on his Twitter account. Just Google to
find them!
Of course, for obvious reasons, Google will never give you the
“full monty” on just how they rank their index and your site, but
I have found following the general advice given by Google and Matt
Cutts is very helpful and can improve your rankings, especially
if you’re making some big mistake that you don’t know about.
If you’re completely new at building or optimizing websites, I
would suggest you download Google’s own PDF Starter Guide and
you can find the download link here: Google Search Engine Optimization Starter Guide
It has the basic steps you should take in order to optimize your
site for the search engines. Just basic stuff you should know and
apply.
What I found good about this simple guide, it gives you links so
that you can further investigate and learn more about tricky issues
should as Duplicate Content and other issues that many webmasters
find hard to understand.
Of course, you should also be checking out Google Webmaster Tools
which is very comprehensive and detailed. Actually, if you’re really
new at this webmaster stuff, I would suggest you try these sites which
further explains how to use Google’s Webmaster Tools 6 Tips For Google Webmaster Tools
and Google Webmaster Tools – A Comprehensive Guide.
Getting a quick start on what Google expects to find when they crawl
and index your site is something every webmaster should know. Using
the above links should help you with this discovery.
…. SBI Valentine Special
Ken Evoy’s SBI (Site Build It) is holding their regular Valentine’s
Special. Buy a subscription to this popular and comprehensive web site
building system and for $100 more, you get another site which you
can give away to a friend or someone special. Sort of a Valentine’s
Gift!
……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
……………………………………..
BWMagic’s Internet Marketing News
How to Get 10x More Traffic From EVERY Article You Write
Perhaps the biggest mistake any online marketer or webmaster
can make is this: “believing that they know everything about
a particular subject” and sticking to that belief.
This week I saw a video that changed everything I thought
I knew about article marketing. I have been doing article
marketing for over 5 years and it’s my main source of income.
But this free video by Kim Roach really woke me up about
article marketing.
In the 77 minute video (yes 77 minutes) Kim shows you
how to use Google to find different sites to display
your articles and/or content to get 10 times the amount
of traffic you’re currently getting from them.
What I liked most about this video is that Kim doesn’t
just tell you the extra sites or places where you can promote
your articles but actually shows you how to go about
doing this process for yourself. She shows you the
actual strategies which she uses. This way you can use
her methods to get sites perfectly targeted to your
articles and content.
I know this stuff works because several of the sites she
mentions: site-reference.com and sitepronews.com
have displayed my own articles for years and have brought
in tons of targeted traffic to my sites.
Site-reference has even done videos of my articles and
I have a blog on SiteProNews – so I know using those
sites work. However, Kim’s video is not only about
Internet Marketing articles or affiliate marketing…
it’s about getting 10 times the traffic for any
article you write – no matter the subject area.
Helping You Succeed Online Since 2002!
Kind Regards,
Titus
P.S. Why doesn’t Apple have its own search engine?
If Apple wants to play with the big boys: Microsoft and Google
- then it will have to eventually develop its own search engine.
This week Steve Jobs unveiled the iPad Tablet… calling it magical
and revolutionary. But what would have been more revolutionary was a
statement or commitment from Apple that it would be creating its own
search engine to go along with this iPad and its other computer products
- is Apple missing the boat here?
Find out about this idea and the new iPad here: Apple iPad Tablet
……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
……………………………………..
BWMagic’s Internet Marketing News
Spiders, Breadcrumbs & Google – Why All Three Are Important To Your Site’s Success
Do you see what I see!
It could just be me, but one of the least talked about aspects of Internet
marketing has to do with the pesky little spider. Actually these are the
countless spiders/robots that spider the web continuously and report back
all content and links to the search engines.
It is surprising that this lowly spider is not better known or understood
by webmasters since they play a major role in the success of your website
- at least where the search engines are concerned. How these spiders see
your site and what they report back is crucial to getting your pages and
content listed in the search engines.
What you see is not what you get.
One common mistake many webmasters make (especially those just beginning)
is that they take if for granted all the information and content on your site
can be seen by the spiders/search engines. You can have a spectacular looking
site with all the bells and whistles – full of images, java scripts, flash
banners, widgets… a visitor to your site will come away amazed at the content
and information.
But a spider comes along and spiders the same spectacular page and finds
nothing – no content whatsoever – nothing. That spider then reports this
back to the search engine and your page or content is not indexed since
nothing of importance was found.
This can mean disaster, even for the most spectacularly designed pages.
No content, no listing.
Of course, the whole issue or problem is the simple fact that spiders can’t
read images, banners, java scripts, widgets… and so on. What they see
when they visit your webpage MAY be entirely different from what you or
your visitors see. If they can’t see or read your content it doesn’t exist
for the search engines.
For this reason, it is always a good practice to run your pages through
software programs which tell you exactly what the spider sees. Get your
pages read or displayed through the eyes of these spiders.
Just type in your page URL and you will see what the spider sees. If any
of your main information or keyword phrases are missing – make sure you
place them as “text” on your page, not text in an image or banner.
One common mistake, which I see all the time, a site has it’s main keyword
phrase in the domain name but then creates an eye-catching logo with the
site’s name displaying the keyword phrase – but the spider cannot read this
logo and that much needed keyword SEO is lost. Especially if this logo is
displayed on every page of your site, which in most cases, it will be.
It is much better to have this domain name/keyword displayed as text on all
your pages. In this manner, the search engines know exactly what your pages
are about; having it read as “site logo” just doesn’t cut it.
However, many webmasters are smart enough to put your keyword phrase in
the “alt” tags connected with this logo or image – which the spider and
the search engines can read. For SEO reason it is good to place your targeted
keyword in the “alt” tag, but like everything, don’t over do it or you will
be accused of keyword spamming.
Another whole issue is the matter of site/link hierarchy. Explained simply,
your domain index is level one, links flowing off this main homepage are
usually considered level two, links flowing off these level two pages are
considered level 3 and so on… most web experts suggest you keep all your
content within these three levels. Why? Mainly because it is easier for the
spider to index them. If you go down too deep, some spiders may not spider/index
your deeply linked pages.
Another reason, you want your site and pages to be easily accessed by your
visitor. A simple page structure or layout is best suited for this purpose.
Make sure all your content can be easily found, especially by spiders.
So in conclusion, make sure spiders can read all your content, use the link here
and check your pages. If you are unpleasantly surprised or disappointed by
what these spiders are seeing, then simply fix the problem by making your
important content placed in “text” on your pages. Keep feeding those spiders,
and they won’t come back and bite you in the… well, you get picture.
……………………………………………………………….
Get Your Breadcrumbs in Google for More Links in Results
This is the title of a really good informative piece on Google and Breadcrumbs
in WebProNews by Chris Crum, no pun intended. Basically, breadcrumbs are same
as the linking structure or levels we talked about above – “the hierarchical display
commonly used in site navigation. For example: Home Page>Product Page>Product A Page.”
Google is starting to list these breadcrumbs/links in its results which means
more of your site’s links will be displayed on that first page. Instead of one
link, you can have three or more links on that first page in Google. If you’re
into search engine marketing like I am, you will know this is a major, major deal.
Getting more links in Google for your site simply means more targeted traffic
and more targeted traffic means more sales and opt-ins.
According to Matt Cutts it’s very early days for “Breadcrumbs” but it is
something you should consider when designing your site as Google will probably
be using some form of them in the future.
Click this link if you want to find out more about this topic:
The Only 3 Steps You Need To Make Tons Of Sales Online In 2010
This is a free PDF article by Marlon Sanders who is one
of my favorite Internet Marketers. Mainly because he produces
“no non-sense” “point & click” marketing products which
are easy to use and apply. He cuts out all the “bull” and
gives you what you need to market online.
I have always recommended Sanders and his products to
anyone who’s interested in finding out “how” all this
online marketing works. Heck, he was marketing on the web
before there even was a “web” as we know it today.
Anyway, if you’re interested in finding out more, simply
download this free article:
……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
……………………………………..
BWMagic’s Internet Marketing News
Is Article Marketing Still Effective In 2010?
Don’t exactly know what it is about starting a new year of marketing online,
but I always stop and take a hard look at all my marketing tactics and methods.
Article marketing is always at the top of my list, mainly because it is and has
always been the cornerstone of everything I do on the web.
By cornerstone I mean it is the key to basically all of my online earnings. Without
article marketing I wouldn’t be a full-time online marketer – it’s as simple as
that. No articles, no income.
Articles bring in the targeted traffic. Articles build those all important one-way
backlinks. Articles build those even more important top rankings in Google for your
chosen keywords. Articles build your online reputation and credibility in the eyes
of your visitors.
I was struggling on the web for around three years before I wrote my first article. “10 Reasons To Put RSS On Your Site” which is still on around 8,000 sites
around the web.
Writing was always a passion of mine, but it was more on the creative side, although
I did work briefly as a reporter for a very small community newspaper. Looking back
on it, I believe (perhaps falsely) that I had to gain all those years of experience
before I could start writing about it.
Which was the totally wrong attitude to take. Anyone can research a favorite subject
or topic and write a short informative article on it. Most of us have been doing that since
grade school – it is the same as writing a report or an essay.
Only with article writing you actually see monetary returns almost immediately. Surfers
search for an answer in the search engines, your article pops up, they read it and then
click the link to your webpage where you have conveniently placed your affiliate links
or your own products.
A small percentage of those article readers will buy your products and you’re in business.
Over time, all those backlinks in your resource box at the end of your article will
make your keywords rise in the search engines, especially Google. Then as someone searches
in Google – your site pops up, they click thru to your webpage and a small percentage
of these visitors will buy your product or affiliate product displayed on your page.
Smart marketers will also start building a large list of prospective customers by
offering a free guide, ebook or software program to get those visitors to sign-up to your
opt-in list. These marketers can then do follow-up with all these potential customers.
That in a nutshell is an article marketing model or funnel which thousands of online
marketers and webmasters are using. And have been using for years.
But will article marketing remain effective in 2010 and the coming years?
More than likely the answer would be yes but the web is constantly changing and
there are other games worth playing. The same kind of marketing system could be
done with Videos, Blogs, Social Networks and even with Twitter. Your options are
more varied…
However, I find article marketing can be integrated into all elements. For example,
Ezinearticles lets you Tweet your articles to all your followers. I turn my best
articles into Videos and place them on YouTube which opens up a whole different
flow of traffic to my webpages and affiliate links.
Likewise, you can place your articles or links to them on FaceBook,
MySpace and the other social networks. I find getting your articles
on Digg, Reddit, Stumbleupon… can bring in a lot of traffic and
increase your rankings.
But the question remains – is article marketing as effective as it once was?
My own answer and personal opinion is no since it’s effectiveness has been watered
down somewhat because every “tom dick and harry plus sally” is doing it.
Everyone has discovered how writing short informative articles on the topic
of your site can be very lucrative.
When I wrote that first article five years ago, I was ‘writer #1561′ with
Ezinearticles. Now they have over 240,509 writers!
Back then, I found your article was placed on a lot more sites mostly because
there wasn’t that many articles out there and competition was much, much less
than it is now. More people writing more articles simply means your article
falls into a bigger pool of other articles.
However, the popularity of these free article directories have grown and some
of these sites have very high traffic numbers. Just look at the Alexa numbers
for the popular article directories on the web:
However, article marketing is still a very good way to get your site and name
on the web. It can still bring in traffic and help build those all important
backlinks and search engine rankings. This is one marketer who will not be giving up
article marketing any time soon.
Some of my most effective techniques for article marketing are:
- Place your targeted keyword phrase in the title, usually at the beginning.
- Make sure your article is informative and supplies the information a reader is searching
for – but always try to motivate the reader to click your links in the resource box for
further information since your main objective is to get the reader to click thru
to your site.
- Most experts say to keep your article short, around 400 – 700 words, but I have
found longer articles of 800-1500 words do really well.
- Place your targeted keywords in the anchor text of your resource box links, that’s
the underlined clickable part. Vary these keywords to avoid keyword spamming.
- For very important sites, try writing an exclusive unique article for that site alone.
- Always spell-check and proof-read your articles. Grammar has never been my strong
point so what I do for finding the correct usage of some tricky phrases or words
– I do a search in Google with “quotation marks” to find out which one has the most
links/usage… I go with the one that has the most links, even if it’s wrong, thousands
of people are making the same mistake. Many marketers do the same thing with mis-spelled
keywords.
While they can be expensive, I also like using paid article submission sites such as
Submityourarticle, ThePhantomwriters and Isnare… mainly because article marketing
has been so profitable for me, I don’t mind pouring some of those earnings
back into those sites. It saves me time and extends the reach of my articles.
Article marketing will continue to be one of your best ways to build backlinks, raise
your rankings and bring in potential customers to your site. It works for me and hundreds
of thousands of other webmasters – it should also work for you.
….
In addition, this has been a very busy week and I thought these links
would prove to be of interest/help to you:
How Google Ranks Tweets?
This is a posting on WebProNews which I found very interesting and
beneficial to read. Google looks at now only the number of followers
you have, but the quality of those followers when ranking your Tweets.
Michael Campbell has a free report entitled “Jiggling The Web”
which has a rather silly name but in it he explains how you can
get your links/content into Google and the search engines within
minutes. Many professional marketers are now using these techniques
to boost traffic and make more sales.
……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
……………………………………..
BWMagic’s Internet Marketing News
Increase Site Quality & Rankings With Free Xenu Link Sleuth
Will Page Quality Replace PageRank or Other Ranking Factors?
Many SEO experts and professional webmasters believe “Site Quality”
will play an even greater role in how Google ranks web pages. One
of the reasons for this belief is all the “noise” coming from Google
about Site Speed, Broken Links, Proper Coding and so on.
Actually, you don’t need to be an SEO expert to figure out that
the quality of your site and web pages are extremely important to
how well they are ranked. Search engines like Google, are only offering
up a product like any other company – in this case their product is
their SERPs or listings/links given to a search query.
These listings or links have to go to quality pages which the surfer
will use and find beneficial. If Google sends a searcher to a page
that has broken links – either internal and/or external – more than likely
that visitor will come away with a poor experience. This reflects badly
on everyone including the search engines.
Lately, Google has been making a lot of changes to its search engine,
especially with Google Caffeine which is a major overhaul of its whole
ranking system. Of course, when it comes to how Google actually ranks
pages it is very difficult to figure out the exact rules, but Page Quality
is definitely in there.
This can be measured in so many ways – Time spent on site, bounce rate,
proper coding, meta tags, content quality, keyword density… and of course
- broken links.
Broken links on any web page will lower the visitor’s experience and
produce frustration. It will bring down the quality of your web page. Simple Solution —– Fix All Broken Links
Now if you have a small site (10-50 pages) this is very easy to do
and fix. Yesterday, using the Xenu tool mentioned here, I fixed some
broken links on 3 or 4 of my smaller sites.
