Bizwaremagic Launches Its First Viral Marketing Campaign

Bizwaremagic Launches Its First Viral Marketing Campaign
(And Needs Your Help!)

These days they say everything should be viral – including one’s promotion and marketing. More essential, because of the ever-increasing importance of social media, webmasters and online promoters should not ignore this viral element in their campaigns. Instead, the experts suggest because of the nature of the Internet, viral marketing/promotion should be embraced and even exploited.

Easier said than done.

Getting an image, video or web content to go viral is extremely difficult. It’s like trying to read human nature and then having all the cards fall into place. One never knows what will catch a browser’s attention and compel that said viewer or reader to share your content.

Short of cute talking kittens and sneezing pandas, creating a viral campaign of any kind is an “iffy” business. Combine this tricky feat with marketing and one is entering a virtual minefield – no pun intended. Chances are extremely high your so-called viral content may just stay static, and the only place it will go viral is in your own mind.

However, life would be no fun if everything was easy to do. And we would all be heroes or at least heroes for just one day as the song goes!

Actually, years ago, I did have a web page go viral. Well, in this case, it delivered some extra 70k visitors to my site in one day. Guess that was a viral event, one of my site’s articles was featured on the front page of, and many sites picked it up or linked to it. This so-called viral event gave me a good chance to study this kind of web traffic, and I naturally wrote an article about it located here.

Usually, viral content has to appeal strongly to the emotions, the absurd or the funny bone. It this content can quickly capture a strong sentiment or belief – it has a much better chance of being “liked and shared” in the many different social media sites – with Facebook, Twitter, Pinterest and Google+ being the major venues.

In my modest opinion, this viral content must also have a strong visual element or appeal. Catching eyeballs is the name of the game. Strong visual images are needed to catch the attention of these eyeballs as they scroll news feeds at ever increasing speeds. It’s all about the hook.

This year I am creating some (hopefully) viral content around Black Friday. This campaign will consist of different images/banners/content revolving around this annual shopping holiday/frenzy that happens on the Friday after Thanksgiving in the States. This shopping event and the days surrounding it (including Cyber Monday) has become an important revenue generator for many merchants – online and in the real world.

As an online marketer, it also has been proven to be my most lucrative time to market on the web. Some may find the emphasis on marketing to be somewhat crass but doing affiliate marketing allows me the freedom to create content and have fun on the web. Don’t knock it until you have tried it.

However, I find it’s a delicate balance, so I try to supply valuable/helpful content along with all those affiliate links to soften the blow. Information first, selling later. Nobody likes the hard-sell, including myself.

So with all this in mind, this year I thought I would try some humor with my marketing. I am also exploring the whole hashtag field with the “#blackfriday = #theshoppingdead” idea. Many people have come to hate the whole concept of Black Friday with all its heavy-handed commercialism and mindless buying frenzy. I do believe we all become “the shopping dead” around this time – bouncing from one great deal to the next. Most of us do lose our brains in the process.

Black Friday - The Shopping Dead

I am a huge fan of AMC’s The Walking Dead, and it has become an integral part of popular culture. Here I am making an editorial comparison between it and the frenzied buying associated with these shopping holidays. Might be unfair criticism or parody, but it perfectly symbolizes the brainless consumerism associated with Black Friday.

Regardless, I am also featuring this whole “don’t go brainless” concept with the promotion of my own buying guides I have on my sites – especially the Laptop Buyer’s Guide and the Corporate Business Gifts Guide which have always proven popular during the Holiday Season. Granted, I have always heavily promoted during Black Friday/Cyber Monday and will do so again this year.

Download Our Free Laptop Buyer's Checklist PDF

Do Not Go Brainless Into That Good Store

Corporate Business Gifts - The Shopping Dead

4 Nifty Ways To Find The Best Online Deals

4 Nifty Ways To Find The Best Online Deals

If you agree with any of what you have read or like the content associated with it, please share one or two of the images on this page and help make this content go viral. Might sound simplistic, but you never know where that first share, like or pin will end up.

Titus Hoskins

Amazon Holiday Gift Guides - The Shopping Dead

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The Google Algorithm Updates And What They Mean For SEO

For the love of god help me understand…

The Google Algorithm Updates And What They Mean For SEO

Quick History & Overview of Google’s Algorithm

Recently I came across some great detailed infographics on the ever-changing Google Algorithm with its many complicated and somewhat confusing Updates. Complex problems often require simple answers. Quickly visioning and absorbing the detailed history of the Google Algorithm helped me get the whole complete picture of this complex beast – and I have been marketing/webmastering online for over 15 years.

In a nutshell – Google roams the web to collect vital information/data for its end users and then ranks this collected data using its complex Algorithm or formula. Google uses over 200+ ranking factors to find its results or listings in its index. To complicate matters, from the very beginning, webmasters and online marketers have tried to game/trick/influence these all-important rankings by countless underhand methods such as keyword stuffing, link buying, link spam… to manipulate Google’s rankings. In response, over the years, Google has introduced numerous major Algorithm Updates or changes to how it ranks and filters their rankings in order to keep them honest. Some sites can even get a manual penalty from Google if they blatantly violate Google’s Webmaster Guidelines.

Needless to say, free organic Google traffic is the cornerstone of any website. It can make or break your online business. It’s that important, so you must get a “handle” on what Google wants and expects from your site or business.

Approach these informative infographics as a quick overview or history of Google’s complex Algorithm. The information below can be a little overwhelming so before you get bogged down with this detailed history it may be helpful to understand why these Updates are so important to SEO.

So here are two handy infographics to gently get you up to speed:

Click the images for a larger view.

What The Google Algorithm Updates Mean for SEO

What The Google Algorithm Updates Mean for SEO

Infographic source:

And if you want more detailed information try this one from

What Are Google Algorithms & Why Do They Matter?

What Are Google Algorithms & Why Do They Matter?

If you want a much detailed history of Google, try

Google’s Algorithm Changes – Detailed History Up To 2012

Google's Algorithm Changes - Detailed History Up To 2012

More info can be found here.

Lastly, here’s another helpful infographic overview of

Google’s Algorithm Changes Up To 2015

Google's Algorithm Changes Up To 2015

Inforgraphic source:

There you have it in a nutshell – Google’s Algorithm history and updates. As mentioned above, understanding how Google operates will be extremely important to your online success, so the more information you have, the better your chances are at succeeding. This is another perfect example where knowledge can be your most valuable marketing tool.

One last thought, many experts say you should brand your Google results or listings. In other words, promote your brand/site along side your most valuable content. This way many searchers will type in your brand or site when making their keyword searches and Google will have no choice but to list your branded content at the top in the number one spot.

Titus Hoskins

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