BWMagic’s Marketing Tools

BWMagic’s Internet Marketing News!

…….
Contents:

…….

Usually when someone contacts me online, one of the most
frequent questions I get is this: “How do I find a good
web host?” or “Which web host do you use?”

This is one of those essential things you will need in
order to earn that online income. You will need a web site
and you will need a web host - somewhere to place that web
site.

Sure there are countless marketers who work without a web
site but most have at least one main site which acts as their
online calling card. Where people can find you on the web,
of course you can always use the social networks like Facebook,
MySpace, Twitter… but that’s like operating your office
out of Starbucks!

Instead a well designed site is just more professional and
business like. It also means you’re serious about your online
business.

Picking a good web host is not easy. I have had numerous
different web host over the years. Most of them have been
very good and served their purpose. But I have had some bad
experiences too - what long term webmaster or marketer hasn’t?
Something always goes wrong eventually, especially if you have
a lot of sites and many different web hosts.

Some times having a web host can be quite scary. Several years
ago, the web host that I had my main site on was first sold and
then went bankrupt. One day your site is running fine and the
next day the web host is completely gone. Shut down. Your site
and all your files completely gone. Vanished. Your host can’t be
reached. Total blackout!

Fortunately, I had my site backed up on several systems and
since that experience I always back my sites up on several
computers and I go even further by copying them onto DVDs
should those computers crash. If you have a site, I always
suggest you back up your site files and make it redundant.
The very worst can happen to anyone.

Overall quality and good 24/7 support should be your first
objective in choosing a good web host. You want a site that’s
fast, easy to use and has good support that you can reach
at all times, should something go wrong.

You need to check exactly what features your web host is
offering and for what price:

- How much storage space?

- Daily traffic limit or transfer?

- Email system? How many accounts…

- What type of server Linux or Windows?

- Check to see how many other sites will be sharing your
IP address?

- Are sites/files backed up? How often?

- Support hours?

- And of course the Price?

But don’t always try to get the cheapest price hosting
- keep in mind, you always get what you pay for. A cheap
web host won’t save you money if it’s a poor service and
your site is always going down. So don’t always pick the
cheapest web host.

Match up your hosting service with the type of site you will
be running - a simple HTML site will have or make simple demands
on your hosting service. So a shared hosting service may be quite
adequate to meet your hosting needs.

However, if you have a site that’s extremely interactive with
forums, discussion groups, get large bursts of traffic or you’re
running a lot of server-side scripts and programs - then you may
need a more robust hosting service to meet your needs.

In many cases, you might need a dedicated server to handle just
your site. Many web hosts offer this service and it’s worth
looking into if you have a site with extreme amounts of traffic
or if you’re running forums, affiliate programs, email services…
from your site.

Most of my own sites are very simple and I have them on many
different web hosts. Mainly because of my own experiences,
I just don’t want to have all my sites on one host… the old
“don’t put all your eggs in one basket” reasoning.

At the moment I am quite pleased with all my web hosts… many
of my sites are on GoDaddy.com and I find them OK for simple
sites like mine. I also find it convenient because they are also
a domain registry so I can easily use them to buy my domains.

Another web host I use is Bluehost which is very good, can’t
remember the last time my site was down. They are very popular
and my only concern is that they may become too popular and their
services will be spread too thin. However, I have never had a
problem with them and you can always reach their support.

I also have a site with Ken Evoy’s SBI (Site Build It) but I
created that one mainly to get access to the enormous resources
connected with SBI. It is slightly more expensive than some of
the ones listed above, but SBI is an overall online marketing
system that in my opinion can’t be equaled on the web. Well,
perhaps the Warriors group could give them a run for their money
but it’s the community of like-minded webmasters with SBI which
makes it special. They are always ready and willing to help you out.
Doesn’t matter if you’re an experienced pro or a complete newcomer.

Site Build It Hosting

There are countless webhosts you can choose from when picking
a web host. But do your homework, check around to the different
forums and see how everyone is rating the web hosts they are using.
First-hand experiences are the best judge of whether or not
a web host is good and reliable. Make sure the person giving
the review is not an affiliate and just trying to sell you
something.

Although this can be a somewhat tricky issue because sometimes
many of the best web hosts also have good affiliate programs
- SBI comes readily to mind. This is also one of my better
affiliate programs mainly because I have gone out of my way
to promote SBI since it is one of the best web host, especially
for beginning webmasters/marketers. In addition, SBI is a very
comprehensive marketing system as well as a hosting service.

Several years ago, I took a very close first-hand look
at the hosting service provided by SBI. You can find my
opinions/views on SBI here:

Site Build It Review

Although moving a site from one web host to another can be
a real pain, especially if you have a large site, but if you’re
not totally satisfied with a web host and are having serious
problems - simply change your hosting. Just make sure you’re
not going from bad to worst.

Still, finding a good quality web host will be a major chore,
no matter how you look at it.

Perhaps, in the final analysis, nothing beats checking with
your friends and follow webmasters you trust. Ask them which hosts
they’re using and if they’re satisfied with it. Nothing beats
first-hand experiences when it comes to choosing a web host.
Just make sure you’re comparing oranges to oranges - that is:
make sure you have similar site requirements as your webmaster
friends. If you both have similar type sites, then finding a good
quality web host can be as easy as having a friendly chat over a cup
of coffee.

Kind Regards,
Titus

http://www.bizwaremagic.com

BWMagic’s Internet Marketing News!

…….
Contents:

o My Biggest SEO Mistake And How You Can Avoid It
…….

Over the years I have pretty much figured out enough about
Google search in order to get my major keywords listed on
the first page in their results. Sometimes in the top spot
but mostly in the top 5 listings.

Now we are not talking about very competitive keywords that
get 1000’s of searches each day. Usually keyword phrases that
get from 10 to 100 daily searches - believe me, all this quality
traffic adds up very quickly.

For the most part, Google has been very stable, that is: my
keywords have remained on the first page for years. Of course,
I am constantly creating new links with article marketing,
unique content on my sites, ebooks, videos, software downloads…
all providing link bait so that webmasters naturally link
to my content because they believe their visitors will benefit
by visiting my sites.

However, recently all is not well in Google Land, for some
puzzling reason or reasons - two of my most popular keywords
have been bouncing like they’re attached to a bungee cord.
Popping in and out of Google’s first page results. One week
they’re on the first page, next week they’re down to around
#50.

At first, this didn’t worry me… Google was probably doing
another one of their endless updates to their Algorithm (whole
set of rules and math stuff they use to rank pages/keywords)
and things usually settle back to normal in a few days or so.

Not this time, those competitive keywords have been erratic
for months - and this after being very stable for over 3 or 4
years. This has totally unsettled me to say the least.

What do you do when Google doesn’t do what you want them to do!

I have been trying to figure out what’s going on with these
bouncing keywords? I have some possible reasons why these keywords
are bouncing but with Google it is extremely hard to pin-point
what exactly is happening… guess if we knew all of Google’s
secrets we would all be sitting pretty high in the rankings.

Anyway, I have placed my whole investigation and findings in
an article that may or may not be of help to you. Again, until
I firmly pin-point my mistake and discover exactly what’s happening,
this keyword ranking issue in Google is still open.

I even went so far as to contact Matt Cutts in his blog about
it but of course I knew I wouldn’t get an answer. And this was
rather foolish of me, but I thought Google’s recent openness with
webmasters would give me some information of what’s going on
in my case. It also shows my sense of frustration with those
bouncing keywords and I will try anything to solve the problem.

Anyway, here’s the keyword situation in more detail and what
I (believe) to be causing this erratic bouncing of my keywords
in Google.

……………………
Feature Article
……………………

My Biggest SEO Mistake And How You Can Avoid It
Copyright © 2009 Titus Hoskins

Imagine this: for years you have kept the number one
spot in Google for a very lucrative and profitable
keyword phrase. This keyword alone adds hundreds of
dollars of daily income to your bottom line. Then
suddenly your number one keyword starts bouncing like
it’s attached to a yo-yo with a fifty foot cord.

One day your keyword is at #1 in Google, next day it
drops to the #50 spot. Ouch!

You’re scrambling to find out the reason for this
disastrous fall from Google’s graces. After you have
exhausted all your cuss words, your limited but very
fine-tuned SEO brain goes into overdrive and starts
dissecting the problem.

Read More Here: SEO Mistake

Kind Regards,
Titus

http://www.bizwaremagic.com

BWMagic’s Internet Marketing News!

…….
Contents:

o How To Improve Your Site With Google Analytics

o Top 10 Graphic Design Mistakes (And How to Avoid Them)

…….

How To Improve Your Site With Google Analytics

All this week, I have been working on my sites,
trying to improve them by using Google Analytics.
I am mainly concentrating on improving my conversion
rates or the number of sales I get compared to the number
of visitors.

I am getting those sales numbers up by focusing on
improving two factors which affect my conversion rates.
These two are: bounce rate and the time spent on my site.

Google Analytics is a free program from Google and
every webmaster should be using it but I am constantly
surprised by how many webmasters and marketers I encounter
daily who are not using it.

http://www.google.com/analytics/

Now Google Analytics is a free program from Google and it
is truly invaluable because of all the important data
it gives you about your webpages and content. It tells
you how many visitors you’re getting, where they are
coming from, where they go to on your site and how
long they stay. All vital information for any webmaster
or marketer trying to improve the overall performance
of your content or sites.

If you’re not using Google Analytics you’re missing
out on one of the best free programs on the web. And
it’s very simple to use - simply join up and then place
a small snippet of code on all your webpages and Google
collects all your vital site stats for you. And you can
even customize your own tasks and segments to check the
effectiveness of all your marketing goals.

Why is Google Analytics so important?

First of all, I am using Google Analytics to lower
my bounce rate - if you have a high bounce rate this
means once visitors see your page they immediately hit the
back button. This is not good news. Actually it’s
horrible news. Your potential visitors and customers
are voting with their back button and leaving your
site without a second glance. No visitors, no revenues.

I have been using Analytics for years and it has helped
me immensely. Lately, I have been concerned with the
high bounce rate of some of my pages - people were not
even viewing some of my important pages. Ouch!

So I redesigned some of the page layout and placed in
more professional looking graphics and the bounce rates
are going down. I know this because I am checking my site’s
stats within the Analytics program daily.

Beside just getting people to stay on my site, there’s another
reason why lowering your bounce rate could be important.
Many SEO experts believe Google is using your content’s
bounce rate as one of their 200+ ranking factors tehy use
to rank pages or content. Makes sense, what better
measurement of a site’s worth than people voting with their
back button.

Let’s say you’re searching Google, you click thru to the
listed page and a second later you have hit the back button
and looking for the next listing in Google’s SERPs. You
obviously didn’t find what you’re looking for and that
listing can’t be very valuable to the searcher and Google
is no doubt tracking this fact. And wouldn’t it be in Google’s
main interest to lower your site’s link in their results.
Providing relevant quality results is Google’s “bread and butter”
and the cornerstone of all that search engine revenue.

How important a factor your bounce rate plays can only be
known by Google but it’s something you should definitely
try to improve. Besides, the lower your bounce rate but the
more quality traffic you will get.

Another issue and probably an even more important ranking
factor is the time people spend on your pages or content.
Google Analytics will also give you this data so you can
try and test different content to improve your times. Again
the more time someone spends on your site, the better it
will perform.

Yet another factor is the pageviews per visitor - the more
pages your visitors frequents the more popular your
site will be. You want your visitors to stay and view more of
your content and not just stay on the homepage or the landing
page.

Working with Google Analytics you can improve all these factors
by test running different graphics, different layouts and of
course, different content to see what works best.

Several things I have discovered from closely monitoring my
pages within Google Analytics:

- Traffic source is very important. Visitors coming from
reading my articles stay longer on my sites and have much
better conversion rates. This is very understandable since I
“pre-sell” in my articles and readers are familiar with
the quality of my content.

- When fine-tuning your webpages, make subtle changes or
one change at a time. If it works keep it, if it doesn’t work
change it back to your old design. I found it less nerve-racking
to make small changes and then gradually improve my pages, one
step at a time.

- Some keywords are better than others for delivering good results.
Keywords which are perfectly matched to your content obviously do
much better. For example, someone searching for cheap laptops
who lands on a page listing cheap laptops and discount coupons
will havelow bounce rates and high retention rates.

- Professional graphics and professional web design do make
a large difference in how your pages perform. I believe savvy
web users have now grown a sixth sense when browsing the web
and can instantly tell if a page is professional looking and
worth their time. Using templates and cookie cutter sites might
be cheaper but they are not always the best route to go even if
you’re on a tight budget. My suggestion - at least invest in a
good professional logo and come up with a catchy phrase that sums
up your site so that people will remember it.

- Here’s the deal clincher! Google Analytics will give you the
keyword or keyword phrases that converts into a sale or sales.
You need to make a list of all the MOST profitable keywords and
concentrate the MAJORITY of your marketing on these keywords.
Don’t forget to market your site as a whole, but use Google
Analytics to pin-point the keywords you should be paying the
most attention to in your marketing. I do articles, blog posts,
press releases - to create links and link bait for these all
important profitable keywords. By getting higher rankings I get
more traffic and by lowering my bounce rate I get more of that
traffic to my webpages and keep them there longer… all resulting
in more sales.

Google Analytics is a very useful and beneficial program to
improve the overall performance of your webpages or content.
Used properly, it can also be an invaluable marketing tool to
increase your bottom line. It doesn’t get any better than this!

http://www.google.com/analytics/

….

If you want more help on how websites should be designed - I
found this very detailed free PDF report by Marlons Sanders to
be very helpful.

Top 10 Graphic Design Mistakes (And How to Avoid Them)

Click to view or download:

Top 10 Graphic Mistakes

Kind Regards,
Titus

http://www.bizwaremagic.com

Internet Marketing Newsletter - Special Report

Can Microsoft’s Bing Beat Google In The Search Engine Wars?

This week, like many online marketers who keep a close eye
on countless profitable keywords, I spent most of my time
giving Bing (the new search engine from Microsoft) a really
good run-through. I was mainly testing it to see how good the
results were compared to those given by Google, who is still
the top dog when it comes to the extremely lucrative online
search market.

My first overall impression of Bing has been surprisingly
positive. I really wasn’t expecting it to be so good, mainly
because it was coming from Microsoft and my opinion of them
lately has been permanently downgraded by my own trials and
tribulations with Vista on my brand new “IBUYPOWER” gaming PC.
What were they thinking… it had me scrambling for my old Windows XP
which I truly love using… lets just hope Bill and the boys get the next
Windows OS right!

In this light, I was very curious to see how Microsoft would
do with this new search engine or site? Would they give us
something useful or totally mess it up?

While one would like to remain objective in analyzing any new
search engine, our own viewpoints do creep into our judgments,
many a time without us even realizing it. So with this in mind,
please read the following information and critique of Bing in
this light. Also, since the majority of my present online income
comes directly or indirectly from Google, most of my own personal
opinions are slanted in favor of Google. I really like Google
and I have been using it personally for years. I can honestly
say I could not get through my marketing day without Google.
And this is not so much Google search, it’s Google Alerts,
Google Analytics, Google Adwords, Google AdSense, Google Docs,
Google Maps, Google Earth, iGoogle… and the list goes on.

But the question at hand - Can Microsoft’s Bing Really, Truly,
Honestly give Google Search a run for those all important search
engine dollars?

First, you really have to check out the Bing site or interface
and see it for yourself. Like Google’s, it’s very simple with only
search as the main function, as it should be. Your search can be
on the Web, Images, News, Maps, and more… does this sound
familiar to you? Does it remind you of another search engine?

There are also links at the top of the Bing homepage pointing
to Sympatico/MSN, Windows Live and Make Bing Your Homepage. There
is also a very scenic background picture which they seem to be
changing/rotating each day. This might seem like a minor point,
but in my opinion it’s a nicely added touch that will help visitors
remember Bing in their mind’s eye. Catching your potential user’s
attention should never be frowned upon when you’re discussing the web.

As a former artist I am always impressed when I see a nice
layout and design incorporated into a website. Bing gets top
marks for a simple, yet great design. It just has a little more
impact than Google’s now iconic homage to white space. But will
search users of Bing really be looking for scenic pictures or will
they be looking for good solid results to solve their questions
and problems. In most cases, they will be looking for the latter.
However, the background images on Bing could help distinguish it from
Google because the search results themselves are extremely similar
in many cases. Don’t know if this is good news or bad news for Google?

I was firmly struck with how same the results are in both search
engines. Since I am a ful-time online marketer, I monitor countless
keywords on a regular basis (hey, they’re my bread and butter), so
I have to keep a close watch on them. Thankfully, most of my first
page Google keywords are also being displayed on the first page in
Bing, so I can easily remain neutral in any upcoming search wars
should they occur, those Swiss guys have the right idea.

While the results and the way they are displayed, are very similar
in both engines, in my opinion, Bing has the better layout with
a much more pleasing arrangement of their listings. There’s a nice
preview button for each listing and it gives you related searches
and your search history on the left hand side of the page. More
importantly, the search results are substantive, for example,
if you search for Obama, in addition to the search results you
will get related Obama listings for Issues, Facts, Biography,
Childhood, Speeches and News. Also in this case, you have around
20 main listings running down the results page as opposed to Google
which usually gives 10 main organic listings. Although this is
changing as Google places in more News, Products, Videos
and Brand Name links into their rather crowded listings.

One slight difference, Google has the “Did you mean” feature
which helps correct your spelling and help you find the right
word you’re searching for. It would be curious to see how many
people/students/searchers use Google not for search but as a
gloried spell-checker! Regardless, this is still a major reason
for many people to keep using Google. Not to be outdone, Bing has
a similar function and will guess at the right word or spelling.

At the moment if you compare web traffic as measured by Alexa.com,
you will see that Google is in the number one spot. It gets the most
traffic of any site on the web but all of this is not search traffic,
only around 65% goes to search if you also count image search - gmail
counts for around 25% of the traffic.

In second place we have Yahoo.com but most people use that site
for email, around 43% and much less use it for search. MSN comes
in at number 6 and again visitors are using it for other things than
for search. You can note that Bing traffic is listed under
“runonce.msn.com” and accounts for roughly 20% of the traffic.

Curiously, I see from own log stats that Bing is regarded as a
site rather than a search engine. Most of my sites uses AWStats
and Bing is listed under sites rather than in the search engine
section. I am already seeing some traffic from Bing, be interesting
to monitor this traffic and see if it increases over time…
could be a good indication Bing is catching on with search users.

Can Bing truly compete with Google?

Well, judge for yourself, take the Obama test! Do a test search
of Obama in both Bing and Google. Compare the results - which
one do you like? Which one gives a better overall picture/summary
of Obama? Be honest, be true… which results would you like to
see in your searches? Does Bing give Google some real competition?
The answer to that question lies on both those pages… any search
engine who will beat Google must give quality results, as good as
or better than Google. Same holds true for Bing or any of the new
search engines which have appeared recently on the web.

Frankly, at the moment, I don’t see any search engine (old or new)
giving Google any real serious competition. Mainly because Google
hasn’t just remained a search engine, wisely, it has expanded its
functions and services over a whole list of web activities, way beyond
search. Combined, all these services (mostly free) have propelled the Google
Brand Name into the most serious player on the web. Even if someone
gives Google a run for all those search dollars… Google can easily
win the traffic war on so many other fronts.

Only time will tell if Bing can eat into Google’s 70% or more share of
the very lucrative U.S. search market. But if they keep it simple and
start offering the same or better results than Google, Bing (aka Microsoft)
could give Google a few hiccups, we could actually see some major battles
for the search users’ hearts and minds, especially among the hard-core
searchers. Bing does have an appeal and one can’t forget that Microsoft
does have more than a few pennies to throw at this venture.

In the end, because of Google’s dominance and well-deserved reputation
for giving quality results, not to mention a Brand Name that has probably
already leaped into our genetic code, only marketing and lots of it, will
give Bing an outside chance of beating Google. And if you’re laughing at
that statement, you probably have an attic full of GM stocks gathering dust.

Please Share:

Titus Hoskins
www.bizwaremagic.com

BWMagic’s Internet Marketing News!

…….
Contents:

How Many Sites Do You Need To Succeed Online?
…….

As I put the finishing touches on my 10th site,
it suddenly occurred to me, do I really need all
these sites to earn a living from the web?

I answered my own question with a firm NO!

Actually, some online marketers don’t even have a site of their
own and instead they promote other affiliate sites and products
with their marketing. While I don’t personally recommend this
route, many successful marketers have taken it and are quite happy
with not having to bother with the whole business of running
an online site of their own.

But you should have at least one main site, your flagship, your
address on the web where people can find you. This also gives
you an online identity. It tells everyone this is the area or
subject matter you’re promoting…

For years I had one main site which kept me extremely busy and
earned me a modest online income. I still have this site and yes
it still keeps me busy and it is still profitable.

So why build more sites?

Mainly because as you proceed with your online marketing, you
will find niches that require their own sites. You have to expand
and branch out from your main site. The new sites are connected
and supported with your old one. It is a very effective way of
building more quality traffic and business.

But the main reason to build new sites is to prepare yourself
for the future. You must stake your claim in all those
“keyword domains” that still can be had at the moment.

Let me explain further, having your main keywords in the domain
name of your site is important for SEO reasons - search engines
will clearly know what your site is about. More importantly,
and this is why I build new sites, your visitors will CLEARLY
know what your site is about because of its keywords.

I will explain further, my main site is entitled www.bizwaremagic.com
- for the life of me, I don’t know how I came up with that
name, just wanted something to do with “bizware” since the site
is about marketing/business tools. When I created that site around
7 or 8 years ago, I was totally unaware of what keywords were or
how they worked on the web.

Over the years, I have developed niches related to business tools
and services. It’s no big secret that one of those niches is “Internet
Fax”. Now since those keywords are not in my original site’s name,
I really needed a domain/site that had those keywords and thus I created
www.internetfaxguide.org , which has my
keywords and also tells exactly what the site is about, a guide
to online fax.

It is much easier to promote this domain/site on the web because it’s
directly and only related to the subject of Internet Fax. Just by
glancing at the URL - visitors will know exactly what the site is
about.

Why is all this important to you - you ask?

Well, if you’re a webmaster or marketer on the web, you should be
doing the same thing. Staking your claim in the keyword domains that
are still out there. Never underestimate the power of a domain name…
imagine having “hotels.com” “cars.com”… those domains are priceless
for earning revenue on the web.

Getting domains with valuable keywords should be your goal. These are
the keywords web surfers are using to find your product or service.
These keyworded domains will make your marketing simple and easy.

And as you probably already know, most of the shorter keyword domains
are already taken. Marketers have jumped on this concept years ago and
most of the valuable domains are already staked and claimed. In the
future, as these keyword domains age, they will become very valuable,
especially if you build up your links and connections with other
related sites. Your site will be in the mix of things and all that
commercial activity.

Since most of the good shorter domains are already taken, what I like
to do is to add a third word to the main keywords I am targeting, like
in the case above, I added “guide” to “internet fax” since most of my sites
are also about educating potential customers about a particular product or
service. And since it’s about education, I don’t mind using an “.org”
instead the one you should always go with “.com”.

This gives me the opportunity to do comparison pricing, to build a list
of contacts, and to more easily market to people without actually
selling them anything since I am heavily into affiliate marketing and
the major vendors that I am promoting do the actual selling, not me.

But even if you have your own product or service, having your keywords
in the domain is just as important. It will make your marketing job
much easier to do. And if you have a service or product that has a lot
of sub-branches or related products, you just might want to build
new domains/sites directly related to those products.

It’s something you should be seriously considering - while there is
still time to get some of those valuable domains. You will discover
like me, two is much better than one. Actually, in my case, ten is
much better than one!

What’s my new site called you ask?

www.laptopcomputerguide.org

…………

If you’re looking to build a new site or sites, I would recommend
you try Brad Callen’s Free BlinkWeb. It’s a handy little site building
system, especially if you don’t like writing the HTML code yourself.

Makes building your site a lot easier…

BlinkWeb

Kind Regards,
Titus
www.bizwaremagic.com

…….
Contents:

o How To Find The Best Internet Marketing Training
…….

Since most of the people reading this modest newsletter are
mainly concerned with promoting their websites and/or marketing
their products online, I thought I would go back to the basics.
Mainly because I get so many emails from subscribers
who are just starting out and have many questions about
how to begin all this marketing stuff.

I believe one of the major stumbling blocks (at least it
was for me) most beginning marketers have, is finding
the right online training. Getting those first tips or
pointers on how to proceed is crucial to how well you do.

Which kind of direction you’re given, is vital to how
well you succeed. Those first steps are all important…
so with this in mind, I thought I would give you an article
I wrote several years ago on this very topic:

How To Find The Best Internet Marketing Training

In this article, I explain the many different sources
of online training you can get - many of them for free.
These resources and marketers were very helpful to me
in my own marketing and I hope some of the information
here may prove helpful to you also…

How To Find The Best Internet Marketing Training
Copyright © 2007 Titus Hoskins

So you want to be an Internet Marketer? You want
to be your own boss. You want to set your own hours
and work from the comfort of your own home, no matter
where in the world you choose to live. You simply want
the freedom working on the web gives you.

Realistically, the only major obstacle in your way
is a good solid training or education in how online
marketing really works.

So just how does one earn a living online?

No doubt you have heard all the over-hyped stories
of how some nearly comatose dim-wit with just a few
functioning brain cells makes a financial killing online.
Or how some geeky high school kid working on a
computer in his parent’s basement, cracks the formula
for making big bucks on the net.

However, if you can dismiss all the bogus claims and
see through all the marketing hype, you will find
thousands upon thousands of very ordinary people
quietly working on the web and making a very decent
living from the comfort of their own homes.

All of them had to acquire the skills and knowledge
needed to become part of this new cyber workforce.
Each one had to obtain a good education or training
in order to make the web work for them. They had to
discover the techniques and methods of making a
website or online business produce revenue 24/7/365,
earning income automatically even while they’re
sleeping.

Read More

Kind Regards,
Titus

http://www.bizwaremagic.com

BWMagic’s Internet Marketing News!

…….
Contents:

o Why Twitter Is Becoming So Important
…….

Perhaps you’re like me and not really into the whole social
networking scene. It is really not “my cup of tea” as they say,
but these social networking sites are becoming so important
you just can’t ignore them if you have a website or do any
type of online marketing.

Social bookmarketing sites like Digg, FaceBook, MySpace…
and now Twitter - have become so popular with Internet users
you just can’t ignore them or pretend they don’t exist. They
are a force to be reckoned with and must be dealt with in your
marketing.

Twitter is probably the one you should be paying the closest
attention to at the moment. If you’re not familiar with Twitter
- it’s simply an online messaging/contact system where you send
short messages (tweets) of 140 characters or less, to all your
contacts or people who have subscribed to your Twitter
account and are following you.

These messages can be about what you’re doing, programs you’re
supporting or links that you are promoting and so on. A very simple,
yet extremely powerful system.

Needless to say, it has taken the world by storm and Alexa now
ranks Twitter as 50th of top sites on the web. It just seems
like everyone now has a Twitter account and are following their
most favorite people or companies.

As a social contact and list building tool Twitter can’t be
beat… some even argue it will bypass email as a way to
contact your list. Mainly because you don’t have to worry
about the “s” word.

Important News Regarding Twitter

Recently, Webpronews has reported Twitter will now be
searchable and the content in the links in your messages
will be indexed and ranked. They will have an algorithmic
ranking system much like the one Google has to rank it’s
index.

“According to CNET, Twitter’s new VP of Operations Santosh
Jayaram says that Twitter Search, which currently searches
only the text of Twitter posts, will soon crawl links included
in tweets, and index content from those pages.”

Basically, what this will mean is that Twitter will
virtually become a search engine - one run by millions
of users who will vote with their subscriptions and usage
of the content. Online democracy in it’s purest form as
users could decide what’s valuable or not.

Of course, this could prove to be a major rival to Google
in the coming years. And if you think Google is too
powerful to be unseated, then you haven’t been on the
web long enough to know everything passes, everyone
has their day and then we move on.

Twitter, if it’s not snatched up by Google, will also
prove to be a major competitor in the valuable search
market. One that offers some interesting options to
the traditional type of search we have now - one that
is more related to sites that let users vote up or down
the content they want to see featured in the index.
Sites like Digg could be the role model for this new
searchable Twitter.

Regardless of how all this plays out - the question
remains - are you using Twitter to promote your site
or business?

Twitter is an excellent way to build your list of
contacts or people interested in the same things
you are - if you do any kind of list building
(and you should be) you will already know the importance
of keeping a list of customers and using follow-up
emails in your marketing.

How big a list can you build?

Well if you have been following the news, you will know
that Ashton Kutcher best out CNN by being the first
person to reach 1 million followers on Twitter.

What does this mean?

When the guy from that 70′ show Tweets - over a million
people get his message. Just imagine him recommending
your website link to his followers… and you will see
how powerful Twitter has become as a marketing and
promotion tool.

Even Google has a twitter account

http://twitter.com/google

but it only has a measly 600,000 followers.

Anyway, I hope you can see the potential of Twitter for
your own site promotion and online marketing. It’s a great
system and you should be taking advantage of it.

The least you should do is open a Twitter account to
promote your site or yourself. Place your Twitter
link on all your webpages so that your visitors can
follow you or your site.

Then make regular updates in Twitter announcing all
the important stuff happening to you or your site.
You can use Twitter just for entertainment or for
business. No matter what you do…

Just use it!

Kind Regards,
Titus

http://www.bizwaremagic.com

BWMagic’s Internet Marketing News!

If you’re looking for Marlon Sanders Top 10 Design Mistakes:

http://www.bizwaremagic.com/marlon_sanders/top10_designs.pdf

o Videos - Should You Use Them In Your Marketing?

You have probably already noticed, videos are everywhere on the web.
Online marketers and webmasters are using videos to bring in traffic,
to create buzz, to build links and to make more sales.

It should be a fargone conclusion that you should definitely
be using videos in your marketing even if you’re not selling
anything. It’s a great way to bring in traffic and create interest
in your site or brand.

Just ask Susan Boyle!

Videos can have tremendous impact on the web, especially viral
videos like many of those featured on YouTube and sites like it.
For promotion and word-of-mouth advertising… it can’t be beat.

Truth be told, I am a marketer who’s set in his ways, anything
new like videos makes me cautious. For a long time, I resisted
using videos on my sites. If you have been doing something
successful for years with your online sites - why change now?

The obvious reason - with online marketing, you have to change
with the times or go the way of the Do Do bird. If you don’t adapt,
you lose. Period, end of story.

Besides it has been my long-term belief that all the websites on
the net will eventually turn into something akin to TV channels -
the Billion Channel Internet. God help us all!

But it’s coming, most people are generally lazy, they like to get
everything done for them with the least amount of energy wasted
on their part. Videos give you the information you need quickly and
without any fuss - you just sit there and watch and listen. Videos are
the perfect teaching tools. Videos are the perfect marketing tools.

Years ago, I started placing other people videos on my site -
I even have one from SBI on my homepage. It is an effective
way of making more sales.

Few other sites have also used my articles and turned them
into videos - mainly Site-Reference. Here’s an example:

Basically anyone can make a simple video with a camcorder
or even a webcam. There’s also free video making software that
you can use such as from camstudio:

http://camstudio.org/

You just capture what on your computer and the audio - as
you explain some marketing process or method. Many online
marketers use this technique for selling and/or explaining
their products.

Michael Cheney, Neil Shearing, Marlon Sanders… are all
top level marketers who use this method. Very effective way
to get your message across.

You rarely see any major sales page or letter these
days that doesn’t have at least one video attached to it.
Many marketers also use video testimonials because they
are so much more effective than an ordinary text plug.

Recently, I have started using videos in my own online
marketing - no I am not making my own videos, I pay
someone else to make mine for me. I use the article video
service through Bill Platt’s www.thephantomwriters.com
- I was very pleased with the first video and will get
more done.

These videos are produced through www.topmarketmaker.com
and are very professional.

I have this video now on my sites and used it in a PRWeb
Press Release which brought in a lot of sales for me.
You can view it here:

http://www.onlinefaxguide.com/online_fax_video.htm

I believe you can’t stand still, you must change with the times… if
the regular static HTML site is no longer as effective as using
videos, flashmovies, javascripts, rss blogs… you have to change
with the times or go the way… you guessed it, that extinct bird.

Never doubt the power of video, it can really help get your
site or product noticed on the web. It is a great way to
promote yourself or your site. One video on YouTube can virtually
change your life overnight - it can be more powerful than
TV or the web alone.

It is also an excellent way to earn more revenue and to build
your list of contacts. It’s hard to believe but one teenager
using YouTube has built up a list of over 1 Million subscribers.
So this same opportunity is open to any Tom, Dick or Fred with
a video camera and a little imagination.

Videos on the web are here to stay, so you might as well
join in on the fun and help your marketing in the process.

So what about you - are you using videos in your marketing?
Are you using videos on your site? If you’re not, you may
be missing out on an excellent source of new traffic and sales.

If you want more information on video marketing, why not try
this article I wrote a little while back:

http://www.bizwaremagic.com/video_marketing.htm

Kind Regards,
Titus

http://www.bizwaremagic.com

BWMagic’s Internet Marketing News!

…….
Contents:

o Google Profiles
…….

Don’t know about you, but for me getting higher conversion
rates from my webpages has been a constant problem ever since
I started marketing online over 10 years ago. Getting more sales
and leads from your site’s traffic is probably high on your list
of things you want to improve.

Higher conversion rates simply means more money for you!

The more visitors you can convert into a sale or a lead; the
more successful your online marketing will be. End of story.

However, converting or monetizing your traffic/visitors is
another one of those “million dollar questions” - get this
right and you will be smiling all the way to the bank. Needless
to say, since I devote the majority of my time to examining
and testing different web marketing tools, I have used many
different ways over the years to try and increase my conversion
rates. Some have worked, many more have not.

I have placed my most successful ways to boost my conversion
rates in an article below. Keep in mind, I am a hands-on
marketer and do all web design, seo and marketing myself,
so anything that works immediately jumps out at me. I am constantly
tweaking my sales pages/sites to get higher conversion rates
to improve my bottom line.

So here are a few things that have worked for me and hope
they will be of some help to you in your marketing.

7 Proven Ways To Get Higher Website Conversion Rates
Titus Hoskins Copyright © 2009

When it’s all said and done, your conversion rate - how effectively
you can turn your website traffic or visitor into a sale or lead -
will greatly determine how well you succeed in your online marketing.
This magic number will obviously play an important role in the
profitability of your webpages or site.

The higher the rate, the better you will do.

If your goal is to earn more revenue, then your main objective is
to raise your conversion rate to the highest possible level that you
can achieve. If you have 100 visitors coming to your site and you make
one sale, then your conversion rate is 1%. Increase your conversion
rate to 10% and you will make 10 sales.

Obviously, the last scenario is the one you want. However, this is
easier said then actually done. If it was so easily done, we would all
be sporting Donald Trump hairdos and buying up half of Manhattan,
even in these tough economic times.

However, there are many things you can do to increase your conversion
rates. Some of them are very simple and some of them not so simple.
Since I am a full-time affiliate marketer and run two sites on Internet
marketing tools, I am constantly testing out new tools and strategies
to help increase my conversion rates.

I would like to give you some tactics and tools which I am using to increase
my sales and leads. These are strategies/factors you should examine
to see if you can use them with your own site and webpages.
Sometimes, it is just a matter of tweaking your sales copy, using a
pop-in form, putting viral elements on your pages, or simply targeting
the right keywords.

So here are some things to consider if you want to increase your
conversion rates:

Increase Website Conversions

o ExitSplash

One of the more effective marketing tools that have come
my way recently has been ExitSplash by Dave Guindon.
This is a system where you capture the visitors leaving
you site and turn them into leads or prospects.

ExitSplash will help increase your website conversions
and bring in more business. There are four or five different
PHP scripts you can put on your pages in order to more
effectively use the traffic your site is receiving.

I really like the ViralTwitterBox which you can put
on all your webpages. Your visitors can then tweet
your message/ad in order to receive a gift. Great
way to take advantage of the ever increasing popularity
of Twitter.

You can also use another PHP script to add audio
to your exit page to really capture your visitor’s
attention. There are plenty of professional graphics
and templates you can use to put all this stuff onto
your site or sites.

ExitSplash also comes with 7 or 8 videos explaining
how to set-up all these scripts on your webpages.
I found the whole product very professionally done
and I am in the process of setting many of the scripts
onto my different sites. This is just something extra
to increase my conversion rates… much like
PeelawayAds which I am also using on many of my sites.

If you want to check it out go here:

ExitSplash

o Google Profiles

No other entity on the web is more trusted then Google.
That’s why using Google can increase your own conversion
rates by building online trust. You should have a Google
Profile set-up which you can then promote.

Google will now be showing these profiles in their search
results so this is a Marketing Must-Have. It’s easy to do
and it’s all free.

Here’s my Google Profile:

http://www.google.com/profiles/titushoskins

Now go get your own and watch your conversions go up!

Kind Regards,
Titus

http://www.bizwaremagic.com

o Profitable Keywords - How to Find & Use Them In Your Online Marketing

Lately I have been trying to pass along to you all the marketing techniques
and information I use in my own online marketing. I have been at this web stuff
for around ten years and for the last 3 or 4 years, as a full-time online marketer.

Today, I thought I would give you my recent article on “Profitable Keywords”
mainly because getting top rankings for these/your profitable keywords
will produce your online income. Picking, choosing which keywords you will
target with your site or marketing will simply be one of the most important
marketing decisions you will have to make.

You must pick the right profitable keywords or you will be fighting a useless
battle. You simply must choose the right keywords to promote and market your
site/products in order to succeed.

In this article I discuss how to find these keywords, what kind of keywords
you should go after and I also give some of my favorite tactics for achieving
top rankings for your keywords in the search engines, especially Google.

Hope this article/information is of some help/use to you….

Why Profitable Keywords Are The Cornerstones Of Your Online Marketing?
Copyright © 2009 Titus Hoskins

Keywords are ground zero. They are essential to your online success.
You must get your keywords right or it’s game over before you even
get started. Mainly because keywords are the most important element
of your online marketing.

It can’t be emphasized enough, especially to beginning online webmasters
or marketers, choosing the right profitable keywords will largely determine
whether or not you succeed with your online endeavors. You simply must
get this element right or your marketing will be in big trouble.

What are keywords?

Lets start at the very beginning, keywords are the exact words someone
types into a search engine to find what they’re looking for on the web.
Some keywords are valuable/profitable, while others are virtually worthless.

Profitable keywords are the ones that convert into a sale, a lead or
potential client/customer for your company or product. These are the
words someone is searching in order to buy a product or hire a service.
Someone searching for “honeymoon vacation packages” is probably in the
market to book a honeymoon vacation and could turn out to be very profitable
for the right website or business.

Profitable keywords are the ones where the searcher is in the right
“mind-set” or frame of mind to buy what they’re searching for on the web.
Tailor your online marketing to target these profitable keywords and
it can spell success.

So what’s the whole process for finding or choosing profitable keywords
to use in your marketing? Lets look at some ways to proceed…

Number of Keyword Searches Made?

You need to find out how many searches are made for your chosen keywords
each month. Simply use WordTracker or a site like SEOBook. These will
give you a preliminary number of searches made each month for your keyword.
Highly popular, well-searched keywords with hundreds of thousands of searches
each month will be extremely hard to rank for because you will have stiff
competition from major companies with limitless resources.

I like to pick less popular keywords that get only a couple of hundred
of searches each day because my chances of getting on the first page
greatly increases. But don’t get fixated on the number of searches,
some keyword phrases that only get four or five searches daily,
can still be very profitable.

For serious keyword research in a particular niche market I like to use
Brad Callen’s Keyword Elite which is professionally designed software
that makes all your keyword research so much easier. But there are plenty
of free keyword tools you can use. One handy keyword tool is Google Adwords
external suggestion tool which will help you find valuable keywords.

https://adwords.google.com/select/KeywordToolExternal

Commercial Intent of Keywords?

But how do you know if a keyword is profitable? Well, one convenient
tool is from MSN which helps you with “Detecting Online Commercial Intention”
of keywords. Just type in a keyword and it will give you a percentage
or probability your keyword query has commercial benefit or intent.

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Conversion Rate of Keywords?

Once you have your chosen keywords in place, next you want to have
a landing page that converts those keywords or traffic from those
keywords into buyers or leads for your online business. This is
another crucial element of your online marketing - you must have
a landing page or content/site that converts into a sale or you
obviously won’t make any revenue.

Keep in mind, if you’re into affiliate marketing, you main goal
is not to sell but to “pre-sell” your products or services.
One effective way I have found to do this is to give potential
customers/clients valuable information they can use in making
their final purchasing choice. Comparison sites do well, as
do review sites, top ten sites… potential customers use the
Internet and keywords to not only find products but more so, to
find information on those products. Your goal should be to provide
this valuable information to make their task a little bit easier
for them and they will reward you with a sale.

What are Long-Tail Keywords?

Long-Tail keywords are simply that: long three or four word phrases
that searchers use to find what they’re looking for on the web.
Because they are highly specific, long-tail keywords have proven
to have better conversion rates than general keywords. This is
also just common sense, someone searching for a “2005 ford mustang
convertible” may just be in the right mind-set to buy such a vehicle;
as compared to someone searching for a more general keyword phrase
such as “sports cars.”

Study your website traffic logs religiously to find long-tail
keywords that turn into a sale. Target these long-tail keywords
in your marketing. Even buy PPC (Pay Per Click) advertising in
the three major search engines - Google Adwords, Yahoo! Marketing
and MicroSoft AdCenter - for these valuable/profitable keywords.

And build higher rankings in organic search for these long-tail
keyword phrases. It’s really not that difficult for long phrases,
especially if they’re related to your site; many times you can
reach the top spot in a matter of days, especially in Google.

How to rank high for your chosen profitable keywords?

Of course, the million dollar question is: HOW do you rank in the top
spot for your chosen keywords? I believe the key to ranking high in the
search engines (especially Google) is to be persistent in building
your rankings for your keywords. Take a long-term view or approach,
sometimes it may take months, even years, to rank in the top Five
for your highly competitive keywords.

The best strategy is to “stick to it” and keep building relevant
links to your keyword landing page. Create related blogs with valuable
content linking back to your keywords. Write keyword related articles
and distribute them all over the web. Create Google Alerts for your
keywords and them place comments/links in the newly formed pages on
the web that Google is indexing.

Be pro-active, download the SEOQuake toolbar and find your main keyword
competitors. Check out their links and then go out and get the same
links. Write better higher quality content than your main competitors
because Google always rewards great content. Plus, use the free Addthis.com
button and let your visitors bookmark your great content in all
the social bookmark sites and build your keyword links for you.

Do keyworded Press Releases with your embedded links and spread them
all over the web. Get these Press Releases into Google news and other
important places on the web. PRWeb.com is really a great place for your
press releases since you can embed your keywords in your links.

If you can try to get your most important keywords in your domain
name. Many SEO experts argue the merits of this but from my own
experience and marketing - it is much easier to rank high for your
keywords if you have them in the domain name. Again, it is just common sense,
if you have your main keyword in the domain, this keyword is obviously
telling the search engines this is what your site is all about. I have even
bought domains and created sites specifically around certain keywords
just to rank high.

Always remember, you have to be persistent, I have been fighting some
keyword battles for over four or five years! For really profitable keywords,
it can be a constant struggle to remain on the first page, but the trick is
not to give up, just keep fighting away at your competitors. Persistence
usually pays off in the end and those profitable keywords will have your links
in the top spot. Make ranking high for those profitable keywords your number
one marketing strategy. Concentrate all your marketing efforts towards getting
plenty of quality traffic for those keywords and you will succeed online.

…
The author is a full-time online marketer who has numerous
niche sites. These 10 SEO Tactics Bring Me Over 2000 Visitors Daily:
SEO Tips
To learn more Internet Marketing Tactics try:
Marketing Tools
Copyright © 2009 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.