Tag Archives: Website Traffic

Back To Work – How To Boost Your Traffic & Sales


BWMagic’s Internet Marketing News!

The beginning of September has always been the most
dreaded time of the year for me. Summer has just ended and
the long cold days of winter lie in waiting.

The first days of September also means “Back To Work” time
for me. In years past, it meant getting ready for a new
school year and all the work that entailed. Now it means
getting back to my Internet stuff. Just guess which one
I would rather be doing?

It also means a time for new directions and changes.
Reassessing what works and where to best spend your time
and efforts. This year I will be concentrating on increasing
my traffic to my different sites and finding new ways to boost
those numbers.

Two new directions for me are videos and social media/networking.
Unfortunately, these two areas are way out of my comfort zone,
however, one thing I have learned from working full-time on the
web, you must follow the crowd, no matter where they lead you.

You must plug your sites into the whole mix of what is happening
on the web. In other words, you must follow the traffic. Right now
there is a definite swing to videos and social networking sites.
You must embrace these two areas if you want to get maximum
traffic.

Videos


I have had enough success with videos that I went out and bought
a new camcorder (Canon Vixia HF200 – great little machine) with
the hope of making some “over the shoulder videos” of the different
marketing techniques and tactics I use in the daily running of my
9 or 10 websites.

Videos are a simple way to bring in traffic and sales. And it’s
not that difficult – I am still kinda shocked to realize some young
teenager not even in high school can pull in 4 or 5 grand a month
by partnering with Google Adsense on YouTube.

For many people, that’s a full-time income. Heck, when I was in my
Starving Artist Stage – 5 grand would have made a nice yearly income!

Videos present an excellent way of producing sales and traffic.

They are also great for building your contact list. Many popular
YouTubers have lists of over 1 million subscribers. Just imagine
the marketing power of releasing a video about your favorite product
or program to hundreds of thousands of loyal subscribers.

Then there are the pure marketing benefits of using videos. It is
a perfect way to get your point across. I can’t remember any recent
major product launch that DIDN’T has at least one video on the
sales page. Videos have become a marketing stable for selling your
products – online or off.

So try producing your own videos or have someone else produce them
for you. If you’re like me, the real problem is getting the time
to make your own videos – I am hoping I will get the time to explore
for myself the whole process of making my own videos but if that
doesn’t work out I can still use the video services offered by such
places as Phantonwriters.com… they produce very professional videos
which work.

Video marketing is the wave of the future on the net so you simply
can’t ignore this excellent way of bringing in more traffic and sales.


Social Networking Sites

If you have been marketing on the web for some time – it’s really
hard to believe how new social media/network sites have changed
how business is done. The growing importance of Twitter is just
one example of how quickly these sites have invaded our daily
routines.

It has also become an excellent way to build your list of contacts
and an excellent way to announce any new product or program you want
your contacts to know about. Online marketers are taking advantage
of Twitter to build their traffic and to boost their sales.

I have started using Twitter myself but as mentioned before I am
not one for these social networking sites… I would rather concentrate
my marketing efforts on ranking high for my chosen lucrative keywords
but I can’t ignore Twitter because it has become a popular program
everyone and their grandmother is using. You have to take advantage
and plug your site and marketing into this whole traffic hub.

Mainly because your content must be seen as relevant by the search
engines and one simple way to do this is to tie it all in with these
new network sites… I make it a point to have my content linked
(in one way or another) to many of the top 50 sites on the Internet.
That’s why I like using sites/programs like Blogspot/Blogger,
YouTube, Twitter, MySpace, Facebook, WordPress, Wiki, Craiglist…
etc.

Try linking/connecting your site/content to all these top-ranked
sites in the world and you will see a marked improvement in both
your traffic and sales. You must place your content into the whole
mix of what’s happening on the web.

Getting your content into these places/sites is not difficult. In fact
it is extremely simple – you can even place your content there yourself
or have your visitors place it there for you.

Can’t count how many times I have told you about the free AddThis.com
button which lets your visitors bookmark your content in all of the
above sites FOR YOU. This button and others like it, actually works
if you have quality, interesting content to share… you will also
see a rise in your rankings because the search engines are paying
special attention of what content gets repeatedly bookmarked by ordinary
web users.

Using this social bookmark button or others like it is a simple way
to boost your traffic and sales.

Are you using it?


……………………………..
Other Ways Of Boosting Traffic And Sales
……………………………..

When I need to get more traffic and sales… here are some of the
things I do:


1. Write Quality Articles & Distribute Them All Over The Web

Doesn’t quite work as well as it once did but for popular articles
that get picked up and placed on countless related sites, article
marketing is still one of my most effective ways of getting traffic
and sales. I mainly use Ezinearticles, Phantomwriters, iSnare,
Submityourarticle… for getting my articles out there.


2. Put Out Press Releases

I am seeing great short term and long term results by using Press Releases.
They have become one of my major marketing tools of the moment,
I am mainly using PRWeb but it is rather expensive. So if you’re on a
tight budget, you can try the many free press release sites such as
www.1888pressrelease.com


3. Increase My PPC Advertising Budget in Google Adwords, Yahoo and
Microsoft.

When I want targeted traffic fast – I simply buy it! But be careful
because you have to know exactly what you’re doing with PPC or you can
lose a lot of money fast. So do your homework first.


4. Release a New Video On YouTube

YouTube is a great place for getting more traffic coming to your
site or sites. I like doing “how-to” videos and offering free guides
to build up my contact list of interested customers. The sale is in
the follow-up.


5. Post More Entries In My Different Blogs Around The Web

I have blogs with Blogger, WordPress, LiveJournal, Bloglines… this
always brings in immediate traffic to my sites and it is extremely
easy to do. Just make sure the content is of high quality and it will
get picked up or linked to on other related blogs.


6. Create More Keyword Targeted Content For My Many Different Sites

This is a more “long-term” solution for me, but this is the most effective
way to get good quality traffic, especially from Google. Until Bing/Yahoo
enters the picture, Google simply supplies the most search traffic on the
web so gear your sites towards Google for the immediate future.


7. Release a new viral eBook, Report or Guide

Many times I even create a new website to go along with these new guides.
The most vital part of selling on the web is that you must never play the
pushy-salesman role; but rather be a helpful guide who buyers turn to for
help and information. Learn the art of the “Pre-Sell” and you will
succeed online. Let the real selling be done by your affiliate partners.


8. Send Out Newsletters to all my Different Contact Lists

I run many newsletters and follow-up programs; it is still one
of the best ways to get repeat traffic to my sites. Sometimes
I wonder the wisdom of passing along the marketing tactics and
techniques I use to create profitable sites since I am really giving
my competition some valuable information that can be used against
me. But I have over-ruled myself and only keep the very vital
specific stuff relating directly to my sites secret.


9. Do Joint Projects With My Online Contacts and Fellow Marketers

The more you help others, the more you will succeed. This is also
the main reason I keep writing this newsletter, I have been tempted
many times to shut it down because of what I discussed
above – information can be used against you, especially in very
competitive niches. However, I get more good results than bad by
helping other people succeed online!


10. Use Your Site’s Raw Traffic Logs and Stats

When I get some spare time – I spend it digging through my raw
traffic log stats. I hunt down lucrative long-tail keyword phrases
that are already bringing in some traffic and sales. I then boost my
rankings for these keyword phrases by placing them in article titles,
blog posts, etc. and linking that content to my ranking page. By closely
monitoring what keywords are bringing in the traffic and sales…
I can adjust my marketing to rank higher for those keywords, mainly
in Google.

My content is ranked for thousands of keywords but the real trick is finding
the profitable ones and building traffic for those specific keywords and
boosting your sales. Close examination and tracking of my site’s traffic
logs will offer up the real jewels in the crown. The same probably applies
to your site or sites. Go find those long-tail keywords and exploit them.

I hope these tips help you in some way. Trying just some of them should
bring in more traffic and sales… they work for me and they should
also work for you.

Kind Regards,
Titus

https://www.bizwaremagic.com

Or try the Back To Work Special from Ken Evoy’s Site Build It:
SBI SiteBuildIt Review

How To Create Your Own Perpetual Traffic Machine

The Internet is such an unknown commodity anything
is possible. One of the most intriguing questions
concerns the idea of a perpetual traffic machine.
Create a website and design a system of automatic
programs (both interior and exterior) that delivers
content and backlinks to a site that updates itself
automatically and keeps growing without any help
from the creator. In the process you build a flow
of traffic that never stops, even if the site is
abandoned or not touched for a couple of years or
never again.

Is such a perpetual traffic system really possible?

Before you conjure up pictures of HAL and creepy
talking computers in distant space… realize that
question may carry more weight than it would seem
at first glance. But is it like its predecessor,
the perpetual motion machine – just more an illusion
than actual fact?

For curiosity’s sake if for nothing else, the idea
of a perpetual traffic machine does require further
investigation. Such a system would have special
interest for millions of webmasters whose main task
is acquiring traffic for their sites, not to mention
the potential for monetary gain a PTM (rhymes with ATM)
would produce.

Some credence was given to the idea recently when
Tinu Abayomi-Paul, a well-known online free traffic
expert, produced with the help of Marlon Sanders an
info-product entitled “The Evergreen Traffic Machine.”

Tinu’s story is very interesting. Tinu had built up
a whole array of sites and optimized them successfully
for countless keywords in all the major search engines.
She had built up a steady flow of traffic, resulting
in thousands of visitors “a day” to her sites. This in
itself is not that extraordinary, but that’s not the
full story.

Because of a personal illness she abandoned or left
alone most of her sites for over a year or more – only
to discover the traffic systems she had put into place
didn’t just dry up, they still kept producing tons of
traffic even though the sites weren’t being updated.

The traffic was still coming. The traffic was still fresh.

Tinu basically built her perpetual traffic system
around three major areas: High Profile Article
Marketing, Exact Keyword Focus and Blogging/RSS
Feeds. Tinu’s system proves you can create a traffic
system for a year or two, but the real question is
will it still produce traffic five years from now?
Fifty years from now? How about a hundred years?

The real question: how long will such a system work
without fresh input of unique content like the viral
articles and blog posts now feeding it? This question
is even more tantalizing when you consider it is now
possible to create fresh content on your sites with
RSS feeds, blog comments and user contributed content.

What’s more intriguing is the fact that all aspects
of a website can be automated, including payment for
all renewals: domain, hosting, autoresponders… as
well as the collection of revenues such as affiliate
commissions and advertising fees.

Are we at the stage where the Internet will be filled
with these automated human-less web sites drawing
traffic/visitors and slowly building and expanding
on their own for eternity? Many cynics would argue
this is already the case with the majority of sites
on the web.

In case you like that idea and want to fully embrace
this brave new automated perpetual Internet, here are
a few tips to create your own eternal traffic machine:

1. Build lists and pre-load your AR system with follow-up
messages to keep visitors coming back to your site. You
can rotate these messages and ask your subscribers to
opt-in to different lists on related subject areas.
Always ask your readers to recommend your content to
others.

2. Use social bookmark software or links so that your
visitors can easily bookmark your content which brings
in both new links and new traffic. Simple programs like
the one offered by Addthis.com will get your visitors
building your backlinks for you, bringing in fresh
visitors who in turn will also bookmark your content.

3. Write viral articles, reports and ebooks that have
your backlinks in the resource boxes. Likewise, viral
software programs can help bring a constant flow of
traffic to your site. If your content is of a high
quality and your themes universal… new sites will
pick up your content and build your backlinks, creating
fresh traffic. The search engines will also index these
new links and your rankings will increase, bringing in
more traffic.

4. Use blogging and RSS feeds to get your content out
there. You can also use these RSS feeds to bring in
new fresh content to your site. Creating new content
will be your main obstacle to creating perpetual traffic…
you can get new content from feeds but will it be unique?
Comments in your blogs could bring in unique content but
if you’re not monitoring them, you must have solid
software in place to fight against spam.

5. Have “Tell a Friend” forms on all your content.
This will bring new traffic to your site, which can
be self-refreshing as new people discover your content.

6. Encourage user generated content such as articles,
comments, posts… you can even have a community
monitoring system where your site’s members monitor
this new content.

7. Form JV alliances with webmasters in your related
field. Do co-registration so that you help build each
other’s lists and traffic.

8. Likewise, if you have products to sell, create an
affiliate program to get your affiliates to build your
traffic for you. Affiliates are an excellent source of
permanent traffic.

9. Automate all aspects of the running and managing
of your website. Set up automatic payments for your
AR system, hosting, domain renewal, PPC payments…
thru PayPal or credit card. Likewise, receive affiliate
commissions thru PayPal or direct deposit. Many
advertising programs like Google Adsense offer
direct deposit.

10. PPC Traffic – While we have mainly looked at free
traffic systems, don’t forget creating a PTM is relatively
easy with Pay Per Click advertising if you know what you’re
doing. Target less competitive keywords to keep your costs
down, tie this traffic into a good squeeze page for feeding
your AR system with leads and have a good landing page that
converts. You can create a system that delivers perpetual
traffic and pays for itself from your affiliate commissions
and advertising fees.

In summary, the argument for the existence of the PTM
mainly relies upon the quality of your content or site.
Is it unique enough to draw in new visitors? Does your
topic have universal appeal that people never tire of?
Does it solve or offer advice on a common human problem?
Will or does it have a viral “word of mouth” element to it?

As we move to a more and more automated world, all the
automated programs and hardware are in place for the
creation of such perpetual machines.

Computers, autoresponders, content management software,
RSS feeds, viral marketing, direct deposit, automatic
payments… and the list goes on. If we haven’t already
created the perpetual traffic machine – we are getting
tangibly close to doing just that.

…
The author is a full-time online marketer who practices
what he preaches. While not exactly pretty, one of the
most popular downloads on his sites has been a Free Perpetual
Desktop Calendar which of course has links back to his site.
Free Desktop Calendar
You can find a review of Tinu’s Traffic Machine here:
Evergreen Traffic Review
Copyright 2008 Titus Hoskins.