Tag Archives: seo

ICANN’s New Generic Domains Could Change Everything



BWMagic’s Internet Marketing Newsletter


ICANN’s New Generic Domains Could Change Everything

I don’t know if it’s just me, but I don’t see or hear
much discussion about the new upcoming ICANN changes
to how domains will be named in the future.

Starting next year – between January 2012 to April 2012 –
companies can apply for a “generic” or “dot anything”
domain. Instead of using say a “.com” “.net” “.biz”…
for a price tag of $185,000 a company can buy a domain
such as “www.hotels” or “www.hotel”, which will probably
mean anyone searching on the web for a hotel room could
just type “hotels” into their browser and the site holding
this domain will pop-up.

Assuming of course, ICANN (The Internet Corporation for
Assigned Names and Numbers) approves this generic
domain and lets someone buy it… the same could
also apply for other lucrative domains such as
cars, loans, banks, gifts… and even brand name domains.

The SEO fallout could be very significant if Google and
the other search engines start listing these Top Level
domains first in their rankings. And how can they not,
because these top domains will quickly grow a whole
list of backlinks if they follow the pattern set by
the web.

As web users get used to just typing in directly what
they’re looking for on the web, this traffic alone could
result in the loss or gain of billions, if not trillions
of dollars.

It also probably means anyone holding a “.com”, “.net”,
“.org”, “.biz”… type of domain, has just seen that
domain being devalued because they are no longer the
top domains. Especially, when it comes to the now perceived
top-level “.com” domains – millions of these domains will
have their values lowered.

These “dot coms” are no longer “king of the hill” and on the
web being at the very top, means everything.

How all this plays out will be very interesting to watch.
How many generic domains are created and what kinds of
keywords ICANN will accept could be especially worth
watching.

After the vote, Chairman of ICANN’s board of directors,
Peter Thrush stated: “Today’s decision will usher in a new
internet age. We have provided a platform for the next
generation of creativity and inspiration. Unless there
is a good reason to restrain it, innovation should be
allowed to run free.”

The key will be the web user’s acceptance of these new
domains… will they still want to use the “.com” at the
end of urls. Or will they stop using the search engines
less and less, by going directly through the browser to
the site for the keyword listed.

The only problem with that, as most affiliate marketers know,
the most lucrative keywords are the “long-tail”, more
descriptive phrases… it is unlikely someone is going
to buy “florida vacation rentals” as a generic domain,
unless browsers are redesigned to go directly to
www.floridavacationrentals, even if you just type in
“florida vacation rentals”.

Of course, one way this could play out, a company would
buy the “www.rentals” domain and then have sub-domains
pointing to the different markets. Such as “florida.rentals”
or “vacation.rentals” and so on.

For big companies and some small ones, if they can afford
the hefty price, it could be a very good way of protecting
their trademarks. Just type in Sony and you go to the Sony
site. Just type in Apple and you go to the Apple site…
if nothing else, it will be faster.

But I have a feeling these new “generic” “dot anything”
domains will play a much bigger role with it comes to SEO
and your rankings in the search engine. They will make a
lot of difference in the amount of traffic your domain receives.

In actual fact, it could really change the web as we know it…

It will no longer be open and available to everyone, because
while the Internet will still be open to any Tom, Dick or Mary,
who has $8 or $10 to buy a domain… the real prize domains
will only now be available for those elite few who can afford
the hefty $185,000 price tag and the $25,000 annual fee.

For more information on this issue and what it could mean
for you as a webmaster go here:



The Internet is Dead, Long Live the Internet




Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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Does Your Site Need An SEO Checkup?

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BWMagic’s Internet Marketing Newsletter

Does Your Site Need An SEO Checkup?



Google Spot!





Since Google launched its Panda Update earlier this
year and all the follow-up changes after it, many people
believe that your site’s SEO has become more important.

That your “on-page factors” must be right or as best
as they can possibly be.

This all has to do with the quality of your site and your
webpages. It seems like Google is more forcefully judging
that quality and your site now has to pass a few more hurdles
or it will be lowered in the rankings.

Regardless of Google, having all your SEO factors done
“right and proper” won’t hurt your site. The faster your
page or site loads helps everyone. Making your site
easier to find by the search engines and your visitors
helps everyone. Having your site or page fully optimized
also helps everyone.

Besides, knowing everything you can possibly know
about your site will also help you, especially when
it comes to SEO.

Wouldn’t it be good to know these things about
your site…


– Number of Backlinks?

– Keyword Density?

– Right Meta Tags?

– Do You Have A Sitemap?

– Are Your Images Optimized?

– Is Your HTML Compressed?

– Do You Have H1 Heading Tags?

– Is Your Site Protected From Hackers?

… and many more factors or issues which
could determine the quality of your site
in the eyes of the search engines, especially
Google.

While not perfect, here’s a nice free site
where you can quickly do an SEO Checkup.
They will not only show you what’s wrong, but
give you concrete ways to fix the problems.

Click Here to do the SEO Checkup:


Not available.

I also find it helpful to check out my main
competition in close keyword battles, when your
number of backlinks are just about even, sometimes
just improving these small SEO issues can raise
your site above your competition.




Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Google’s Panda Update and SEO



BWMagic’s Internet Marketing News


Google’s Panda Update and SEO




Google Marketing Spot!




Whenever Google does a major update to their extremely
complex algorithm, the mathematical formula which runs
their search engines and rankings, we have winners and
losers.

Most often it is the losers you hear about… crying
foul that the Big G is treating them unfairly with
the latest changes. Panda, which also has been dubbed
Farmer Update by many, since it supposedly deals with
“content farms” and “low quality” sites – has created
a lot of fallout.

But does new changes affect how you do your SEO?

Well, yes and no. Producing great original unique
content should still the main goal of any website,
and this has not changed.

What has changed is that webmasters must take
some steps to ensure their content is not “judged”
or “seen” as a content farm or of low quality.
In other words, you can have great content but
if it is splattered with ads and banners… this
could affect your SEO and rankings, at least within
Google.

In the same light, if your great content is poorly
presented with hard to read text… poor navigation
and loads very slowly, your great content can be
penalized by Google. You must give the searcher
coming from Google a good visitor experience or they
can lower your rankings.

Google has been very open to what they expect on your
site… but this hasn’t stopped the losers of this
recent update from complaining. In some cases, their
arguments are justified, they have been wronged, but
in many situations, the lowering of rankings worked
properly – not exactly what some webmasters want
to hear.

Google now be judging your whole site, rather than
each webpage separately. This is very important because
a few low-quality pages on your site, could lower your
overall site’s rankings… ouch!

You could have 90% excellent content but have 10% that’s
downright crappy – so it’s time to clean up your site
and present to visitors ONLY great content.

Now, I have written 10 extra points on the new update
which you should consider following. A lot of these
are standard SEO tactics which you should be using
anyway. Others are slanted to reflect this new
Panda Update.

You can find it here:

How Google’s Panda Update Has Changed SEO




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!