**** BizWare Magic's Opt-in Newsletter
March 5, 2004 - Co-Registration Services
Co-Registration Services and List Building
BizWareMagic's List Building News To Your List Building Success. March 5, 2004 www.bizwaremagic.com LIST BUILDING HELP. What Works; What Doesn't Work. Hello everyone, and a Warm Welcome to all new subscribers. --------- CONTENTS --------- 1 - Co-Registration Services - Should you Use Them? 2 - The Spam Gods Are Not Happy. ----------------------- Co-Registration Services - Should you Use Them? In writing my simple toolkit and putting out this newsletter on list building each week - I have looked at countless ways of building an opt-in list. There's one area that I usually shy away from - Co-Registration Services. Now this is NOT the co-registration method that I explained in last week's Newsletter; where two website owners make a deal and display each other's subscription forms on their sites. For example, a website on How to sell antiques would place an additional sign-up form on his/her site for a website on How to Find antiques - and vice-versa. Rather these are names gathered from High Traffic sites, where people have opted-in to a list. They have given permission to be contacted on a certain topic - say internet marketing. Internet marketers buy the right to contact these people who have opted-in. Don't get the wrong impression - these are not harvested names - taken illegally by software/robots roaming the net. They are legit? But the Big Issue here is Spam. You have to be very careful in using co-registration services. Like anything on the net - some are very reputable; others less so. If you do use these kinds of services - make sure you have an 'unsubscribe' link in every e-mail; offer some valuable information and don't mail these contacts too often. If you're interested in using this kind of service to kick-start your 'opt-in list' or ezine; there is one site run by NitroListBuilder.com that you should have a look at. To give you more information on how these co-registration services work I have included an article by Willie Crawford. If you haven't heard of Willie Crawford - your Marketing Education is missing one important factor! Maybe, he's not as 'well known' as some of the other so-called gurus but he offers good, down to earth, practical advice. I have been reading his ezine and visiting his forum for years. He's one of those marketers I alway recommend to my lists - but judge for yourself by reading his article below:
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