and/or  

  
Google Caffeine is coming soon to a computer near you! How will your site 
and keywords fare in this "Next Generation" search engine? More importantly, 
what ranking factors may play a role in acheiving top rankings in Google's new 
index?

                                   







Google Caffeine: Will Keyworded Domains Inherit The Web?
Copyright © 2009 Titus Hoskins

Predicting just what Google Caffeine will do to your current 
keyword rankings has become an ongoing obsession with many 
professional search engine marketers. Caffeine is Google's 
"Next Generation" search engine, a major overhaul of its index 
and algorithm, the complex formula and calculations Google uses 
to rank all the pages on the wonderful world wide web.

If that doesn't sound ominous enough, according to Matt Cutts 
(Google Spokesperson) one database is already showing Google Caffeine, 
and the full blown version will be released after the holidays. 
The reasoning behind this, Google doesn't want to upset webmasters 
and site owners during the lucrative holiday buying season. Keep 
in mind, despite its many, many, many public programs - Google's 
main revenue source is and has always been the advertising monies 
received through its Adwords program. Google seems to be paying 
more attention to webmasters and major site owners on the web. 

In reality, this relationship between Google and its major 
advertisers has almost become just as complex as the algorithm 
itself... with both parties feeding off each other in a co-dependent 
relationship. What percentage of organic search revenues are 
funding Google can only be speculated at, but professional marketers 
who have seen what revenues a #1 listing in Google for a lucrative 
keyword can generate, know those earnings are huge. No doubt, some 
of those companies with these top rankings are pouring millions of 
those earnings back into Google Adwords, so that their companies 
can earn even more revenue. It's probably one big delicate dance 
and only Google knows the tune.

Now, the integrity of Google's index is not in question, but any 
savvy marketer or webmaster knows any individual or company with 
deep pockets and huge resources can buy their way into the top spot. 
Despite Google's brave attempt to stop it, link buying and keyword 
positioning, is a thriving industry on the web. Rightly or wrongly, 
money and unlimited resources will get you or your company to the 
top in organic search, regardless of which search engine you're targeting.

All moral and ethnical issues aside, the small webmaster and/or 
online marketer is stuck right in the middle, with Google on one 
side and these major multinational competitors on the other. 
Looming on the horizon is Google Caffeine, a new sheriff in town!

What new rules will this sheriff bring? 

Like anyone who makes their living from search engine marketing, I had 
been constantly checking the beta version of Caffeine which Google 
released last summer ('09) where webmasters could check to see how well 
their keywords and site would fare in this new search index. This beta 
site has now been taken down by Google. (www2.sandbox.google.com)

Perhaps, one of the over-riding rules or ranking factors (Google's 
index is supposed to have over 200 of them) which seems different 
is the importance Google is now placing on the Domain Name and more 
specifically on the keyword in the domain. (For any non-marketing 
readers, keywords are the exact word or phrases web surfers type 
into search engines to find what they're looking for on the web.) 
Another noticeable observation shows that onpage factors seems to 
be playing a much bigger role in the new rankings. Even to the point 
where pages which contain numerous references to the keyword in the 
title, description, alt tags, and on the page... seem to be ranking 
higher. Of course, it is foolish, to draw conclusions from your own 
small sampling of results and you can end up with egg on your face 
very quickly, but those factors and keyworded domains may just get 
you to the top in Google Caffeine. 

Will this ranking factor be the keystone in this new index, upon 
which all the other factors may crumble and fall? 

The major question here is this: has the importance of backlinking 
been downplayed in this new index in favor of the keyworded domain 
and onsite content and optimization? Has there been a major shift 
to listing more quality content rather than relying on the number 
of backlinks a site is receiving, even from important related themed 
sites? The major problem and question to Google is this: if links can 
be bought, how do you keep your organic results democratic and fair, 
which was the original intention of Larry Page and Sergey Brin when 
they started Google in 1998.

One possible solution is social bookmarking.

Will we see an ever growing importance of social bookmarks and links 
in this new index. It is quite easy to buy 1000 links, but getting 
1000 or 10,000 "re-tweets" is a little more difficult, similarly 
getting two or three thousand "diggs" may be a little harder to pull 
off. Same goes for  Del.icio.us bookmarks, Facebook fans... well, you 
get the picture. Will Google's use of these new  social sites make 
Caffeine faster, more relevant, more current and most importantly 
of all, can it bring some democracy back into their index?

Of course, nothing in Google's new index will be that cut and dry, 
that black and white. Other ranking factors such as age of site, 
past history and reputation, traffic numbers, authority branding... 
will all play a role in whether your site gets listed on that all 
important first page. However, on page factors may play a greater 
role - title, meta tags description, keyword density, alt tags,
page views, bounce rate, time spent on page, and the number of 
social bookmarks may play an increased role in achieving high rankings.
Website speed or how fast your site loads may also be a new ranking 
factor.
 

Underlying this whole issue is the fact which many Experienced 
webmasters/marketers alreay know, Google's SERPs is not a one-trick 
pony anymore. For very lucrative (monetized) keyword phrases, 
Google's results are broken up into Five categories... Info listings, 
Video listings, News Listings, Shopping Listings and Corporate Listings. 
Forget Caffeine, this is probably the fairest move Google has made 
in the last few years to make its SERPs more democratic.
Read more on this here: 5 Pillars of Google Search 

But we still have to come back to the curious question of domains 
which have the keywords in them. Webmasters and marketers for years 
have been telling us we should always pick domain names which have 
our major keywords in them. Just common sense really, someone searching 
for "brown widgets" will more likely than not find that item at a 
domain called  www.brownwidgets.com or www.brownwidget.com. The major 
SEO reasoning, all your backlinks will inherently have your searched 
keyword in the URL, thus bringing it up in the rankings. 

As the web evolves, keyworded domains are becoming more valuable and 
this value is reflected in the quality of the site. If you're making 
thousands or even millions from your keyworded domain, you can afford 
to invest in quality content and design. Cream rises to the top. Gradually, 
as these domains become more valuable they will be snapped up by marketers 
and companies who know just how to exploit them. Thousands upon thousands 
of keyword domains will be bought up by multi-billion dollar corporations 
who finally realize what the web really has to offer. This new evolved web 
will be much more narrower in scope and very topic specific? 

In the "next generation" web the re-direct shall be king! 

The role of the search engines, whether it be Google or Bing/Yahoo, 
will become less and less important, as savvy web searchers go directly 
to a site by typing in the keyworded domain to find what they're looking 
for on the web. Cutting out the middleman may just become a world wide 
passion as big multinational and fully funded corporations snap up all 
these valuable and lucrative keyworded domains, we will probably see these 
domains grow in importance and the search engines take more of a back-up role? 
Human nature dictates we always take the fastest route to our destination, 
the web will be no exception to this rule.

Have all the smart people at Google figured this out already, and designed 
the new Google Caffeine to reflect the growing importance of the keyworded 
domain? Of course, we can only speculate when it comes to just what Google 
is planning and doing with its next generation search engine, but will 
onsite factors and your domain name play a greater role in their organic SERPs? 

Regardless of what the new sheriff actually does, when the dust finally 
settles on all these latest developments, the keyworded domain will probably 
be standing tall, watching the sun rise on a brand new day.

Related article: Are Search Engines Becoming Irrelevant? 



....................................................................................
The author is a full time online affiliate marketer who has sold millions of 
dollar's worth of other people's stuff (mostly electronics) on the web. 
His livelihood is derived from and depended upon search engine marketing and 
the daily monitoring of targeted keywords, mainly within Google. He operates numerous
niche sites, as well as two sites on Internet Marketing, where you can
get valuable marketing tips for free: Free Marketing Tools 
and Internet Marketing Tools 





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