Advanced SEO Tactics - How To Combat "Keyword Site Stuffing" By A Major Competitor
Some SEO tactics for WHEN your competitors starts keyword site stuffing Google to get all top spots on the first page!
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Advanced SEO Tactics - How To Combat "Keyword Site Stuffing"
By A Major Competitor
Copyright © 2010 Titus Hoskins
Just imagine this scenario if you can: "You're a full-time online marketer
quietly marketing and ranking high in all the search engines for some very
lucrative keywords in several major niche markets on the web. You have been
at the top and earning a very healthy income for 5 or 6 years. Suddenly,
out of nowhere, a major competitor with very deep pockets, enters your niche
market with not one, not two, not three, but with four or more sites targeting
your same lucrative keywords!"
Do you get the picture? Well, I have and many times over, because the above
scenario has been happening to me at a much too frequent rate lately. And
it's my belief that anyone in a lucrative market will have the same thing
happen to them, probably sooner rather than later.
What's a not so poor marketer to do?
I have always believed that "knowledge" is your best weapon to combat any
competitor. This belief has only been strengthen from and by my 10 years or
more of marketing online. You have to compile as much knowledge as you can
about your competitor and use this knowledge to compete or draw down if
you're fighting a hopeless battle.
We are talking about "Keyword Site Stuffing" where a marketer or more likely
a company, actively and aggressively, targets a niche market and builds 5,
10 or even 100+ sites to blanket the search engines (mostly Google because
that's where the traffic is) with keyword optimized sites with the ultimate
goal of getting all ten spots on the first page results, beating out your
competition by simply bulldozing them off the first page.
Savvy online marketers know this has been going on since the web began and
the search engines can do little about it because these sites are all held
under different names or by proxy and operating under different IP addresses.
For all intention purposes, these are authority sites acting independently
of each other, but the dirty little secret is that they're not. They're lining
up all their SEO ducks in a row and scoring those top 10 listings and reaping
very lucrative returns.
The first question I get asked: "If these sites have different owners and are
acting secretly, how do you know they're connected and "owned" by the same
company?" Again the answer lies in intensive keyword research but it all boils
down to simply following the links. In detective work, you often here the
expression: "Follow The Money", well in online search engine marketing,
you have to "Follow The Links" and you will get a clearer picture of what
exactly is going on in your niche market.
Just as an example, sometimes these companies will hire a writer to create
articles and promote their sites for them. Closely examining these writers
or pen-names will give an idea of the kind of connecting and link building
that's going on. So too, will a close examination of the linking structure
of a particular site and its backlinks. Look for patterns and one can even
"reverse engineer" a marketing system to get the big picture. Also remember,
online marketers constantly monitor their competition and have been doing
it for years.
Of course, you will need some handy tools to help build your "knowledge base"
on your competitor or competitors. While not perfect by any means, using a
site like Alexa will give you helpful information. So too, is using sites
like Compete and Quantcast to gather information. I have found Brad Callen's
For intensive gathering of information on a major competitor, I create a Google Alert
and every time the site or a keyword related to that site appears anywhere on the
web, Google sends me an email. Closely checking out these links will help you build
a more "complete" picture of your competition over time.
I believe "Site Keyword Stuffing" is becoming more common on the web than
many people realize. This is like a company or marketer creating a keyword
monopoly - we will leave the moral issues of this practice alone for the moment,
but you will probably encounter it if you're in a lucrative market where millions
change hands on a regular basis.
Once you have a true understanding of your competition and the sites they're using,
what do you do about it? Your options are rather limited, especially if you're up
against a company with unlimited resources. Perhaps, the first question you have
to ask - can I afford to compete with this company? Will my returns be worth it
if I have to pour tons of time and money at keeping those top rankings? Would I
be better off finding a less competitive niche and promoting it?
Quitting is always an option and it will depend upon what's at stake and how much
effort and time you have already spent on your niche market? Of course, if you have
the resources, there is nothing stopping you (morals aside) from building numerous
sites and going the same route as your competitor. Now, we are not talking about
building "duplicate or spammy" sites here, but legitimate authority sites/pages
related to the keywords in question. These sites and pages will have their own
unique content and structure.
If you decide to go into full-combat mode, here are some tactics you can try:
1. Remember, Google doesn't rank sites but web pages, so make sure you have two web
pages targeting your keyword phrase on your site. Build backlinks to both these pages
and Google will reward you with a double listing. Many webmasters use their homepage
and an interior page pointing to the same keyword phrase.
2. You can combat your competitor's site stuffing with some of your own, using free
resources if you're on a tight budget. One marketing tactic some marketers use is to
create related blogs, Hub Pages, Squidoo Pages, Blogger Accounts, Twitter Accounts,
FaceBook Pages... which are all free and can also help build up your backlinks. Mainly
because getting those high ranked one-way backlinks will be the key to getting those
top listings, especially in Google.
3. I have found it effective to write unique articles/content for high ranking
authority sites such as Ezinearticles and Buzzle. These pages will rank high for
your keyword phrases and I even do some promotion or link building for these pages
to keep them ranking high in Google.
4. Another simple way to legitimately compete with your competitor is to look at
other ways of getting on the first page of Google rather than in just organic results.
One tactic which has worked for me is the simple use of videos... especially simple
YouTube videos which Google will place on the first page of many lucrative keyword
results. This is a more round about way of getting traffic but you do get more
targeted visitors this way. Shopping Results is another one you should target and
although it is less effective, the same tactic can be applied to Google Images.
5. One of the most over looked ways of getting on the first page is using 
7. Another strategic marketing tactic is to concentrate the majority of your time
and marketing not on the main popular keywords in your niche market but target the
hundreds or even thousands of long-tail multi-worded keyword phrases. Win any keyword
battle with a thousands small cuts. Promoting these lesser keywords will help build
your rankings for the popular keywords, besides these long-tail keywords are where
the profits reside.
Basically, guess what I am really saying, in order to compete with your "site stuffing"
competitors, you have to fight fire with fire. You have to create ways of getting those
multiple listings/links on Google's first page for your keywords. Building multiple
sites yourself is one option if you can stomach the moral issue; another way is to use
YouTube Videos, Google News, Google Images, Unique Articles, Double Site Listings and
even Paid Listings to combat your competitor's monopoly on the first page. Create a
small monopoly of your own by having four or five listings on the first page of Google
for your niche market and you will reap the rewards.
....
All views, opinions and conclusions are solely those of the author, who is a
full-time search engine marketer. He runs numerous niche sites, including
two highly ranked sites on Internet Marketing Tools. To get valuable marketing
tips for free click here: 
