Tag Archives: seo

Google Bowling – The “Not So Nice” Side Of SEO



BWMagic’s Internet Marketing Newsletter


Google Bowling – The “Not So Nice” Side Of SEO?


Google Spot!




Almost everyone has heard of Google Bombing… where
enough people plant countless links to get a keyword
phrase to rank in the top spot in Google for some
silly phrase, like getting George Bush to show up for
“miserable failure”… usually this is done in a
light-hearted matter.

Google Bombing has been around for a long time and
Wikipedia even has a whole section on it:


https://wikipedia.org/wiki/Google_bomb

But there is another nasty practice called Google Bowling
and this one is much more sinister in nature and is not
much fun for its unfortunate victims.

What is Google Bowling?

Google Bowling is planting or creating low quality (spammy)
links pointing to a site in order to lower its rankings in
Google. This practice is usually done by your competitors
to undermine your site in the “eyes” of Google.

While Google has maintained in the Past that “inbound links”
don’t negatively affect your rankings… since you obviously
have no control over these links. However, many webmasters have
seen the negative side of getting spammy links and how these have
lowered their rankings in Google.

Why would someone do this?

If you’re in a very competitive and lucrative niche, just a
movement up or down a few ranking spaces – can result in a loss
or gain of thousands of dollars in sales. Business is war and
some people will do everything they can to beat the competition.
Including spending money to buy spammy links for their competing
sites!

Now, there is a whole discussion on the web about whether or not
Google Bowling even works? Google maintains they can counter this
practice within their algorithm or even manually, but I believe
it does work and after the Panda Update which is all about
“site quality”… this nasty practice is even more effective
for undermining your competition.

And I am not alone in this belief, Neil Shearing has been following
this issue for some time. He covers it in a very good blog post
located here:


www.neilshearing.com

Basically, all sites could be at risk, even yours. So the more
you know about this nasty BlackHat SEO practice the better you
will be able to protect yourself and your site. To learn more
about Google Bowling just click the link above.



Helping People Succeed Online Since 2002!

Kind Regards,
Titus Hoskins

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Will Google Introduce One-Page Infinite Scrolling For Search?



BWMagic’s Internet Marketing Newsletter


Will Google Introduce One-Page Infinite Scrolling For Search?




Google Spot!





Google is constantly making changes to how they
rank pages AND how they display their search results.
Webmasters and site owners can do a lot to affect the
outcome of the first one by building more links,
increasing the quality of their content and practicing
better SEO (Search Engine Optimization) techniques.
However, besides picking the title and description,
webmasters have little control over how Google displays
your listings in their organic search.

Recently, we have seen Google introduce Instant Search,
automatic fill-ins, page previews… could more exciting
changes be coming down the pipeline?

Rumors are flying that Google may adapt a one-page layout,
like they now have for Google Images, and introduce
infinite scrolling with a static menu on the left
always in view. This could possibly change Google’s
SERPs dramatically, to say the least.

Just imagine, you have a listing/ranking for your site
in Google but it’s currently in the 30 or 50th spot.
You have a really catchy title and description which
attracts a lot of clicks if only people could get the
chance to view it. Now, if Google sees the light and
goes with infinite scrolling, searchers will now have
a greater chance of seeing your listings and clicking
through to your site. More traffic, more visitors and
more sales.

Let’s face it, most people don’t click beyond the first
page and very, very few click through to the third or
fourth page. While I have seen slightly different percentages
stated, I read in the Warrior Forum that “89% of all traffic
goes to the webpages on the first page. And 42% of that goes
to the page ranked number 1. The last-place finisher on page
1 gets 3%.”

While top 5 organic results will still probably get the
majority of the traffic… but in the slight chance that
Google does introduce this new format, many more Google
users will see your listing in the 30th or 50th spot.
Might be a small learning curve but searchers will go deeper
into the search results if all they have to do is scroll down,
without clicking those extra pages.

To find out more and to watch a video of this new
Google Interface – you can click here:


Will Google Remove Pagination From Their SERPs?





Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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My Google+ Impressions & Another Possible SEO Development



BWMagic’s Internet Marketing Newsletter


My Google+ Impressions & Another Possible SEO Development




Google Spot!





So far I am really impressed with Google+, it’s clean,
simple and very easy to use. As I have said before, I am
not into the whole “social” scene as it is not my cup
of tea, but I do have a lot of these programs like Twitter,
MySpace, YouTube, Facebook… to promote my websites and
online marketing.

I have never been a very big user of Facebook, I log in
once or twice every two months or so… only to discover I
have missed someone’s birthday and people are ticked off
at me. Besides, one of my major problems with Facebook, I
can’t separate my business contacts with my close friends and
family. You simply don’t want your business associates to
know or see what you did at yesterday’s outdoor BBQ or that
all night anniversary party that ended when the sun came up.

Now with Google+ and the “Circles” feature you can keep or
separate your different types of contacts into different
groups. You can share the real private stuff only with
those close friends and family – as it should be.

This will be a major selling point for Google+ and one
of its biggest drawing cards.

Sure Facebook will lose more than a few users but does
it really have to worry? I don’t think so… at least not
in the short term.

When I asked my sister about Google+, she said, “What
is Google+?”

Could be wrong but that may be a common answer with
many die-hard Facebook users. They simply don’t know
about Google+ and/or couldn’t care less.

My sister logs into Facebook each morning to check what’s
happening among her contacts… she and people like her won’t
be switching over to Google+ any time soon.

Computer geeks and marketing types… have probably already
switched over to Google+, but considering the world population
as a whole, these users will be a small minority.

More than a few social experts have said, it is Twitter who
really has to worry about Google+ and I agree. This new program
from Google has more of an appeal to me as a Twitter
user than a Facebook user.

In other words, my Facebook contacts can stay where they are,
and I have no intention of moving then over to Google+.
However, I can’t say the same thing about my Twitter contacts,
I want them in my Google+ account… if I am not alone in
that feeling, then Google+ could spell big trouble for Twitter.


First Impressions


First impressions, Google+ feels like an expanded version of
Twitter, designed for those who find 142 characters just too
limiting.

My Predictions for what they’re worth, the outlook for Google+
seems very promising… and not because it’s a Facebook replacement
or even a Twitter replacement. Google+ might just become
a vital key element of Google, if millions upon millions,
of its members use G+ as their starting point for “all things
Google”.

I have been saying for years that Google should connect
all their countless programs together in a “portal” or one
entry point.

This could be it.

If Google users use Google+ as their starting point
for “all things Google” then Google+ will be a roaring
success. Not just as a social networking site, but as
your own personal link to Google. I don’t believe any other
program like iGoogle, Google Profiles, Google Buzz… quite
filled that bill. Never really captured the hearts of users,
Google+ may just be the answer. It may just do the trick.

Regardless, for webmasters and especially for online marketers,
Google+ is a must-have marketing tool. Combined with the Google+
button, it will play a major part in SEO and/or your Google rankings
in the years to come.

Add Me To Your Google+ Circles:

Titus Hoskins

…


Another Possible SEO Development

WebProNews is making the argument that Google may be
re-designing its results pages or how they list their
search results. Google is testing a page layout where
the left table will move down as you scroll down…
at the moment it is static and remains at the top.

Many people believe Google is doing this so that
search results in the future will all be listed on
one page… like we now have in Google Image Search.

If Google does make this change – it will mean that
2nd and 3rd page results will be immediately visible
as you scroll down. Could make a big difference in
how much traffic you get because most Google users don’t
click beyond the first page.

I find using Google Image search really great just because
you don’t have to click to another page, like you have
to do in say – Yahoo Image Search.

As I have already told you before, Google is already using
“Authorship Markup”… you can tag your content/listing
with your author’s page and photo. If Google search results
are all listed on one page, having your photo next to your
listing will definitely make it more visible and you will
get more clicks or traffic than links which don’t have it.

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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