BWMagic’s Internet Marketing News
Some Tactics For Getting Those Top 5 Spots In Google
Actually, getting in the #1 spot is best but I will settle for the top 5 or
even anywhere on the first page for very competitive keywords. Obtaining those top
rankings for your targeted keywords in Google will obviously be very important to
achieving your online goals.
I don’t have some magic formula just online marketing stuff that works. Very simple stuff
that everyone can do to get those top rankings. Here are some things I do:
– article marketing thru the free article directories
– create videos on my niche products
– make blog posts in my niche areas
– do press releases for my targeted products
– create free ebook guides on my subject areas
– build separate lists for each major niche market with follow-up emails
– participate in online forums with my sig links added
– find out my competitors’ main backlinks and duplicate them
– create Google Alerts for my major keywords and add comments/links to the ones I like
– keep adding fresh content pages to my sites keyworded to phrases used by buyers
Now on second thought, some of those are not so simple but they can be easily
done by most webmasters. Or you can get someone to do them for you, for example,
I get my videos done for me. If you’re poor at writing or have little time you can
even get someone to write your articles for you as well.
Still, these tactics are fairly basic online marketing stuff which anyone can do
to get those higher rankings. Perhaps, what many webmasters fail to realize, getting
and keeping your keywords on the first page of Google does take a lot of work and time.
For very competitive keywords, I usually put in a year’s work to get to those top
spots. It sometimes takes a lot less if your content (an article or video) becomes
viral and lands on a lot of sites, that does happen but for me, it is mostly building
steady one-way quality links back to the page or site I want ranked high.
However, it is this time factor which DEFEATS most people, they don’t have the patience
or the resources to wait it out. After a couple of months, they throw up their hands
and come away believing all this Internet marketing stuff is for the birds.
Don’t get the wrong idea, there are probably programs and systems out there which
will give you instant success on the web – I just haven’t found them yet, nor am I
really looking since I have figured out how to get those top rankings and earn money
on the web. However, the catch is, it usually takes around a year or two of hard work
before the serious money starts flowing.
There are exceptions, if you’re good at writing articles, you can get immediate
traffic and a few sales. Same goes if you’re into making videos and they become
popular and featured in Google… you will make some sales.
However for steady targeted traffic which flows regularly and keeps the sales
coming each day – then you will need to keep those top rankings in the search engines
for your keywords, especially in Google. Once you get those top rankings, I find
you have to maintain them by continuing to build links by writing articles, making
posts, creating videos… and so on.
My goals are very modest, steady money for me is around $100 – $300 aday,
keep in mind I am doing affiliate marketing or sales where I usually get
from 2% to 5% since I am promoting high-end electronics which offer low
commissions. I also do some ClickBank type info products where the commission
rates are much higher – 50% or more.
I also concentrate most of my time on products/services which give me
a recurring income – make one sale and earn a percentage for years to come.
The trick here is to promote products where once clients sign up they tend
to keep these products for years… services like web hosting, autoresponder
services, telephone services, internet services and so on.
If you have your own products your daily earnings will be much higher, the same
thing if you do drop-shipping… but that also brings in other complications
and worries. I like affiliate marketing before it suits my lifestyle, I refer
the sales or clients and the merchants does all the rest.
Now, I have also found if you target longer keyword phrases which have little
traffic but also much less competition, you can bring in sales in a matter
of months, sometimes weeks. This “long tail marketing” as its called, those
faster but you have to cover a lot of ground to be successful.
I prefer picking “mid-range” keywords that have competition but if you put in
the work you will land on the first page of Google. I usually stick to keywords
that have around 1000 – 10,000 searches a month. Highly popular keywords that get hundreds of thousands or millions of searches I don’t bother with because I
know I just can’t compete with multi-national companies getting most of this traffic.
So it is a matter of picking the keyword battles which you have a good chance of
winning. You do need to do a lot of research to see who is ranking for these
keywords, what kind of backlinks they have and what kind of resources they’re
pouring into obtaining/keeping those rankings?
I also check to see who owns the domains in the top five spots or on the first
page, if one person or company owns 4 or 5 of these sites, it means you’re going
to have your hands full trying to compete for the top spots.
One simple strategy for getting those top spots in Google is to create two
or three keyworded domains competing for the top spot. Link these together
and one or in most cases all of them will land in the top three or four positions.
For lucrative keywords this can prove very profitable because your sites
are receiving the majority of the web traffic for those keywords.
However, keep in mind, in many niche markets major companies are now hiring
writers, SEO services and webmasters to get those top spots.
It sometimes can be unnerving – imagine you’re a small webmaster operating
in a niche for years and suddenly you have four or five top brand multi-billion
dollar companies competing with you for the same keywords in the search engines.
This happened to me and to Google’s credit, small webmasters still have a chance
to keep their spots on the first page.
How long before these small webmasters are totally wiped out is anyone’s guess,
but I believe for very lucrative keywords it is only a matter of time before
these big companies throw so much advertising revenue and SEO resources at getting
those top spots – a little guy will have a very slim chance of holding their
keywords.
Fortunately, there are countless small niche markets and products that an online
marketer can target and rank well for in Google with just a little hard work and
patience. Using some of the tactics listed above will get you to those Top 5
spots in Google – just give them and yourself some time to reach your goals.
Helping You Succeed Online Since 2002!
Kind Regards,
Titus
http://www.bizwaremagic.com
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