Tag Archives: sem

Why Is Google Encrypting Some Keyword Search Data?


BWMagic’s Internet Marketing Newsletter


Why Is Google “Encrypting” Some Keyword Search Data?



Google Spot!






Is This Google’s Boldest Move Against SEO Yet?


Years ago, when I first started with my online websites I
had no clue “whatsoever” about SEO or even keywords for that
matter. But it didn’t take me long before I was daily checking
my traffic logs to find out what “specific” keywords searchers
were using to find my site and webpages.

Naturally, most of my then modest traffic was coming from
Google, so I concentrated all my time on those keywords. I
soon found that visitors using certain keyword phrases clicked
my affiliate links more often than regular traffic… and a
large percentage of those clicks resulted in a sale or lead
for my promoted company.

This one technique is how I have earned my money from the web.

I took those targeted keyword phrases and wrote articles/blog
posts around those keywords to make sure my site or webpage
rank in the top 5 in Google for that phrase – the higher the
better. For long-tail (3 or 4 words) keyword phrases this is
quite easy because usually, no one else is taking the time and
effort to rank for these keywords.

But the “key” to all this working is the search data in my
traffic logs coming from Google. What if Google suddenly
encrypted or kept this data secret? It would be game over
right?

Well, Google has done exactly that – started encrypting
certain keyword search data. At the moment, this encryption
is only being applied to around 10% to 12% of search data –
from those logged in members of Google search.

However, is this just the start of Google eliminating all
keyword tracking and referrer data returned to webmasters?

Google says no, this is just a “privacy issue” related
to their logged-in members. They want to keep those
searches private.

Webmasters, SEOs and marketers are not so sure and doubt
Google will stop at just 10%… mainly because Google
usually rolls out stuff to test the waters before they
dive in completely. Is the same scenario happening here
– could we see the end of keyword tracking?

Even more alarming, Google has stated that their Adwords
customers will still get this keyword data. Now we can
see a much more viable reason Google is eliminating this
data. If marketers/webmasters can’t get this information
from free organic search, paying for this information
via Adwords can be more than economically feasible.

It also makes the Google Adwords program much more
valuable and attractive – remember, this is Google’s
bread and butter flagship. This ship has just become
much more golden.

There is an ongoing debate in the SEO community about
all of this and Google’s true attentions. One of those
places is Neil Shearing’s blog here:

www.neilshearing.com


If you want to find out more about this issue, just
click the link. You can also add your own opinions
and/or views on this topic – which has the possibility
of changing the web forever.


Helping People Succeed Online Since 2002!

Kind Regards,
Titus Hoskins

www.bizwaremagic.com

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Will Google Introduce One-Page Infinite Scrolling For Search?



BWMagic’s Internet Marketing Newsletter


Will Google Introduce One-Page Infinite Scrolling For Search?




Google Spot!





Google is constantly making changes to how they
rank pages AND how they display their search results.
Webmasters and site owners can do a lot to affect the
outcome of the first one by building more links,
increasing the quality of their content and practicing
better SEO (Search Engine Optimization) techniques.
However, besides picking the title and description,
webmasters have little control over how Google displays
your listings in their organic search.

Recently, we have seen Google introduce Instant Search,
automatic fill-ins, page previews… could more exciting
changes be coming down the pipeline?

Rumors are flying that Google may adapt a one-page layout,
like they now have for Google Images, and introduce
infinite scrolling with a static menu on the left
always in view. This could possibly change Google’s
SERPs dramatically, to say the least.

Just imagine, you have a listing/ranking for your site
in Google but it’s currently in the 30 or 50th spot.
You have a really catchy title and description which
attracts a lot of clicks if only people could get the
chance to view it. Now, if Google sees the light and
goes with infinite scrolling, searchers will now have
a greater chance of seeing your listings and clicking
through to your site. More traffic, more visitors and
more sales.

Let’s face it, most people don’t click beyond the first
page and very, very few click through to the third or
fourth page. While I have seen slightly different percentages
stated, I read in the Warrior Forum that “89% of all traffic
goes to the webpages on the first page. And 42% of that goes
to the page ranked number 1. The last-place finisher on page
1 gets 3%.”

While top 5 organic results will still probably get the
majority of the traffic… but in the slight chance that
Google does introduce this new format, many more Google
users will see your listing in the 30th or 50th spot.
Might be a small learning curve but searchers will go deeper
into the search results if all they have to do is scroll down,
without clicking those extra pages.

To find out more and to watch a video of this new
Google Interface – you can click here:


Will Google Remove Pagination From Their SERPs?





Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

My Google+ Impressions & Another Possible SEO Development



BWMagic’s Internet Marketing Newsletter


My Google+ Impressions & Another Possible SEO Development




Google Spot!





So far I am really impressed with Google+, it’s clean,
simple and very easy to use. As I have said before, I am
not into the whole “social” scene as it is not my cup
of tea, but I do have a lot of these programs like Twitter,
MySpace, YouTube, Facebook… to promote my websites and
online marketing.

I have never been a very big user of Facebook, I log in
once or twice every two months or so… only to discover I
have missed someone’s birthday and people are ticked off
at me. Besides, one of my major problems with Facebook, I
can’t separate my business contacts with my close friends and
family. You simply don’t want your business associates to
know or see what you did at yesterday’s outdoor BBQ or that
all night anniversary party that ended when the sun came up.

Now with Google+ and the “Circles” feature you can keep or
separate your different types of contacts into different
groups. You can share the real private stuff only with
those close friends and family – as it should be.

This will be a major selling point for Google+ and one
of its biggest drawing cards.

Sure Facebook will lose more than a few users but does
it really have to worry? I don’t think so… at least not
in the short term.

When I asked my sister about Google+, she said, “What
is Google+?”

Could be wrong but that may be a common answer with
many die-hard Facebook users. They simply don’t know
about Google+ and/or couldn’t care less.

My sister logs into Facebook each morning to check what’s
happening among her contacts… she and people like her won’t
be switching over to Google+ any time soon.

Computer geeks and marketing types… have probably already
switched over to Google+, but considering the world population
as a whole, these users will be a small minority.

More than a few social experts have said, it is Twitter who
really has to worry about Google+ and I agree. This new program
from Google has more of an appeal to me as a Twitter
user than a Facebook user.

In other words, my Facebook contacts can stay where they are,
and I have no intention of moving then over to Google+.
However, I can’t say the same thing about my Twitter contacts,
I want them in my Google+ account… if I am not alone in
that feeling, then Google+ could spell big trouble for Twitter.


First Impressions


First impressions, Google+ feels like an expanded version of
Twitter, designed for those who find 142 characters just too
limiting.

My Predictions for what they’re worth, the outlook for Google+
seems very promising… and not because it’s a Facebook replacement
or even a Twitter replacement. Google+ might just become
a vital key element of Google, if millions upon millions,
of its members use G+ as their starting point for “all things
Google”.

I have been saying for years that Google should connect
all their countless programs together in a “portal” or one
entry point.

This could be it.

If Google users use Google+ as their starting point
for “all things Google” then Google+ will be a roaring
success. Not just as a social networking site, but as
your own personal link to Google. I don’t believe any other
program like iGoogle, Google Profiles, Google Buzz… quite
filled that bill. Never really captured the hearts of users,
Google+ may just be the answer. It may just do the trick.

Regardless, for webmasters and especially for online marketers,
Google+ is a must-have marketing tool. Combined with the Google+
button, it will play a major part in SEO and/or your Google rankings
in the years to come.

Add Me To Your Google+ Circles:

Titus Hoskins

…


Another Possible SEO Development

WebProNews is making the argument that Google may be
re-designing its results pages or how they list their
search results. Google is testing a page layout where
the left table will move down as you scroll down…
at the moment it is static and remains at the top.

Many people believe Google is doing this so that
search results in the future will all be listed on
one page… like we now have in Google Image Search.

If Google does make this change – it will mean that
2nd and 3rd page results will be immediately visible
as you scroll down. Could make a big difference in
how much traffic you get because most Google users don’t
click beyond the first page.

I find using Google Image search really great just because
you don’t have to click to another page, like you have
to do in say – Yahoo Image Search.

As I have already told you before, Google is already using
“Authorship Markup”… you can tag your content/listing
with your author’s page and photo. If Google search results
are all listed on one page, having your photo next to your
listing will definitely make it more visible and you will
get more clicks or traffic than links which don’t have it.

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!