Tag Archives: search engine optimization

Will Google Introduce One-Page Infinite Scrolling For Search?



BWMagic’s Internet Marketing Newsletter


Will Google Introduce One-Page Infinite Scrolling For Search?




Google Spot!





Google is constantly making changes to how they
rank pages AND how they display their search results.
Webmasters and site owners can do a lot to affect the
outcome of the first one by building more links,
increasing the quality of their content and practicing
better SEO (Search Engine Optimization) techniques.
However, besides picking the title and description,
webmasters have little control over how Google displays
your listings in their organic search.

Recently, we have seen Google introduce Instant Search,
automatic fill-ins, page previews… could more exciting
changes be coming down the pipeline?

Rumors are flying that Google may adapt a one-page layout,
like they now have for Google Images, and introduce
infinite scrolling with a static menu on the left
always in view. This could possibly change Google’s
SERPs dramatically, to say the least.

Just imagine, you have a listing/ranking for your site
in Google but it’s currently in the 30 or 50th spot.
You have a really catchy title and description which
attracts a lot of clicks if only people could get the
chance to view it. Now, if Google sees the light and
goes with infinite scrolling, searchers will now have
a greater chance of seeing your listings and clicking
through to your site. More traffic, more visitors and
more sales.

Let’s face it, most people don’t click beyond the first
page and very, very few click through to the third or
fourth page. While I have seen slightly different percentages
stated, I read in the Warrior Forum that “89% of all traffic
goes to the webpages on the first page. And 42% of that goes
to the page ranked number 1. The last-place finisher on page
1 gets 3%.”

While top 5 organic results will still probably get the
majority of the traffic… but in the slight chance that
Google does introduce this new format, many more Google
users will see your listing in the 30th or 50th spot.
Might be a small learning curve but searchers will go deeper
into the search results if all they have to do is scroll down,
without clicking those extra pages.

To find out more and to watch a video of this new
Google Interface – you can click here:


Will Google Remove Pagination From Their SERPs?





Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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How To Simplify The Whole SEO Process



BWMagic’s Internet Marketing Newsletter


How To Simplify The Whole SEO Process




Google Spot!





Lately, where SEO is concerned, I believe there has been two major
shifts.

1. Whole Site Ranking – After Panda, Google is judging and ranking
your whole site, rather than just one page or one piece of content.
Having a site filled with excellent content is no longer good enough,
this content must be quick to load, easy to read and have all the
right navigation and layout. You must be careful to have most, if
not all of your site, filled with original content. In addition,
you should also note that some webmasters or websites who were hit
hard by the Panda Update, have found creating subdomains for their
different sections of their sites have brought their Google traffic
numbers back up, especially any sections which may be different from
your general content.

2. Social Networks/Bookmarks – Google with the introduction of Google+
and the Google +1 button is starting to create its own social ranking
program and system. These social backlinks and rankings will play a bigger
role in how Google ranks pages and your site. Your site and content should
contain all these buttons and bookmarks – so that your visitors can
follow you and bookmark your content. I also believe in very near future,
if it’s not already happening, how MANY followers, fans, subscribers you or
your site have in Twitter, Facebook, Youtube, Google+… will make a big
difference in how Google ranks your site and content.

Having said all that, like many webmasters, I am still pretty much
operating by the old SEO rules and practices. Creatures of habit.
For what it’s worth, here’s how you can simplify your whole SEO
process:

1. Try to create a short domain with your targeted keyword
in the domain name, go with a .com domain if you can get it and if
you have to use a multi-worded domain, try to get your keyword at
the beginning.

2. Create an “easy to navigate” unique content rich site which
is optimized for the search engines, but directed solidly at solving
your visitor’s needs. If you’re on a budget, one of the easiest ways
to do this is to use the free WordPress software/platform to create
a keyword optimized site. Make sure this site is totally intertwined
with all the latest social networking programs such as Twitter, Facebook,
MySpace, Linkedin, YouTube… make sure you have profiles/accounts
in all of these platforms to compliment your main site.

3. Link to main interior pages from your home or index page.
These interior pages should have your targeted keywords in the “Title”,
“URL”, “Meta Tags”, “H1 Headings”, “First Paragraph”, “Last Paragraph”
and use keyword variations throughout the content. Place a few in bold
print and italics. Don’t be afraid to create large pages and link out
to other authority sites in your niche. Don’t worry about keyword
density unless it goes over 4%… this should not happen if you write
naturally for your visitor and not for the search engines.

4. Build quality one-way links by creating articles, press releases,
blog posts, videos, viral reports… and submit these to the major places
on the web such as free article directories (my favorites are still
ezinearticles, goarticles, buzzle, ideamarketers, isnare and article
alley). The real trick here is to consistently produce fresh content,
which steadily builds your backlinks month after month, year after year,
decade after decade!

5. Do whatever you can do to enrich your visitor’s experience.
Add valuable free content, free ebooks or ecourses, offer a comprehensive
guide or guides to your visitors. Connect all this free content to your
autoresponder opt-in list or newsletter and build repeat targeted traffic
to your site. In addition, make it extremely easy for these visitors to
bookmark/follow your content in all the social media sites: Twitter,
Facebook, MySpace, Google +1, and so on.

6. Rinse and Repeat. One of the little known tactics about achieving
top rankings in the search engines, especially Google, is to create not one
site but two or more sites in your niche market. (If you’re on a budget or
time is short, try creating two pages on your domain related to the
same targeted keywords.) Instead of trying to rank for one site in Google,
create two complimentary sites on the same related keywords, and you will
find it much easier to get to the top spots. Interlink these sites and you
can even promote them together, just make sure they each have unique content
and adds more detail and/or information for the visitor.

Over the years, I have come to believe strongly, achieving high rankings
is not some complex process but just a matter of persistence. Consistently
promoting your content by building quality backlinks will get you to the
top and keep you there. But the whole trick is persistence, keeping at it,
day after day… building those links back to your content. I also believe
it is the number of backlinks which is the key and this has been proven to
me many times over the years. Many SEO experts will now argue that links
have taken a back seat to other factors such as site authority and structure,
but I am not convinced this has happened. At least not yet, but data from
the 160+ million Google Chrome users, the new Google +1 Button and Google+
social networking platform, may eventually lower the importance of backlinks
and PageRank.

However, at the present time, if I stop promoting a page or competitive
keyword, it usually drops from the first page of Google. To get it back
on the first page, all I have to do is promote it with a few articles,
blog posts, press releases, videos… and it jumps back into the top spots,
even Post Panda. I mention all this because many times, SEO firms and experts
will try to complicate things with convoluted explanations and complex processes.
While in actual fact, achieving high rankings can be simplified down to nothing
more than persistence and adding a few quality backlinks.



Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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Getting Your Site’s SEO Right



BWMagic’s Internet Marketing News


Getting Your Site’s SEO Right




Google Spot!





Getting Your Site’s SEO Right
Titus Hoskins Copyright 2010.


While probably every webmaster or online marketer knows in order
to get top rankings in the search engines you have to have quality
one-way backlinks from other high ranked keyword-related sites.
This will more than likely be the main determining ranking factor
for most search engines, especially the all important Google.

You simply need good quality one-way links and plenty of them to rank high.

However, there are many more SEO factors which come into play, especially
if you’re in a very competitive niche and targeting highly cherished lucrative
keyword phrases that bring in the big bucks. Then in these competitive
situations, you must get all your SEO ducks lined up proper if you want to
be a player.

Some of these SEO factors may be minor but in very tight keyword races, it
could possibly mean you get ranked above your competitor. Believe me, for
some very lucrative keywords, just moving up a few notches can make a
significant difference in your traffic and sales. The number one spot is
what you’re aiming for, but even landing or moving up to the top five
can make a big difference.

But you probably already know the significance of getting top rankings for
your site and marketing, it can simply make or break your online endeavors.
So here are some SEO on-page or on-site factors which you should have in
place if you truly want to compete in the ranking wars.


Search Engine Optimization


1. Place your main keyword phrase in your Domain Name and over time you will
see higher rankings for that phrase and keywords related to it. With Google
going to Instant Search, I believe you will see these keyworded domains playing
a much greater role in what is listed first. You still have to get those quality
back-links but having a good keyworded domain will be half your battle.

2. Place your keyword phrase in the URL for your webpage. Place it in the title,
description and in the HI tags on your page. Also place this keyword phrase and
variations of it throughout your page, including at the very bottom. As for
keyword density, try to keep it under 6%, this is the limit that Ezinearticles
puts on their contributed content, go above this percentage and they won’t take
it. I usually aim for around 2% to 4% but don’t get too hung up on this issue,
just write helpful easy to read content for your visitors.

3. Place related keyworded interior links on your page. That is, keep all your
content and links keyword-related to one another. This makes it easy for the
search engines to index your pages and content. I like building keyword-related
traffic hubs or sections on my sites, for example I could have a whole sub-directory
just on all the “affiliate marketing” info pages on my site. These would be all
linked together and back to the homepage.

4. Make sure you have an XML Sitemap which the search engines can use to quickly
index your new pages. I also like adding an HTML sitemap which goes into more
detail and lists all the pages and their content. This is not only for the search
engines but to help your visitors more easily navigate your site; never leave
a visitor stranded.

5. Make sure all your pages load quickly. Reduce down any large images which
you have and break content/articles up into different pages to reduce load times.

6. Make sure your site handles 404 mistakes and your visitors are directed to
your sitemap or another page on your site. If you don’t know how to correct
this problem just do a Google search for “how to set up a custom 404 file
not found page”.

7. Don’t have duplicate content on your site. Do a proper 301 redirect for
the www and non-www versions of your site, as this may fool some of the search engines into believing you have two versions of your site, one with www and one
without the www in the URL. For Apache servers, I simply place this bit of code
in the .htaccess file on my server.

Code example from non www to www:


RewriteEngine On

RewriteCond %{HTTP_HOST} !^www\.example\.com$ [NC]
RewriteRule .? http://www.example.com%{REQUEST_URI} [R=301,L]

8. Link out to other high-quality keyword related sites. I don’t believe
webmasters use this very much, but linking out to high-quality sites have
helped my rankings. Search engines, especially Google, want to see you’re
connected to quality content and besides, pleasing your visitor is what
it’s really all about.

9. Keep all your interior site navigation as simple as possible. Make it
extremely easy for your visitors to find their way around your site. I usually
don’t have any pages more than three clicks away from my homepage. All main
categories or sub-categories of my site are not only listed on my home/index
page but also on every page of my site. Again, never leave your visitors or
the search engines stranded.

10. Don’t know if this is a ranking factor or not, but I like placing my YouTube
videos on my content pages, sure you will lose some visitors to YouTube but it
also connects your content with this very popular site which is owned by Google.
We all know Google says it doesn’t promote its own interests, but what publicly
traded company doesn’t? In that same light, I like using many Google products
such as Google Analytics, Google URL Shorter, Google Profiles… and the list
goes on. Completely inter-connecting all your pages and content with the countless
Google programs will insure your content won’t be missed.

There are probably many more on-page factors but these are the major ones which
I can think of at the moment. If you want to check the SEO quality of your site
or page, here is a handy site which will check some common SEO factors:

www.pearanalytics.com



and for checking out your keyword density try this one:



www.webuildpages.com/seo-tools/keyword-density/




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!