Tag Archives: Internet Marketing

Made EzineArticles Top 20 Expert Author Showcases



BWMagic’s Internet Marketing Newsletter


Made EzineArticles Top 20 Expert Author Showcases

EzineArticle Top 20 Author Showcases


Hey, I am still proud to be an article writer and marketer, despite all
the recent uproar about the whole idea of using online articles to get
your message on the web. And I was a little more than pleased to see I
had made it into EzineArticles’ Top 20 Expert Author Showcases… in
the #3 spot!

For me, article marketing is not dead and I refuse to believe otherwise.
It is still an effective marketing tool, especially if you use unique
articles and carefully monitor your anchor text links in your resource
boxes.

However, I would be foolish to believe article marketing hasn’t taken
a serious beating in the last year or so. This is mainly due to Google
and its recent algorithm changes – mainly the Panda and Penguin Updates.

In the Panda Update, articles took a serious blow, because websites and
webmasters no longer wanted to display or reprint articles on their sites
since Google and Panda believed them to be of lower value/quality because
they weren’t original.

With the Penguin Update, articles faced an even greater firestorm because
Google was now targeting and de-ranking exact keyword matches in the
resource box links of these articles. Sites did not want to be seen by
Google as having spammy links and countless high quality articles simply
disappeared from the web. You even had some sites deleting millions,
yes millions of articles, from their sites. Other sites displayed articles
but with no backlinks.

Good, informative high quality writing and articles will always be important
on the web. And despite what Google wants, syndicating content is still not a
crime. But writers do have to be careful not to violate Google’s Guidelines,
especially when it comes to backlinks and keyword anchor text, if they still
want to rank in Google.

EzineArticle Top 20 Author Showcases Screenshot


As for making EzineArticles Top 20… this was out of some 200 showcases featured
on the EzineArticles’ blog since 2005. The blog is run by Chris Knight who owns
the popular EzineArticles.com site. Keep in mind, EzineArticles is probably
the top article directory on the web. It has over 462,195 expert authors submitting
articles, the popular site also has an Alexa traffic rank of 374 and a Google Page
Rank of 6.


My Top 5 EzineArticles And How They Have Performed


Helping People Succeed Online Since 2002!

Kind Regards,
Titus Hoskins

www.bizwaremagic.com

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Google’s Webspam Update Causes Complete Havoc

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BWMagic’s Internet Marketing Newsletter


Google’s Webspam Update Causes Complete Havoc



Penguin





Has Google Search Become One Big Mess?


Just when the Hockey Playoffs are heating up, Google goes and
makes some drastic changes to its search rankings. Is there no
common decency left anymore!

And the fallout from these recent Google changes is just as
messy as some of the latest playoff games. If you don’t follow
ice hockey, you won’t get the reference, but believe me… it’s
pretty messy.

Like thousands, if not millions, of site owners I am scrambling
to adjust to the latest Google minefield. Since I have been
actively link building for over 10 years, these recent changes
within Google have really affected traffic on a few of my sites.

Thankfully, since last year I have been looking at other
ways to market online (other than SEO and high rankings
in Google) mainly through Press Releases, exact keyword
domains and changing my article marketing to just make sales
rather than to build links or for SEO purposes.

However…

This week Google rolled out one of its most disruptive
Algorithm changes yet, one that far outranks anything
the whole series of Panda Updates ever did to Google’s
listings. If your site wasn’t affected by these changes,
consider yourself very lucky for now, countless webmasters
have seen their sites disappear from Google’s SERPS altogether.

According to Danny Sullivan of Searchengineland, this
new update is called Penguin. It was released or rolled out on
April 24 of this week.

The online forums are full of horror stories from some
very legitimate high-quality sites which have seen the
negative effects of the recent changes. Google and Matt Cutts
are saying these recent changes have to do with “webspam”
and those sites which “overly” uses SEO to rank high
in Google.

More or less, if you have been actively building backlinks
to your site, this latest update could do serious damage
to your site. Google wants to reward sites that don’t
“aggressively” build links or practice SEO.

In a perfect world, maybe those changes would work, but
in an online environment where many businesses, big and small,
have been optimizing and aggressively building backlinks
for 10 years or more, these changes spell disaster.



Again, as with any changes Google make to determine what
sites get ranked, there is widespread uproar that Google is
simply now showing more junk results in their listings. The
outcry this time seems to be louder than in recent memory.

So has Google’s organic search results become one big mess?
Has consistency gone the way of the DoDo bird? Has Google
really thrown the baby out with the bathwater this time?

No matter how loud the outcry from affected webmasters
and site owners, the real question here has to be answered by
Google’s mainstream users. Will they accept these new
listings/rankings OR will they look for another search
engine to use?


Don’t hold your breath.


Actually, Google’s share of the lucrative search market is going
up and not down. It now controls over 65% in the U.S. and much
more in other countries. Unless those numbers go down, Google
can pretty much do what it wants, regardless of the outcry
from battle weary webmasters.

The only losers in all this are the search users and unless
they change their habits, SEO may indeed be on the way out,
along with relevant results. Especially if Google is now
penalizing webmasters who are practicing SEO and off-site link
building, the future looks very bleak for SEO.



Although some experts are saying you shouldn’t do
this – but you feel your site has been unfairly
affected by the Penguin/Webspam/Titanic Update you
can submit your argument/feedback to Google.

Related Posts:

Fixing Google’s Penguin Penalty

Will Google’s Titanic/Webspam/Penguin Update Sink Millions Of Sites?


Kind Regards,
Titus Hoskins

www.bizwaremagic.com

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5 SEO Benefits Of Using WordPress Blogs


BWMagic’s Internet Marketing Newsletter




WordPress




5 SEO Benefits Of Using WordPress Blogs


As you probably know, I am not a tech person, but last
week I had to upgrade several of my WordPress blogs. On
one of them I even had to update the MySQL and PHP, as
well as backup a database and move it before I could
manually upgrade my WP blog to the latest version.

I mention all this because many webmasters are sometimes
discouraged from using a WordPress blog because occasionally
they will have to go in and handle some of the tech stuff.
However, the WordPress platform is very well established and
the directions/support/forums are all very professionally
run and managed.

So there simply is no reason why any webmaster shouldn’t be
using this type of free blogging software in conjunction with
their site or sites.

If you’re one of those who is not using WordPress or similar
blogging software with your site, here are 5 SEO reasons
why you should use it.

1. – Get your content indexed in Google almost instantly by
simply using a WP blog. I use Google Alerts to get an email
every time Google indexes any piece of online content associated
with one of my keywords so I know immediately when my blog
posts are indexed. Sometimes it’s a few minutes, sometimes
a few hours – but the content/posts get indexed almost
immediately. Needless to say, getting your content crawled
and indexed by Google is the starting point to getting more
traffic.

2. – WordPress is “Keyword and Category Rich” so you can
easily target your main keywords and keyword phrases. You
can have your blog neatly divided into categories and the
proper sub-categories so that the search engines will love
your blog. Again, having this kind of blog software/platform
will make it easy for you to target your keywords and help build
your rankings. You can also place your main keywords directly
in the URL for your blog posts.

3. – Blogs are current and while that might sound rather
obvious but recently Google has come out and stated it does
take the “timeline” or “date” into consideration when presenting
their search results. Using WordPress will give you current
timelined content for Google to easily digest and present.
Having this relevant and current blog content can prove to
be a major SEO benefit in the months to come.

4. – All blogs have RSS feeds. This is another obvious
fact but many webmasters simply don’t understand what
RSS feeds do. RSS stands for Really Simple Syndication
and it is a great way to get your content on the web.
Just think of it as a proactive method rather than a
passive method. RSS pushes your content out to all those
who want to receive it. It’s like broadcasting your content,
instead of just having it sitting on a static HTML page.

5. – Keyword anchor links embedded in the content of your
blog posts. Again, this is another one of those recent
SEO changes which affect the importance search engines
place on your backlinks. Years ago, backlinks coming at
the end of a post or article were good enough. However,
these days, search engines like Google are looking for
more natural backlinks that appear throughout the whole
body of your material, especially in the first couple of
paragraphs. Blogs give you the perfect chance to embed
your backlinks directly into your content so that you can
reap the SEO advantages.

Now, these are just 5 SEO reasons to have a WordPress
blog or blogging software on your site. There are other
SEO benefits such as allowing “comments” from users which
can add to the content of your site. These comments are
also judged by the search engines to see if you have a
live active blog or community. The only drawback, I have
found comment spam to be a problem, especially on a high
ranked site. But you can put software in place to cut down
on the amount of spam you get.

Another whole issue is Pingbacks/Trackbacks and how they can
affect your rankings or SEO efforts. These are like backlinks
but I usually manually inspect these links to determine their
quality and whether or not I want to accept them. But again, it’s
another way using a WordPress blog can have SEO benefits.

So even if you’re not a tech person, I would suggest
you put a WordPress blog on your site or if that’s too
much trouble you can always just create a free blog
hosted on the WordPress.com site. Regardless, this is a
great way to boost the SEO factors associated with your
site.
…

Several ways to set up a WordPress blog… the easy way
is to simply use the free hosted service at WordPress.com
– just follow the instructions on the site.

The other way is a little more complicated… you
have to download the WordPress Software first from
the .org site.

And then follow their instructions in the download…


Helping People Succeed Online Since 2002!

Kind Regards,
Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!