Tag Archives: Google Visibility

Google Marketing And How Not To Get Burnt



BWMagic’s Internet Marketing Newsletter


Google Marketing And How Not To Get Burnt




Google Spot!








I have always defined what I do on the web as “Google Marketing”
because the majority of my traffic and sales come directly or
indirectly from Google.

Needless to say, like millions of webmasters/marketers, I have
been scrambling to cope with Google’s latest Algorithm changes
which started with the Panda Update and have been continuing
all spring. Unlike past years, these updates have legs and
are far-reaching, even for well-established authority sites
which are not getting their traffic numbers or rankings back up.

Usually with other major Google Updates, all you had to do
was wait a few weeks or months and your rankings would bounce
back and things would continue as usual.


Not with these latest changes.


My own sites were not hit that hard, I did lose some traffic
and rankings… but my major pages held firm. However, as I
explained in an earlier mailout, my article marketing funnels
which start in the major article online directories such as
Ezinearticles, were hit extremely hard. Lower rankings for these
articles in Google means my traffic and sales are lowered as
an indirect result.


Back to the drawing board.


So I had to change my marketing tactics somewhat over the last
few months. I have gone back to creating much more “fatter” or
“meatier” content on my own sites. Instead of having smaller and
shorter web pages/content… I am going with larger pages which
have more links and many more resources for the end-user on them.

I have also injected “more” of my own “opinions” and “views” to
make my content stand out from the crowd. I also have more links
out to other authority related sites/pages directly dealing with
the topic on the page.

I am writing fewer articles for other sites unless they are unique
and only featured on that site. I regularly monitor my major
keywords with Google Alerts… and article links seem to have
disappeared from Google’s Index or taken a lower priority with them.
Most of my Alerts now are to content pages on well-themed sites…
Google seems now to be indexing content more at the main source,
rather than in article directories.

Anyway, if you want to find out more about how NOT to get BURNT
by Google and their rankings… I given a detailed account of
marketing tactics and opinions here:



Google Marketing – What You Need To Know Before You Get Burnt




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Google’s Panda Update and SEO



BWMagic’s Internet Marketing News


Google’s Panda Update and SEO




Google Marketing Spot!




Whenever Google does a major update to their extremely
complex algorithm, the mathematical formula which runs
their search engines and rankings, we have winners and
losers.

Most often it is the losers you hear about… crying
foul that the Big G is treating them unfairly with
the latest changes. Panda, which also has been dubbed
Farmer Update by many, since it supposedly deals with
“content farms” and “low quality” sites – has created
a lot of fallout.

But does new changes affect how you do your SEO?

Well, yes and no. Producing great original unique
content should still the main goal of any website,
and this has not changed.

What has changed is that webmasters must take
some steps to ensure their content is not “judged”
or “seen” as a content farm or of low quality.
In other words, you can have great content but
if it is splattered with ads and banners… this
could affect your SEO and rankings, at least within
Google.

In the same light, if your great content is poorly
presented with hard to read text… poor navigation
and loads very slowly, your great content can be
penalized by Google. You must give the searcher
coming from Google a good visitor experience or they
can lower your rankings.

Google has been very open to what they expect on your
site… but this hasn’t stopped the losers of this
recent update from complaining. In some cases, their
arguments are justified, they have been wronged, but
in many situations, the lowering of rankings worked
properly – not exactly what some webmasters want
to hear.

Google now be judging your whole site, rather than
each webpage separately. This is very important because
a few low-quality pages on your site, could lower your
overall site’s rankings… ouch!

You could have 90% excellent content but have 10% that’s
downright crappy – so it’s time to clean up your site
and present to visitors ONLY great content.

Now, I have written 10 extra points on the new update
which you should consider following. A lot of these
are standard SEO tactics which you should be using
anyway. Others are slanted to reflect this new
Panda Update.

You can find it here:

How Google’s Panda Update Has Changed SEO




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Are Google’s Listings Becoming Too Corporate?



BWMagic’s Internet Marketing News



Google Spot!







Are Google’s Listings Becoming Too Corporate?


Just as Eric Schmidt announces he will be stepping down as
the CEO of Google, (effective April 4th, he will be replaced
by Larry Page, who everyone knows is a co-founder of Google)
all the talk in search engine circles is about how much more
emphasis Google is placing on Local Results.

Often these local business listings are now displayed before
and above other more general organic results. In addition,
Google seems to be placing much more emphasis on Corporate
Brand name listings in recent months. While this move to big
brand names is nothing new, in combination with the increased
local listings, one has to wonder if Google has made a deliberate
move to favor corporate listings above all other organic results.

In theory, this is supposed to give the web searcher a better
surfing experience and Google has stated many, many times that
improving the searcher’s experience is paramount. But one has to
wonder if this overemphasis on corporate brands is giving the
searcher what they’re looking for in their search.

Everything works out perfectly if the searcher is looking for
the “Official Site” of a company, product or service. They get
what they’re looking for and come away happy. However, in many
cases, the searcher is looking for general information on a
product or service – they may be more interested in discovering
what others say about a certain product/service or company.

In other words, they may be looking for a general comparative
site with information and user reviews on that company. They are
more interested in finding out those opinions and views, rather
than viewing the corporate pitch or salesletter. Now they will
have to search through five or six listings in order to find
that comparative authority site they’re really looking for in
their search.

All this is fine, except for the fact that webmasters and
online marketers know, the closer to the number one spot,
the more quality targeted traffic you will receive from Google.
Being listed down just a few spaces can make a big difference
in the amount of traffic and sales you will receive.

Affiliate marketers, with their information and review sites,
are already feeling the pain of Google’s emphasis on this
corporate angle. One could even argue Google could be trying
to cut out these middlemen and deal directly with the companies
themselves. Integrity aside, there’s nothing stopping Google
from favoring and listing higher the top brand name companies
and corporations that buy all those Adwords Advertising.

And even this is a jump to judgment since only Google knows
who is buying all their advertising, besides Google can simply
block affiliate sites and marketers by lowering the quality
score on these types of sites. Cutting out the middleman
and featuring the main corporate site instead.

If indeed this is Google’s Strategy, there’s nothing wrong
with this emphasis on corporations, they can construct their
SERPS to reflect whatever they want. Google is a business and
businesses have to make money. And a publicly-traded company
must keep their shareholders happy, first and foremost.

In the end, it is these businesses, big and small, which will
benefit the most from being listed first in Google’s results.
More power to them, but it is the small webmaster and the small
online marketer who will suffer the brunt of this shift.

Affiliate marketers will be especially hit with these recent
changes and many will not survive without this free organic
traffic from Google. The online Gold Rush is not exactly over,
it has just shifted more towards the actual business owner,
especially at the local level.

One also has to keep in mind, not all these changes are of
Google’s doing, many businesses and companies are just becoming
aware of the real monetary benefits of SEO and Keyword Positioning.
These companies are now increasing their online marketing budgets
and this increase can be reflected in higher rankings in the
search engines, especially Google.

Adjusting your marketing strategies to reflect this shift will
not be easy. Having an older domain and an authority site will
probably help ease the pain, but creating special partnerships
and relationships could go even further in establishing an
“official” site for a product or service.

Adjusting your targeted keywords to reflect the “reviews” and
“comparison” angle could be another good strategy, although the
amount of searches each month will be less than for broader terms.
Another angle is to target more long-tail keywords but even this
is harder to do since Google introduced Instant Search, surfers
now get less of a chance to type in these lucrative long tail
keywords.

Over the next few years, we will probably see a rising increase
in the presence of major corporations and small companies in the
search engines, especially in the top positions. The glory days
of the small-time online affiliate marketer may just be over and
it will get much harder and much more expensive to make a profit.
Those lucrative leads and sales from free organic traffic,
especially from Google, might even seem like a distant dream.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!