Tag Archives: Google Visibility

Google Has Updated Its Webmaster Guidelines



BWMagic’s Internet Marketing Newsletter


Google Has Updated Its Webmaster Guidelines


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Google has made, in my opinion, a major update to its Webmaster Guidelines. Not
major in the sense that the overall goal of these guidelines have changed, but
major because Google has “fleshed out” or added more information and examples
to exactly explain what webmasters should do to create a quality site in
the eyes of Google.

For any webmaster, struggling with the Panda and Penguin Updates, this new
information or broader explanation can be helpful. For example, in regards
to Penguin and link building, in the new Guidelines Google has gone into much
more detail to what constitutes “link schemes” and how webmasters should avoid them.

Google now gives exact examples of forum comments, low quality text or articles,
links embedded in Widgets… and gives more tactics which webmasters should
avoid if they want to avoid being penalized by Penguin.

Google’s Webmaster Guidelines covers three topics:

– Design and content
– Technical
– Quality

Again, each one of these areas is expanded upon or fleshed out. Webmasters
can now get a better feel for what Google wants and expects in a quality
website.

Google also points out the techniques and tactics webmasters should
avoid at all costs:

“Automatically generated content

Participating in link schemes

Cloaking

Sneaky redirects

Hidden text or links

Doorway pages

Scraped content

Participating in affiliate programs without adding sufficient value

Loading pages with irrelevant keywords

Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

Abusing rich snippets markup

Sending automated queries to Google”

Each one of those topics has a follow-up article fully explaining
what these tactics are and how one should avoid them. These guidelines
should be the starting point for anyone affected by the Panda or Penguin
Updates.


Find them here:

Google Webmaster Guidelines

For more information on Google’s recent changes and
how they affect your web marketing, try this link:

Panda/Penguin Special Report


Helping People Succeed Online Since 2002!

Kind Regards,
Titus Hoskins

www.bizwaremagic.com

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Does Google Believe Your Links Are Natural?

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BWMagic’s Internet Marketing Newsletter


Does Google Believe Your Links Are Natural?


If you’re like me and monitor hundreds of major keywords
in Google on a daily basis, the last few weeks have been
really interesting. There seems to be a major shake-up
in the works, mainly regarding your site’s backlinks
and if they appear natural or not.

Google, now more than ever, seems to be judging the
quality of your links. Do your links follow set norms
or standards? Do they appear natural? Or do they
appear manipulated?

Thousands of webmasters have received Google’s answer
in the form of a message in Google’s Webmasters Tools
– your site’s links appear unnatural.

These webmasters have been told by Google to:

“Specifically, look for possibly artificial or unnatural
links pointing to your site that could be intended to
manipulate PageRank. Examples of unnatural linking could
include buying links to pass PageRank or participating
in link schemes.”

In fact, Google has de-indexed some popular blog networks,
where webmasters could purchase links to manipulate their
rankings in Google. This is a warning sign for other
webmasters to make sure your links are natural and not
manipulated in any way.

Of course, if you have been practicing SEO, you probably
have been actively building backlinks to your site and
web pages for ages. Now is a good time to re-examine your
link building practices and see if they do meet Google’s
standards.

This is a very serious business, if your links appear unnatural,
you will lose your rankings in Google. It can even make your
site unprofitable.

Anyway, as usual, I have written another article on this
topic and I list 5 or 6 things you can do to make your
links appear more natural in the eyes of Google.

You can find the article here:


Google & Your Links

But I would like to leave you with another helpful tip.
One easy way to monitor your current links and keywords
in Google is simply to create Google Alerts for your
site’s major keywords and your site’s URL. Then whenever
Google indexes a link containing these keywords or your URL
– Google sends you an email. Great way to track your links
and also a great way to track your competition.


Google Alerts



Helping People Succeed Online Since 2002!

Kind Regards,
Titus Hoskins

www.bizwaremagic.com

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help spread the word – recommend this content by using
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How “Google Plus Your World” Affects Your Traffic


BWMagic’s Internet Marketing Newsletter


How “Google Plus Your World” Affects Your Traffic



Google Spot!




Just when I thought Google couldn’t pull out anymore
surprises – they start 2012 off by rolling out “Google Plus
Your World”. This really personalizes your Google search,
especially with it comes to all those Google+ profiles
and posts.

Your searches in Google can now relate directly to the
people and topics you care about in your life. Google will
now show “personal results”, “profiles in search” and “people
and pages” in their results and autocomplete.


http://googleblog.blogspot.com/2012/01/search-plus-your-world.html

Google is reasoning that behind each search query there
is a whole community which the searcher might want to
follow or join. It gives Google search a much broader
application when it comes to finding information on the
web.

Nothing wrong with that but…

Many are saying Google is too self-promotional by just
using their own Google+ system – why not include Twitter
and Facebook profiles as well? Actually, there are
several ongoing disputes regarding this matter and whether
or not Google has complete access to data from Twitter
and Facebook.

Here’s an interesting video with Google executive chairman
Eric Schmidt where he states they’re not favoring Google+
in the results. You can judge for yourself:


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Regardless of this argument, a much more beneficial question
will have to be…

What does “Google Plus Your World” mean for your site’s traffic
and/or online marketing?

First, now more than ever, you simply have to have a Google+
profile for yourself or your company. The traffic and SEO benefits
are simply too great to ignore. You must have a Google+ account
and promote it along with all your other social profiles such
as Twitter and Facebook.

In addition, you should be making regular Google+ posts with
photos… as all these will now show up in Google search. This
is another fast way to get your content displayed on Google.

Keep in mind, once someone is logged into Google, their previous
clicked sites and activity will show up at the top of the
listings. This makes organic search and rankings less important
because any site can now be at the top; build up a large
active community around your site and you will get more
repeat traffic from Google.

Just like every savvy online marketer knows how to get their
content into Google News within minutes, now we also have
Google+ as a direct way into Google search. Marketers and
webmasters should take advantage of.

This also opens up another door when it comes to marketing
on the web. As studies have shown, personal “product recommendations”
from friends and family do play a major role in what products
we finally decide to buy. Factoring in the whole new “Google Plus
Your World” element will give marketers another road to pursue.

All this can mean much more targeted traffic to your site
and a greater opportunity to build a list of prospects (community)
around your site’s topic. The same goes for any company
or site promoting their products on the web.

In the near future, we should all be prepared for Google’s
next moves. Especially in the area of Authorship Markup and
how it plays into these new Google+ changes to personal
search. In addition, be prepared for Rich Snippets to play
a major role in Google SERPs, but that’s another topic for
a future newsletter.

For now, everyone should be exploring Google+ and taking
advantage of what it can do for their site or company in Google’s
new “Plus Your World” universe. Just personalize Google’s
new changes to meet your own needs.


Helping People Succeed Online Since 2002!

Kind Regards,
Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!