Category Archives: Internet Marketing

Handy tips, tactics and methods of Internet or Web Marketing for greater online visibility for your business or website.

Google’s Webspam Update Causes Complete Havoc

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BWMagic’s Internet Marketing Newsletter


Google’s Webspam Update Causes Complete Havoc



Penguin





Has Google Search Become One Big Mess?


Just when the Hockey Playoffs are heating up, Google goes and
makes some drastic changes to its search rankings. Is there no
common decency left anymore!

And the fallout from these recent Google changes is just as
messy as some of the latest playoff games. If you don’t follow
ice hockey, you won’t get the reference, but believe me… it’s
pretty messy.

Like thousands, if not millions, of site owners I am scrambling
to adjust to the latest Google minefield. Since I have been
actively link building for over 10 years, these recent changes
within Google have really affected traffic on a few of my sites.

Thankfully, since last year I have been looking at other
ways to market online (other than SEO and high rankings
in Google) mainly through Press Releases, exact keyword
domains and changing my article marketing to just make sales
rather than to build links or for SEO purposes.

However…

This week Google rolled out one of its most disruptive
Algorithm changes yet, one that far outranks anything
the whole series of Panda Updates ever did to Google’s
listings. If your site wasn’t affected by these changes,
consider yourself very lucky for now, countless webmasters
have seen their sites disappear from Google’s SERPS altogether.

According to Danny Sullivan of Searchengineland, this
new update is called Penguin. It was released or rolled out on
April 24 of this week.

The online forums are full of horror stories from some
very legitimate high-quality sites which have seen the
negative effects of the recent changes. Google and Matt Cutts
are saying these recent changes have to do with “webspam”
and those sites which “overly” uses SEO to rank high
in Google.

More or less, if you have been actively building backlinks
to your site, this latest update could do serious damage
to your site. Google wants to reward sites that don’t
“aggressively” build links or practice SEO.

In a perfect world, maybe those changes would work, but
in an online environment where many businesses, big and small,
have been optimizing and aggressively building backlinks
for 10 years or more, these changes spell disaster.



Again, as with any changes Google make to determine what
sites get ranked, there is widespread uproar that Google is
simply now showing more junk results in their listings. The
outcry this time seems to be louder than in recent memory.

So has Google’s organic search results become one big mess?
Has consistency gone the way of the DoDo bird? Has Google
really thrown the baby out with the bathwater this time?

No matter how loud the outcry from affected webmasters
and site owners, the real question here has to be answered by
Google’s mainstream users. Will they accept these new
listings/rankings OR will they look for another search
engine to use?


Don’t hold your breath.


Actually, Google’s share of the lucrative search market is going
up and not down. It now controls over 65% in the U.S. and much
more in other countries. Unless those numbers go down, Google
can pretty much do what it wants, regardless of the outcry
from battle weary webmasters.

The only losers in all this are the search users and unless
they change their habits, SEO may indeed be on the way out,
along with relevant results. Especially if Google is now
penalizing webmasters who are practicing SEO and off-site link
building, the future looks very bleak for SEO.



Although some experts are saying you shouldn’t do
this – but you feel your site has been unfairly
affected by the Penguin/Webspam/Titanic Update you
can submit your argument/feedback to Google.

Related Posts:

Fixing Google’s Penguin Penalty

Will Google’s Titanic/Webspam/Penguin Update Sink Millions Of Sites?


Kind Regards,
Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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Google vs Bing – Who Wins The Little Miss Search Award?



BWMagic’s Internet Marketing Newsletter

Google Zipper





The Photogenic Award Goes To…

While Bing may be losing the search war, at least when
it comes to “user numbers”, but can the case be made
that Bing will win the Little Miss Photogenic Award.
However, don’t rule Google out when it comes to putting
on a good show for its visitors, this little Backrub
has made some great interactive moves in the past few
years.

Today’s Zipper image almost takes the crown, but the
Pac-Man game from a little while back was much more
entertaining.

Is it just me, or has Google increased the number of
these “special logos” they feature on their home search
page? Could this be in response to all the images Bing
is displaying? Isn’t all this foolishness, sounding more
and more, like a little Miss Search contest? My dimples
are prettier than your dimples…


Google UnZipped





But this is serious business, serious as in Billions,
since gaining the patronage of loyal users who log in
each day does mean money in the bank for these search
engine companies. Hands down, Google seems to be winning
that war with over 65% share of the lucrative US search
market, but according to Alexa, Google has been knocked
down from its #1 spot numerous times last year by Facebook.

The premier social network repeated this feat several
times again this year and this must be worrisome for
Google, which has long been the top site on the web.
But even more troublesome is the fact that Facebook
users spend much more time on-site or logged in, than
do Google users. And did someone say Facebook was
developing its own search engine?

All serious stuff indeed, but back to our Little Miss
contest, who wins the photogenic award for having the
best visual presentations? Bing? Google?




Google UnZipped


Months back, I became so annoyed at Google’s whole
Privacy Changes and its cruel Panda Updates, I switched
my computer’s homepage from Google to Bing. I have been
enjoying immensely the eye-popping images which are
presented each day. It does make me want to keep using
Bing and seeing all those pictures.

However, I do find Google’s presentations much more
creative or should we say inventive. Besides, in a former
life, I have been an artist and art teacher, so liking
things that show the creative and whimsical side of life
is probably in my DNA. While the search engine marketer
in me is totally ticked at Google’s recent move to favor
corporate brands in organic search, I must admit some of
Google’s doodles are true masterpieces. They keep me
grinning all day long.

So who wins?

Who cares… just keep those images coming so I can get
my daily fix.




Titus Hoskins

www.bizwaremagic.com

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help spread the word – recommend this content by using
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Pinterest, Images And Getting More Traffic



BWMagic’s Internet Marketing Newsletter


Pinterest, Images And Getting More Traffic


I must make a confession, while I have been using images to
get targeted traffic for years, until a little while ago I had
never heard of Pinterest.com! As I said before, I am not that
much of a social media person, but that hasn’t stopped me from
taking full advantage of Twitter, YouTube, Facebook, Linkedin…
when it comes to promoting my sites.

Have you heard of Pinterest?

It’s a very simple concept – an online bulletin board where people
pin their pictures. Pinterest users can share and re-pin images that
they like and you can also follow other pinners.

Pinterest has only been around for two years but is slated to
be the break-out social media site for 2012.

According to Bizreport, Pinterest delivers almost as
much referral traffic as Twitter and Google.

According to Hitwise, Pinterest is one of the top 5 social networks
on the web. In an article, Huffingtonpost states that Pinterest hit 10 million
monthly views faster than any other site in history. But what really
caught my eye, were two important facts concerning traffic…

– Pinterest delivers more referral traffic than Google+, YouTube
and Linkedin Combined

– Pinterest users stay on the image site longer than Facebook users

On average, Pinterest users spend 15.8 minutes sharing images, while
Facebook comes in at around 12.1 minutes. This metric is important
because, where Internet users spend most of their Internet day is
vital to advertisers and the amount of traffic you get.



Pinterest





Another important feature which caught my attention – you can link
your images directly to your site or URL. This is extremely vital
for getting traffic and exposure for your products or services.
You can also tag or keyword your images which is needed for
full SEO benefit.

Furthermore, you can also pin your videos on the site, which
really makes Pinterest something you should be interested in,
pardon the pun.

Being a former professional artist (albeit a poor one), I am extremely
interested in using Pinterest to full advantage. Over the years, images
have been a great source of traffic for me, especially from “image search”
on the major search engines such as Google, Bing, and Yahoo.

Some webmasters and online marketers ignore the importance of images
in their promotions. Don’t! These images can be a great source of
traffic for your site or sites.

The only downer I can see, you have to put your name on the waiting
list before you can get an invite from Pinterest. Currently, from
what I can gather, the waiting time is around one week.

But the sooner you’re on that waiting list, the sooner you
can be pinning images and getting all that free traffic.


www.pinterest.com



Helping People Succeed Online Since 2002!

Kind Regards,
Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!