Category Archives: Google Visibility

Google Visibility – Tips, tactics and on-site optimization for achieving greater visibility in Google.

Should You Use Google Adsense On Your Web Pages?

BWMagic’s Internet Marketing News!

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Contents:

o Should You Use Google Adsense On Your Web Pages?
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This week I received an email from Marlon Sanders since
I am a long-time subscriber to his Newsletter… and
in it he referred to a long discussion/thread going
on over at the WarriorForum. It is all about Google
Adsense and the thread was started by XFactor who
only goes by the name of “John”.

The title of this popular thread is called:

6 Months Later: $300 Daily w/Adsense (Lessons Learned)


Keep in mind, this XFactor guy is, of course, plugging/selling
a $77 course entitled “Micro Niche Adsense Course”. So I have
long learned to view anyone selling stuff on the web through my
battle-weary and all too cynical eyes. I am extra critical of
what claims they make. You should do like-wise.

However, this is a very interesting discussion and it
brought back the whole issue of whether or not you
should use Google Adsense on any of your sites or web
pages?

Now, I have been using Google Adsense on many of my web sites
and pages for years. I have become addicted to getting that
monthly Adsense check from Google. I could arrange electronic
payment but I simply get a kick out of receiving that check,
mainly because years ago when I started earning income
from the web, it was the only check that impressed my family
and friends. It’s a bit hard to explain but it sort of made
all this web stuff “legit” in their eyes. Google has that power
over people!

In many ways, using Google Adsense on my web pages doesn’t make
logical marketing sense – why get 60 cents for a click when you
can get 60 dollars instead by using an affiliate program. That is,
you can often get 10 times, sometimes even 100 times more by using
affiliate links on your pages rather than Google Adsense.

Why use Google Adsense at all?

Besides the thrill of getting those monthly checks, I use
Google Adsense to mainly create another revenue stream on
my pages in addition to my affiliate links. I know I am probably
losing some sales to Adsense but on the other hand, Adsense
is a very steady consistent revenue stream that I know will
be there each day.

Actually, it has been more consistent than any of my affiliate
programs, it pays a lot less but at least my pages are making
something each day. It’s a “SureShot”.

Another reason I use Adsense, I find it almost impossible to
find affiliate programs for all my web pages, so simply placing
that Adsense code on the page, monetizes that page for me.

After years of using Adsense, I don’t believe it lowers the
quality of my pages, it’s just another component that my site
visitors can use to find what they’re looking for. Since I
use PPC advertising and Adwords – I know the deals and offers
presented thru Adsense are some of the most competitive
offers on the web. Nature of the beast.

Adsense does serve a purpose, other than making money for Google,
it does give the consumer some of the best deals on the web
in my opinion.

Now, whether or not you use Adsense on your pages is up to you…
I am mainly talking about affiliate links here… so if you’re
selling your own products on your site, why send those customers
to another store? Why get $3 a click, when you can earn $30?

It’s your call?


Now back to the WarriorForum and the Adsense thread by John
XFactor… I only read some of the thread before warning bells
started ringing in my head. I am not saying what this person
is saying is not true but please be extra careful and thoroughly
check out any claims before you buy any product on the web.

I have been at this web stuff for too many years and I know
the only way to get really high click-through rates (CTR) with
Google Adsense is to trick your visitors into believing the
Adsense links are interior links/clicks on your site. You camouflage
them to fit seamlessly into your site.

Create simple niche sites and then blend your links in at
the very top of the page… your visitor will click these links
more often than links buried on your pages.

Some people think this is wrong to deceive your visitors in this
way, others think it is a great way to make money. In either
case, the visitor is still taken to a great deal or site where
they can find what they’re looking for on the web.

Again, it’s a judgment call on your part.

Niche sites do work and people do make money with Google
Adsense on them but my main question to this XFactor
guy – if you have quality organic search engine traffic
flowing to your pages, why not use affiliate links instead
of Google Adsense?

To be fair, this guy is using Amazon links on his pages,
and maybe he just likes getting those Adsense checks each
month, but in the back of my mind I couldn’t dismiss the feeling
that he may be pushing Adsense in order to sell his course
or ebook.

I couldn’t help but notice that the XFactor guy doesn’t
have Google Adsense on his salesletter page for his
ebook. Maybe he likes getting $77 instead of 77 cents
for his clicks?

But check out this thread for yourself, it has many
good pointers and tips. Especially if you’re already using
Adsense on your web pages or are planning to use them in
the future.



Kind Regards,
Titus
www.bizwaremagic.com

The Tricky Issue Of Duplicate Content & What Google Says About It

BWMagic’s Internet Marketing News!



The Tricky Issue Of Duplicate Content & What Google Says About It

Don’t know about you but one of the most worrisome issues has
to be duplicate content. I am mainly worried about my content
being ranked lower because the search engines think
it is duplicate content and penalizes it.

Now, for my major keyword content/pages even a loss of just a few
places in the rankings can mean I lose hundreds of dollars in commissions,
so anything affecting my rankings obviously gets my immediate attention.

The whole tricky issue of duplicate content has caused me some
concern and I have made an ongoing mental note to myself to find
out everything I can about it.

My situation is compounded by the fact that I am heavily into
article marketing – the same articles are featured on hundreds,
some times thousands of sites across the web. Naturally, I am
worried these articles will dilute or lower my rankings rather
then accomplish the intended purpose of getting higher rankings.

I try to vary the anchor text/keyword link in the resource boxes
of these articles. I don’t use the same keywords over and over
again as I am nearly 99% positive Google has a “keyword use”
quota – repeat the same keyword phrase too often and your highly
linked content will be lowered around 50 or 60 places, basically
taking it out of the search results. Been there, done that!

I even like now submitting unique articles to certain popular
sites so only that site has the article – thus eliminating
the whole duplicate content issue.

Another way I have handled this issue is using a 301 re-direct
so that traffic and PageRank flows to the URL I want ranked.
You can also use your Google Webmaster Tool account to show
which version of your site you want ranked or featured:
with www or without the www.

The whole reason for doing any of this has to do with PageRank
juice – you want to pass along this ranking juice to the appropriate
page or content. This can raise your rankings, especially in
Google.

Thankfully, there is the relatively new “canonical tag” you can use
to tell the search engines this is the page/content you want
featured or ranked. Just add this link tag to your content which
you want ranked or featured:


link rel=”canonical” href=”http://www.example.com/product.php?item=swedish-fish”/


Anyway, this whole duplicate issue has many faces and sides,
so I like going directly to Google for my information. Experience
has shown me that Google doesn’t always give the right information,
but for the most part, you can follow what they say. Lately, over
the last year or so, Google seems to have made a major policy change
and are telling webmasters a lot more information on how they (Google)
rank their index.

So if you’re concerned or interested in finding out more about
duplicate content and what Google says about it try these helpful
links:

Video – Duplicate Content & Multiple Site Issues

This video is presented by Greg Grothaus of Google and
is quite informative on the subject.


Another great link is this page from Google Webmasters Support Answers
by Matt Cutts. It has a lot of helpful information, including a
video on the Canonical Link Element.

It’s located here:

Kind Regards,
Titus

http://www.bizwaremagic.com

If you truly found this article and content to be helpful,
informative or totally entertaining – could you please Bookmark
it in some of the Social Network with the AddThis button.
I will thank you and the SEO Gods will thank you!

Don’t forget to BOOKMARK & SHARE this PAGE –

Does Google Have Your Site On Speed Dial?

BWMagic’s Internet Marketing News!

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Contents:

o Does Google Have Your Site On Speed Dial?
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Google Spot!

Truth be told, for years I sat around and waited for things
to happen with my first site which I had placed on the web.
I did get some traffic and Google did index my site, so too,
did all the other search engines.

However, little else happened, sure I made a few sales but
nothing really to get excited about especially when you
considered all the time and money I had put into this project.
Actually, I was about to give up on all this web foolishness
when something changed in me and I came to the realization that
nothing simply comes to you; instead, you have to go out and
get it.

You have to fight for it!

The spark for me was seeing other sites, some much more
crappier than mine, ranking high in Google. What were they
doing that I wasn’t doing? And the answer was quite simple –
they were aggressively promoting their sites in Google and
on the web. They weren’t just sitting around and waiting for
things to happen, they were making things happen.

The gloves came off and I got down to work. And that as they
say has made all the difference in the world.

Here’s an article on what I did and what I am doing to get
Google to notice my site – you can do the same for your own
site. All of these programs are free to join and use. Why not
try them…

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FEATURE ARTICLE
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Does Google Have Your Site On Speed Dial?
Copyright 2009 Titus Hoskins.

As any webmaster will tell you, getting your site noticed and indexed
by Google is extremely important to your site’s success. Google controls
about 70% or more of all the search engine traffic on the web so getting
your content listed and ranked high by Google generally means tons of free
quality traffic flowing to your site.

Most webmasters are satisfied to take a passive role when it comes
to promoting their sites within Google. They are glad to get their
site/content indexed by Google and then patiently sit around waiting
for the slow dribble of search engine traffic to come their way.

However, there is another group of webmasters and online marketers
who aggressively market their sites and content to Google. They just
don’t stand around and wait for things to happen, they make things happen.
They spend their valuable time targeting Google with a steady flow
of quality content and links. They make sure Google is constantly
noticing and indexing their site.

Now we are talking about “totally legit” white hat SEO tactics
which will get your site noticed by Google. Aggressive tactics which
fairly puts your content into the whole mix of online interaction,
so that your content or site can’t be ignored by Google or any other
search engine for that matter.

First, you have probably already realized that social network
sites are quickly turning into the traffic hubs of the web. It’s
where the people go and it’s where you will find them. The search engines
obviously know this fact and are quickly indexing all these interactions,
links and content. Savvy webmasters are taking advantage of these
social bookmark programs to promote their own sites.

You must place your site into all this social interaction, it must
be a part of all these traffic hubs. You must create profiles in
all these sites and actively promote your content. Do you have
a profile for your site or yourself in these: FaceBook, Twitter,
MySpace, YouTube, iGoogle, Digg, Blogger, LiveJournal, Bloglines,
WordPress… and the list goes on.

You must create profiles and constantly submit content to these
sites with links back to your site. You must interact and place
your site into the whole social mix of what is happening – Google
constantly spiders these social networks and indexes the contents
and links. Have your site in all these places and Google will also
be constantly indexing your content.

Make sure you make it extremely easy for your visitors to BookMark
your content in all of these social bookmarking sites. One effective
and easy way to do this is to use the free AddThis button for all
your content. Your visitors can bookmark your content for you.
Likewise, also make sure visitors can easily Tweet your content.

Remember most of these sites are high PR6, PR7 or PR8 so Google
spiders then more frequently than lower PageRank sites. Just using
a site like Blogger/Blogspot (which Google owns) will get your
content listed in Google within minutes of posting.

Savvy online marketers also know Google is now more prominently listing
News Items, Product Listings and Videos in their SERPs or Search Results
for the most popular and lucrative keyword phrases on the web,
so these marketers aggressively use News Items/Press Releases
and Videos to get Google to index and rank their content. They
also optimize their product listings so Google indexes these as
well.

These marketers make sure their site/content is featured on
Google News. One easy way to do this is thru Press Releases
and another way is to get your content placed on sites which
Google News uses to gather material. For example, you can use a
site like American Chronicle where items are regularly picked
up by Google News.

Another simple way to promote your site/content to Google is
to use the major free article directories on the web. Article
marketing is not as effective as it once was in Google, but
it still works. Get your site’s content and articles featured
on the major article networks such as Ezinearticles, GoArticles,
iSnare, SelfGrowth, Buzzle, Article Alley, Ideamarketers…
and the list goes on.

Another venue is online forums related to your site’s topic,
so create profiles in these and promote your site. Google pays
special attention to this user-generated content and is constantly
indexing it. We are not talking about comment spam but helpful
posts with quality content. For example, Yahoo! Answers would
be an excellent example of this marketing tactic.

As you can see from above, many webmasters aggressively promote
their site/content to Google. They use simple, yet persistent
link building with quality link bait, articles, reports, posts…
to make sure Google is regularly indexing their site. And to
be even more effective they tie in all their site’s important
keywords to all this content and links. They make sure Google is
making the connection between these keywords and their sites.

Of course, the real key to effective online marketing is tracking.
You must track everything, including how well Google is noticing
your site and/or content. One simple way, besides closely studying
your own website log stats, is to create Google Alerts for anything
you want to track, including your site.

You can set up your free account here:

http://www.google.com/alerts

Google will send you email notifications whenever it indexes another
page anywhere on the web containing your site’s URL. This way you can
constantly see how Google is indexing your site and where those links
are coming from on the net.

You can effectively monitor not only your site but also the keywords
that you are targeting. Try to get three or four emails a day from
Google Alerts saying your content has been indexed and you will
truly have Google on Speed… well you get the picture.

…
The author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try: Internet Marketing Tools
Everyone is Profiting from Google, are you?
Find out how here: Google Cash File
Copyright 2009 Titus Hoskins.

Kind Regards,
Titus

https://www.bizwaremagic.com