Category Archives: Google Visibility

Google Visibility – Tips, tactics and on-site optimization for achieving greater visibility in Google.

Google Instant Previews Video

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BWMagic’s Internet Marketing News


Google Instant Previews Video


Google Instant Previews Video On SiteProNews


Something a little different this week. I am just going to give
you a link to a video that SiteProNews made of one of my articles
on Google Instant Previews. This video shows what these previews
mean for your site and the amount of traffic you get from Google.

And in an indirect way, it also explains one of my best online
marketing tactics.

In a nutshell, one of my most effective marketing tactics this year
has been submitting UNIQUE content to certain key sites related to my
own. This content gets ranked higher in the search engines because it
is unique and only on that site. I highly recommend you find related
sites and see if they’re open to having your unique content (article,
guest blog post, web content…) placed on their site. Like me, you
might be surprised at the response you get.

Also remember, each site has what I like to call its own “keyword DNA”,
depending on how that site is viewed and ranked by the search engines.
This DNA is determined by the keyword layout of the site and the related
links pointing back to it. So an article that’s perfectly matched to these
keywords and placed on a related site will rank higher and bring in more
traffic.

If you don’t have your own keyword research software, just use Google
to find the top sites which are ranking for your targeted keywords.

Anyway if you want to view the video it is located on SiteProNews here:

www.videos.sitepronews.com/video/3747/Google-Instant-Previews–The-Implications-for-SEO




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Has Google Gone Too Far With Instant Previews?



BWMagic’s Internet Marketing News


Has Google Gone Too Far With Instant Previews?




Google Spot!






Has Google Gone Too Far With Instant Previews?


If you’re a regular reader of this small newsletter, you will know
I keep my eyes peeled to what Google is doing. I do this mainly because
Google sends me the best quality traffic and Google accounts for 60%
to 80% of the traffic on most of my sites. And since I am heavily into
affiliate marketing and keyword targeting in free organic search,
anything affecting those searches directly affects my bottom line.

Now, I don’t want to sound like I am complaining, but this has been
the most disruptive year for online marketing in a long, long time.

This all comes back to the massive changes Google has made over the
last six months or so. Starting first with Google Caffeine which really
affected which keywords were ranking, then we had Google Instant Search
which affected HOW your keyword results were displayed. Instant Search
has and is playing havoc with “long-tail keyword” phrases because
searchers don’t get a chance to get to those lucrative keywords since
they are constantly being bombarded with instant results.



Just a few days ago, Google introduced Instant Previews.


Already, warning bells are ringing in my head, now don’t get me wrong –
there’s nothing wrong with these Instant Previews. Actually for the average
searcher this is a great innovation. And I believe it will prove very popular
with Google users.

However, from a webmaster and marketing perspective, these new previews could
potentially prove very troublesome. Why? Because if Google users find the
information on the SERPs or Google’s landing results pages – THEY WILL HAVE
NO NEED TO CLICK YOUR LINK.

If searchers find the information they need on these results landing pages,
they won’t click through to your site. Your site loses a visitor. What really
bothers me is how large these previews are. Thankfully, the small print can’t
be read but they do take up a lot of your browser’s space.




Google Instant Previews







































Click Here to check out – http://www.google.com/landing/instantpreviews

It’s just one more marketing hurdle, webmasters and marketers have to jump
through in order to get that quality traffic from Google. This could prove
very pragmatic for everyone, especially the small online marketer who now
has to not only compete with other webmasters’ listings/previews in order
to get the click, but they may just have to compete with Google itself.

What are you talking about? Google, how will I have to compete with Google?

Maybe I am jumping to some big conclusions here, but I have been following
Google religiously since they began, and recent changes within Google has me
very worried. With all these new changes, Google is keeping the searcher/visitor
on their Results Pages for as long as they can. If they keep these searchers
on the Google site, it greatly increases the chance that they will eventually
click an ad.

If you were a search engine like Google, it is in your own best interest to
decrease the importance of organic search and increase the emphasis on your
paid links. You have to do everything in your power to increase the chances
that those ad links are clicked. One obvious way is to increase the time spent
on your site.

Sound silly, not really.

If you look on Alexa, Google’s “Time Spent On Site” has increased from around
7 minutes in 2009 to around 14 minutes in 2010. That’s nearly a 100% increase,
double the time and double your chances of getting those ads clicked. No wonder
Google workers got that 10% raise, they really deserved it.




Alexa Google Facebook Comparison































Now, as I said before, there is nothing really wrong with this, Google visitors
don’t pay for those ads and if they can get a better search result by staying on
Google longer, they will still find what they’re looking for and come away happy.

However, if you’re a webmaster or marketer, you’re now competing with Google
for that searcher’s attention. And all the recent changes within Google has made
your job of getting that click through to your site much more difficult. You have
to compete with all the limitless resources of Google and everything they can
throw the searcher’s way.

So what can the small webmaster or marketer do to increase their chances of
getting those clicks. Well, I believe your site’s design and layout/look will
play a more IMPORTANT role in getting those all important clicks. Here’s what
I think will happen:

1. You really have to capture the searcher’s attention in those Instant Previews
so your graphics may become much more vital. So add a few eye-popping graphics
next to your important information.

2. Headlines will become more important. Place some great headlines in these
previews to grab the searcher’s attention, nothing works like a good bold
headline which can be read in Google’s Preview.

3. Bullet summaries or placing your important information in a nice summary
format could draw the searcher’s attention to your site. But webmasters can’t
give away all the information because the searcher will have no need to click
through to your site.

4. Take a multi-layered approach to your Google marketing. Just don’t aim for
free organic search (which I believe is becoming a dead duck for extremely
lucrative keywords, especially within Google) but try video listings, news listings,
image listings… to get those all-important clicks from Google.

5. Lastly, no one wants to hear this, but paid listings with Google Adwords
may soon be your only option to get on the first page of Google. As major
companies pour unlimited resources into SEO and Keyword Link Buying, organic
search is not really free or available to everyone anymore. In the not so
future, paid listings may be the only way to get that Google click.

On a brighter note, these Instant Previews may also decrease the importance
of your rankings on the first page. Getting the top or number one ranking will
not be so important, if searchers spend more time checking out ALL of the top 10
listings on the page. A nice preview could help you get the click, regardless
of position.

Of course, how all these recent changes within Google plays out, makes all
this online marketing stuff very interesting. Will searchers even use Google’s
Instant search and these previews? Or will they be turned off by all these
improvements? More importantly, has Google just become every webmaster’s
and marketer’s most daunting competitor? Enquiring marketing minds want to know!




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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Who Are Google Instant’s Golden Winners?



BWMagic’s Internet Marketing News


Who Are Google Instant’s Golden Winners?




Google Spot!






What sites are benefiting from Google Instant…


Google’s new Instant real-time search has sent massive shock waves
through the online SEO and search engine market community. If you’re
a webmaster or an online marketer you’re probably checking your
stats/traffic/conversion numbers like never before – Google sure
knows how to make everyone dance!

However, the average Google user will probably scratch their heads
and have a blank expression – Google Instant, what’s that? Or Google
has changed?

For those who have noticed the faster speeds, a few people are questioning
the annoyance factor with Google Instant and some are even comparing it to
the “New Coke”. An extreme few even believe it’s overkill, like using
a Nuclear Bomb to kill a kitten, way too much power for what’s needed.
Or maybe Google Instant will have a major learning curve as searchers get
accustomed to using this new lightening fast search?

None of this would matter if Google wasn’t the most dominant search engine
on the planet. Google means traffic, Google means targeted customers, and
Google means money in the bank for countless online marketers and webmasters
who receive all of the above from the little search engine that roared.

What is really frightening, Google almost has a monopoly on the online
search market, especially now with Yahoo being powered by Bing. Webmasters
and marketers can now only rely on two search engines to supply their search
traffic. While there are numerous sources of viable traffic on the web outside
of the search engines… many marketers already have the majority of their
online marketing geared to the search engines, especially Google.

Most of these same marketers were instantly worried (some say horrified) how
Google’s new real-time search would impact their marketing, especially their
long-tail keywords which bring in most of the sales? While the jury is still
out on that one, other issues are popping up regarding “paid listings” and how
it is now more dominant in search results, pushing the free organic listings
down further and sometimes pushing them out of the fold. Even with the arrow
keys now coming into play, many searchers are just too lazy to scroll and will
just click the first visible listings.

Perhaps even more important are the results which pop-up when you first start
typing in your search query. These are really the golden winners in Google’s
Instant Search. Having your site or company listed when a searcher types the
first letter – has to be a real traffic bonanza.

Now these results vary from country to country, the results showing for the
United States are slightly different from those showing for Canada. Again,
Google is showing why it is the top search engine in the world – the Canadian
results are well matched with NHL, Canadian Tire, BMO, Rogers, Via Rail…
all showing up.

Below you will find a list of the 26 American and Canadian Golden Winners
in Google’s new Instant Search. These first letter offerings will vary somewhat
according to your location and as search queries change over time. Plus,
if you’re logged into Google, your starred or bookmarked favorite sites
will be listed at the top.

United States…….Canada

amazon…………air canada
best buy……….bmo
craigslist……..canadian tire
dictionary……..dictionary
ebay…………..ebay
facebook……….facebook
gmail………….gmail
hotmail………..hotmail
ikea…………..ikea
jet blue……….job bank
kohls………….kijiji
lowes………….lotto max
mapquest……….mapquest
netflix………..nhl
orbitz…………osap
pandora………..paypal
quotes…………quotes
rei……………rogers
sears………….skype
target…………tsn
usps…………..utube
verizon………..via rail
weather………..walmart
xbox…………..xbox
yahoo………….youtube
zillow…………zellers


As you can plainly see there are some differences in the instant listings
for each country, reflecting the search queries which are made. Regardless,
those websites which pop up first will no doubt get much more traffic,
especially for the commercial sites and companies. These golden winners
are smiling all the way to the bank.


To learn more about Google Instant, go here:
Google Instant Search




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com


Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!