BWMagic’s Internet Marketing News


Who Are Google Instant’s Golden Winners?

What sites are benefiting from Google Instant…

Google’s new Instant real-time search has sent massive shock waves
through the online SEO and search engine market community. If you’re
a webmaster or an online marketer you’re probably checking your
stats/traffic/conversion numbers like never before – Google sure
knows how to make everyone dance!

However, the average Google user will probably scratch their heads
and have a blank expression – Google Instant, what’s that? Or Google
has changed?

For those who have noticed the faster speeds, a few people are questioning
the annoyance factor with Google Instant and some are even comparing it to
the “New Coke”. An extreme few even believe it’s overkill, like using
a Nuclear Bomb to kill a kitten, way too much power for what’s needed.
Or maybe Google Instant will have a major learning curve as searchers get
accustomed to using this new lightening fast search?

None of this would matter if Google wasn’t the most dominant search engine
on the planet. Google means traffic, Google means targeted customers, and
Google means money in the bank for countless online marketers and webmasters
who receive all of the above from the little search engine that roared.

What is really frightening, Google almost has a monopoly on the online
search market, especially now with Yahoo being powered by Bing. Webmasters
and marketers can now only rely on two search engines to supply their search
traffic. While there are numerous sources of viable traffic on the web outside
of the search engines… many marketers already have the majority of their
online marketing geared to the search engines, especially Google.

Most of these same marketers were instantly worried (some say horrified) how
Google’s new real-time search would impact their marketing, especially their
long-tail keywords which bring in most of the sales? While the jury is still
out on that one, other issues are popping up regarding “paid listings” and how
it is now more dominant in search results, pushing the free organic listings
down further and sometimes pushing them out of the fold. Even with the arrow
keys now coming into play, many searchers are just too lazy to scroll and will
just click the first visible listings.

Perhaps even more important are the results which pop-up when you first start
typing in your search query. These are really the golden winners in Google’s
Instant Search. Having your site or company listed when a searcher types the
first letter – has to be a real traffic bonanza.

Now these results vary from country to country, the results showing for the
United States are slightly different from those showing for Canada. Again,
Google is showing why it is the top search engine in the world – the Canadian
results are well matched with NHL, Canadian Tire, BMO, Rogers, Via Rail…
all showing up.

Below you will find a list of the 26 American and Canadian Golden Winners
in Google’s new Instant Search. These first letter offerings will vary somewhat
according to your location and as search queries change over time. Plus,
if you’re logged into Google, your starred or bookmarked favorite sites
will be listed at the top.

United States…….Canada

amazon…………air canada
best buy……….bmo
craigslist……..canadian tire
dictionary……..dictionary
ebay…………..ebay
facebook……….facebook
gmail………….gmail
hotmail………..hotmail
ikea…………..ikea
jet blue……….job bank
kohls………….kijiji
lowes………….lotto max
mapquest……….mapquest
netflix………..nhl
orbitz…………osap
pandora………..paypal
quotes…………quotes
rei……………rogers
sears………….skype
target…………tsn
usps…………..utube
verizon………..via rail
weather………..walmart
xbox…………..xbox
yahoo………….youtube
zillow…………zellers

As you can plainly see there are some differences in the instant listings
for each country, reflecting the search queries which are made. Regardless,
those websites which pop up first will no doubt get much more traffic,
especially for the commercial sites and companies. These golden winners
are smiling all the way to the bank.

To learn more about Google Instant, go here:
Google Instant Search

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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