Monthly Archives: July 2009

Does Google Have Your Site On Speed Dial?

BWMagic’s Internet Marketing News!

…….
Contents:

o Does Google Have Your Site On Speed Dial?
…….

Google Spot!

Truth be told, for years I sat around and waited for things
to happen with my first site which I had placed on the web.
I did get some traffic and Google did index my site, so too,
did all the other search engines.

However, little else happened, sure I made a few sales but
nothing really to get excited about especially when you
considered all the time and money I had put into this project.
Actually, I was about to give up on all this web foolishness
when something changed in me and I came to the realization that
nothing simply comes to you; instead, you have to go out and
get it.

You have to fight for it!

The spark for me was seeing other sites, some much more
crappier than mine, ranking high in Google. What were they
doing that I wasn’t doing? And the answer was quite simple –
they were aggressively promoting their sites in Google and
on the web. They weren’t just sitting around and waiting for
things to happen, they were making things happen.

The gloves came off and I got down to work. And that as they
say has made all the difference in the world.

Here’s an article on what I did and what I am doing to get
Google to notice my site – you can do the same for your own
site. All of these programs are free to join and use. Why not
try them…

………………….
FEATURE ARTICLE
………………….

Does Google Have Your Site On Speed Dial?
Copyright 2009 Titus Hoskins.

As any webmaster will tell you, getting your site noticed and indexed
by Google is extremely important to your site’s success. Google controls
about 70% or more of all the search engine traffic on the web so getting
your content listed and ranked high by Google generally means tons of free
quality traffic flowing to your site.

Most webmasters are satisfied to take a passive role when it comes
to promoting their sites within Google. They are glad to get their
site/content indexed by Google and then patiently sit around waiting
for the slow dribble of search engine traffic to come their way.

However, there is another group of webmasters and online marketers
who aggressively market their sites and content to Google. They just
don’t stand around and wait for things to happen, they make things happen.
They spend their valuable time targeting Google with a steady flow
of quality content and links. They make sure Google is constantly
noticing and indexing their site.

Now we are talking about “totally legit” white hat SEO tactics
which will get your site noticed by Google. Aggressive tactics which
fairly puts your content into the whole mix of online interaction,
so that your content or site can’t be ignored by Google or any other
search engine for that matter.

First, you have probably already realized that social network
sites are quickly turning into the traffic hubs of the web. It’s
where the people go and it’s where you will find them. The search engines
obviously know this fact and are quickly indexing all these interactions,
links and content. Savvy webmasters are taking advantage of these
social bookmark programs to promote their own sites.

You must place your site into all this social interaction, it must
be a part of all these traffic hubs. You must create profiles in
all these sites and actively promote your content. Do you have
a profile for your site or yourself in these: FaceBook, Twitter,
MySpace, YouTube, iGoogle, Digg, Blogger, LiveJournal, Bloglines,
WordPress… and the list goes on.

You must create profiles and constantly submit content to these
sites with links back to your site. You must interact and place
your site into the whole social mix of what is happening – Google
constantly spiders these social networks and indexes the contents
and links. Have your site in all these places and Google will also
be constantly indexing your content.

Make sure you make it extremely easy for your visitors to BookMark
your content in all of these social bookmarking sites. One effective
and easy way to do this is to use the free AddThis button for all
your content. Your visitors can bookmark your content for you.
Likewise, also make sure visitors can easily Tweet your content.

Remember most of these sites are high PR6, PR7 or PR8 so Google
spiders then more frequently than lower PageRank sites. Just using
a site like Blogger/Blogspot (which Google owns) will get your
content listed in Google within minutes of posting.

Savvy online marketers also know Google is now more prominently listing
News Items, Product Listings and Videos in their SERPs or Search Results
for the most popular and lucrative keyword phrases on the web,
so these marketers aggressively use News Items/Press Releases
and Videos to get Google to index and rank their content. They
also optimize their product listings so Google indexes these as
well.

These marketers make sure their site/content is featured on
Google News. One easy way to do this is thru Press Releases
and another way is to get your content placed on sites which
Google News uses to gather material. For example, you can use a
site like American Chronicle where items are regularly picked
up by Google News.

Another simple way to promote your site/content to Google is
to use the major free article directories on the web. Article
marketing is not as effective as it once was in Google, but
it still works. Get your site’s content and articles featured
on the major article networks such as Ezinearticles, GoArticles,
iSnare, SelfGrowth, Buzzle, Article Alley, Ideamarketers…
and the list goes on.

Another venue is online forums related to your site’s topic,
so create profiles in these and promote your site. Google pays
special attention to this user-generated content and is constantly
indexing it. We are not talking about comment spam but helpful
posts with quality content. For example, Yahoo! Answers would
be an excellent example of this marketing tactic.

As you can see from above, many webmasters aggressively promote
their site/content to Google. They use simple, yet persistent
link building with quality link bait, articles, reports, posts…
to make sure Google is regularly indexing their site. And to
be even more effective they tie in all their site’s important
keywords to all this content and links. They make sure Google is
making the connection between these keywords and their sites.

Of course, the real key to effective online marketing is tracking.
You must track everything, including how well Google is noticing
your site and/or content. One simple way, besides closely studying
your own website log stats, is to create Google Alerts for anything
you want to track, including your site.

You can set up your free account here:

http://www.google.com/alerts

Google will send you email notifications whenever it indexes another
page anywhere on the web containing your site’s URL. This way you can
constantly see how Google is indexing your site and where those links
are coming from on the net.

You can effectively monitor not only your site but also the keywords
that you are targeting. Try to get three or four emails a day from
Google Alerts saying your content has been indexed and you will
truly have Google on Speed… well you get the picture.

…
The author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try: Internet Marketing Tools
Everyone is Profiting from Google, are you?
Find out how here: Google Cash File
Copyright 2009 Titus Hoskins.

Kind Regards,
Titus

https://www.bizwaremagic.com

Keywords Are It

After years of running websites and earning a full-time
online income, I am constantly reminded that it all comes
down to keywords. Actually, it all comes down to obtaining
top rankings for your profitable keywords in the search
engines, mainly Google.

And that statement has to be refined even further, it’s
all about obtaining top keyword rankings and keeping them at
the top. You must consistently keep your keywords in the top
spots on that all-important first page of SERPs since your
keyword rankings will make or break your online marketing.

If you’re targeting extremely competitive and profitable
keywords you will have your work cut out for you. Unless
you have tons of money to buy your way (links) into the
top spots – expect to spend months if not years getting
to those top listings. Google has frowned upon link buying
and has taken steps to fight it, but this practice is
still widespread throughout the web.

Most beginning and honest webmasters want to take the
proper route and earn those top rankings by providing
good quality content that web users will actually find
helpful and use. They build those links the natural
way – by offering viral link bait in the form of videos,
ebooks, articles, reports… all branded with backlinks
to their site.

Gradually over time, these links will build up and your
keyword rankings will go up in the search engines.
People will find your content and bookmark it in all
the social bookmark sites like Digg, Facebook, MySpace…
and your rankings will climb even faster.

However, since keyword marketing has become extremely
competitive, you do need a little help with achieving
those top rankings. Over the years I have tested and
used many keyword tools – one of the first being
The Internet Success Spider by Neil Shearing which
is now free.

Later, I tried and am still using Keyword Elite by
Brad Callens, it remains one of the best keyword
research tools on the market. I can directly link
many of my keyword successes to my early use of this
tool.

http://www.bizwaremagic.com/keyword_elite_review.htm

Another, perhaps more powerful keyword tool is the
Brainstorm It which is offered through the Site Build
It marketing/hosting system run by Ken Evoy. Powerful
keyword analyzer and finder, which is now in its
third version.

http://www.bizwaremagic.com/brainstorm_it.htm

Then again there is the Google own keyword system run
through its Adwords program. Like everything Google
does, this keyword tool can be very helpful especially
for the novice online marketer.

Google Keyword Tool External

For very quick keyword references, I like using
Aaron Wall’s keyword tool on his Seobook site.
It’s quick and gives very simple stats for your
chosen keyword.

http://tools.seobook.com/keyword-tools/seobook

Another helpful tool is Microsoft’s online commercial
intention which tells the probability your chosen
keyword has a commercial value to it:

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Still yet another SEO (sort of related to keywords)
is the SeoQuake toolbar which you can run on Firefox,
it will slow down your browser but it will cough
up valuable information about your own site and
more importantly, it will give you valuable information
on your competitor’s sites. One feature that I find
very helpful is the SEM Rank and SEM Price, which
tells you how much the Search Engine Marketing value
of your keyword traffic is worth.

Why am I using all these keyword tools?

Simply because obtaining and keeping top rankings
for my chosen keywords is my livelihood. Unless I can
keep that targeted traffic coming from these keywords
via the search engines; it’s game over. Therefore, I use
all the tools and information I can gather in order to
keep those keywords at the top.

Google is always changing, you really have to stay on your
toes if you want to keep your keywords at the top.
It all boils down to producing quality content web
surfers need and want. The SEO pretty much takes care
of itself as long as you keep promoting your keywords
with good viral branded content like videos, articles,
ebooks, PDF reports… and as I learned last week sometimes
one or more of your keywords can take a steep dive,
even if you have had it at the top for years.

Last week I told you about one of my most important
keywords which was bouncing in and out of the first page
results – it has now gone back to the number 5 position
in Google. Thanks to a subscriber who gave me valuable
feedback on the importance of the different social
bookmarking sites for link building.

You must mix up your online link building to include
links from such places as Facebook, Digg, Google Bookmarks,
MySpace… I have always used the free “Addthis” button
to all my important content and this has resulted in
100’s of free links that your visitors will build for you!

I also believe you have to be careful when using viral
articles to vary your anchor text (clickable part of a
link) so that you don’t have the same keyword phrase repeated
100’s of times across the web. Just use different versions
of your keyword phrase and if you can, get those keyword
links in the body of the article, as near to the top of
the page as you can. This will make your link building look
much more natural in the eyes of the search engines, especially
Google.

Overall, you must have hundreds, if not thousands of keywords
that you’re targeting with your online marketing. You
must constantly keep building links for those keywords from
related sites on the web. Sometimes it is helpful to truly
view your keywords as organic, something that keeps growing
naturally on its own. But you must first build a solid
foundation with good quality content and then keep nurturing
those keywords with good quality link bait so that others
will bookmark, recommend and link to your keyword content.

Over the years, if there is anything I have learned about
keywords which always holds true, it is this: you must
be persistent. You must keep at it- building links, building
content… it will usually take months, if not years, to
get those top rankings for very competitive keywords and
it will take some further work to consistently keep those
keywords in the top positions. But keywords are worth it
since they can easily make or break your online marketing.

Kind Regards,
Titus

https://www.bizwaremagic.com