{"id":94,"date":"2009-11-20T10:00:59","date_gmt":"2009-11-20T17:00:59","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=94"},"modified":"2019-10-23T07:47:22","modified_gmt":"2019-10-23T14:47:22","slug":"gearing-up-for-black-friday-cyber-monday-some-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2009\/11\/20\/gearing-up-for-black-friday-cyber-monday-some-marketing-strategies\/","title":{"rendered":"Gearing Up For Black Friday & Cyber Monday – Some Marketing Strategies"},"content":{"rendered":"

<\/span><\/span><\/span><\/p>\n

Gearing Up For Black Friday & Cyber Monday – Some Marketing Strategies<\/b>
\n<\/span><\/span><\/span><\/p>\n

BWMagic’s Internet Marketing News!<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

No doubt if you have a website where you’re selling products
\nor you’re into affiliate marketing like me, next week and the
\ndays following it will be very important to your bottom line.
\nBlack Friday and Cyber Monday are very busy shopping days in
\nthe real world and online.<\/p>\n

Each year, for the last 4 or 5 years, I have seen my online sales
\njump on those days… actually sales have already picked up for my
\nsites since I mainly sell high ticket custom electronic goods
\nwhich have to be configured to the buyer’s requirements so buyers
\nlike to order early to make sure they get them by Christmas.<\/p>\n

In this Newsletter, I thought I would give you a run-down of some
\nof the things (marketing tactics) I am using to bring in more
\nsales. Keep in mind, I am doing affiliate marketing (selling other
\npeople’s stuff – I make no direct sales from my sites – all I do
\nis refer potential buyers to my affiliate partners via my
\naffiliate links) and it is the kind of marketing and lifestyle
\nthat I prefer.<\/p>\n

Now, you too, should be gearing up for the big selling days
\nnext week and beyond.
\n
\nHere are some things or marketing tactics I do every year.<\/b>
\n
\n1.<\/b> I review all my affiliate links and web pages to make
\nsure my content and links are up to date. Mainly because I
\ndon’t want to lose any commissions but also because Google
\nis taking a hard line with it comes to broken links that break
\ndown the quality of your content and their index. Make sure
\nyou check all your links to see if they are good. If you have
\na small site – a free service like LinkTiger.com will help
\nyou find the broken links. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

2.<\/b> Key up or ramp up your own marketing… put out extra articles,
\ndo press releases, run sales if you’re selling your own product,
\nrelease videos to coincide with the big shopping weekend. I am
\nplanning on doing all of those things.<\/p>\n

3.<\/b> Increase your advertising budget. Buy special advertising
\nsuch as links on popular sites, order special ezine mailings
\nto targeted groups. Also, I always increase my PPC (Pay Per Click)
\nadvertising at this time of year. People are shopping and your
\nconversion rates will be much higher – at least that is what
\nI find.<\/p>\n

4.<\/b> Coupons, Coupons, Coupons – all the major companies have
\nspecial discounts, sales and coupons for the holidays… make
\nsure you’re featuring them on your site or sites. Buyers will
\nexpect big discounts on those days and if your site doesn’t
\ncarry or offer them your buyers will go elsewhere. Collect all
\nthe best deals and discounts and make special mailings to all
\nyour lists. Many marketers also make a special page on their
\nsite featuring all the major Black Friday\/Cyber Monday deals.
\nEveryone loves getting a bargain.<\/p>\n

5.<\/b> Use or sell major brand names with your online marketing,
\nI have constantly found promoting big brand name companies like
\nDell, HP, Toshiba, Sony… always do better because buyers
\nrespect and trust those companies and their products. Also
\nI have found using big brand name retailers like Amazon.com
\nbring in many more sales – again, buyers respect and trust
\nAmazon and your sales will reflect this fact.
\n
\n
\nThose five marketing tactics have worked for me and here are some of
\nmy most effective marketing strategies which are a little more
\ncomplex and detailed. <\/b>
\n
\n1. Leveraging your keyword rankings.<\/b> Around this time each year
\nI do a close check of all my top rankings in Google. I choose
\nthe ones that will return the most revenue. I place most of
\nmy ramped up marketing efforts on these keywords – making
\nsure I have found and listed all the best deals and discounts.
\nAlso the price of the affiliate products and my commission rates
\nplay a big part in which keywords I increase my marketing on.
\nFor example, high ticket items like gaming laptops give very
\ngood returns, whereas small items such as laptop cleaning kits
\ndo not. It’s only common sense as to which one I will be
\npromoting heavily at this time of year.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

2. Sell what people are buying.<\/b> You really have to do some
\nmarket research and find the hot items everyone is buying.
\nThis doesn’t really have to be heavy-duty research, just using
\nsomething like Google Trends will give you a pretty good
\nidea. So too is checking out lists of popular items such
\nas those presented on major sites like CNN, Time… I am
\nsure we all have read these kinds of lists – such as “Top 10
\nHigh-tech Holiday Gifts” just use them to find the
\nhot items this year.<\/p>\n

3. Comparison Shopping<\/b> The Internet was invented so that
\npeople could do comparison shopping! Well, not really, but
\nusing comparison shopping prices and charts will increase
\nyour sales. Keeping track and getting all the best deals
\nand discounts can be tedious and time-consuming. Many online
\nmarketers use services such as those presented by comparison
\nshopping services provided by sites like this one:
\n<\/span><\/span><\/span><\/p>\n

www.datafeedfile.com
\n<\/span><\/span><\/span><\/p>\n

It sends out data-feeds and the latest deals and offers
\nare presented on your site. This is great if you’re not
\nreally into affiliate marketing but want to monetize
\nyour site or content. Only catch this site takes every
\nfourth click in return for using its services. Still
\na good arrangement especially if you don’t have the time
\nor resources to pull all this pricing data on your own.<\/p>\n

<\/span><\/span><\/span><\/p>\n

4. Buyer’s Mindset<\/b> You probably already know this one
\nbut you should make it your objective to find the buyer
\nat the exact time someone has their mind made up and are
\nready to buy. That one of the main reasons Black Friday
\nand Cyber Monday are such great shopping days. Everybody
\nand their grandmother has been convinced by all the
\nmajor retailers those days is the time to start buying
\nyour holiday gifts and everyone does. Along those same
\nlines, PPC and keyword marketers take advantage of this
\nright buying mindset by targeting certain keywords that
\nshow buyers are ready to buy. For example, something
\nas obvious as someone searching for the price or lowest
\nprice for a product means they are more ready to buy
\nthen someone just searching for a general product.<\/p>\n

5. The Gifts Angle<\/b> This is a marketing strategy I have
\nbeen using for years, along with countless other marketers.
\nTargeting the gift-buying market is a very effective
\nway of selling your products. Someone looking for
\nwedding gifts, Christmas gifts, birthday gifts,
\ngraduation gifts and the one I like targeting
\ncorporate business gifts. All those customers are
\nready to buy these gifts when they come into your
\nstore or your online site. They are ready to buy…
\n
\nCorporate Business Gifts<\/a><\/span><\/span><\/span><\/p>\n


\nAs an added strategy, I like to target buyers who are
\nbuying gifts not just for one person but for a whole
\nlot of people. They won’t just buy one item, but
\n100 or even 1000. Don’t laugh, it happens, especially
\nif you’re targeting companies or the company boss
\nwho are buying gifts for their employees or clients.
\nAlso, promotional gifts falls into this same strategy,
\nsome people do buy gifts in bulk! Target them.<\/span><\/span><\/span><\/p>\n

But it doesn’t have to be anything complex, I have found
\njust promoting the Amazon Gift List Organizer brings
\nin a lot of sales because people do use that to buy
\nall their holiday gifts at once. Again, it’s finding
\nthe buyer at the right time when they’re ready to buy.
\nSimple marketing strategy but it works.<\/p>\n

I hope I haven’t wasted your time and that I have
\ngiven you at least some ideas to increase your sales
\nthis coming Black Friday & Cyber Monday. Go get ’em!<\/p>\n

<\/span><\/span><\/span><\/p>\n

Titus
\nwww.bizwaremagic.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Gearing Up For Black Friday & Cyber Monday – Some Marketing Strategies BWMagic’s Internet Marketing News! No doubt if you have a website where you’re selling products or you’re into affiliate marketing like me, next week and the days following it will be very important to your bottom line. Black Friday and Cyber Monday are […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[650,137,138,646,116],"class_list":["post-94","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","tag-affiliate-marketing","tag-black-friday","tag-cyber-monday","tag-internet-marketing","tag-marketing-strategies"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/94\/revisions"}],"predecessor-version":[{"id":2749,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/94\/revisions\/2749"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}