{"id":688,"date":"2012-01-06T05:44:12","date_gmt":"2012-01-06T12:44:12","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=688"},"modified":"2019-10-23T05:06:00","modified_gmt":"2019-10-23T12:06:00","slug":"authority-vs-mini-sites-my-marketing-strategies-for-2012","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2012\/01\/06\/authority-vs-mini-sites-my-marketing-strategies-for-2012\/","title":{"rendered":"Authority vs Mini-Sites, My Marketing Strategies For 2012"},"content":{"rendered":"


\nBWMagic’s Internet Marketing Newsletter
\n
\n
\nAuthority vs Mini-Sites, My Marketing Strategies For 2012<\/b>
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\n\"Google
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\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Authority vs Mini-Sites, My Marketing Strategies For 2012<\/b><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

As you probably already know, 2011 was a real wake-up year
\nfor my online marketing techniques. The Panda Updates by Google
\ndispensed total havoc on my main source of traffic and sales
\n– article marketing.<\/p>\n

In article directories like Ezinearticles.com, I saw many of
\nmy top-ranked articles in Google fall from the radar, lowering
\nmy traffic and search rankings. As a general fall-out, my main
\nsite also took a big hit in the amount of search engine traffic
\nit received from Google.<\/p>\n

However, thankfully, I did not put all my eggs in one basket.
\nOver the years, I did build 9 or 10 mini-sites, mainly springing
\nfrom topics on my authority site – these sites were not affected
\nby Panda and some actually rose in rankings.<\/p>\n

Keep in mind, the Panda Updates was first called the “Content Farm
\nUpdate” and was meant to lower or de-rank sites which had a variety
\nof topics covered within one general site. Google judged this content
\nto be of little or poor quality and decided to penalize these types
\nof pages and sites in its index.<\/p>\n

Many webmasters and site owners have questioned Google’s reasoning
\nhere, why should some low-quality pages bring down your whole site.
\nChances are extremely high, your site’s visitors will never see these
\npages… it’s like saying you can’t have visitors in your home because
\nyou have a messy attic or basement.<\/p>\n

In addition, pages and sites which were overly SEOed or over-optimized
\nfor the search engines were hit hard in these latest series of Updates
\nby Google. So too, was duplicate or non-original content. In the past,
\nI made the mistake of placing my articles on my sites as well as in
\nall the article directories… this confuses a search engine such as
\nGoogle and makes it hard for them to rank the original source of the
\ninformation.<\/p>\n

When one door closes, another one opens.<\/b><\/p>\n

While I am still working hard at redesigning my main site and have
\nnot abandoned 10 years of hard work… I am cleaning out the attic and
\nfixing the basement. But, I have long learned on the web, you have to
\nadjust your marketing tactics to take advantage of what’s working
\nat the moment.<\/p>\n

Actually, finding an exact domain name or search term, which has around
\n5-10k visitors a month or less and then building a small “high quality”
\nmini-site around the topic is a proven marketing tactic since the web began.
\nThese highly focused sites often get ranked on the first page of Google
\nwithin weeks, even days.<\/p>\n

With little or no promotion on your part!<\/b><\/p>\n

This comes from the strength of your exact keyword domain – if you have
\nthe domain\/site for “buybluewidgetsonline” – changes are extremely high
\nyou will get listed in Google for that phrase on the first page, if not
\nthe top spot.<\/p>\n

Again, this all comes back to Google satisfying its customers, if a
\nsearcher finds what he or she is looking for by clicking your link,
\nGoogle has no choice but to list it in their index. Satisfy enough
\nof Google’s searchers, and your site will rise to the top.<\/p>\n

Now, we are talking about mainly “low competition” keywords because
\nwe are talking about small amounts of traffic. (You can use Google’s
\nExternal Keyword Tool to find exact-match keyword domains.) However,
\nif this traffic is highly targeted and results in good conversion rates (sales)
\nit is definitely worth your attention and expense.<\/p>\n

Most times, the exact keyword domain, will trump your competition’s
\nSEO (link building efforts) in the majority of cases. You end up with
\na site listed at the top of Google for your targeted keywords.<\/p>\n

In 2012, I will be exploring and building more mini-sites to see
\nhow they perform over the long term when compared to my main (bigger)
\nauthority sites. Will keep you informed of the results.
\n
\n
\nHelpful links:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Use this page to check the Authority of a site or page:<\/p>\n

http:\/\/www.opensiteexplorer.org<\/a><\/p>\n

Are Exact Match Domains Too Powerful? Is Their Time Limited?<\/a><\/p>\n

Google Caffeine: Will Keyworded Domains Inherit The Web?<\/a><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping People Succeed Online Since 2002!<\/p>\n

Titus Hoskins<\/p>\n

www.bizwaremagic.com<\/a><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing Newsletter Authority vs Mini-Sites, My Marketing Strategies For 2012 Authority vs Mini-Sites, My Marketing Strategies For 2012 As you probably already know, 2011 was a real wake-up year for my online marketing techniques. The Panda Updates by Google dispensed total havoc on my main source of traffic and sales – article marketing. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[418,420,646,419,68],"class_list":["post-688","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","tag-authority-vs-mini-sites","tag-exact-keyword-domains","tag-internet-marketing","tag-marekting-strategies-for-2012","tag-web-marketing"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"predecessor-version":[{"id":2664,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/688\/revisions\/2664"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}