{"id":646,"date":"2011-11-18T06:14:42","date_gmt":"2011-11-18T13:14:42","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=646"},"modified":"2019-10-23T05:10:16","modified_gmt":"2019-10-23T12:10:16","slug":"can-apples-siri-defeat-google","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2011\/11\/18\/can-apples-siri-defeat-google\/","title":{"rendered":"Can Apple’s Siri Defeat Google?"},"content":{"rendered":"


\nBWMagic’s Internet Marketing Newsletter
\n
\n
\nCan Apple’s Siri Defeat Google?<\/b>
\n
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\n\"Apple's
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\nImage via CrunchBase
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\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

R<\/b>ecently, a guest speaker at the Pubcon search engine
\nmarketing conference, stated: “SEO will be dead in around
\n6 months!”<\/p>\n

Of course, that statement was supposed to shock and
\ndraw attention to a curious question. Can the mighty
\nGoogle finally have some serious competition on its hands?<\/p>\n

Before you start shaking your head, that speaker’s
\nname was Leo Laporte of “This Week In Google” or TWIG
\nfor short. So this is someone who probably has a closer
\neye on Google than you or I.<\/p>\n

Don’t know about you, but for the most part, I am
\nway too busy figuring out Google’s latest Algorithm
\nchanges, to wonder if the whole foundation is about
\nto crumble. But this competition is something I never
\nthought of as even being competition.<\/p>\n

The “David” in question here is Apple’s Siri Technology<\/a>
\nwhich they bought in 2010 and introduced on the iPhone 4S.
\nSiri is part of the iOS 5 and is a natural language software
\nthat processes and answers your questions.<\/p>\n

Siri is like your own personal assistant who gets to
\nknow your individual preferences and adapts over time
\nto truly personalize your results.<\/p>\n

Basically, Siri will search out information for you and
\npersonalize the results to your liking and taste. It
\ncan use speech and text to give you the answers to all
\nyour questions.<\/p>\n

At its core, isn’t this something that Google is
\ncurrently doing? Answering questions and supplying
\ninformation?<\/p>\n

The big question…<\/p>\n


\n
\nCan Apple’s Siri do a better job than Google?<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n
\nAt the moment probably not, but what about a few
\nyears down the road? Apple has a massive data center
\nin North Carolina collecting information (sound familiar)
\nthat can be honed and perfected to deliver precisely
\nwhat’s needed.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

What if this Siri Technology is opened up for
\nthird party applications and developments? What
\nif those other parties have a vested interest in
\npromoting and using this new language technology.<\/p>\n


\n
\nAnd what if Apple removes all Google search from
\nits countless mobile devices and replaces it with
\nSiri search? <\/b>
\n
\n
\nOf course, Google is not some helpless little
\ncompetitor that can be easily defeated. It
\nhas huge resources to take Apple on in an all
\nout war for control of the web. We already see
\nGoogle taking that battle to Apple with the
\nAndroid and other devices such as the Chromebook.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Google is also moving into speech and may even
\n“outdo” Apple when it comes to semantic speaking
\nsearch. Needless to say, no one is counting Google
\nout just yet.<\/p>\n

However, many are saying Siri has “personality”
\nand is already connecting with its users in a way
\nthat Google search hasn’t. Plus, Apple is well
\nknown for turning technology into very usable
\n“must have” everyday items, but is there
\nenough Steve Jobs DNA left to continue this
\ntrend?<\/p>\n


\nLet’s face it-<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Apple showed us how to use the Walkman.<\/p>\n

Apple showed us how to use the Smart Phone.<\/p>\n

Apple showed us how to use the Tablet.<\/p>\n

Can Apple show us how to use a search engine?<\/p>\n


\n
\nUltimately, it is those search users who will
\ndecide how the future of the web plays out.<\/b>
\n
\n
\nBut getting back to the more serious question
\nat hand – how will all this new “spoken” search
\naffect online marketing and SEO? How can one
\noptimize their sites for Siri? How do they
\nmake sure their product or business comes up
\nwhen a Siri user asks a question?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Forget the battle between Apple and Google, it
\nis this SEO question which will be the major battle
\nand concern for webmasters and online marketers in
\nthe coming years, if not months.<\/p>\n

For further information try the Forbes article
\nbelow:<\/p>\n

Forbes – Why Siri Is A Google Killer<\/a><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping People Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus Hoskins<\/p>\n

www.bizwaremagic.com<\/a><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Can Apple’s Siri Technology give Google some serious competition?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[159,407,409,75,405,406,408],"class_list":["post-646","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","tag-apple","tag-apple-siri","tag-can-apple-siri-defeat-google","tag-google","tag-siri","tag-siri-search","tag-spoken-search"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=646"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/646\/revisions"}],"predecessor-version":[{"id":2667,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/646\/revisions\/2667"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}