{"id":493,"date":"2011-07-01T05:22:55","date_gmt":"2011-07-01T12:22:55","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=493"},"modified":"2019-10-23T05:29:06","modified_gmt":"2019-10-23T12:29:06","slug":"google-ranking-factors-according-to-132-seo-experts","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2011\/07\/01\/google-ranking-factors-according-to-132-seo-experts\/","title":{"rendered":"Google Ranking Factors According To 132 SEO Experts"},"content":{"rendered":"


\n
\nBWMagic’s Internet Marketing Newsletter
\n
\n
\nGoogle Ranking Factors According To 132 SEO Experts<\/b>
\n
\n
\n
\n\"Google
\n
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Just about every year or so, SEOmoz.com comes out with a
\nlist of Google ranking factors (Google calls these things
\nsignals) compiled by a list of SEO experts. This year they
\nused 132 SEO experts examining data from over 10,000 Google
\nsearch results.<\/p>\n

I always find this an interesting read and usually come away
\nwith a feeling of how these SEO experts believe Google ranks
\npages and sites. If you’re trying to get those top Google rankings,
\nyou should look closely at their findings here:<\/p>\n

http:\/\/www.seomoz.org\/article\/search-ranking-factors<\/a><\/p>\n

According to these experts here’s a brief overall summary of
\nthese ranking factors or signals.<\/p>\n


\n
\n2011 Ranking Factors:<\/b>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Page Level Link Metrics – 21.45%<\/p>\n

Domain-Level Link Authority Features – 21.13%<\/p>\n

Page Level Keyword Usage – 14.93%<\/p>\n

Domain Level Keyword Usage – 10.73%<\/p>\n

Page Level Social Metrics – 7.22%<\/p>\n

Domain Level Brand Metrics – 6.78%<\/p>\n

Page-Level Keyword Agnostic Features – 6.74%<\/p>\n

Page Level Traffic\/Query Data – 6.26<\/p>\n

Domain-Level Keyword Agnostic Features – 4.92<\/p>\n

Now Compare these to the…<\/p>\n


\n
\n2009 Ranking Factors:<\/b>
\n
\n
\nTrust\/Authority of The Host Domain – 23.87%<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Link Popularity of The Specific Page – 22.33%<\/p>\n

Anchor Text of External Links to the Page – 20.26%<\/p>\n

On-Page Keyword Usage – 15.04%<\/p>\n

Registration + Hosting Data – 6.91%<\/p>\n

Traffic + CTR Data – 6.29%<\/p>\n

Social Graph Metrics – 5.30%<\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Could be just me, but I kinda believe SEOmoz in the
\nlatest rankings is guilty of stating these factors in
\na more complicated manner than they should be or how
\nSeomoz has explained these in the past. For heaven’s sake,
\n“Agnostic Features”??? Do they mean independent features?<\/p>\n

Some companies that charge for SEO services have a way of
\nmaking all this SEO sound complex and complicated. I just wish
\nthey would “dumb it down” instead of “complicating it up”.<\/p>\n

For me, achieving and maintaining top rankings in Google has
\nalways come down to producing a steady flow of content (articles,
\nblog posts, press releases, videos…) with my targeted keywords
\nin the anchor text of the links pointing back to my ranked pages
\nin Google.<\/p>\n

Quite frankly, without quality backlinks, I don’t see someone
\ngetting to those top spots in Google for extremely competitive
\nkeywords. Now, if you have the exact .com domain phrase, more
\nthen likely you will rank high for that keyword if it is not
\ntoo competitive.<\/p>\n

I try to get “do follow” links, but “no follow” links are also
\nvery good, especially if they come from authority sites. Many of
\nthe above experts also believe “no follow” links do pass along
\nsome PR.<\/p>\n

Now these latest 2011 ranking factors seem to be pointing to more
\n“on-page” factors… page and domain linking structure, keyword
\nstructure, site quality, right optimization, social media usage
\nand so on.<\/p>\n

In other words, SEOmoz and their SEO experts are saying the way
\nyou have your site and pages designed has become more important
\nto how Google ranks your content. Social media indicators are much
\nstronger and links are still important but rather than raw quantity,
\ntry to diversify your links because those .edu and .gov are more
\nimportant than ever. These experts also think Facebook nods are
\nbetter than Twitter.
\n
\n
\nKeywords are Still King<\/b>
\n
\n
\nYou should pay special attention to your keyword or keywords when
\ncreating your webpage. Keep it at the beginning of your title, place
\nit in your Meta Tags, place it in the H1 tags, first 100 words or
\neven the first word in your content, last 100 words, place it in
\nbold or italics, in internal anchor text links to this page, alt
\nimage attributes, place it in the URL…<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

After Google’s Panda Update there seems to be a general shift
\naway from “off-page” factors to “on-page” factors. More emphasis
\nis being placed on the quality of your site and the layout of your
\ncontent. On-page and social media metrics have moved up in importance.
\nBacklinks have moved down…
\n
\n
\nUnique Content is More Important<\/b>
\n
\n
\nHaving unique content has always been important, but I believe it
\nhas taken a jump up – after Panda. These experts also agree unique
\ncontent is important. In the survey, the importance of having unique
\ncontent across your whole site came in at 89.4% and with freshness of
\ncontent at 74.9%. Other factors include bounce rate, click thru data,
\nnumber of error pages, age of site, page speed load times, other sites
\non IP address, number of hyphens and characters in domain name, length
\nof time before domain expires… one final note, may have missed it,
\nbut I didn’t see the “country” or “where” your IP address is located
\nmakes a difference in how you rank in Google.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping People Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n
\nhttp:\/\/www.bizwaremagic.com<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing Newsletter Google Ranking Factors According To 132 SEO Experts Just about every year or so, SEOmoz.com comes out with a list of Google ranking factors (Google calls these things signals) compiled by a list of SEO experts. This year they used 132 SEO experts examining data from over 10,000 Google search results. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[340,647,646,78,351,80,49,337,352,338],"class_list":["post-493","post","type-post","status-publish","format-standard","hentry","category-seo-factors","tag-google-ranking-factors","tag-google-visibility","tag-internet-marketing","tag-search-engines","tag-search-ranking-factors","tag-sem","tag-seo","tag-seo-checkup","tag-seomoz","tag-seositecheckup-com"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=493"}],"version-history":[{"count":3,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/493\/revisions"}],"predecessor-version":[{"id":2681,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/493\/revisions\/2681"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}