{"id":462,"date":"2011-05-13T05:36:29","date_gmt":"2011-05-13T12:36:29","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=462"},"modified":"2019-10-23T05:36:39","modified_gmt":"2019-10-23T12:36:39","slug":"google-marketing-and-how-not-to-get-burnt","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2011\/05\/13\/google-marketing-and-how-not-to-get-burnt\/","title":{"rendered":"Google Marketing And How Not To Get Burnt"},"content":{"rendered":"


\n
\nBWMagic’s Internet Marketing Newsletter
\n
\n
\nGoogle Marketing And How Not To Get Burnt<\/b>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n
\n
\n\"Google
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n
\n
\n
\n
\n
\nI have always defined what I do on the web as “Google Marketing”<\/b>
\nbecause the majority of my traffic and sales come directly or
\nindirectly from Google.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Needless to say, like millions of webmasters\/marketers, I have
\nbeen scrambling to cope with Google’s latest Algorithm changes
\nwhich started with the Panda Update and have been continuing
\nall spring. Unlike past years, these updates have legs and
\nare far-reaching, even for well-established authority sites
\nwhich are not getting their traffic numbers or rankings back up.<\/p>\n

Usually with other major Google Updates, all you had to do
\nwas wait a few weeks or months and your rankings would bounce
\nback and things would continue as usual.
\n
\n
\nNot with these latest changes.<\/b>
\n
\n
\nMy own sites were not hit that hard, I did lose some traffic
\nand rankings… but my major pages held firm. However, as I
\nexplained in an earlier mailout, my article marketing funnels
\nwhich start in the major article online directories such as
\nEzinearticles, were hit extremely hard. Lower rankings for these
\narticles in Google means my traffic and sales are lowered as
\nan indirect result.
\n
\n
\nBack to the drawing board.<\/b>
\n
\n
\nSo I had to change my marketing tactics somewhat over the last
\nfew months. I have gone back to creating much more “fatter” or
\n“meatier” content on my own sites. Instead of having smaller and
\nshorter web pages\/content… I am going with larger pages which
\nhave more links and many more resources for the end-user on them.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

I have also injected “more” of my own “opinions” and “views” to
\nmake my content stand out from the crowd. I also have more links
\nout to other authority related sites\/pages directly dealing with
\nthe topic on the page.<\/p>\n

I am writing fewer articles for other sites unless they are unique
\nand only featured on that site. I regularly monitor my major
\nkeywords with Google Alerts… and article links seem to have
\ndisappeared from Google’s Index or taken a lower priority with them.
\nMost of my Alerts now are to content pages on well-themed sites…
\nGoogle seems now to be indexing content more at the main source,
\nrather than in article directories.<\/p>\n

Anyway, if you want to find out more about how NOT to get BURNT
\nby Google and their rankings… I given a detailed account of
\nmarketing tactics and opinions here:<\/p>\n


\n
\nGoogle Marketing – What You Need To Know Before You Get Burnt<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n
\nhttp:\/\/www.bizwaremagic.com<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing Newsletter Google Marketing And How Not To Get Burnt I have always defined what I do on the web as “Google Marketing” because the majority of my traffic and sales come directly or indirectly from Google. Needless to say, like millions of webmasters\/marketers, I have been scrambling to cope with Google’s latest […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[327,647,646,261,38,334,333,68],"class_list":["post-462","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-business-automation","tag-google-visibility","tag-internet-marketing","tag-online-income","tag-online-marketing","tag-panda-update","tag-scaling-up","tag-web-marketing"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=462"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/462\/revisions"}],"predecessor-version":[{"id":2685,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/462\/revisions\/2685"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}