{"id":400,"date":"2011-01-21T06:19:45","date_gmt":"2011-01-21T13:19:45","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=400"},"modified":"2019-10-23T05:53:32","modified_gmt":"2019-10-23T12:53:32","slug":"are-googles-listings-becoming-too-corporate","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2011\/01\/21\/are-googles-listings-becoming-too-corporate\/","title":{"rendered":"Are Google’s Listings Becoming Too Corporate?"},"content":{"rendered":"


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\nBWMagic’s Internet Marketing News
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\n\"Google
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\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Are Google’s Listings Becoming Too Corporate?<\/b><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Just as Eric Schmidt announces he will be stepping down as
\nthe CEO of Google, (effective April 4th, he will be replaced
\nby Larry Page, who everyone knows is a co-founder of Google)
\nall the talk in search engine circles is about how much more
\nemphasis Google is placing on Local Results.<\/p>\n

Often these local business listings are now displayed before
\nand above other more general organic results. In addition,
\nGoogle seems to be placing much more emphasis on Corporate
\nBrand name listings in recent months. While this move to big
\nbrand names is nothing new, in combination with the increased
\nlocal listings, one has to wonder if Google has made a deliberate
\nmove to favor corporate listings above all other organic results.<\/p>\n

In theory, this is supposed to give the web searcher a better
\nsurfing experience and Google has stated many, many times that
\nimproving the searcher’s experience is paramount. But one has to
\nwonder if this overemphasis on corporate brands is giving the
\nsearcher what they’re looking for in their search.<\/p>\n

Everything works out perfectly if the searcher is looking for
\nthe “Official Site” of a company, product or service. They get
\nwhat they’re looking for and come away happy. However, in many
\ncases, the searcher is looking for general information on a
\nproduct or service – they may be more interested in discovering
\nwhat others say about a certain product\/service or company.<\/p>\n

In other words, they may be looking for a general comparative
\nsite with information and user reviews on that company. They are
\nmore interested in finding out those opinions and views, rather
\nthan viewing the corporate pitch or salesletter. Now they will
\nhave to search through five or six listings in order to find
\nthat comparative authority site they’re really looking for in
\ntheir search.<\/p>\n

All this is fine, except for the fact that webmasters and
\nonline marketers know, the closer to the number one spot,
\nthe more quality targeted traffic you will receive from Google.
\nBeing listed down just a few spaces can make a big difference
\nin the amount of traffic and sales you will receive.<\/p>\n

Affiliate marketers, with their information and review sites,
\nare already feeling the pain of Google’s emphasis on this
\ncorporate angle. One could even argue Google could be trying
\nto cut out these middlemen and deal directly with the companies
\nthemselves. Integrity aside, there’s nothing stopping Google
\nfrom favoring and listing higher the top brand name companies
\nand corporations that buy all those Adwords Advertising.<\/p>\n

And even this is a jump to judgment since only Google knows
\nwho is buying all their advertising, besides Google can simply
\nblock affiliate sites and marketers by lowering the quality
\nscore on these types of sites. Cutting out the middleman
\nand featuring the main corporate site instead.<\/p>\n

If indeed this is Google’s Strategy, there’s nothing wrong
\nwith this emphasis on corporations, they can construct their
\nSERPS to reflect whatever they want. Google is a business and
\nbusinesses have to make money. And a publicly-traded company
\nmust keep their shareholders happy, first and foremost.<\/p>\n

In the end, it is these businesses, big and small, which will
\nbenefit the most from being listed first in Google’s results.
\nMore power to them, but it is the small webmaster and the small
\nonline marketer who will suffer the brunt of this shift.<\/p>\n

Affiliate marketers will be especially hit with these recent
\nchanges and many will not survive without this free organic
\ntraffic from Google. The online Gold Rush is not exactly over,
\nit has just shifted more towards the actual business owner,
\nespecially at the local level.<\/p>\n

One also has to keep in mind, not all these changes are of
\nGoogle’s doing, many businesses and companies are just becoming
\naware of the real monetary benefits of SEO and Keyword Positioning.
\nThese companies are now increasing their online marketing budgets
\nand this increase can be reflected in higher rankings in the
\nsearch engines, especially Google.<\/p>\n

Adjusting your marketing strategies to reflect this shift will
\nnot be easy. Having an older domain and an authority site will
\nprobably help ease the pain, but creating special partnerships
\nand relationships could go even further in establishing an
\n“official” site for a product or service.<\/p>\n

Adjusting your targeted keywords to reflect the “reviews” and
\n“comparison” angle could be another good strategy, although the
\namount of searches each month will be less than for broader terms.
\nAnother angle is to target more long-tail keywords but even this
\nis harder to do since Google introduced Instant Search, surfers
\nnow get less of a chance to type in these lucrative long tail
\nkeywords.<\/p>\n

Over the next few years, we will probably see a rising increase
\nin the presence of major corporations and small companies in the
\nsearch engines, especially in the top positions. The glory days
\nof the small-time online affiliate marketer may just be over and
\nit will get much harder and much more expensive to make a profit.
\nThose lucrative leads and sales from free organic traffic,
\nespecially from Google, might even seem like a distant dream.<\/p>\n


\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n
\nhttp:\/\/www.bizwaremagic.com<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
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<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing News Are Google’s Listings Becoming Too Corporate? Just as Eric Schmidt announces he will be stepping down as the CEO of Google, (effective April 4th, he will be replaced by Larry Page, who everyone knows is a co-founder of Google) all the talk in search engine circles is about how much more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[13,647,646],"class_list":["post-400","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-google-rankings","tag-google-visibility","tag-internet-marketing"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"predecessor-version":[{"id":2698,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/400\/revisions\/2698"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}