{"id":38,"date":"2009-07-24T05:31:16","date_gmt":"2009-07-24T12:31:16","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=38"},"modified":"2019-10-23T08:04:04","modified_gmt":"2019-10-23T15:04:04","slug":"keywords-are-it","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2009\/07\/24\/keywords-are-it\/","title":{"rendered":"Keywords Are It"},"content":{"rendered":"<p>After years of running websites and earning a full-time<br \/>\nonline income, I am constantly reminded that it all comes<br \/>\ndown to keywords. Actually, it all comes down to obtaining<br \/>\ntop rankings for your profitable keywords in the search<br \/>\nengines, mainly Google.<\/p>\n<p>And that statement has to be refined even further, it&#8217;s<br \/>\nall about obtaining top keyword rankings and keeping them at<br \/>\nthe top. You must consistently keep your keywords in the top<br \/>\nspots on that all-important first page of SERPs since your<br \/>\nkeyword rankings will make or break your online marketing.<\/p>\n<p>If you&#8217;re targeting extremely competitive and profitable<br \/>\nkeywords you will have your work cut out for you. Unless<br \/>\nyou have tons of money to buy your way (links) into the<br \/>\ntop spots &#8211; expect to spend months if not years getting<br \/>\nto those top listings. Google has frowned upon link buying<br \/>\nand has taken steps to fight it, but this practice is<br \/>\nstill widespread throughout the web.<\/p>\n<p>Most beginning and honest webmasters want to take the<br \/>\nproper route and earn those top rankings by providing<br \/>\ngood quality content that web users will actually find<br \/>\nhelpful and use. They build those links the natural<br \/>\nway &#8211; by offering viral link bait in the form of videos,<br \/>\nebooks, articles, reports&#8230; all branded with backlinks<br \/>\nto their site.<\/p>\n<p>Gradually over time, these links will build up and your<br \/>\nkeyword rankings will go up in the search engines.<br \/>\nPeople will find your content and bookmark it in all<br \/>\nthe social bookmark sites like Digg, Facebook, MySpace&#8230;<br \/>\nand your rankings will climb even faster.<\/p>\n<p>However, since keyword marketing has become extremely<br \/>\ncompetitive, you do need a little help with achieving<br \/>\nthose top rankings. Over the years I have tested and<br \/>\nused many keyword tools &#8211; one of the first being<br \/>\nThe Internet Success Spider by Neil Shearing which<br \/>\nis now free.<\/p>\n<p>Later, I tried and am still using Keyword Elite by<br \/>\nBrad Callens, it remains one of the best keyword<br \/>\nresearch tools on the market. I can directly link<br \/>\nmany of my keyword successes to my early use of this<br \/>\ntool.<\/p>\n<p><a href=\"https:\/\/www.bizwaremagic.com\/keyword_elite_review.htm\">http:\/\/www.bizwaremagic.com\/keyword_elite_review.htm<\/a><\/p>\n<p>Another, perhaps more powerful keyword tool is the<br \/>\nBrainstorm It which is offered through the Site Build<br \/>\nIt marketing\/hosting system run by Ken Evoy. Powerful<br \/>\nkeyword analyzer and finder, which is now in its<br \/>\nthird version.<\/p>\n<p><a href=\"https:\/\/www.bizwaremagic.com\/brainstorm_it.htm\">http:\/\/www.bizwaremagic.com\/brainstorm_it.htm<\/a><\/p>\n<p>Then again there is the Google own keyword system run<br \/>\nthrough its Adwords program. Like everything Google<br \/>\ndoes, this keyword tool can be very helpful especially<br \/>\nfor the novice online marketer.<\/p>\n<p>Google Keyword Tool External<\/p>\n<p>For very quick keyword references, I like using<br \/>\nAaron Wall&#8217;s keyword tool on his Seobook site.<br \/>\nIt&#8217;s quick and gives very simple stats for your<br \/>\nchosen keyword.<\/p>\n<p>http:\/\/tools.seobook.com\/keyword-tools\/seobook<\/p>\n<p>Another helpful tool is Microsoft&#8217;s online commercial<br \/>\nintention which tells the probability your chosen<br \/>\nkeyword has a commercial value to it:<\/p>\n<p>http:\/\/adlab.msn.com\/Online-Commercial-Intention\/Default.aspx<\/p>\n<p>Still yet another SEO (sort of related to keywords)<br \/>\nis the SeoQuake toolbar which you can run on Firefox,<br \/>\nit will slow down your browser but it will cough<br \/>\nup valuable information about your own site and<br \/>\nmore importantly, it will give you valuable information<br \/>\non your competitor&#8217;s sites. One feature that I find<br \/>\nvery helpful is the SEM Rank and SEM Price, which<br \/>\ntells you how much the Search Engine Marketing value<br \/>\nof your keyword traffic is worth.<\/p>\n<p><b>Why am I using all these keyword tools?<\/b><\/p>\n<p>Simply because obtaining and keeping top rankings<br \/>\nfor my chosen keywords is my livelihood. Unless I can<br \/>\nkeep that targeted traffic coming from these keywords<br \/>\nvia the search engines; it&#8217;s game over. Therefore, I use<br \/>\nall the tools and information I can gather in order to<br \/>\nkeep those keywords at the top.<\/p>\n<p>Google is always changing, you really have to stay on your<br \/>\ntoes if you want to keep your keywords at the top.<br \/>\nIt all boils down to producing quality content web<br \/>\nsurfers need and want. The SEO pretty much takes care<br \/>\nof itself as long as you keep promoting your keywords<br \/>\nwith good viral branded content like videos, articles,<br \/>\nebooks, PDF reports&#8230; and as I learned last week sometimes<br \/>\none or more of your keywords can take a steep dive,<br \/>\neven if you have had it at the top for years.<\/p>\n<p>Last week I told you about one of my most important<br \/>\nkeywords which was bouncing in and out of the first page<br \/>\nresults &#8211; it has now gone back to the number 5 position<br \/>\nin Google. Thanks to a subscriber who gave me valuable<br \/>\nfeedback on the importance of the different social<br \/>\nbookmarking sites for link building.<\/p>\n<p>You must mix up your online link building to include<br \/>\nlinks from such places as Facebook, Digg, Google Bookmarks,<br \/>\nMySpace&#8230; I have always used the free &#8220;Addthis&#8221; button<br \/>\nto all my important content and this has resulted in<br \/>\n100&#8217;s of free links that your visitors will build for you!<\/p>\n<p>I also believe you have to be careful when using viral<br \/>\narticles to vary your anchor text (clickable part of a<br \/>\nlink) so that you don&#8217;t have the same keyword phrase repeated<br \/>\n100&#8217;s of times across the web. Just use different versions<br \/>\nof your keyword phrase and if you can, get those keyword<br \/>\nlinks in the body of the article, as near to the top of<br \/>\nthe page as you can. This will make your link building look<br \/>\nmuch more natural in the eyes of the search engines, especially<br \/>\nGoogle.<\/p>\n<p>Overall, you must have hundreds, if not thousands of keywords<br \/>\nthat you&#8217;re targeting with your online marketing. You<br \/>\nmust constantly keep building links for those keywords from<br \/>\nrelated sites on the web. Sometimes it is helpful to truly<br \/>\nview your keywords as organic, something that keeps growing<br \/>\nnaturally on its own. But you must first build a solid<br \/>\nfoundation with good quality content and then keep nurturing<br \/>\nthose keywords with good quality link bait so that others<br \/>\nwill bookmark, recommend and link to your keyword content.<\/p>\n<p>Over the years, if there is anything I have learned about<br \/>\nkeywords which always holds true, it is this: you must<br \/>\nbe persistent. You must keep at it- building links, building<br \/>\ncontent&#8230; it will usually take months, if not years, to<br \/>\nget those top rankings for very competitive keywords and<br \/>\nit will take some further work to consistently keep those<br \/>\nkeywords in the top positions. But keywords are worth it<br \/>\nsince they can easily make or break your online marketing.<\/p>\n<p>Kind Regards,<br \/>\nTitus<\/p>\n<p>https:\/\/www.bizwaremagic.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After years of running websites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google. And that statement has to be refined even further, it&#8217;s all about obtaining top [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[96,99,95,94,93,91,98,97],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-site-building","tag-brainstorm-it","tag-google-keyword-tool-external","tag-internet-success-spider","tag-keyword-elite","tag-keywords","tag-sbi","tag-seobook","tag-seoquake"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":2760,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/38\/revisions\/2760"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}