{"id":351,"date":"2010-11-12T07:45:40","date_gmt":"2010-11-12T14:45:40","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=351"},"modified":"2018-12-04T12:29:22","modified_gmt":"2018-12-04T19:29:22","slug":"has-google-gone-too-far-with-instant-previews","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/11\/12\/has-google-gone-too-far-with-instant-previews\/","title":{"rendered":"Has Google Gone Too Far With Instant Previews?"},"content":{"rendered":"


\n
\nBWMagic’s Internet Marketing News
\n
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\nHas Google Gone Too Far With Instant Previews?<\/b>
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\n<\/p>\n


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\nHas Google Gone Too Far With Instant Previews?<\/b> <\/p>\n


\n<\/p>\n

If you’re a regular reader of this small newsletter, you will know
\nI keep my eyes peeled to what Google is doing. I do this mainly because
\nGoogle sends me the best quality traffic and Google accounts for 60%
\nto 80% of the traffic on most of my sites. And since I am heavily into
\naffiliate marketing and keyword targeting in free organic search,
\nanything affecting those searches directly affects my bottom line.<\/p>\n

Now, I don’t want to sound like I am complaining, but this has been
\nthe most disruptive year for online marketing in a long, long time. <\/p>\n

This all comes back to the massive changes Google has made over the
\nlast six months or so. Starting first with Google Caffeine which really
\naffected which keywords were ranking, then we had Google Instant Search
\nwhich affected HOW your keyword results were displayed. Instant Search
\nhas and is playing havoc with “long-tail keyword” phrases because
\nsearchers don’t get a chance to get to those lucrative keywords since
\nthey are constantly being bombarded with instant results.<\/p>\n


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\nJust a few days ago, Google introduced Instant Previews. <\/b>
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\nAlready, warning bells are ringing in my head, now don’t get me wrong –
\nthere’s nothing wrong with these Instant Previews. Actually for the average
\nsearcher this is a great innovation. And I believe it will prove very popular
\nwith Google users.<\/p>\n

However, from a webmaster and marketing perspective, these new previews could
\npotentially prove very troublesome. Why? Because if Google users find the
\ninformation on the SERPs or Google’s landing results pages – THEY WILL HAVE
\nNO NEED TO CLICK YOUR LINK<\/b>.<\/p>\n

If searchers find the information they need on these results landing pages,
\nthey won’t click through to your site. Your site loses a visitor. What really
\nbothers me is how large these previews are. Thankfully, the small print can’t
\nbe read but they do take up a lot of your browser’s space.
\n<\/p>\n


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Click Here to check out – http:\/\/www.google.com\/landing\/instantpreviews<\/p>\n

It’s just one more marketing hurdle, webmasters and marketers have to jump
\nthrough in order to get that quality traffic from Google. This could prove
\nvery pragmatic for everyone, especially the small online marketer who now
\nhas to not only compete with other webmasters’ listings\/previews in order
\nto get the click, but they may just have to compete with Google itself.<\/p>\n

What are you talking about? Google, how will I have to compete with Google?<\/p>\n

Maybe I am jumping to some big conclusions here, but I have been following
\nGoogle religiously since they began, and recent changes within Google has me
\nvery worried. With all these new changes, Google is keeping the searcher\/visitor
\non their Results Pages for as long as they can. If they keep these searchers
\non the Google site, it greatly increases the chance that they will eventually
\nclick an ad.<\/p>\n

If you were a search engine like Google, it is in your own best interest to
\ndecrease the importance of organic search and increase the emphasis on your
\npaid links. You have to do everything in your power to increase the chances
\nthat those ad links are clicked. One obvious way is to increase the time spent
\non your site.<\/p>\n

Sound silly, not really.<\/b><\/p>\n

If you look on Alexa, Google’s “Time Spent On Site” has increased from around
\n7 minutes in 2009 to around 14 minutes in 2010. That’s nearly a 100% increase,
\ndouble the time and double your chances of getting those ads clicked. No wonder
\nGoogle workers got that 10% raise, they really deserved it.<\/p>\n


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Now, as I said before, there is nothing really wrong with this, Google visitors
\ndon’t pay for those ads and if they can get a better search result by staying on
\nGoogle longer, they will still find what they’re looking for and come away happy.<\/p>\n

However, if you’re a webmaster or marketer, you’re now competing with Google
\nfor that searcher’s attention. And all the recent changes within Google has made
\nyour job of getting that click through to your site much more difficult. You have
\nto compete with all the limitless resources of Google and everything they can
\nthrow the searcher’s way.<\/p>\n

So what can the small webmaster or marketer do to increase their chances of
\ngetting those clicks. Well, I believe your site’s design and layout\/look will
\nplay a more IMPORTANT role in getting those all important clicks. Here’s what
\nI think will happen:
\n
\n<\/p>\n

1.<\/b> You really have to capture the searcher’s attention in those Instant Previews
\nso your graphics may become much more vital. So add a few eye-popping graphics
\nnext to your important information.<\/p>\n

2.<\/b> Headlines will become more important. Place some great headlines in these
\npreviews to grab the searcher’s attention, nothing works like a good bold
\nheadline which can be read in Google’s Preview.<\/p>\n

3.<\/b> Bullet summaries or placing your important information in a nice summary
\nformat could draw the searcher’s attention to your site. But webmasters can’t
\ngive away all the information because the searcher will have no need to click
\nthrough to your site.<\/p>\n

4.<\/b> Take a multi-layered approach to your Google marketing. Just don’t aim for
\nfree organic search (which I believe is becoming a dead duck for extremely
\nlucrative keywords, especially within Google) but try video listings, news listings,
\nimage listings… to get those all-important clicks from Google.<\/p>\n

5.<\/b> Lastly, no one wants to hear this, but paid listings with Google Adwords
\nmay soon be your only option to get on the first page of Google. As major
\ncompanies pour unlimited resources into SEO and Keyword Link Buying, organic
\nsearch is not really free or available to everyone anymore. In the not so
\nfuture, paid listings may be the only way to get that Google click.
\n
\n<\/p>\n

On a brighter note, these Instant Previews may also decrease the importance
\nof your rankings on the first page. Getting the top or number one ranking will
\nnot be so important, if searchers spend more time checking out ALL of the top 10
\nlistings on the page. A nice preview could help you get the click, regardless
\nof position.<\/p>\n

Of course, how all these recent changes within Google plays out, makes all
\nthis online marketing stuff very interesting. Will searchers even use Google’s
\nInstant search and these previews? Or will they be turned off by all these
\nimprovements? More importantly, has Google just become every webmaster’s
\nand marketer’s most daunting competitor? Enquiring marketing minds want to know!<\/p>\n


\n
\n
\n<\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n
\nhttp:\/\/www.bizwaremagic.com<\/a><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Google introduces Instant Previews – what will this mean for webmasters and online marketers?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[75,287,647,286,646],"class_list":["post-351","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-google","tag-google-previews","tag-google-visibility","tag-instant-previews","tag-internet-marketing"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":1,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":2499,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/351\/revisions\/2499"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}