Bing<\/a> Really, Truly,
\nHonestly give Google Search a run for those all-important search
\nengine dollars?<\/p>\nFirst, you really have to check out the Bing site or interface
\nand see it for yourself. Like Google’s, it’s very simple with only
\nsearch as the main function, as it should be. Your search can be
\non the Web, Images, News, Maps, and more… does this sound
\nfamiliar to you? Does it remind you of another search engine?<\/p>\n
![\"Bing!\"](\"http:\/\/www.bizwaremagic.com\/Bing.jpg\")
<\/p>\n
There are also links at the top of the Bing homepage pointing
\nto Sympatico\/MSN, Windows Live and Make Bing Your Homepage. There
\nis also a very scenic background picture which they seem to be
\nchanging\/rotating each day. This might seem like a minor point,
\nbut in my opinion it’s a nicely added touch that will help visitors
\nremember Bing in their mind’s eye. Catching your potential user’s
\nattention should never be frowned upon when you’re discussing the web.<\/p>\n
As a former artist, I am always impressed when I see a nice
\nlayout and design incorporated into a website. Bing gets top
\nmarks for a simple, yet great design. It just has a little more
\nimpact than Google’s now-iconic homage to white space. But will
\nsearch users of Bing really be looking for scenic pictures or will
\nthey be looking for good solid results to solve their questions
\nand problems? In most cases, they will be looking for the latter.
\nHowever, the background images on Bing could help distinguish it from
\nGoogle because the search results themselves are extremely similar
\nin many cases. Don’t know if this is good news or bad news for Google?<\/p>\n
I was firmly struck with how same the results are in both search
\nengines. Since I am a full-time online marketer, I monitor countless
\nkeywords on a regular basis (hey, they’re my bread and butter), so
\nI have to keep a close watch on them. Thankfully, most of my first
\npage Google keywords are also being displayed on the first page in
\nBing, so I can easily remain neutral in any upcoming search wars
\nshould they occur, those Swiss guys have the right idea.<\/p>\n
While the results and the way they are displayed, are very similar
\nin both engines, in my opinion, Bing has a better layout with
\na much more pleasing arrangement of their listings. There’s a nice
\npreview button for each listing and it gives you related searches
\nand your search history on the left-hand side of the page. More
\nimportantly, the search results are substantive, for example,
\nif you search for Obama, in addition to the search results you
\nwill get related Obama listings for Issues, Facts, Biography,
\nChildhood, Speeches and News. Also, in this case, you have around
\n20 main listings running down the results page as opposed to Google
\nwhich usually gives 10 main organic listings. Although this is
\nchanging as Google places in more News, Products, Videos
\nand Brand Name links into their rather crowded listings.<\/p>\n
One slight difference, Google has the “Did you mean” feature
\nwhich helps correct your spelling and help you find the right
\nword you’re searching for. It would be curious to see how many
\npeople\/students\/searchers use Google not for search but as a
\ngloried spell-checker! Regardless, this is still a major reason
\nfor many people to keep using Google. Not to be outdone, Bing has
\na similar function and will guess at the right word or spelling.<\/p>\n
![\"Bing](\"https:\/\/www.bizwaremagic.com\/Bing_Romiance.jpg\")
<\/p>\n
At the moment if you compare web traffic as measured by Alexa.com,
\nyou will see that Google is in the number one spot. It gets the most
\ntraffic of any site on the web but all of this is not search traffic,
\nonly around 65% goes to search if you also count image search – gmail
\ncounts for around 25% of the traffic.<\/p>\n
![\"](\"https:\/\/www.bizwaremagic.com\/Alexa_Google.jpg\")
<\/p>\n
In second place we have Yahoo.com but most people use that site
\nfor email, around 43% and much less use it for search. MSN comes
\nin at number 6 and again visitors are using it for other things than
\nfor search. You can note that Bing traffic is listed under
\n“runonce.msn.com” and accounts for roughly 20% of the traffic.<\/p>\n
![\"MSN](\"https:\/\/www.bizwaremagic.com\/Alexa_MSN.jpg\")
<\/p>\n
Curiously, I see from my own log stats that Bing is regarded as a
\nsite rather than a search engine. Most of my sites use AWStats
\nand Bing is listed under sites rather than in the search engine
\nsection. I am already seeing some traffic from Bing, be interesting
\nto monitor this traffic and see if it increases over time…
\ncould be a good indication Bing is catching on with search users.<\/p>\n
![\"Bing](\"https:\/\/www.bizwaremagic.com\/Bing_Obama.jpg\")
<\/p>\n
Can Bing truly compete with Google?<\/b><\/p>\n
Well, judge for yourself, take the Obama test! Do a test search
\nof Obama in both Bing and Google. Compare the results – which
\none do you like? Which one gives a better overall picture\/summary
\nof Obama? Be honest, be true… which results would you like to
\nsee in your searches? Does Bing give Google some real competition?
\nThe answer to that question lies on both those pages… any search
\nengine who will beat Google must give quality results, as good as
\nor better than Google. The same holds true for Bing or any of the new
\nsearch engines which have appeared recently on the web.<\/p>\n
![\"Google](\"https:\/\/www.bizwaremagic.com\/Google_Obama.jpg\")
<\/p>\n
Frankly, at the moment, I don’t see any search engine (old or new)
\ngiving Google any real serious competition. Mainly because Google
\nhasn’t just remained a search engine, wisely, it has expanded its
\nfunctions and services over a whole list of web activities, way beyond
\nsearch. Combined, all these services (mostly free) have propelled the Google
\nBrand Name into the most serious player on the web. Even if someone
\ngives Google a run for all those search dollars… Google can easily
\nwin the traffic war on so many other fronts.<\/p>\n
Only time will tell if Bing can eat into Google’s 70% or more share of
\nthe very lucrative U.S. search market. But if they keep it simple and
\nstart offering the same or better results than Google, Bing (aka Microsoft)
\ncould give Google a few hiccups, we could actually see some major battles
\nfor the search users’ hearts and minds, especially among the hard-core
\nsearchers. Bing does have an appeal and one can’t forget that Microsoft
\ndoes have more than a few pennies to throw at this venture.<\/p>\n
In the end, because of Google’s dominance and well-deserved reputation
\nfor giving quality results, not to mention a Brand Name that has probably
\nalready leaped into our genetic code, only marketing and lots of it, will
\ngive Bing an outside chance of beating Google. And if you’re laughing at
\nthat statement, you probably have an attic full of GM stocks gathering dust.<\/p>\n
Please Share:<\/p>\n
Titus Hoskins
\nwww.bizwaremagic.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Internet Marketing Newsletter – Special Report Can Microsoft’s Bing Beat Google In The Search Engine Wars? This week, like many online marketers who keep a close eye on countless profitable keywords, I spent most of my time giving Bing (the new search engine from Microsoft) a really good run-through. I was mainly testing it to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[74,79,75,646,76,78,80,77],"class_list":["post-33","post","type-post","status-publish","format-standard","hentry","category-website-traffic","tag-bing","tag-get-more-traffic","tag-google","tag-internet-marketing","tag-msn","tag-search-engines","tag-sem","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":2764,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/33\/revisions\/2764"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Google](\"https:\/\/www.bizwaremagic.com\/google_spot.jpg\")
<\/p>\n