{"id":318,"date":"2010-09-24T04:25:16","date_gmt":"2010-09-24T11:25:16","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=318"},"modified":"2019-10-23T06:38:05","modified_gmt":"2019-10-23T13:38:05","slug":"double-barrel-web-marketing-tactics","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/09\/24\/double-barrel-web-marketing-tactics\/","title":{"rendered":"Double Barrel Web Marketing Tactics"},"content":{"rendered":"


\n
\nBWMagic’s Internet Marketing News
\n
\n
\nDouble Barrel Web Marketing Tactics: Writing Content Which
\nWill Rank High In The Search Engines & Pull In The Sales<\/b>
\n
\n
\n
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Creating top ranked web pages which convert…<\/b><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

If you go the SEO route you will have to write web content which
\nwill rank high in all the search engines. Plus, if you’re into web
\nmarketing, that very same content will have to convert into sales or
\nleads in order for you to make a profit. It’s what I like to call
\nmy “Double Barrel Web Tactics” and I have been using these simple
\ntactics to earn a full-time income from the net for over 5 or 6 years.<\/p>\n

Not that that’s any kind of feat to brag about since countless individuals
\nare doing the same thing and probably doing a much better job at it. But
\nI have picked up a few tricks over the years which had helped me along
\nthe way, one of the most important is writing top ranking web pages which
\nconvert into sales.
\n
\n
\nCreate SEO Empowered Webpages <\/b>
\n
\n
\nFirst, in order to get those pages to the top of the search engines,
\nespecially Google, I follow some simple SEO rules. They can be summed
\nup as such:
\n
\n
\n– Concentrate all the content around one central keyword phrase for each web page<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

– Include this keyword phrase in the Title, Meta Tags, Headline and in the URL<\/p>\n

– Place this keyword phrase and variations of it throughout the page<\/p>\n

– Have a column of related keyword links on each page<\/p>\n

– Have very simple site construction with all links no more than 3 clicks from the homepage<\/p>\n

– Build valuable one-way links to this page from keyword rated sites around the web<\/p>\n

– Use Twitter, Facebook, Youtube… to promote each page
\n
\n
\nChoose Your Keyword Battles<\/b>
\n
\n
\nFurther more, you must use keyword phrases which are competitive for your site.
\nPicking long-tail keywords which have less traffic but still bring in sales,
\nis one way of doing this. Targeting really competitive keywords is rather pointless
\nunless you have unlimited funds and resources to build links and\/or buy PPC traffic.
\nThe average webmaster is better off choosing keyword phrases where he\/she knows
\nthey can compete and rank high in the search engines.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

One good site which will tell how much competition your chosen keywords will have
\nis Google’s Keyword Tool. It will also give you some estimation of the amount of
\ntraffic each keyword phrase receives each month. All valuable information to help you
\npick your keyword battles.<\/p>\n


\n
\nWriting Webpages Which Convert<\/b>
\n
\n
\nFor me this is the most difficult part of earning an online income – writing web
\ncopy which converts into a sale or a lead. Keep in mind, you don’t always have to
\nsell something, many companies will pay you 10s of dollars just to supply them
\nwith a lead or potential paying customer. I sometimes find this is much easier
\nto do than making an actual sale.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

My online marketing tactics are very basic – I give my visitor a strong incentive
\nor reason to buy from my site. I find using simple discounts, coupons and free trials
\nto be one of the most effective ways to make a sale or capture a lead for the companies
\nand products I am promoting. Giving those online shoppers or customers 10%, 20%, 50%
\nor more OFF will usually convert well. So too is offering bonuses, discounts and coupons
\nif they buy from your links. For leads, offering a Free 30 Day Trial works the best.<\/p>\n

But never forget, visitors who use your site also want information about the products
\nor services they’re buying. Giving them clear unbiased information will go a long way
\nin capturing a lead or sale. Providing customer reviews and feedback is another way to
\nincrease your conversions. So too are customer testimonials and video reviews.<\/p>\n

Another tactic I use is picking keywords that have a high probability of commercial
\nintent which is more likely to bring in revenue. Just finding those customers and
\nvisitors who are in the right mind-set to buy is the key. Targeting certain keywords
\nsuch as best deals, discounts, coupons… and targeting certain niche markets such
\nas wedding gifts, corporate gifts, holiday gifts… have done very well for me.
\nPeople are actually searching for a special gift and are ready to purchase.<\/p>\n

One handy tool for determining the online commercial intention of your keywords
\nis Microsoft’s Adcenter Laps. It will give you a good starting point for choosing
\nwhich keywords and niche markets you should target with your web pages.<\/p>\n

Online marketing is not some mysterious formula, it is merely a double-barrel process
\nof keeping all your SEO ranking factors in order and targeting customers when they’re
\nready to buy. You build up your rankings with quality one-way links while offering the
\nresulting traffic valuable information and a good solid reason to buy from your web
\nsite or page. Using special deals, discounts and coupons will go a long way in boosting
\nyour conversion rates. So too, will targeting certain keywords that have great online
\ncommercial intention or potential, such as the gift niche markets. Try this simple Dual
\nmarketing tactic and watch both your traffic and sales increase.<\/p>\n


\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n
\nhttp:\/\/www.bizwaremagic.com<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Creating top ranking web pages which convert into sales is the key to online marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[267,268,646,266,38,68],"class_list":["post-318","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","tag-increase-traffic","tag-increase-web-sales","tag-internet-marketing","tag-marketing-tactics-which-work","tag-online-marketing","tag-web-marketing"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":2713,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/318\/revisions\/2713"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}