{"id":310,"date":"2010-09-17T05:28:46","date_gmt":"2010-09-17T12:28:46","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=310"},"modified":"2019-10-23T06:39:28","modified_gmt":"2019-10-23T13:39:28","slug":"google-instant-implications-for-seo-internet-marketing","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/09\/17\/google-instant-implications-for-seo-internet-marketing\/","title":{"rendered":"Google Instant – Implications For SEO & Internet Marketing"},"content":{"rendered":"


\n
\nBWMagic’s Internet Marketing News
\n
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\nGoogle Instant – Implications For SEO & Internet Marketing<\/b>
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\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


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\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Here’s a more detailed follow-up to last week post on Google
\nInstant. After only of a week of testing, I believe these
\nrecent changes within Google will have more impact than
\nI first thought. Here are some of my views and findings…<\/b><\/p>\n


\n
\n\"Google
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\nWhile reading Harry McCracken’s rather insightful article on Google Instant
\nin PCWorld, I was reminded once again, how narrowly focused my own thinking
\nhas become in regards to Google. I keep forgetting, not everyone is into SEO
\nor Internet Marketing (lucky bastards), and that Google search has a function
\noutside of SEO.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

I keep forgetting that the general public actually uses Google for online search,
\nthere are millions of web users out there who have been using Google Instant to
\nfind out the weather, the latest Lady Gaga outfit or which flat-screen HDTV to buy?
\nOf course, I know this to be the real function of Google, but if you’re a full-time
\nsearch engine marketer, your perspective is solidly aligned to all the SEO elements
\n– keyword rankings, link building and content placement in the most dominant search
\nengine in the world.<\/p>\n

Basically, you will be more concerned with how Google Instant will impact those
\ntop keyword rankings, your click-through rates and most importantly, what effect
\nwill it have on your conversion rates and sales? More specifically, how does this
\ninstant search impact the display of your listings in Google and what are the
\nlong-term ramifications this instant display will have on your online marketing?<\/p>\n

There are even some so-called experts which say Google Instant will be the end of SEO.
\nThis is a rather foolish notion since the underlying structure of using optimized
\nstrategies to obtain top rankings in Google or any other search engine, has not changed.
\nWe still have the emphasis on quality content, high quality backlinks and on-page
\nranking factors.
\n
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\nIn the background nothing has changed, in the foreground everything has
\nchanged. Well, somewhat.<\/b>
\n
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\nGoogle Instant is a game changer for online marketers simply because it changes
\n“How” your listings are displayed. Not only is the faster speed a factor but Google
\nis guessing or rather dictating what the web surfer is searching for so Google’s
\ninfluence on what’s displayed has increased 10-fold. They are displaying results
\nnot only based on rankings BUT on what their data tells them you’re looking for?
\nHow big a role this other compiled data and web users histories plays in these
\nsuggestions only Google knows.
\n
\n
\nEric Schmidt, the CEO of Google has been quoted as saying, “Never underestimate the
\npower of fast. Quick, quick, quick – we want to help you right now… we can understand
\nthings like what you really meant.”<\/b>
\n
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\nOnly time will tell what effect this “jumping the gun” or “making up your mind for you”
\nwill have on Internet marketing. The long-lasting effect of Google imposing its results
\non the web searcher will no doubt have some strong impacts on web marketing. Getting
\nthose first suggestions when a surfer types in just one or two letters… will become
\nthe real money-makers in terms of online traffic and sales.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Those companies and products which pop-up first will gain in market share and importance,
\nbut hasn’t this always been the case with getting those first place keyword rankings in
\nGoogle? Yes, but now Google is giving the searcher options and planting seeds\/suggestions,
\nwhich Google has done in the past but not at this speed. The implications for online
\nmarketing could be enormous, assuming of course, web surfers actually use this function
\nbecause Google does give users the option of turning off Instant search. In our hurried
\nfast-paced world, one would reason, web searchers would not turn off this function, although
\nif your Internet connection is too slow, Google will automatically turn off Instant search
\nfor you.<\/p>\n

From a marketing angle, webmasters must now note Google’s keyword suggestions which quickly
\npop-up and target them in their SEO efforts. Analyzing and targeting which keyword phrases
\nGoogle are displaying in your niche market will be vital to capturing the majority of traffic.
\nSurfers will click on Google’s suggestions to find what they’re looking for on the web.
\nGetting top rankings for those 4 or 5 suggestions will become important if an online marketer
\nor webmaster wants to cover\/corner all the search territory in their niche. Whether you actually
\ntarget these keywords would really be determined by their commercial intent probability which
\ncan be discovered by using Microsoft’s Adcenter Laps
\nand of course, the amount of traffic each keyword gets each month.<\/p>\n

Another area of concern has to do with the ever-decreasing space for organic listings
\non the new Google Instant interface. With the drop-down menu and depending upon how many
\npaid listings are shown, there may only be room for 3 listings instead of five or more
\nabove the fold. Keep in mind, we are mainly talking about lucrative keyword phrases which
\nwill also usually have three Adwords paid listings in the spots where organic search results
\nwere formerly displayed. Searchers are lazy, they will probably not scroll down, especially
\nif they see different listings popping up as they narrow down their search. So your SEO has probably
\ngotten much harder since you will now have to aim for the top 3 spots – thanks Google.<\/p>\n

Of course, savvy online marketers know the real gold is in the long-tail keyword phrases
\nwhich surfers use to find what they’re looking for on the web. Google Instant could possibly
\nplay havoc on this whole process because before the searcher finishes typing in the long 4 or
\neven 5-word phrases, they would be exposed to maybe 4 or 5 pages of Google listings… chances
\nare great that searchers will click on one of these listings before they finish typing,
\nespecially if the listing contains a part of the searched for phrase.<\/p>\n

Marketers will have to closely analyze their own web stats and conversion rates in regards
\nto Google Instant. I am seeing little change in my own online marketing… traffic has dropped
\non some sites and risen on others, subscription rates are up and sales are steady. Other web
\nmarketers have seen a bigger jump in traffic and sales from Google Instant.<\/p>\n

What really concerns me is the fact that Google may not only be pre-judging their rankings but
\nalso your mind. They are playing a much bigger role in how you decide which listing you click.
\nGranted, this is probably drawn from unbiased data but will the influence of top-brand companies
\nbe more dominant in Google’s Instant results?<\/p>\n

Another general concern, will the display of so many listings make it harder for your site or
\npage to be clicked? Will giving the searcher so many options so quickly, lower your chances
\nof getting that click-thru, even if you have the top spot in Google? The laws of probability
\nand human nature say your chances have diminished somewhat in this new instant search environment.
\nNot good news if your livelihood depends upon getting that click.<\/p>\n

There is also a Star function which “logged in” Google users can click to
\nbookmark their personal choices, these listings will be at the top under
\n“Starred Results” if you search the same keywords again.<\/p>\n

However, many of these changes and no matter how fast Google gives you their search results,
\nwill not change the fundamental principles of good SEO practices. Keyword positioning will
\nstill get you to the number one spot in Google for your chosen phrase if you have the time
\nand resources to create quality content, build quality one-way backlinks and use good on-page
\noptimization. Besides the smaller emphasis on organic traffic, the only other real concern is
\nin the degree to which Google will use their suggestions and how much those suggestions are
\nbased not on SEO ranking factors but on users’ histories and compiled data. Even with this concern,
\nGoogle Instant, even at warp speed, doesn’t negate the importance of getting those top rankings.
\n
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\nFor many search engine marketers, like myself, it’s business as usual. Full speed ahead.<\/b>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

To read more on my first impressions of Google Instant go here:
\n
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\nGoogle Instant Search – Faster Than The Speed Of Type<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n
\nhttp:\/\/www.bizwaremagic.com<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

My futher findings and views on Google Instant – this is a game changer.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[262,263,647,646,38,265,100,68],"class_list":["post-310","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-google-instant","tag-google-instant-search","tag-google-visibility","tag-internet-marketing","tag-online-marketing","tag-pcworld","tag-search-engine-marketing","tag-web-marketing"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":2714,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/310\/revisions\/2714"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}