o Profitable Keywords – How to Find & Use Them In Your Online Marketing<\/b><\/p>\n
Lately I have been trying to pass along to you all the marketing techniques
\nand information I use in my own online marketing. I have been at this web stuff
\nfor around ten years and for the last 3 or 4 years, as a full-time online marketer.<\/p>\n
Today, I thought I would give you my recent article on “Profitable Keywords”
\nmainly because getting top rankings for these\/your profitable keywords
\nwill produce your online income. Picking, choosing which keywords you will
\ntarget with your site or marketing will simply be one of the most important
\nmarketing decisions you will have to make.<\/p>\n
You must pick the right profitable keywords or you will be fighting a useless
\nbattle. You simply must choose the right keywords to promote and market your
\nsite\/products in order to succeed.<\/p>\n
In this article, I discuss how to find these keywords, what kind of keywords
\nyou should go after and I also give some of my favorite tactics for achieving
\ntop rankings for your keywords in the search engines, especially Google.<\/p>\n
Hope this article\/information is of some help\/use to you….<\/p>\n
Why Profitable Keywords Are The Cornerstones Of Your Online Marketing?
\nCopyright 2009 Titus Hoskins<\/p>\n
Keywords are ground zero. They are essential to your online success.
\nYou must get your keywords right or it’s game over before you even
\nget started. Mainly because keywords are the most important element
\nof your online marketing.<\/p>\n
It can’t be emphasized enough, especially to beginning online webmasters
\nor marketers, choosing the right profitable keywords will largely determine
\nwhether or not you succeed with your online endeavors. You simply must
\nget this element right or your marketing will be in big trouble.<\/p>\n
What are keywords?<\/b><\/p>\n
Let’s start at the very beginning, keywords are the exact words someone
\ntypes into a search engine to find what they’re looking for on the web.
\nSome keywords are valuable\/profitable, while others are virtually worthless.<\/p>\n
Profitable keywords are the ones that convert into a sale, a lead or
\npotential client\/customer for your company or product. These are the
\nwords someone is searching in order to buy a product or hire a service.
\nSomeone searching for “honeymoon vacation packages” is probably in the
\nmarket to book a honeymoon vacation and could turn out to be very profitable
\nfor the right website or business.<\/p>\n
Profitable keywords are the ones where the searcher is in the right
\n“mind-set” or frame of mind to buy what they’re searching for on the web.
\nTailor your online marketing to target these profitable keywords and
\nit can spell success.<\/p>\n
So what’s the whole process for finding or choosing profitable keywords
\nto use in your marketing? Let us look at some ways to proceed…<\/p>\n
Number of Keyword Searches Made?<\/b><\/p>\n
You need to find out how many searches are made for your chosen keywords
\neach month. Simply use WordTracker or a site like SEOBook. These will
\ngive you a preliminary number of searches made each month for your keyword.
\nHighly popular, well-searched keywords with hundreds of thousands of searches
\neach month will be extremely hard to rank for because you will have stiff
\ncompetition from major companies with limitless resources.<\/p>\n
I like to pick less popular keywords that get only a couple of hundred
\nof searches each day because of my chances of getting on the first page
\ngreatly increases. But don’t get fixated on the number of searches,
\nsome keyword phrases that only get four or five searches daily,
\ncan still be very profitable.<\/p>\n
For serious keyword research in a particular niche market, I like to use
\nBrad Callen’s Keyword Elite is professionally designed software
\nthat makes all your keyword research so much easier. But there are plenty
\nof free keyword tools you can use. One handy keyword tool is Google Adwords
\nexternal suggestion tool which will help you find valuable keywords.<\/p>\n
https:\/\/adwords.google.com\/select\/KeywordToolExternal<\/p>\n
Commercial Intent of Keywords?<\/b><\/p>\n
But how do you know if a keyword is profitable? Well, one convenient
\ntool is from MSN which helps you with “Detecting Online Commercial Intention”
\nof keywords. Just type in a keyword and it will give you a percentage
\nor probability your keyword query has commercial benefit or intent.<\/p>\n
http:\/\/adlab.msn.com\/Online-Commercial-Intention\/Default.aspx<\/p>\n
Conversion Rate of Keywords?<\/b><\/p>\n
Once you have your chosen keywords in place, next you want to have
\na landing page that converts those keywords or traffic from those
\nkeywords into buyers or leads for your online business. This is
\nanother crucial element of your online marketing – you must have
\na landing page or content\/site that converts into a sale or you
\nobviously won’t make any revenue.<\/p>\n
Keep in mind, if you’re into affiliate marketing, you main goal
\nis not to sell but to “pre-sell” your products or services.
\nOne effective way I have found to do this is to give potential
\ncustomers\/clients valuable information they can use in making
\ntheir final purchasing choice. Comparison sites do well, as
\ndo review sites, top ten sites… potential customers use the
\nInternet and keywords to not only find products but more so, to
\nfind information on those products. Your goal should be to provide
\nthis valuable information to make their task a little bit easier
\nfor them and they will reward you with a sale.<\/p>\n
What are Long-Tail Keywords?<\/b><\/p>\n
Long-Tail keywords are simply that: long three or four-word phrases
\nthat searchers use to find what they’re looking for on the web.
\nBecause they are highly specific, long-tail keywords have proven
\nto have better conversion rates than general keywords. This is
\nalso just common sense, someone searching for a “2005 ford mustang
\nconvertible” may just be in the right mind-set to buy such a vehicle;
\nas compared to someone searching for a more general keyword phrase
\nsuch as “sports cars.”<\/p>\n
Study your website traffic logs religiously to find long-tail
\nkeywords that turn into a sale. Target these long-tail keywords
\nin your marketing. Even buy PPC (Pay Per Click) advertising in
\nthe three major search engines – Google Adwords, Yahoo! Marketing
\nand Microsoft AdCenter – for these valuable\/profitable keywords.<\/p>\n
And build higher rankings in organic search for these long-tail
\nkeyword phrases. It’s really not that difficult for long phrases,
\nespecially if they’re related to your site; many times you can
\nreach the top spot in a matter of days, especially in Google.<\/p>\n
How to rank high for your chosen profitable keywords?<\/b><\/p>\n
Of course, the million-dollar question is: HOW do you rank in the top
\nspot for your chosen keywords? I believe the key to ranking high in the
\nsearch engines (especially Google) is to be persistent in building
\nyour rankings for your keywords. Take a long-term view or approach,
\nsometimes it may take months, even years, to rank in the top Five
\nfor your highly competitive keywords.<\/p>\n
The best strategy is to “stick to it” and keep building relevant
\nlinks to your keyword landing page. Create related blogs with valuable
\ncontent linking back to your keywords. Write keyword related articles
\nand distribute them all over the web. Create Google Alerts for your
\nkeywords and them place comments\/links in the newly formed pages on
\nthe web that Google is indexing.<\/p>\n
Be pro-active, download the SEOQuake toolbar and find your main keyword
\ncompetitors. Check out their links and then go out and get the same
\nlinks. Write better higher quality content than your main competitors
\nbecause Google always rewards great content. Plus, use the free Addthis.com
\nbutton and let your visitors bookmark your great content in all
\nthe social bookmark sites and build your keyword links for you.<\/p>\n
Do keyworded Press Releases with your embedded links and spread them
\nall over the web. Get these Press Releases into Google news and other
\nimportant places on the web. PRWeb.com is really a great place for your
\npress releases since you can embed your keywords in your links.<\/p>\n
If you can try to get your most important keywords in your domain
\nname. Many SEO experts argue the merits of this but from my own
\nexperience and marketing – it is much easier to rank high for your
\nkeywords if you have them in the domain name. Again, it is just common sense,
\nif you have your main keyword in the domain, this keyword is obviously
\ntelling the search engines this is what your site is all about. I have even
\nbought domains and created sites specifically around certain keywords
\njust to rank high.<\/p>\n
Always remember, you have to be persistent, I have been fighting some
\nkeyword battles for over four or five years! For really profitable keywords,
\nit can be a constant struggle to remain on the first page, but the trick is
\nnot to give up, just keep fighting away at your competitors. Persistence
\nusually pays off in the end and those profitable keywords will have your links
\nin the top spot. Make ranking high for those profitable keywords your number
\none marketing strategy. Concentrate all your marketing efforts towards getting
\nplenty of quality traffic for those keywords and you will succeed online.<\/p>\n
…
\nThe author is a full-time online marketer who has numerous
\nniche sites. Copyright 2009<\/p>\n","protected":false},"excerpt":{"rendered":"
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