{"id":265,"date":"2010-06-25T06:07:37","date_gmt":"2010-06-25T13:07:37","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=265"},"modified":"2019-10-23T06:55:34","modified_gmt":"2019-10-23T13:55:34","slug":"what-google-says-about-link-building","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/06\/25\/what-google-says-about-link-building\/","title":{"rendered":"What Google Says About Link Building"},"content":{"rendered":"


\n
\nBWMagic’s Internet Marketing News
\n
\n
\nWhat Google Says About Link Building<\/b>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Recently, in a GoogleWebmasterCentral blog post, Google told
\nwebmasters exactly how you should go about building quality
\nlinks to your site. Now it’s up to your own judgment if you
\nwant to believe Google or not… some webmasters and marketers
\ntake everything coming from Google with a large grain of salt
\n– are they really giving you the true facts?<\/p>\n

For the most part, I believe what Google is saying is true.<\/p>\n

So here are some Key Points for building the best organic
\nlinks according to Google:<\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

1.<\/b> If you have a new or unknown site… get involved in communities
\nsurrounding your topic and offer up quality content so that your
\n“expertise shines” on your chosen topic.<\/p>\n

2.<\/b> One way to make quality content is to offer solutions to common
\nproblems in the form of tutorials, videos explaining a technique
\nor solution, online guides and practical tools. Let your users
\nspread the word about your useful content.<\/p>\n

3.<\/b> While writing amusing content can get you greater visibility
\nand some links, Google advises you not only to concentrate on this
\n“short-lived link-bait tactics” but rather have a more long-term
\nstrategy to your marketing efforts.<\/p>\n

4.<\/b> Avoid spammy short-lived links if you want to keep your site’s
\nreputation. Don’t buy “PageRank-passing links” and don’t exchange
\nlinks as this will have no positive impact over time in Google’s index.<\/p>\n

5.<\/b> Most online directories are worthless and of lower quality. If you
\nsubmit your site to one – make sure that directory is related to your
\nsite, moderated and well structured. Mass submissions are useless to
\nyour goal.<\/p>\n

6.<\/b> Take a close look of other successful sites in your field, then
\nidentify and copy the elements which make these sites successful.
\nDon’t copy exactly, but rather adapt these elements from your own unique
\nviewpoint and perspective.<\/p>\n

7.<\/b> Lastly, make your content easy to be bookmarked in all the social
\nmedia sites like Facebook, YouTube, Google Buzz and Twitter. Let your
\nusers spread the word about your content.
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Now, in an ideal world all of the above could possibly work, but
\nin the very competitive world of SEO where lucrative keywords can
\nmean millions of dollars to an individual or company – not everyone
\nplays by the rules. Link-buying and link-selling is still rampant
\non the web, despite Google’s attempts to stop it. Companies with
\ndeep pockets can still buy their way into Google’s top spot for
\nlucrative keywords. The full extent will probably never be known
\nnor stopped.<\/p>\n

Unless they want to do the same, the ordinary small-time webmaster
\nwill have to follow Google’s advice above and pray they land on
\nthe first page of Google – hopefully in the top five. By placing
\nmore emphasis on social media and bookmarking sites Google has thrown
\nthese webmasters a very small lifeline, but a lifeline all the same.<\/p>\n

Another effective strategy is to build not one but two or three
\nwebsites on your subject area. These have to be related in theme
\nbut should contain totally unique content. If you have a broad topic,
\nthen breaking that topic up into two or three related sites can be
\neasily done and an effective way of marketing online.<\/p>\n

Say you have a travel site – your main site could be a general site
\noffering travel tips and information. Related sites could be special
\ndiscount site dealing only with coupons and discounts. You could have
\nanother related site totally devoted to honeymoon vacations.
\nConnect all these sites together in a linking structure – boosting
\nup your rankings for each in the search engines.<\/p>\n

Regardless, no matter how many sites you have, offering quality
\ncontent which solves a web user’s problem is the best way to proceed.
\nOffer a valuable service, tool or your own unique expertise and you
\nwill satisfy your visitors as well as Google. Natural organic link
\nbuilding will be a by-product of this quality content.<\/p>\n

….<\/p>\n

Handy Marketing Tool:<\/b><\/p>\n

Checking to see how well your website ranks for certain keywords
\nis very important, but not only in Google. This site below will
\nalso tell you how your site ranks for Bing and Yahoo for your chosen
\nkeywords.
\n
\n
\nhttp:\/\/www.rankchecker.net
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

……………………………………..
\n……………………………………..<\/p>\n

King of Step-by-Step Marketing Round Table<\/b><\/p>\n

The “King of Step-by-Step Marketing” Marlon Sanders
\nis holding a virtual Round Table where he walks you
\nthru all the steps needed to market a product or service
\nonline in 2010.<\/p>\n

In case you don’t know that name, Marlon Sanders is
\none of a shortlist of marketers, who started all this
\nonline stuff. He goes way back and he knows how it’s
\ndone.<\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

I have known and promoted Marlon on my different sites
\nfor years. His how-to marketing products are some of the
\nmost popular because he presents them in a no-nonsense
\nlayout. In simple step-by-step dashboards which even the
\nmost novice marketer\/webmaster can follow and do.<\/p>\n

I own and use several of his products myself, so I know
\nfirst-hand the quality of his products. For that reason
\nI have been a long-time affiliate of his and promote
\nhis products whenever I can.<\/p>\n

Anyway, Marlon is opening up his entire marketing process
\nin a virtual Round Table where he walks you through
\nall the steps and shows you how to market online in
\n2010.<\/p>\n

You can check it out here:
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Marlon Sanders Round Table<\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

or you can watch his video here:<\/p>\n


\n
\n
\n
\n7 New Rules of Selling In 2010 Video<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n
\nhttp:\/\/www.bizwaremagic.com<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing News What Google Says About Link Building Recently, in a GoogleWebmasterCentral blog post, Google told webmasters exactly how you should go about building quality links to your site. Now it’s up to your own judgment if you want to believe Google or not… some webmasters and marketers take everything coming from Google […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[182,232,647,646,233,49],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-build-links","tag-building-links","tag-google-visibility","tag-internet-marketing","tag-marlon-sanders-round-table","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":2724,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/265\/revisions\/2724"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}