{"id":239,"date":"2010-05-14T04:17:04","date_gmt":"2010-05-14T11:17:04","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=239"},"modified":"2019-10-23T07:05:13","modified_gmt":"2019-10-23T14:05:13","slug":"google-mayday-update-is-affiliate-long-tail-traffic-the-target","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/05\/14\/google-mayday-update-is-affiliate-long-tail-traffic-the-target\/","title":{"rendered":"Google Mayday Update – Is Affiliate Long-Tail Traffic The Target?"},"content":{"rendered":"

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

BWMagic’s Internet Marketing News
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Google Mayday Update – Is Affiliate Long-Tail Traffic The Target?<\/b>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

After you have been marketing online or running a website for so long,
\nGoogle sort of becomes everyone’s whipping boy. Anything goes wrong
\n– just blame Google. Last week I told you about Google changing the
\ntitle of one of my sites – well they are now displaying the original
\ntitle again.<\/p>\n

But this was more of my own fault because I had inadvertently
\nadded links which changed the layout of my site, but no harm done
\nsince it’s now back to the right title I want displayed in Google.<\/p>\n

So you should read the following information in the same light, while
\nit is so easy to blame Google – you still have to find ways to
\nwork with Google if you want to succeed on here.
\n
\nThat said…
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Since last summer when Google first gave webmasters an example Sandbox
\nof Google Caffeine, small online marketers like myself knew things were
\nabout to change and change in a big way. Google from the beginning of
\nthis year has slowly been implementing the Caffeine Update or changes
\ninto its index.<\/p>\n

Hardest hit seems to be the long-tail affiliate keywords… or rather
\nsites with high rankings in Google for long-tail keywords have seen a drop
\n– sometimes just a few places down or even off the first page altogether.
\nRemember, there is not much traffic coming to these long-tail keywords
\nphrases in the first place, so any movement down can spell disaster for
\nyour bottom line.<\/p>\n

From the beginning of April and into May – I have seen a drop of 5% to 10%
\nin my traffic… while this is quite normal and nothing to worry about,
\ntraffic to my main site regularly swings up or down 4,000 or 5,000 in a month.
\nHowever, the traffic that has dropped this time is made up mostly of the
\nlucrative long-tail keywords, which is totally troublesome to say the least.<\/p>\n

But I am not alone in this… many online marketers and webmasters are
\nseeing the same thing. Here is a popular thread at Webmasterworld.
\n
\n
\nwww.webmasterworld.com\/google\/4125460-11-30.htm
\n
\n
\nTo compound the problem of the Mayday Update, Google has gone and changed
\nits whole SERPS interface by adding the left side column and countless new
\nfunctions or features on that first landing page.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

This is probably in response to the perceived threat from the upcoming union
\nof Bing and Yahoo. Real or imagined, Google is pulling out all the stops to
\nmeet this competition head-on. Unfortunately, all these changes are playing
\nhavoc on how surfers are now behaving when they search for something in Google.<\/p>\n

There are so many options, surfers no longer have to rely only on organic
\nsearch results – they can use images, videos, news and even use the shopping
\nfunction, which totally wipes the online marketer with an information website
\nout of the picture.<\/p>\n

From a marketing perspective, all these new features and updates changes
\nhow to get your links onto Google’s first page for popular keywords. Did you
\nknow that by making a video and placing it on YouTube… you can instantly
\nget on that first page for some popular keywords.<\/p>\n

That’s why I have in the last year started including videos in all my
\nmarketing, it is an easy way to get on that first page in Google. It could
\ntake months to get there by the old SEO routes but a good video can get you
\nthere in minutes.<\/p>\n

Another quick way is News Items and Press Releases, while these are only
\ntemporary, you can get on that first page in Google for your chosen keywords.
\nPlus, Google’s new SERPS interface is more interactive so searchers will no
\ndoubt stay on that first page longer, increasing the chances your links will
\nbe clicked.<\/p>\n

Using and creating images with your keywords in them is another way to get
\ntraffic in the new improved Google. It is something you should be doing.<\/p>\n

But back to the long-tail keywords and the Mayday Update, some marketers
\nare saying it is this new Google interface which is causing the drop in
\nthis long-tail traffic, especially when surfers now have the choice to
\nhave Google’s results displayed with all shopping links or with less
\nshopping links.<\/p>\n

In some cases, with many of my keywords, in the non-shopping links
\n– my links are displayed the highest or much higher than in the
\n“everything” display. It will take some further fine-tuning in order
\nto optimize your content for all of Google’s new functions.<\/p>\n

If you want to read more about the MayDay Update and the new Google Interface,
\nI have written another one of my longer articles… which you can find here:
\n
\n
\nGoogle Mayday Update: A Surgical Cut To Affiliate Long Tail Traffic?<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

https:\/\/www.bizwaremagic.com
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing News Google Mayday Update – Is Affiliate Long-Tail Traffic The Target? After you have been marketing online or running a website for so long, Google sort of becomes everyone’s whipping boy. Anything goes wrong – just blame Google. Last week I told you about Google changing the title of one of my […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[650,215,647,217],"class_list":["post-239","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-affiliate-marketing","tag-google-mayday","tag-google-visibility","tag-long-tail-marketing"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/239\/revisions"}],"predecessor-version":[{"id":2729,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/239\/revisions\/2729"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}