{"id":236,"date":"2010-05-07T04:50:56","date_gmt":"2010-05-07T11:50:56","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=236"},"modified":"2019-10-23T07:06:54","modified_gmt":"2019-10-23T14:06:54","slug":"what-to-do-when-google-messes-up-the-title-of-your-site","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/05\/07\/what-to-do-when-google-messes-up-the-title-of-your-site\/","title":{"rendered":"What To Do When Google Messes Up The Title Of Your Site"},"content":{"rendered":"

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

BWMagic’s Internet Marketing News
\n
\n
\nWhat To Do When Google Messes Up The Title Of Your Site<\/b>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

In the past, I have always found it helpful to read about
\nother people’s problems with Google and how they solved them.
\nMaybe this won’t happen to you but in case it does, reading
\nabout my experiences and mistakes might help you avoid them.<\/p>\n

Yesterday morning, while nervously waiting for Google Caffeine
\nto drip into place, I got a rude awakening of just how abrupt some
\nof Google’s constant changes can bring to an online marketer.<\/p>\n

Imagine this scenario: You have a site in Google’s index for over
\nfour years which is ranked on the first page for some very competitive
\nkeywords. Suddenly, one morning you check your rankings and they
\nhave gone up a few notches but…
\n
\n
\nGoogle has changed the “Title” of your site in their index.<\/b>
\n
\n
\nGoogle is no longer pulling the title from your “Title Tag” – the
\nname and words you want in the title and which has been in the Google
\nindex for over 4 years. Instead Google has spidered your site’s main
\npage and pulled a generic title from your content.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Ouch!<\/p>\n

Why does this matter? What’s the big deal you’re asking?<\/b><\/p>\n

It’s a big deal mainly because I start my marketing funnel right
\nin the Google Serps, this is my first contact with potential
\nclients. You must pull in the right visitors to your site, visitors
\nwho are of the right mind-set to buy a product or service.<\/p>\n

Over the years, I have learned getting top rankings in Google for
\nlucrative keywords are only the first step in your marketing process.
\nNext, you have to have the right title and description in Google in
\norder to bring or attract the right visitors to your site.
\n
\n
\nI will explain further…<\/b>
\n
\n
\nThe site in question is a comparison shopping type site, where for
\nyears the title said something like: Comparison of Product A Features\/Prices<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Then Google changes the Title to: What is Product A?<\/p>\n

My site goes from being a comparison shopping site to an educational
\nsite in the minds of those reading Google Serps. Bad news… very
\nbad news.<\/p>\n

With this new title, my site is not only attracting the wrong kind of
\nvisitor, but it goes from competing with small like-minded comparison sites
\nto competing with big sites like Wikipedia.<\/p>\n

That’s probably a bit of an exaggeration but not really. It totally
\nmesses up my marketing funnels for that site. Actually it cuts the
\nmarketing down to just about nil since your conversion rates will
\ngo down if you’re not attracting buyers.<\/p>\n

Now, while it is very easy to blame Google for this change, I have
\nlong learned – 9 times out of 10 –<\/b> it is probably the webmaster or
\nmarketer’s own doings which has caused the problem.<\/p>\n

I have also learned when anything goes wrong, you have to first do,
\na very detailed analysis of any changes you have made to any of your pages.
\nAnd I did make some changes to my index page for this site in question…<\/p>\n

I added a link to an education site which is probably a big no-no in
\nGoogle’s mind. If you have a shopping comparison site… you should
\nnot be pointing to a .edu site. This probably confused the robot in
\nsome matter or triggered the nature of my site in the eyes of Google.<\/p>\n

While checking this matter out further, I discovered that Google doesn’t have
\nto use your “Title Tag” at all. It can list your site anyway it sees
\nfit. Or rather it doesn’t have to accept your title if it believes
\nthe page doesn’t relate to your title. It can comb the page and
\ndecide a new Title for it… usually words appearing somewhere on
\nyour page. Big Brother knows best and you have to play by his rules.<\/p>\n

Here’s an interesting page from Google on this:
\n
\n
\nGoogle on Titles<\/a>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

I knew from the beginning that my title for that page was over the 65-70
\ncharacters allowed in Google, but Google would always list it and put
\nin the “…” at the end. Yahoo allows up to 120 characters and
\nthat’s the reason I had the longer title in the first place.<\/p>\n

Now, in the past with other web sites, changing the title of your
\npage in Google’s Index is no big deal. Usually after a few days, once
\nGoogle has spidered your page again, the new title appears in that
\nall-important index. I am chalking up the lost sales as a bad
\nmistake on my part.<\/p>\n

I have made changes to the site in question and I wait anxiously
\nfor Google to change the title back to the comparison shopping
\nangle which is truly what this site is all about. It does have
\nan educational element to it but that’s because I want any customers
\nto be fully informed about the products in question.<\/p>\n

For me as an online marketer that first impression in Google’s Index
\nis crucial to my whole marketing process. And if you’re into selling
\nanything online or if you just want to attract the right targeted
\nvisitors to your site – having the proper title and description are
\nessential to the success of your site.<\/p>\n

You MUST give a lot of time and consideration to your title tag
\nand description. It is extremely important for attracting the right
\ntype of visitor to your site. Get this wrong and even a #1 spot
\nin Google can be useless!<\/p>\n

Here’s a handy little tool and site which will help you create your
\ntitles and descriptions for search engines, mainly Google.
\n
\n
\nwww.seomofo.com\/snippet-optimizer.html<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n
\nUse this tool to create your titles… <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Then learn from my mistake and make sure your content and links
\non your page is truly relevant to your title. Repeat your title
\non the page in the “H1” headline is a good starting point, just keep
\nall content on topic so that Google’s robots and Algorithm doesn’t get
\nconfused and mislabel your site.<\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

https:\/\/www.bizwaremagic.com
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing News What To Do When Google Messes Up The Title Of Your Site In the past, I have always found it helpful to read about other people’s problems with Google and how they solved them. Maybe this won’t happen to you but in case it does, reading about my experiences and mistakes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[75,214,647,213,211,212,210],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-site-building","tag-google","tag-google-serps","tag-google-visibility","tag-how-to-write-titles-and-descriptions","tag-meta-tags","tag-proper-titles","tag-title"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"predecessor-version":[{"id":2730,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/236\/revisions\/2730"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}