{"id":224,"date":"2010-04-23T05:36:08","date_gmt":"2010-04-23T12:36:08","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=224"},"modified":"2019-10-23T07:07:55","modified_gmt":"2019-10-23T14:07:55","slug":"google-gives-more-search-data-to-webmasters","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/04\/23\/google-gives-more-search-data-to-webmasters\/","title":{"rendered":"Google Gives More Search Data To Webmasters"},"content":{"rendered":"<p><span><span><span><span><\/span><\/span><\/span><\/span><\/p>\n<p>BWMagic&#8217;s Internet Marketing News<br \/>\n<span><span><span><span><br \/>\n<span><span><span><span><br \/>\n<b>Google Gives More Search Data To Webmasters<\/b><br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>You have probably heard about this already but it is very important,<br \/>\nespecially if you&#8217;re like me and into search engine marketing.<br \/>\nGoogle thru its Webmaster Tools program is now sharing very detailed<br \/>\nsearch data for each individual search query made to your site.<br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<b>What it means is this:<\/b><br \/>\n<span><span><span><span><span><span><span><span><br \/>\nSay you have a site on &#8220;golfing&#8221; or &#8220;golf&#8221;.<br \/>\n<span><span><span><span><span><span><span><span><br \/>\nYou can now go to your Webmaster Tools account and click on a keyword<br \/>\nquery such as &#8220;best golf clubs&#8221; which web surfers would use to find your<br \/>\nsite.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Google will give you a break-down of its own search data:<br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<b>&#8211; number of impressions<\/b><br \/>\n<b><br \/>\n&#8211; your clickthrough rate (how many surfers click thru to your site)<\/b><br \/>\n<b><br \/>\n&#8211; list of your site&#8217;s pages that were linked to in the results<br \/>\n<\/b><br \/>\n<span><span><span><span><span><span><span><span><br \/>\nAssuming all these numbers and data are accurate (there is a big discussion<br \/>\ngoing on right now, whether or not Google&#8217;s data is totally accurate), it will<br \/>\ngive webmasters and marketers some useful information. It can help you improve<br \/>\nyour conversion rate to get more visitors &#8211; which is the object of the game.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>But a word of caution, don&#8217;t take anything coming from Google or any other<br \/>\nsite on the web as gospel. I always like to compare any data with my own<br \/>\nweb stats and weblogs&#8230; always make it a practice to cross-reference your<br \/>\nimportant stats with other sources.<\/p>\n<p>Besides using your own site stats and Webmasters Tools, use Google Analytics,<br \/>\nuse Alexa data, use your Adwords and your Adsense data&#8230; plus all your performance<br \/>\nreports from all your different affiliate networks you&#8217;re using like Commission<br \/>\nJunction.<\/p>\n<p>By checking all these different sources, you will get a more comprehensive<br \/>\nview of how well your site is doing in regards to traffic and your visitors.<\/p>\n<p>Regardless of how accurate it is, this new search data coming from Google is<br \/>\nwell worth checking out and analyzing. Mainly because just increasing your<br \/>\nconversion numbers by a few notches can mean many more visitors to your site.<\/p>\n<p>If you want to find out more about this topic and what it can mean for your<br \/>\nsite, I suggest you check out this great page on WebProNews here:<br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><br \/>\nIf you&#8217;re not using Google&#8217;s Webmaster Tools, I more strongly suggest<br \/>\nyou get it here:<br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.google.com\/webmasters\/tools\/\">Google Webmaster Tools<\/a><\/p>\n<p><span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Helping You Succeed Online Since 2002!<\/p>\n<p>Kind Regards,<br \/>\nTitus<br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>https:\/\/www.bizwaremagic.com<br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Did you find the above information helpful? If so, why not<br \/>\nhelp spread the word &#8211; recommend this content by using<br \/>\nthe social bookmark sites below. The SEO Gods will Thank You!<br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google shares more search data results with webmasters through its Webmaster Tools program.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[201,647,100,80,126,53],"class_list":["post-224","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-google-shares-search-data","tag-google-visibility","tag-search-engine-marketing","tag-sem","tag-webmaster-tools","tag-webmasters"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/224\/revisions"}],"predecessor-version":[{"id":2731,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/224\/revisions\/2731"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}