{"id":2178,"date":"2015-04-28T06:24:18","date_gmt":"2015-04-28T13:24:18","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=2178"},"modified":"2019-10-22T16:43:36","modified_gmt":"2019-10-22T23:43:36","slug":"mobile-friendly-how-google-and-the-other-search-engine-sites-stack-up-in-mobile-readiness","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2015\/04\/28\/mobile-friendly-how-google-and-the-other-search-engine-sites-stack-up-in-mobile-readiness\/","title":{"rendered":"Mobile-Friendly: How Google And The Other Search Engine Sites Stack Up In Mobile Readiness?"},"content":{"rendered":"<p>Google&#8217;s April 21st mobile deadline has come and gone. Did you manage to get your website mobile-friendly? Or are you still struggling to get all your webpages mobile-friendly?<\/p>\n<p>To be fair, Google did give webmasters several months warning to get their sites mobile-friendly if they wanted to fully take advantage of Google&#8217;s listings\/rankings when it comes to their mobile index. Small webmasters with 1000&#8217;s of webpages to optimize for the mobile market were left scrambling to meet the deadline.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bizwaremagic.com\/Google-Mobile-Test-Warning1.jpg\" align=\"left\" alt=\"Google Mobile Test Warning\" width=\"100%\" height=\"100%\"><\/p>\n<p>However, unlike the Panda &amp; Penguin Updates, this time Google promised this mobile update wouldn&#8217;t affect or bring down your whole site. In other words, having a few mobile-challenged pages won&#8217;t cause your whole site&#8217;s rankings\/status to tank as it does for the other Updates where a few bad pages or links can send your site into Google Purgatory.<\/p>\n<p>And unlike these other Updates that severely damaged the web and link sharing, making your webpages and site mobile-friendly is a good thing. Since over 50% of web surfers are now accessing the web through their smartphones\/gadgets\/tablets &#8211; improving the mobile user&#8217;s experience can only help your site. More traffic, lower bounce rates and more time spent on your pages&#8230; this is good for business, not just for higher mobile rankings in Google.<\/p>\n<p>Like thousands, if not millions of other webmasters, I scrambled to get my sites mobile-friendly. I have spent weeks re-writing code and testing my pages in both Google&#8217;s <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" rel=\"nofollow\"><b>Mobile-Friendly Test<\/b><\/a> and the more detailed PageInsights Test.<\/p>\n<p>After managing to get most of my pages at least Mobile Friendly (with scores of at least 90% in the mobile user experience) I wondered just how does Google and the other search engine sites stack up when it comes to mobile-friendliness?<\/p>\n<p>Well, Google.com gets a warning in its own PageInsights Test with a 78\/100 Speed score with suggestions to avoid landing page redirects, optimize images and minify JavaScript. However, Google did manage a 99\/100 on Mobile User Experience with the suggestion they should consider fixing or re-sizing the tap targets appropriately.<\/p>\n<p>I can&#8217;t say I was surprised by the results but did expect to see 100% on that user experience metric. Guess Google doesn&#8217;t really have to live by your rules or their own for that matter, but you would think they would fix the speed issue when it comes to mobile &#8211; just saying.<\/p>\n<p>Here&#8217;s how Google.com faired on the PageInsights Test:<\/p>\n<p>Mobile<\/p>\n<p>78\/100 Speed<\/p>\n<p>Should Fix:<br \/>\nAvoid landing page redirects<\/p>\n<p>Consider Fixing:<br \/>\nOptimize images<\/p>\n<p>Minify JavaScript<br \/>\n7 Passed Rules<\/p>\n<p>Download optimized image, JavaScript,<br \/>\nand CSS resources for this page.<\/p>\n<p>99\/100 User Experience<br \/>\nConsider Fixing:<br \/>\nSize tap targets appropriately<\/p>\n<p>That&#8217;s Google, but how do the other search engines stack up &#8211; remember them, Yahoo and Bing? Not much<br \/>\nbetter, especially when it comes to page speed.<\/p>\n<p>Yahoo.com PageInsights Test:<\/p>\n<p>Mobile<\/p>\n<p>66\/100 Speed<br \/>\nShould Fix:<br \/>\nEliminate render-blocking JavaScript<br \/>\nand CSS in above-the-fold content<br \/>\nConsider Fixing:<br \/>\nLeverage browser caching<br \/>\nMinify HTML<br \/>\n7 Passed Rules<\/p>\n<p>98 \/ 100User Experience<br \/>\nConsider Fixing:<br \/>\nSize tap targets appropriately<br \/>\n4 Passed Rules<\/p>\n<p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;<\/p>\n<p>Bing.com PageInsights Test:<\/p>\n<p>Mobile<\/p>\n<p>72\/100 Speed<br \/>\nShould Fix:<br \/>\nEliminate render-blocking JavaScript<br \/>\nand CSS in above-the-fold content<br \/>\nPrioritize visible content<br \/>\nConsider Fixing:<br \/>\nEnable compression<br \/>\n7 Passed Rules<\/p>\n<p>100\/100 User Experience<br \/>\nCongratulations! No issues found.<\/p>\n<p>While both Yahoo (66) and Bing (72) scored lower on the page speed test, it should be noted that Bing was the only one with a 100% &#8211; No Issues Found &#8211; on its mobile user experience test. By the way, DuckDuckGo.com also gets 100% on the user experience but only 71 on the speed test.<\/p>\n<p>If you need help with making your webpages mobile-friendly I would highly recommend this comprehensive<br \/>\narticle by Aleyda Solis on Searchengineland. You can find it located <a href=\"https:\/\/searchengineland.com\/3-actions-get-ready-googles-mobile-search-update-215662\" rel=\"nofollow\"><b>here<\/b><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s April 21st mobile deadline has come and gone. Did you manage to get your website mobile-friendly? Or are you still struggling to get all your webpages mobile-friendly? To be fair, Google did give webmasters several months warning to get their sites mobile-friendly if they wanted to fully take advantage of Google&#8217;s listings\/rankings when it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2178","post","type-post","status-publish","format-standard","hentry","category-google-visibility"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/2178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=2178"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/2178\/revisions"}],"predecessor-version":[{"id":2608,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/2178\/revisions\/2608"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=2178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=2178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=2178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}