{"id":216,"date":"2010-04-16T06:21:41","date_gmt":"2010-04-16T13:21:41","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=216"},"modified":"2019-10-23T07:11:42","modified_gmt":"2019-10-23T14:11:42","slug":"how-well-do-you-know-your-own-site","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/04\/16\/how-well-do-you-know-your-own-site\/","title":{"rendered":"How Well Do You Know Your OWN Site?"},"content":{"rendered":"

<\/span><\/span><\/span><\/span><\/p>\n

BWMagic’s Internet Marketing News
\n
\n
\n
\nHow Well Do You Know Your OWN Site? Your Competitor’s?
\nThese Handy SEO Tools Will Reveal All!<\/b>
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Needless to say, if you have a website, you will already know
\nit is becoming very competitive on the web. If you’re in a
\nlucrative niche market you will have probably already felt this
\ncompetition, not only from webmasters like yourself, but also
\nfrom major multi-billion dollar companies who have wised up
\nand SEOed up to take advantage of all this free organic traffic
\ncoming from the search engines.
\n
\nThe competition is getting brutal.<\/b>
\n
\nFor example, in some of my niche markets, I am competing to
\nget on the first page in Google for keywords that have over
\n220,000,000 competing pages. Hitting those first 10 spots is
\nwhere the money is located. You have to get onto that first
\npage in order to see your best results. And it is becoming
\nharder and harder to stay in those top 10 spots.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Of course, one marketing tactic is to simply NOT compete at
\nall, and go for the “long-tail keyword phrases” which have
\nless traffic but also less competition so you can get on the
\nfirst page of Google within a few days. This route will save
\nyou a lot of frustration and sleepless nights.<\/p>\n

However, if you’re like me and have held some lucrative keywords
\non the first page of Google for over 4 or 5 years… seeing other
\nwebmasters and especially big corporations come in and bump your
\nlisting off the first page – totally ticks me off!<\/p>\n

As the competition gets harder, you have to get smarter. Especially
\nif you have a small site with limited resources to spend on building
\nlinks and creating unique content. So you have to try and outwit your
\ncompetition.<\/p>\n

Now if you know me, I am always pushing the “knowledge” button.
\nThe more you know about your competition, the more able you are
\nto compete with them. And to a certain extent, the more you know
\nthe more able you are to even beat your competition.<\/p>\n

Over the years, I have used countless tools and software programs
\nto really get to know my competition. Thankfully, there are many
\nfree programs you can use to discover most of what you should know
\nabout your competition.<\/p>\n

First, simply using the Google search engine will tell you who is
\nlisted on the first page for your chosen keyword or keywords.
\nIt will also tell you how many pages you’re competing against.
\nNow if you have a multi-worded phrase put quotation marks around
\nthe “keyword phrase” and do an exact search in Google, which will
\ntell you the number of webpages which has this exact phrase
\non them. This is probably your true competition.<\/p>\n

Then you have to take a close look at your competition. Here is
\none free tool that has been around since 2005 and you don’t even
\nhave to sign-up to use it.<\/p>\n


\nwww.reactionengine.com
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Just type in your site’s URL + a keyword and this tool will analyze
\nthe SEO factors for you. They will even give you a “grade” for your
\npage!<\/p>\n

But most importantly, they will give you some very valuable
\ninformation about your own site or your competitor’s site. You
\ncan use this information to better design your site to hit all
\nthe proper SEO signals which the search engines use to rank your
\nsite.<\/p>\n

In a recent WebProNews video interview, Matt Cutts said Google
\nhas over 200 signals which it uses to rank pages. Now these
\nare the ranking factors that Google uses to rank your pages.<\/p>\n

But really they are signals… give off the wrong signals and your
\npage will go down in the rankings. You really want all your
\non-page SEO signals to be done right – simply because this is something
\nyou have total control over.<\/p>\n

For example, if you use the link above, it will tell you how
\nwell you’re using your site against a certain keyword:
\n
\n
\n– is your main keyword in the title?<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

– is it in the meta tags?<\/b><\/p>\n

– is it in the heading?<\/p>\n

<\/b><\/b>– is it in the body?<\/b>
\n
\nAll these things do affect how well your site ranks in the
\nsearch engines. So it might be beneficial to take a look at
\nyour site and see how will it does. And make any appropriate
\nchanges.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Once you have taken a really close look at your site or page,
\nthen you have to examine your main competition. Take a look at
\nhow their site performs for your chosen keyword. What are
\nthey doing differently from you? How are their pages optimized
\nfor the search engines? See how they are ranked?<\/p>\n

Now, look at how you can improve your site to better compete
\nwith your competition. By first getting all your on-page SEO
\nfactors\/signals better optimized will help you compete better
\nwith your competition.<\/p>\n

Of course, there are many different sites like the one above
\nwhich you can use to find out more information about your
\ncompetition. I also like using:
\n
\nwww.compete.com
\nwww.seotoolbook.com
\nwww.iwebtool.com
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Plus, as you probably know, I am a long-time user of the
\nFirefox Toolbar Add-on from
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

SEO Quake<\/p>\n


\nThis handy SEO toolbar gives me all the important SEO pointers
\nabout a site while I am surfing. It does slow down your browser
\na bit, but the information you get is as they say: priceless.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

When I am checking out a site – either my competitor or when I
\nam looking for search partners, one thing I always check out on
\nthis toolbar is the “SEMRush SE Traffic Price” this tells me the
\nworth of the search engine traffic this site is receiving each month.
\nIf they had to pay for this traffic – that’s how much it would cost
\nthem. Someone with $500,000 worth of traffic coming in each month,
\nprobably knows what they’re doing when it comes to keyword positioning.<\/p>\n

And another one is Alexa.com which I like to use to see the
\ntraffic numbers, but also to check some of the links my competing
\nsites have. One marketing tactic, go out and try to get the same links
\nas your competition. If you want to truly compete with your competition
\nand beat them, you have to “out-link” them.<\/p>\n

You also have to take a really close look at their whole site and
\nhow it is constructed. What social network\/bookmark sites are they
\nusing? Are they using Twitter? Are they using Facebook? Are they
\nusing Adsense? How many pages do they have indexed in the search
\nengines?<\/p>\n

All of these things will add to your “knowledge” about your
\ncompetition. The more knowledge you have, the better you will
\nbe able to compete…<\/p>\n

Anyway, this is just some of the things you can do to check out
\nhow well your site is optimized for SEO and also some ways
\nyou can check out your competition. Go get ’em!<\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

https:\/\/www.bizwaremagic.com
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How much do you know about your OWN site? More importantly how much do you know about your competing sites? These SEO tools will help show you the answers…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,184],"tags":[75,647,646,87,192,652,195,193,194],"class_list":["post-216","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-seo-factors","tag-google","tag-google-visibility","tag-internet-marketing","tag-matt-cutts","tag-ranking-factors","tag-seo-factors","tag-seo-signals","tag-seo-tools","tag-spy-on-your-competition"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":2733,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/216\/revisions\/2733"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}