{"id":2151,"date":"2015-01-28T10:17:14","date_gmt":"2015-01-28T17:17:14","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=2151"},"modified":"2019-10-22T16:28:11","modified_gmt":"2019-10-22T23:28:11","slug":"is-content-marketing-the-new-seo","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2015\/01\/28\/is-content-marketing-the-new-seo\/","title":{"rendered":"Is Content Marketing The New SEO?"},"content":{"rendered":"


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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\nIs Content Marketing The New SEO?<\/b><\/font>
\nWritten by Titus Hoskins<\/a>
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\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\nSearch Engine Optimization or SEO has long been the main stable of many a
\nsuccessful webmaster or site owner, but is it still effective on today’s web?
\nAfter Google’s many decimating algorithm updates, especially Penguin, has SEO
\nrun its natural course? Guess the real question here is a little more dramatic
\n– is SEO dead?
\n
\nOne thing is certain; Google has drastically changed how the web now works.
\nThrough its many algorithm changes and fear mongering Google has altered
\nforever how content is presented and accessed on the web. Exact keyword
\nlinking, the very heart of the Internet, has been severely if not fatally
\ndamaged. In addition, finely tuned optimized webpages and sites are now
\nlooked on with disfavor – especially by Google, the company that controls
\n75% of the web’s lucrative search traffic.
\n
\nIn recent years, webmasters and site owners have become so scared of Google’s
\nMighty Wrath, they hesitate to even keyword link to content on their own sites
\nand are extremely leery of linking out to any resources, no matter how helpful
\nthese may be for their site’s visitors. The erosion of these essential keyword
\nlinks has made the web less relevant and useful. And the fallout is just beginning.
\n
\nLink building of any kind is now perceived as “unnatural” and against Google’s
\ninfamous Webmaster Guidelines. At the very core of this discussion, if webmasters
\nhave to actually build links then these links can be seen as unnatural and manipulated.
\nBacklinks from article resource boxes, blog posts, press releases, forum comments…
\nhave all come under disdain. In other words, link building by its very nature,
\nis wrong and should be avoided if you want to rank in Google.
\n
\nNot everyone agrees with this statement, but one does get the general overall
\nfeeling that SEO and link building, in particular, have lost their effectiveness
\non the Post-Panda\/Penguin web. Webmasters have also become keenly aware of their
\nlink profiles and backlinks from other sites. These same webmasters are scrambling
\nto clean up any bad links – either by removal or by disavowing them in Google’s
\nWebmaster Tools.
\n
\n[For a very insightful look at links and link building in 2015 – read this article by Eric Ward, a link expert who pioneered the process long before Google reared its
\ndelightful head.]
\n
\nSo if link building and on-page optimization are out, what is there left for the
\npoor webmaster to do? One over-riding solution that is gradually coming to the
\nforefront is content marketing. This solution is a broad term that encompasses
\na whole series of promotions webmasters and site owners can do to bring their
\ncontent into the spotlight.
\n
\nThis new method can often be seen as a roundabout way to promote your site and
\nbrand. Instead of traditional SEO methods, a webmaster puts into place or builds
\nnumerous social platforms and subscriber bases, in order to push or market their
\ncontent. For example, in the not so distant past, if a site owner wanted to build
\nbacklinks\/SEO for a certain important webpage on his or her site, they would
\nbuild\/exchange links from other related sites, perhaps do a guess blog post or
\nsubmit a related article to another site and do other like-minded things.
\n
\nNow with content marketing, the process has changed slightly – a webmaster can do
\nan infographic of that “certain important webpage” and submit that infographic
\nto all their social media sites like Facebook, Twitter, Google+, Pinterest,
\nStumbleUpon, Linkedin… where they have thousands or 10’s of thousands of
\nfollowers\/fans eager to like and share this infographic. Or the resourceful
\nwebmaster can make a related video to not only share on YouTube, but also on
\nall the other social bookmark sites.
\n
\nWebmasters are now marketing\/promoting related content (infographic, video,
\nslideshow, image…) in order to create buzz and momentum for their webpage or
\nbrand. Subscribers and followers will comment, like and share this helpful,
\nfunny or inspirational content to their fans and followers. All this social
\nactivity and engagement can be seen as the new SEO. One can use it to build
\nnatural backlinks to your website.
\n
\nSame old, same old… you’re thinking, but not really.<\/b>
\n
\nThis whole social involvement\/sharing is much harder to manipulate and can be
\nseen as a more “natural” ranking metric by the search engines – especially Google.
\nHaving thousands of social media followers discussing and recommending your content
\nwill no doubt be a major ranking factor in the years to come?
\n
\nIn a similar light, how many active followers\/fans your brand or site attracts
\nwill also be another important ranking metric when the search engine come calling.
\nHow well you can “market” your content will play a significant role in the number
\nof visitors or clients your site receives. Lastly, actively promoting your content
\nin all these social platforms may just be the new SEO.
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/font><\/p>\n

Want more help with content marketing? Here are:<\/font><\/p>\n


\n<\/font><\/font>12 Content Marketing Strategies For Effective SEO In 2015<\/a><\/font>
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\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Is Content Marketing The New SEO? Written by Titus Hoskins Search Engine Optimization or SEO has long been the main stable of many a successful webmaster or site owner, but is it still effective on today’s web? After Google’s many decimating algorithm updates, especially Penguin, has SEO run its natural course? Guess the real question […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[376],"tags":[608,609,207,49,653,68],"class_list":["post-2151","post","type-post","status-publish","format-standard","hentry","category-social-marketing","tag-content-marketing","tag-effective-backlinks","tag-link-building","tag-seo","tag-social-marketing","tag-web-marketing"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/2151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=2151"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/2151\/revisions"}],"predecessor-version":[{"id":2607,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/2151\/revisions\/2607"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=2151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=2151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=2151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}