{"id":207,"date":"2010-03-26T06:13:06","date_gmt":"2010-03-26T13:13:06","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=207"},"modified":"2019-10-23T07:14:19","modified_gmt":"2019-10-23T14:14:19","slug":"after-backlinks-your-most-important-seo-factor","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/03\/26\/after-backlinks-your-most-important-seo-factor\/","title":{"rendered":"After Backlinks Your Most Important SEO Factor"},"content":{"rendered":"<p><span><span><span><span><\/span><\/span><\/span><\/span><\/p>\n<p>BWMagic&#8217;s Internet Marketing News<br \/>\n<span><span><span><span><br \/>\n<span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><b>After Backlinks Your Most Important SEO Factor Is?<\/b><\/p>\n<p>Last week I told you about getting backlinks to your<br \/>\nsite and how important they are for getting higher<br \/>\nrankings and for bringing in quality traffic. After<br \/>\nI sent that email I started thinking about what&#8217;s my<br \/>\nnext most important SEO factor?<\/p>\n<p>After backlinks &#8211; your SEO comes back to your &#8220;on page&#8221;<br \/>\nfactors which will affect your rankings in the search<br \/>\nengines, especially Google. After much consideration,<br \/>\nand after years of ranking in the search engines for<br \/>\npopular keywords, I have to say your &#8220;Title Tag&#8221; is<br \/>\nthe next most important SEO factor.<\/p>\n<p>This really tells the search engines what your page<br \/>\nis about and what they will find on the page. It shows<br \/>\nup in the Index and it&#8217;s what surfer see in their browsers.<br \/>\nIt is extremely important to get this right if you want<br \/>\nyour pages to rank high.<\/p>\n<p>Put your main keywords at the beginning of the title<br \/>\ntag and keep the title around 60 &#8211; 65 characters if you<br \/>\nwant the full title to show up in Google. In Yahoo,<br \/>\nit&#8217;s exactly 120 characters so you can have a longer<br \/>\ntitle but Google won&#8217;t show it all.<\/p>\n<p>Try to keep all the title tags on your site unique &#8211;<br \/>\ndon&#8217;t use the same title for different pages. This will<br \/>\nnot only confuse your visitors but also the search<br \/>\nengines.<\/p>\n<p>Over the years I have been breaking up the title tag with<br \/>\na &#8220;|&#8221; has worked really well for me. As in the following<br \/>\ntitle:<br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<b>3D Gaming Laptops | Laptop Reviews<\/b><br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>I don&#8217;t know exactly why it works but I believe the search<br \/>\nengines are breaking up the title and reading it as<br \/>\ntwo major keyword phrases. Probably puts more emphasis on<br \/>\neach of them for ranking purposes.<\/p>\n<p>As for choosing titles for pages, what has really worked<br \/>\nfor me is finding and using the &#8220;long tail keyword phrases&#8221;<br \/>\nweb users are searching for on the web. Placing a popular<br \/>\nquestion in the title tag and then answering that question<br \/>\non the page works for me.<br \/>\n<span><span><span><span><span><span><span><span><br \/>\nExample: &#8220;Where to find cheap laptops?&#8221;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Title Tag Would Be:<\/p>\n<p>Where to find cheap laptops? | Laptop Reviews<br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><br \/>\nNow another key SEO element which goes hand-in-hand with<br \/>\nyour Title Tag is your URL Tag or name&#8230; I always try<br \/>\nto keep these the same. For example, in the one above<br \/>\nI would use<br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<b>www.yoursite.com\/where_to_find_cheap_laptops.htm<\/b><br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>as my URL for that page.<br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Notice that I am using an &#8220;_&#8221; or &#8220;underscore&#8221; to divide<br \/>\nup the words in my URL. Most experts suggest you use<br \/>\na &#8220;-&#8221; or &#8220;hyphen&#8221; to break up the words, but the underscore<br \/>\nhas always worked for me so I keep using it.<\/p>\n<p>And for some reason, when I first started writing up my<br \/>\nhtml pages &#8211; I used &#8220;htm&#8221; instead of &#8220;html&#8221; for the closing tag<br \/>\non all my pages. The only place I use &#8220;html&#8221; is in or on the<br \/>\nindex page, such as &#8220;index.html&#8221;.<\/p>\n<p>So the title of your page is very important for SEO reasons,<br \/>\nI also believe Google is now placing more emphasis on the<br \/>\ntitle &#8211; almost to the point where somewhat spammy titles and<br \/>\ndescriptions are given higher billing.<\/p>\n<p>I follow hundreds of keywords daily, and I have noticed<br \/>\nGoogle <b>SEEMS<\/b> to be paying more attention to keywords<br \/>\nin the URL and in the Title, plus description when ranking<br \/>\npages&#8230; including and even repeating your keyword phrase<br \/>\nthroughout your Title, Description, Content and your URL<br \/>\nseems to get you ranked higher.<\/p>\n<p>I use the word &#8220;seems&#8221; because with Google drawing any<br \/>\nfirm conclusions regarding SEO takes a big leap of faith.<br \/>\nCracking how they rank their pages is a whole industry<br \/>\nin itself and we won&#8217;t go there.<\/p>\n<p>But writing good optimized &#8220;Titles&#8221; with your major<br \/>\nkeywords at the front will go a long way in getting your<br \/>\npages noticed and ranked by the search engines. Then follow<br \/>\nup your good Title Tag with your same Title keywords in<br \/>\nyour URL for that page will go even further to help with<br \/>\nyour SEO.<\/p>\n<p>Simple stuff but it works for me and it should also work<br \/>\nfor you!<\/p>\n<p>If you want to find out more about HTML Title Tags:<\/p>\n<p><span><span><span><span><span><span><span><span><br \/>\nhttp:\/\/www.seologic.com\/faq\/title-tags.php<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Helping You Succeed Online Since 2002!<br \/>\n<span><span><span><span><\/span><\/span><\/span><\/span><\/p>\n<p>Kind Regards,<br \/>\nTitus<\/p>\n<p>https:\/\/www.bizwaremagic.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BWMagic&#8217;s Internet Marketing News After Backlinks Your Most Important SEO Factor Is? Last week I told you about getting backlinks to your site and how important they are for getting higher rankings and for bringing in quality traffic. After I sent that email I started thinking about what&#8217;s my next most important SEO factor? After [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,184],"tags":[647,186,185,652],"class_list":["post-207","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-seo-factors","tag-google-visibility","tag-most-important-seo-factor","tag-seo-elite","tag-seo-factors"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":2736,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/207\/revisions\/2736"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}