Internet marketing and list building are two subjects I have
\nbeen exploring for over 10 years now. With each passing day
\nI realize how much I still have to learn about these two
\ninexhaustible areas of web marketing. While I have fulfilled
\nmy main ambition of working full-time on the net, I have not
\nas yet achieved my goal of reaching 100,000 subscribers.<\/p>\n
When I first started, my goal was getting 1,000 subscribers
\nwhich I quickly passed, then it was 10,000 which was much harder
\nto reach… getting to 100,000 will take much more time
\nand effort but I believe I will get there eventually.<\/p>\n
Maybe that number is a bit foolish, mainly because I learned
\nlong ago it is not the size of your list that counts,
\nbut how responsive it is. Still, it helps to have a goal
\nset for yourself… and a 100k subscriber list is not
\nan unreachable number especially when you’re talking
\nabout the Internet. There are probably more than a few
\npimply-faced teenagers out there who have gotten triple
\nthat number of subscribers just by placing some silly videos
\non YouTube.<\/p>\n
When I first started online marketing I kept hearing the
\nso-called gurus shouting “The Money Is In Your List!” Up
\nuntil that time the only list that meant anything to me
\nwas probably my grocery list. However, as I quickly
\nbecame familiar with web marketing, list building became
\none of my key goals.<\/p>\n
Mainly because list building is one of the vital elements to
\nyour Internet marketing success. It can play an important role
\nin increasing your sales, getting repeat targeted traffic to
\nyour sites and a perfect vehicle for branding your product
\nor company. Moreover, your list can be a primary source of
\nbusiness relationships which will help you build your online
\nbusiness since these contacts can be the cornerstones
\nof your online marketing.<\/p>\n
Many marketers make the mistake that list building is all
\nabout sales and forget that your list is much more than just
\nfor monetary gain. It can be the basis for a whole wealth
\nof ideas and interaction that goes well beyond how many sales
\nyou can squeeze out of your list. The really savvy marketers
\nuse their lists for market research, product development
\nand treat their lists as a knowledge resource they can tap into,
\ntime and time again.<\/p>\n
Your list building can also be the foundation of your own
\nvibrant online community. A community that’s interactive
\nand a great source of both ideas and business contacts.
\nProbably the best example of this type of community building
\nwould be those communities that spring up through social networking media sites… Twitter would be a
\ngood example of this type of list building.<\/p>\n
Invisible List Building<\/p>\n
In studying and using lists over the years, some things have
\nreally surprised me. As an affiliate marketer, I quickly
\nrealized most of my list building was invisible! This happened
\nwhen I was fairly new at the marketing game, I had trouble
\nwith one of my site’s WebHost and I had to move the whole
\nsite to a different server and my site was down for several
\ndays… but the strange thing was my online sales from
\nthis site still kept coming even though my site was down.<\/p>\n
I was totally puzzled (I can be rather slow sometimes!) until
\nI realized or rather learned the marketing power of cookies.
\nAlmost all of the affiliate programs I was promoting on my site
\nwere using cookies to mark the traffic or clicks coming from
\nmy site as my referrals. If anyone of these referrals made
\na purchase in the next 30, 60, 90 or more days – I would get
\ncredit for the sale.<\/p>\n
My site was down, but because I had a whole list of cookied
\nbuyers lined up to purchase these affiliate products, my
\nsales still kept coming. I was fairly new at this web stuff
\nthen and this was a real eye-opener for me. I started joining
\nthose affiliate programs that gave me the longest time-frame
\nwith their cookies. Most are around 30 days but there are quite
\na few that will give 365 days. Some affiliate programs such
\nas Ken Evoy’s Site Build It and Marlon Sanders’s products
\neven give you a life-time cookie.<\/p>\n
In affiliate marketing using these “cookies” to build up hundreds
\nof lists of “invisible customers” can be a very effective marketing
\nstrategy. You might not see these lists, but they’re quietly working
\nfor you in the background, bringing in sales even if your site is
\ndown or even when you have stopped a particular campaign.<\/p>\n
Of course, the key here again, is how targeted is your marketing.
\nYou could have a million cookied customers lined up but if they
\nhave no real interest in your product – they won’t turn into buying
\ncustomers. You must get the potential customer who has shown
\nan interest in your product, onto your invisible cookie list.
\nThat’s why ranking high in organic search results for your chosen
\nkeywords plays a vital role in how much you earn online, especially
\nif you’re into affiliate marketing. Going the PPC (Pay Per Click)
\nroute can also work but the profit margins are much closer.<\/p>\n
Nor should you ignore building an actual opt-in list of
\ncustomers to your autoresponder system in this whole process.
\nMany marketers also try to “cookie” their actual opt-in lists
\nas soon as possible in order to boost their sales. Your invisible
\ncookie lists can work in conjunction with your so-called real lists.<\/p>\n
Along those same lines, one of my most effective marketing
\nstrategies is to use “micro” list building which is building
\nhundreds of small lists of customers for each affiliate
\nproduct that I promote. In the process of building these
\nlists of potential customers, my first goal is to get
\nthese customers “cookied” with my affiliate ID. Then
\nno matter if they buy directly from you or from some
\nother link on the web; you still get credit for the
\nsale.<\/p>\n
Another effective marketing technique to use with your
\nlists is to promote a whole group of related brand name
\nproducts and MAKE SURE you cookie your list with ALL these
\ndifferent products so that no matter which one they eventually
\nchoose to purchase, you will still get credit for the sale.
\nThis way as a marketer you can come across as a neutral
\nthird party pointing out the benefits and disadvantages
\nof each product rather than a pushy salesperson pushing
\none product at your list. Nobody likes a pushy salesperson,
\nso be a sneaky friend instead.<\/p>\n
Don’t ignore the effectiveness of these cookies or invisible
\nlists in your online marketing. Used properly they can
\nincrease your sales dramatically. You can have hundreds
\nof these invisible cookied lists working for you on the
\nweb. When you get down to the actual numbers, a list
\nof 100,000 subscribers can pale in comparison. So next time
\nanyone mentions list building to you, just remember you
\ncan always go incognito!<\/p>\n
…. Internet marketing and list building are two subjects I have been exploring for over 10 years now. With each passing day I realize how much I still have to learn about these two inexhaustible areas of web marketing. While I have fulfilled my main ambition of working full-time on the net, I have not as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[40,39,648],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-list-building","tag-internet-marketing-tools","tag-invisible-list-building","tag-list-building"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":2774,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/20\/revisions\/2774"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe author is a full-time online marketer who has numerous
\nniche sites. If you want to learn how to make your online
\nmarketing much more effective by building your lists try here:
\nlist building<\/a>
\nOr you can try our popular: list building ecourse<\/a>
\nCopyright 2006 Titus Hoskins.<\/p>\n","protected":false},"excerpt":{"rendered":"