{"id":19,"date":"2008-09-12T05:57:39","date_gmt":"2008-09-12T12:57:39","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=19"},"modified":"2019-10-23T08:34:27","modified_gmt":"2019-10-23T15:34:27","slug":"traffic-secrets-aint-so-secret","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2008\/09\/12\/traffic-secrets-aint-so-secret\/","title":{"rendered":"Traffic Secrets Ain&#8217;t So Secret"},"content":{"rendered":"<p><strong>Traffic Secrets Ain&#8217;t So Secret (An Honest<br \/>\nAssessment of John Reese&#8217;s Traffic Secrets 2.0)<\/strong><\/p>\n<p>Just slogged my way thru John Reese&#8217;s Traffic Secrets 2.0<br \/>\n&#8211; I had to read the badly transcribed Training Manual<br \/>\nbecause the slickly produced State-of-the-Art CD-Roms<br \/>\nwouldn&#8217;t work properly on my trusty Toshiba laptop. The<br \/>\nvideos kept crashing &#8211; I finally read the minimum requirements<br \/>\nand you need Windows XP or greater, Pentium 4<br \/>\n2.4Ghz Processor with 512 DDR RAM&#8230; just to run<br \/>\nthese CD-Roms. Geez Louise!<\/p>\n<p>I did manage to watch a few of the opening videos &#8211; this<br \/>\nis the way this comprehensive training course on increasing<br \/>\nyour website traffic should be viewed. Direct and immediate<br \/>\ninstructions, as if you have the perfect view, looking over<br \/>\nJohn Reese&#8217;s shoulder as he goes about explaining all the<br \/>\nmajor techniques and factors for getting traffic<br \/>\non the web.<\/p>\n<p>Unfortunately, I had to slowly work my way thru a horribly<br \/>\ntranscribed text made from the videos. Given all the<br \/>\nadvice Reese gives about outsourcing and creating quality<br \/>\ncontent &#8211; a thorough proof-read and edit would have made<br \/>\nthis $400 product more  enjoyable if like me you couldn&#8217;t<br \/>\nget the videos to work. Reese must have used some kind of<br \/>\nvoice to text software &#8211; for example, you get different<br \/>\nversions  for Adwords such as &#8220;add words&#8221;, &#8220;ad words&#8221; and<br \/>\nso on.<\/p>\n<p>Of course, this doesn&#8217;t subtract from the solid marketing<br \/>\ninformation being offered here &#8211; just makes it annoying to<br \/>\nabsorb. But then again to be fair, this is a VIDEO course<br \/>\nand that&#8217;s the best way to absorb this information. Which<br \/>\nI quickly discovered after I upgraded to a new HP Elite Pavilion<br \/>\nPC with Quad Processors and 6 Gigs of RAM &#8211; I threw in a 24&#8243;<br \/>\nHDMI monitor just to be on the safe side. The CD-Roms worked<br \/>\nspectacularly on my new system.<\/p>\n<p>In any case, no one should dismiss Traffic Secrets because<br \/>\nof a few jumbled words or dangling participles. John Reese<br \/>\nknows his stuff and in the end that&#8217;s all that matters.<br \/>\nYou&#8217;re paying for the information and advice &#8211; not your<br \/>\nEnglish teacher&#8217;s good graces.<\/p>\n<p>If you&#8217;re new to web marketing, you may be wondering who<br \/>\nthe heck is John Reese and why should I listen to him or<br \/>\ntake his advice?<\/p>\n<p>From running two web sites on Internet Marketing &#8211; I follow<br \/>\nmost of the major names in online marketing. I first came<br \/>\nacross John Reese when he was running a free advertising<br \/>\nsite\/program called Opportunity.com &#8211; which is now closed.<br \/>\nLately, he has developed a similar type of program for blogs<br \/>\ncalled BlogRush &#8211; which is a free way to promote your blog<br \/>\nposts on other people&#8217;s blogs.<\/p>\n<p>Most people know John Reese from when he made Internet<br \/>\nMarketing history by selling over one million dollars worth<br \/>\nof product in a day &#8211; that was way back in 2004 and that<br \/>\nproduct was Traffic Secrets.<\/p>\n<p>Well, it&#8217;s four years later and this is Traffic Secrets 2.0 &#8211;<br \/>\nit&#8217;s a major update on the first TS product. (You get<br \/>\naccess to this earlier product when you purchase his latest<br \/>\noffering.) The new traffic course concentrates more on the<br \/>\nnew web media sites, social bookmark sites, video marketing&#8230;<br \/>\nwhere online marketing is heading in the immediate future.<\/p>\n<p>I really like the way Reese explains these new ways of<br \/>\nmarketing and how you must embrace them in order to fully<br \/>\nsucceed on this new web. Reese gives concrete examples,<br \/>\nconcrete ways to improve your traffic: go to this site,<br \/>\ncheck these stats, perfect this method, put this on your sites&#8230;<br \/>\ndirect practical advice and directions that will help you<br \/>\nbuild your traffic.<\/p>\n<p>Reese gives you a solid usable &#8220;Master Plan&#8221; which is composed<br \/>\nof 7 or 8 major areas or Blueprints you have to follow to improve<br \/>\nyour traffic. These major areas are further divided into 10-15<br \/>\nsteps you have to take to benefit fully from your online<br \/>\ntraffic.<\/p>\n<p>Reese describes all these steps in a very detailed fashion<br \/>\nin this traffic course, but don&#8217;t expect just one magic<br \/>\nbullet that will bring on the flood of traffic. Rather you get<br \/>\na whole orchestrated array of tactics you should do to increase<br \/>\nyour traffic, a very controlled approach that will get your<br \/>\ntraffic numbers snowballing. You also get an online component<br \/>\nand forum to help you out with your traffic building tasks.<\/p>\n<p>To be quite honest, I didn&#8217;t find Traffic Secrets 2.0 as<br \/>\nhelpful as I expected, mainly because I already knew most<br \/>\nof the material from my own marketing. If you&#8217;re already a<br \/>\nfull-time affiliate marketer using Commission Junction,<br \/>\nClickBank, Adwords&#8230; with many SEO optimized niche sites<br \/>\nholding many top lucrative keyword listings in Google, much<br \/>\nof what Reese explains will not be new to you.<\/p>\n<p>If you&#8217;re already have had a front-page listing on Digg and<br \/>\nknow the SEO significance of WordPress blogs and the benefits<br \/>\nof using social bookmarking sites, you will be familiar with<br \/>\nmany of the techniques and resources covered in Reese&#8217;s traffic<br \/>\ncourse.<\/p>\n<p>However, even judging it from this perspective, I did gain a<br \/>\nlot of valuable knowledge about setting up and running your<br \/>\nown affiliate system, about creating your own video content and<br \/>\nyour own software\/widgets\/programs &#8211; all areas that are relatively<br \/>\nnew to me. This is where I gained the most knowledge from having<br \/>\nthis course.<\/p>\n<p>Guess, what I am saying, like any info product &#8211; Traffic Secrets<br \/>\nwill only be as beneficial as your level of marketing. If you&#8217;re<br \/>\na complete novice this is an excellent product on increasing your<br \/>\ntraffic. If you&#8217;re a very experienced marketer, you will gain from<br \/>\nhaving this product but less so &#8211; in my opinion. Mainly, because you<br \/>\nwill already be doing most of the things Reese advises you to do.<\/p>\n<p>For me, there were two things that are worth the price of this<br \/>\nproduct alone &#8211; if you didn&#8217;t even bother with all the training<br \/>\nvideos and manuals!<\/p>\n<p>First, there are the 7 Master Blueprints listing all the steps<br \/>\nyou have to take to master\/conquer a particular area of Internet<br \/>\nMarketing, for example, &#8220;Adwords Attack Blueprint&#8221;. Each Blueprint<br \/>\nhas around 10 to 15 practical steps you have to take to master<br \/>\nthis area of your online marketing, which Reese fleshes out in<br \/>\nthe videos.<\/p>\n<p>These Blueprints are some of the best online marketing advice I<br \/>\nhave ever seen &#8211; putting them all together in this Traffic Secrets<br \/>\ncourse was a masterstroke and well worth the price alone. Simply<br \/>\nbrilliant.<\/p>\n<p>However, even given how good this information is, the best part<br \/>\nof the Traffic Secrets for me had nothing to do with John Reese.<br \/>\nThere were two bonus videos of Frank Kern that were simply<br \/>\nspectacular. He presents some ingenious marketing strategies<br \/>\nthat any marketer can use&#8230; these videos, in my opinion, are<br \/>\nalso worth the price of the product alone.<\/p>\n<p>Now, Reese&#8217;s product did tell me countless ways to increase<br \/>\nmy traffic over the long haul. However, my main beef is not<br \/>\nwith Reese but with the whole concept of Web 2.0 traffic &#8211;<br \/>\nI really wonder or rather question the real benefits of this<br \/>\ntraffic? Most of it is not targeted traffic; most of it is<br \/>\njust plain useless.<\/p>\n<p>With one major important exception &#8211; the SEO benefits of<br \/>\nWeb 2.0 traffic or listings. Web 2.0 is one way to quickly<br \/>\nget your content to the top of the search engines and you have<br \/>\nprobably already noticed how many product videos, social bookmark<br \/>\nlistings have jumped to the top of Google. Social media sites<br \/>\nin regards to SEO have become extremely important to anyone<br \/>\ndoing business on the web.<\/p>\n<p>I also know the importance of something like the very SEO<br \/>\nfriendly WordPress blog software and I use it every chance<br \/>\nI get. I also know the simple power of just adding a simple<br \/>\nsocial bookmark button like the one from Addthis.com to all<br \/>\nyour online content.<\/p>\n<p><strong>But how good is Web Traffic 2.0 in the first place?<\/strong><\/p>\n<p>I have been on the front page of Digg and gotten 70,000 useless<br \/>\nvisitors to my site in one day. I have spent days analyzing<br \/>\nthis traffic in Google Analytics. Most of it is very fleeting<br \/>\nand temporary.<\/p>\n<p>This doesn&#8217;t mean getting all those social bookmark listings<br \/>\nare useless, just the opposite, for SEO reasons and especially<br \/>\nin Google, you will need those listings in order to rank high<br \/>\nfor your keywords. Mainly because quite frankly, what is more<br \/>\ndemocratic than a link\/vote from actual users of these social<br \/>\nbookmark\/media sites?<\/p>\n<p>But most of this media traffic is not targeted. It&#8217;s no way<br \/>\nnear as good in quality as organic SERPs for your targeted<br \/>\nkeywords. It doesn&#8217;t even come close to PPC from Adwords or<br \/>\nYahoo! Marketing. If you&#8217;re marketing on the web, you want<br \/>\nquality traffic that will convert into a sale or a prospect.<\/p>\n<p>Web 2.0 traffic can be useful but it usually takes a few more<br \/>\nsteps to turn it into quality traffic, either thru SEO, or getting<br \/>\nsubscribers onto your lists. It&#8217;s an indirect way of doing things<br \/>\nbut this traffic is still important because anyone marketing online<br \/>\ntoday has to realize the whole web is changing with video marketing,<br \/>\nsocial bookmarking, blogging&#8230; the growing importance of sites<br \/>\nlike Facebook, MySpace, Twitter&#8230; the ever-increasing SEO influence<br \/>\nof social media sites like Digg, Slashdot, Technorati&#8230; your web<br \/>\nmarketing MUST change with the times or simply be left behind.<br \/>\nYou must adapt to the new web or go the way of the DoDo bird.<\/p>\n<p>John Reese&#8217;s Traffic Secrets 2.0, while not perfect, will still<br \/>\nfirmly place you in the &#8220;Know&#8221; and give you your own &#8220;Master Plan&#8221;<br \/>\nto acquiring web traffic as we move forward.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traffic Secrets Ain&#8217;t So Secret (An Honest Assessment of John Reese&#8217;s Traffic Secrets 2.0) Just slogged my way thru John Reese&#8217;s Traffic Secrets 2.0 &#8211; I had to read the badly transcribed Training Manual because the slickly produced State-of-the-Art CD-Roms wouldn&#8217;t work properly on my trusty Toshiba laptop. The videos kept crashing &#8211; I finally [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[36,38,35,37],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-website-traffic","tag-john-reese","tag-online-marketing","tag-traffic-secrets-20","tag-web-traffic"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":1,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"predecessor-version":[{"id":2775,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/19\/revisions\/2775"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}