{"id":183,"date":"2010-02-26T06:50:49","date_gmt":"2010-02-26T13:50:49","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=183"},"modified":"2019-10-23T07:20:02","modified_gmt":"2019-10-23T14:20:02","slug":"list-building-is-it-still-relevant-on-todays-web","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2010\/02\/26\/list-building-is-it-still-relevant-on-todays-web\/","title":{"rendered":"List Building – Is It Still Relevant On Today’s Web?"},"content":{"rendered":"

<\/span><\/span><\/span><\/span><\/p>\n

BWMagic’s Internet Marketing News
\n<\/span><\/span><\/span><\/span><\/p>\n

List Building – Is It Still Relevant On Today’s Web?<\/b><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Years ago, when I first started in online marketing, all the rage was
\nsomething called “list building”. I immediately jumped on this subject
\nand started gathering every list building technique one could possibly
\nimagine. It very quickly became one of my most favorite areas of Internet
\nmarketing to explore; so much so, that when I reached my first goal of
\ngetting 1000 subscribers, I was so pleased with myself, I even wrote an
\nebook on list building.
\n
\nBut that was then, this is now.<\/b>
\n
\nSince that time, online marketing and even the web itself, has changed
\ntremendously. And we are not talking about small changes or minor
\nadjustments here – the web has fundamentally changed from the core up.
\nPeople simply use the web in a different way than they used it 10 years ago.
\nIt has become so much more of a user-friendly place, so much so, that
\nmarketing on this friendlier web has become a whole new ballgame.
\n
\nThe question remains: is list building still relevant on today’s web?<\/b>
\n
\nThe answer is still a solid “YES”, but the “WAY” lists are built have
\nalmost changed completely. Not too long ago, traditional list building
\nmeant you slapped some sign-ups forms (provided by your webhost or an
\nautoresponder service) onto your web pages and you were in business.
\nSubscribers who signed up to your list or newsletter, would receive
\nfollow-up emails from you or your site.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Anyone could do it since it was so straightforward and so simple,
\nalmost to the point of being idiot-proof. However, the underlying
\nkey to building a successful list was gaining loyalty and forming a
\nlasting relationship with your subscriber. Successful online marketers
\nand list builders will tell you, this was really the hardest part.
\nCommunicating effectively with your subscribers over a long period of
\ntime is extremely difficult to do and does require gaining some skills,
\nespecially in the copy writing area.
\n
\nSo what has changed the list building process?<\/b>
\n
\nIn a couple of words, three to be precise: social networking sites.
\nThese social networking programs and sites have completely changed how
\nlists are built on the web. Actually, these social network sites such
\nas FaceBook, MySpace, Twitter, YouTube… have made list building as
\neasy as taking your next breath. List building is integrated into these
\nprograms so seamlessly, many users are unaware they are actually building
\na list.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Simply by using these social networking sites any webmaster or marketer
\ncan build a list of contacts or subscribers. Call them friends, fans or
\nfollowers – they are your subscribers and you can easily reach them with
\nyour next posting, tweet or video. There are countless teenagers on many
\nof these social networks who have subscribers that number in the 100’s of
\nthousands, even in the millions. And the rate at which they build their
\nlist of subscribers would put many a seasoned marketer to shame.<\/p>\n

There are several reasons why this new way of list building is much more
\neffective than traditional list building methods. First, building your
\nlist of contacts is fully integrated into these network programs, often
\nit is the main goal or purpose of the program. Seeing how many followers
\nyou can get on Twitter has become a world-wide sport – just go ask Ashton Kutcher!<\/p>\n

However, from a marketing perspective, using these programs eliminates
\none of the major drawbacks of marketing on the web – spam. Actually,
\ncontacting your list by email is becoming troublesome, even with double
\nopt-in, many of your emails never get through to your legit subscribers
\nbecause they are blocked by spam-filters and Internet service providers.
\nUsing these social programs is a way of contacting your subscribers without
\nthe whole issue of spam being considered at all.<\/p>\n

Perhaps, an even more important reason to use these social media sites to
\nbuild your list has to do with the tricky problem of establishing relationships
\nwith your subscribers. These sites make it much easier to build that
\nlong-lasting relationship with your contacts. In the case of YouTube, it can
\nsimply mean making a video and talking directly to your subscribers.
\nCommunication is direct and immediate. In most cases, there’s no need to
\nacquire additional skills or techniques. Besides, in most of these social
\nnetwork sites, communication is often more effective because it’s just
\nnot one-way, your subscribers can easily communicate back with you.<\/p>\n

The same goes for Twitter, which has become the list building tool of choice
\nfor many webmasters and online marketers. Twitter is an excellent medium
\nfor building your list. It can be used effectively to get your message out
\nto thousands of like-minded followers and have that message spread rapidly
\naround the web. Marketers are now taking advantage of such a system to market
\nonline, but be aware abusing this program will get you banned especially if
\nyou just use it to send spam. Like any type of marketing on the web, you
\nshouldn’t have any problems if you keep all your communications\/interactions
\nreal and human.<\/p>\n

Another element of these programs which can’t be denied, they are all free.
\nAnyone can use these social network sites to quickly build their list or lists
\nwithout having to worry about paying for it. Actually, in the case of YouTube,
\nyou can become a partner and earn revenue from Google Adsense while building
\nyour list.<\/p>\n

There’s also no denying these social network sites have changed not only list
\nbuilding, but how we use the web. These programs have a “pooling” effect on
\nall web activity, gathering like-minded individuals into or around certain
\n“pools” on the Internet. These concentrated pools of people can be formed
\naround a certain topic or even around a certain person. These are excellent
\nareas in which to carry out your list-building activities and your online
\nmarketing efforts since they provide very targeted prospects. Ones you can
\neasily contact and communicate with by using these social networking sites.<\/p>\n

While the old traditional email list should not be forgotten, list building,
\nas we know it, has been changed forever by the introduction of these social
\nnetworking programs. And as these network sites become more and more popular,
\nthey will play an even greater role in all your list building efforts. A role
\nthat can’t be ignored or dismissed, especially if you want your list building
\nto be truly effective.<\/p>\n

….
\n
\nHere are four essential social networking programs you should be using to help
\nbuild your list:
\n
\nFaceBook<\/b>
\n
\n\"Facebook\"
\n
\n
\nTwitter<\/b>
\n
\n\"Twitter<\/a>
\n
\n
\nYouTube<\/b>
\n
\n\"YouTube<\/a>
\n
\n
\nGoogle Buzz<\/b>
\n
\n\"Google<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

If you need more help with building your list – try this link:<\/p>\n

List Building<\/a><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping You Succeed Online Since 2002!
\n<\/span><\/span><\/span><\/span><\/p>\n

Kind Regards,
\nTitus<\/p>\n

http:\/\/www.bizwaremagic.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Is the traditional email list dead? Is list building a thing of the past?
\nNot really, but list building has taken some very different paths…
\nHow to build your list by using the social networking sites. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[173,172,168,647,648,171,47,108],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-list-building","tag-build-your-list","tag-facebook","tag-google-buzz","tag-google-visibility","tag-list-building","tag-social-networking-site","tag-twitter","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":2740,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/183\/revisions\/2740"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}