Spiders, Breadcrumbs & Google – Why All Three Are Important To Your Site’s Success<\/b><\/p>\n
![\"Spider\"](\"https:\/\/www.bizwaremagic.com\/spideran2.gif\")
<\/p>\n
Do you see what I see!<\/b><\/p>\n
It could just be me, but one of the least talked about aspects of Internet
\nmarketing has to do with the pesky little spider. Actually these are the
\ncountless spiders\/robots that spider the web continuously and report back
\nall content and links to the search engines.<\/p>\n
It is surprising that this lowly spider is not better known or understood
\nby webmasters since they play a major role in the success of your website
\n– at least where the search engines are concerned. How these spiders see
\nyour site and what they report back is crucial to getting your pages and
\ncontent listed in the search engines.<\/p>\n
What you see is not what you get.<\/b><\/p>\n
One common mistake many webmasters make (especially those just beginning)
\nis that they take if for granted all the information and content on your site
\ncan be seen by the spiders\/search engines. You can have a spectacular looking
\nsite with all the bells and whistles – full of images, java scripts, flash
\nbanners, widgets… a visitor to your site will come away amazed at the content
\nand information.<\/p>\n
But a spider comes along and spiders the same spectacular page and finds
\nnothing – no content whatsoever – nothing. That spider then reports this
\nback to the search engine and your page or content is not indexed since
\nnothing of importance was found.<\/p>\n
This can mean disaster, even for the most spectacularly designed pages.
\nNo content, no listing.<\/p>\n
Of course, the whole issue or problem is a simple fact that spiders can’t
\nread images, banners, java scripts, widgets… and so on. What they see
\nwhen they visit your webpage MAY be entirely different from what you or
\nyour visitors see. If they can’t see or read your content it doesn’t exist
\nfor the search engines.<\/p>\n
For this reason, it is always a good practice to run your pages through
\nsoftware programs that tell you exactly what the spider sees. Get your
\npages read or displayed through the eyes of these spiders.<\/p>\n
http:\/\/www.seomastering.com\/search-engine-spider-imitator.php<\/p>\n
Just type in your page URL and you will see what the spider sees. If any
\nof your main information or keyword phrases are missing – make sure you
\nplace them as “text” on your page, not text in an image or banner.<\/p>\n
One common mistake, which I see all the time, a site has it’s main keyword
\nphrase in the domain name but then creates an eye-catching logo with the
\nsite’s name displaying the keyword phrase – but the spider cannot read this
\nlogo and that much-needed keyword SEO is lost. Especially if this logo is
\ndisplayed on every page of your site, which in most cases, it will be.<\/p>\n
It is much better to have this domain name\/keyword displayed as text on all
\nyour pages. In this manner, the search engines know exactly what your pages
\nare about; having it read as “site logo” just doesn’t cut it.<\/p>\n
However, many webmasters are smart enough to put your keyword phrase in
\nthe “alt” tags connected with this logo or image – which the spider and
\nthe search engines can read. For SEO reason it is good to place your targeted
\nkeyword in the “alt” tag, but like everything, don’t overdo it or you will
\nbe accused of keyword spamming.<\/p>\n
Another whole issue is the matter of site\/link hierarchy. Explained simply,
\nyour domain index is level one, links flowing off this main homepage are
\nusually considered level two, links flowing off these level two pages are
\nconsidered level 3 and so on… most web experts suggest you keep all your
\ncontent within these three levels. Why? Mainly because it is easier for the
\nspider to index them. If you go down too deep, some spiders may not spider\/index
\nyour deeply linked pages.<\/p>\n
Another reason, you want your site and pages to be easily accessed by your
\nvisitor. A simple page structure or layout is best suited for this purpose.
\nMake sure all your content can be easily found, especially by spiders.<\/p>\n
So in conclusion, make sure spiders can read all your content, use the link above
\nand check your pages. If you are unpleasantly surprised or disappointed by
\nwhat these spiders are seeing, then simply fix the problem by making your
\nimportant content placed in “text” on your pages. Keep feeding those spiders,
\nand they won’t come back and bite you in the… well, you get the picture.<\/p>\n
<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n ………………………………………………………………. Get Your Breadcrumbs in Google for More Links in Results<\/b><\/p>\n This is the title of a really good informative piece on Google and Breadcrumbs Google is starting to list these breadcrumbs\/links in its results which means According to Matt Cutts it’s very early days for “Breadcrumbs” but it is Click this link if you want to find out more about this topic: <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n …………………………………. The Only 3 Steps You Need To Make Tons Of Sales Online In 2010<\/b> This is a free PDF article by Marlon Sanders who is one I have always recommended Sanders and his products to <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Helping You Succeed Online Since 2002! https:\/\/www.bizwaremagic.com<\/p>\n","protected":false},"excerpt":{"rendered":" BWMagic’s Internet Marketing News Spiders, Breadcrumbs & Google – Why All Three Are Important To Your Site’s Success Do you see what I see! It could just be me, but one of the least talked about aspects of Internet marketing has to do with the pesky little spider. Actually these are the countless spiders\/robots that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,147],"tags":[154,75,646,157,87,156,155],"class_list":["post-156","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-site-building","tag-breadcrumbs","tag-google","tag-internet-marketing","tag-marlon-sanders-3-steps","tag-matt-cutts","tag-site-design","tag-spiders"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":2743,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/156\/revisions\/2743"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
\nin WebProNews by Chris Crum, no pun intended. Basically, breadcrumbs are same
\nas the linking structure or levels we talked about above – “the hierarchical display
\ncommonly used in site navigation. For example: Home Page>Product Page>Product A Page.”<\/p>\n
\nmore of your site’s links will be displayed on that first page. Instead of one
\nlink, you can have three or more links on that first page in Google. If you’re
\ninto search engine marketing like I am, you will know this is a major, major deal.
\nGetting more links in Google for your site simply means more targeted traffic
\nand more targeted traffic means more sales and opt-ins.<\/p>\n
\n
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
\nsomething you should consider when designing your site as Google will probably
\nbe using some form of them in the future.<\/p>\n
\nhttp:\/\/www.webpronews.com\/topnews\/2010\/01\/20\/how-do-you-get-breadcrumbs-in-google-results<\/p>\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
\nof my favorite Internet Marketers. Mainly because he produces
\n“no non-sense” “point & click” marketing products which
\nare easy to use and apply. He cuts out all the “bull” and
\ngives you what you need to market online.<\/p>\n
\nanyone who’s interested in finding out “how” all this
\nonline marketing works. Heck, he was marketing on the web
\nbefore there even was a “web” as we know it today.<\/p>\n
\nTitus<\/p>\n