{"id":1210,"date":"2013-01-25T09:02:47","date_gmt":"2013-01-25T16:02:47","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=1210"},"modified":"2019-10-23T04:20:21","modified_gmt":"2019-10-23T11:20:21","slug":"is-pleasing-google-worth-it-anymore","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2013\/01\/25\/is-pleasing-google-worth-it-anymore\/","title":{"rendered":"Is Pleasing Google Worth It Anymore?"},"content":{"rendered":"<p><span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><br \/>\nBWMagic&#8217;s Internet Marketing Newsletter<br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<b>Is Pleasing Google Worth It Anymore?<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bizwaremagic.com\/Kiss_Me_Im_Google.jpg\" border=\"2\" width=\"195\" height=\"191\" alt=\"Kiss Me I'm Google\"><\/p>\n<p><span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><b>Is Pleasing Google Harming Your Business?<\/b><\/p>\n<p><span><span><span><span><span><span><span><span><br \/>\nEvery site owner and webmaster must answer this question for themselves,<br \/>\nbut since all the endless updates and constant algorithm changes, Google<br \/>\nis not making that decision any easier. Since the Panda and Penguin Updates,<br \/>\nsome webmasters go so far as wondering whether ranking in Google is worth<br \/>\nall the pain and frustration.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Then the cold hard reality and more importantly, your traffic log stats,<br \/>\nhits you in the face.  Google search engine traffic is very valuable &#8211; get<br \/>\njust a faction of this traffic, and you can have a profitable site or business<br \/>\non the web. For many webmasters, obtaining high keyword rankings in Google<br \/>\nfor your niche or business, simply means steady sales and leads on a daily basis.<\/p>\n<p>However, if your site has come under a manual penalty or suffered with<br \/>\nall the different changes, is Google worth your time to fix? If you can<br \/>\nafford to out-source your recovery and link building chores, pleasing<br \/>\nGoogle is well worth it. But if you&#8217;re a small operation and have to<br \/>\nspend all your time fixing issues, which Google is constantly inventing<br \/>\nand re-inventing, then you may consider all the time wasted too costly<br \/>\nfor the survival of your online business. It&#8217;s a business call or decision<br \/>\nevery site owner has to make.<\/p>\n<p>In other words, don&#8217;t ignore your site and business, just for the sake of<br \/>\npleasing Google. For over 10 years, Google has been conditioning webmasters<br \/>\nand site owners to jump when they say jump &#8211; we are probably all guilty of<br \/>\nbeing manipulated by Google. Dog, Pavlov and Bell. More sadly, we have all<br \/>\nbecome addicted to all that free search traffic &#8211; maybe it&#8217;s time we all<br \/>\nkicked the Google habit.<\/p>\n<p>Concentrating <b>only<\/b> on Google may be the wrong strategy here and one only<br \/>\nsite owners must decide for themselves.<\/p>\n<p>Again, what makes this decision really tricky, Google simply controls the<br \/>\nmajority of the web&#8217;s search traffic, especially in the lucrative North<br \/>\nAmerican market. So even if you get a number one ranking in both Bing and<br \/>\nYahoo&#8230; the traffic is nothing compared to what you would receive with a<br \/>\nnumber one ranking in Google. Been there, done that.<\/p>\n<p>However, Google has become extremely unstable in the last year and a half.<br \/>\nGetting and maintaining your Google rankings and traffic are a total crap-shoot,<br \/>\nalmost every day, there are changes to Google&#8217;s algorithm, the complex formula<br \/>\nthey use to rank sites and content on the web. No matter how pure your site<br \/>\nis or how pure your marketing tactics may be &#8211; there&#8217;s no guarantee your site<br \/>\nwon&#8217;t see a drastic drop in traffic from Google, without any notice or warning.<\/p>\n<p><b>So is Google worth all the hassle?<\/b><\/p>\n<p>Yes, but putting all your marketing efforts into the Google traffic basket<br \/>\ncan prove to be a fatal mistake. One many site owners and marketers sadly<br \/>\ndiscovered in 2011 and 2012. A much better marketing strategy is to diversify<br \/>\nyour traffic sources &#8211; so you&#8217;re just not receiving the majority of your traffic<br \/>\nfrom Google search. Make sure your site can be found and ranked high in the other<br \/>\nsearch engines such as Bing, Yahoo and now Facebook. Build traffic links with other<br \/>\nrelated sites in your niche, put the emphasis on getting targeted traffic and<br \/>\nvisitors, and not just for SEO reasons.<\/p>\n<p>In addition, make sure your site has a strong presence in all the major social<br \/>\nnetworks such as Twitter, Facebook, Linkedin, Pinterest&#8230; and so on. Build<br \/>\nstrong communities in all these networks and use these communities to boost<br \/>\nyour traffic. Don&#8217;t forget about Google, but just consider it like your rich<br \/>\nstep-sister, the one standing in the doorway, which can be relied upon, to give<br \/>\nyou extra valuable traffic every now and then.<\/p>\n<p>However, if you&#8217;re still having trouble with Google and becoming more frustrated<br \/>\neach and every day &#8211; take heart and always remember this important fact and never<br \/>\nforget it:<\/p>\n<p><b>The Web Is Mightier Than Google &#8211; Always Has Been And Always Will Be.<\/b><\/p>\n<p><span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Helping People Succeed Online Since 2002!<\/p>\n<p>Kind Regards,<br \/>\nTitus Hoskins<br \/>\n<span><span><span><span><span><span><span><span><br \/>\nLike us on Facebook: <a href=\"https:\/\/www.facebook.com\/pages\/Bizwaremagic\/420771121334912\" rel=\"nofollow\">Bizwaremagic Fan Page<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>Did you find the above information helpful? If so, why not<br \/>\nhelp spread the word &#8211; recommend this content by using<br \/>\nthe social bookmark sites below. The SEO Gods will Thank You!<br \/>\n<span><span><span><span><span><span><span><span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BWMagic&#8217;s Internet Marketing Newsletter Is Pleasing Google Worth It Anymore? Is Pleasing Google Harming Your Business? Every site owner and webmaster must answer this question for themselves, but since all the endless updates and constant algorithm changes, Google is not making that decision any easier. Since the Panda and Penguin Updates, some webmasters go so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[75,647,646,49,497],"class_list":["post-1210","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-google","tag-google-visibility","tag-internet-marketing","tag-seo","tag-traffic-from-google"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"predecessor-version":[{"id":2638,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1210\/revisions\/2638"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}