{"id":1162,"date":"2012-10-03T05:41:02","date_gmt":"2012-10-03T12:41:02","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=1162"},"modified":"2019-10-23T04:25:25","modified_gmt":"2019-10-23T11:25:25","slug":"google-has-updated-its-webmaster-guidelines","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2012\/10\/03\/google-has-updated-its-webmaster-guidelines\/","title":{"rendered":"Google Has Updated Its Webmaster Guidelines"},"content":{"rendered":"


\n
\nBWMagic’s Internet Marketing Newsletter
\n
\n
\nGoogle Has Updated Its Webmaster Guidelines<\/b>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\ns
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Google has made, in my opinion, a major update to its Webmaster Guidelines. Not
\nmajor in the sense that the overall goal of these guidelines have changed, but
\nmajor because Google has “fleshed out” or added more information and examples
\nto exactly explain what webmasters should do to create a quality site in
\nthe eyes of Google.<\/p>\n

For any webmaster, struggling with the Panda and Penguin Updates, this new
\ninformation or broader explanation can be helpful. For example, in regards
\nto Penguin and link building, in the new Guidelines Google has gone into much
\nmore detail to what constitutes “link schemes<\/a>” and how webmasters should avoid them.<\/p>\n

Google now gives exact examples of forum comments, low quality text or articles,
\nlinks embedded in Widgets… and gives more tactics which webmasters should
\navoid if they want to avoid being penalized by Penguin.<\/p>\n

Google’s Webmaster Guidelines covers three topics:
\n
\n– Design and content
\n– Technical
\n– Quality
\n<\/b><\/p>\n

Again, each one of these areas is expanded upon or fleshed out. Webmasters
\ncan now get a better feel for what Google wants and expects in a quality
\nwebsite.<\/p>\n

Google also points out the techniques and tactics webmasters should
\navoid at all costs:<\/p>\n

“Automatically generated content<\/p>\n

Participating in link schemes<\/p>\n

Cloaking<\/p>\n

Sneaky redirects<\/p>\n

Hidden text or links<\/p>\n

Doorway pages<\/p>\n

Scraped content<\/p>\n

Participating in affiliate programs without adding sufficient value<\/p>\n

Loading pages with irrelevant keywords<\/p>\n

Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware<\/p>\n

Abusing rich snippets markup<\/p>\n

Sending automated queries to Google”<\/p>\n

Each one of those topics has a follow-up article fully explaining
\nwhat these tactics are and how one should avoid them. These guidelines
\nshould be the starting point for anyone affected by the Panda or Penguin
\nUpdates.
\n
\n
\nFind them here:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Google Webmaster Guidelines<\/a>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

For more information on Google’s recent changes and
\nhow they affect your web marketing, try this link:<\/p>\n

Panda\/Penguin Special Report<\/a><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping People Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus Hoskins<\/p>\n

www.bizwaremagic.com<\/a><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing Newsletter Google Has Updated Its Webmaster Guidelines s Google has made, in my opinion, a major update to its Webmaster Guidelines. Not major in the sense that the overall goal of these guidelines have changed, but major because Google has “fleshed out” or added more information and examples to exactly explain what […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[469,647,468,49,651],"class_list":["post-1162","post","type-post","status-publish","format-standard","hentry","category-google-visibility","tag-google-site-quality-guidelines","tag-google-visibility","tag-google-webmaster-guidelines","tag-seo","tag-site-building"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=1162"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1162\/revisions"}],"predecessor-version":[{"id":2643,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1162\/revisions\/2643"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=1162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=1162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=1162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}