{"id":1151,"date":"2012-09-14T04:32:39","date_gmt":"2012-09-14T11:32:39","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=1151"},"modified":"2019-10-23T04:27:57","modified_gmt":"2019-10-23T11:27:57","slug":"panda-penguin-google-shopping-what-is-googles-masterplan","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2012\/09\/14\/panda-penguin-google-shopping-what-is-googles-masterplan\/","title":{"rendered":"Panda, Penguin, Google Shopping… What Is Google’s Masterplan?"},"content":{"rendered":"


\n
\nBWMagic’s Internet Marketing Newsletter
\n
\n
\nPanda, Penguin, Google Shopping… What Is Google’s Masterplan?<\/b>
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"Google<\/p>\n


\n
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Just what is Google’s overall objective – better search results
\nor total control of all e-commerce on the web?<\/b>
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

When you’re a multi-billion dollar company controlling the majority of
\nthe search traffic on the web, nothing happens without extensive planning
\nand decision making. Google and the people who run it, must have a Masterplan
\nwhen it comes to how both its business model and web search will play out in
\nthe coming years. Recent “jarring and jolting” changes to Google search and
\nGoogle Product Search could be pointing the way for a web filled with “paid
\nadvertising” and little else.
\n
\n
\nToo extreme a view?<\/b>
\n
\n
\nIt all comes down to your own perspective, if you’re a 10 year seasoned affiliate
\nmarketer and have seen most of your lucrative “keyword traffic” from Google wiped
\ncompletely off the net, Panda and Penguin are creatures from hell, designed to
\nannihilate your online business. Google is again the “big bad wolf” gobbling
\nup affiliate sites and making them invisible on the web. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

If you fall into this group, you may even believe Google is directly targeting
\nSEO and anyone who has optimized their sites to take advantage of keyword marketing…
\nyou may even believe Google is not really interested in achieving better quality
\nsearch results but just changing the playing field, so that advertisers and companies
\nwill have to come to Google if they want to continue to sell their wares on the web.<\/p>\n

It would be in Google’s best interests to completely wipe out SEO and affiliate
\nsites\/marketers; then these sponsoring companies will have to come to Google for
\nexposure on the web. These companies will now have to pay for this exposure through
\nadvertising programs, such as Google’s bread and butter cashcow – Adwords.<\/p>\n

Then you also have to consider Google’s move to make Google Shopping all paid listings,
\nwhere companies simply have to pay to get their products shown. Google Shopping was
\nformally known as Froogle, then Google Product Search. Regardless of what it was called,
\nthis used to be a free program which companies relied upon to bring in sales and clients
\n– now businesses have to pay to get their products or services listed.<\/p>\n

However, while there may be some underlying grains of truth to this line of reasoning,
\none really has to stand back and take a much more critical look at Google’s recent
\nchanges to its SERPs and Rankings, (changes which are ongoing and constant) to grasp
\nthe big picture. Google may have more troubling issues, than worrying about a few thousand
\nonline marketers who have optimized and taken advantage of Google’s easy keyword manipulation,
\nissues which can really cause the search giant some sleepless nights.
\n
\n
\nSo what does Google have to worry about?
\n
\n
\nYou – dear reader and Internet user! <\/b>
\n
\n
\nMore precisely, your Internet habits and interactions, which could definitely cause Google
\nto stand up and take notice. Like everything, the web is evolving and again more precisely,
\nthe way we use the web is evolving. General search engines, like Google, could even become
\nirrelevant in the web of the future.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Instead of starting their search or Internet day via a search engine, the web user could
\nenter via a social network like Facebook or go directly to a site like Amazon and start
\ntheir search there. Either way, search engines such as Google (unless they change and
\nreinvent themselves) are cut out of the big picture.
\n
\n
\nHogwash you say.<\/b>
\n
\n
\nNot really, according to Alexa, Facebook has already knocked Google off the #1 spot, as
\nthe top ranked site on the web. This is in spite of Google coming up with its own social
\nnetwork called Google Plus, which you may or may not have heard about. Even more importantly,
\nweb users spend twice the amount of time on Facebook than they do on Google. Facebook is
\nwhere a large majority of web users spend their day – a very important factor which can’t
\nbe ignored. Once Facebook is totally monetized, a very competing onsite search engine could
\ngive these Facebook users a viable alternative to Google. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Some type of Facebook search engine is even more evident after one considers Zuckerberg’s
\nrecent comments at a TechCrunch session, which included the following statement, “We’re
\nbasically doing 1 billion queries a day and we’re not even trying.”<\/p>\n

Just as troublesome, Google has to worry about web users going directly to sites to find
\nwhat they’re looking for on the web. Gradually, as the next generations of web savvy users
\nevolve and change, they will know exactly which sites will give them the results faster
\nthan Google or any search engine for that matter.
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

“In 2009, nearly a quarter of shoppers started research for an online purchase on a search
\nengine like Google and 18 percent started on Amazon, according to a Forrester Research study.
\nBy last year, almost a third started on Amazon and just 13 percent on a search engine. Product
\nsearches on Amazon have grown 73 percent over the last year while searches on Google Shopping
\nhave been flat, according to comScore.”<\/b>
\n
\n
\nIf you need to find a movie, instead of searching Google, why not go directly to sites like
\nIMDB (Internet Movie Database) or a review site like Rottentomatoes? If you need general
\ninformation, forget Google Knowledge Graph – why not go directly to Wikipedia and start your
\nsearch there. As you can plainly see, how web surfers use the Internet will play an even
\ngreater role as these users’ habits mature and evolve… which could spell serious trouble
\nfor Google.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Then one has to factor in all the hardware changes in recent years, all those new mobile devices,
\napps and gadgets. These mobile devices could dictate how web users access and search the web.
\nSomething like Apple’s Siri, must be giving Google a few headaches, changing how searchers
\nuse the web and shaking up the landscape, especially in light of Apple’s recent victories
\nregarding Android and patents.<\/p>\n

The one certain thing you can say about Google – it takes on its competition with a vengeance.
\nFacebook – Google Plus, Apple – Android, Wikipedia – Knowledge Graph, Internet Explorer – Google
\nChrome, Amazon – Google Shopping… and the list goes on.<\/p>\n

Rightly or wrongly, many in the online marketing world would add the following…
\nAffiliate Sites – Panda, SEO – Penguin. They would put forth the argument that
\nGoogle is in direct competition with affiliate marketers and SEOs, if companies can
\nsell their products and find clients via affiliate marketing and SEO, they don’t need
\nGoogle and their costly advertising programs such as Adwords and now Google Shopping.
\n
\n
\nSo what is Google’s overall MasterPlan?<\/b>
\n
\n
\nAll moral and ethical issues aside, Google is a business and the goal of any business
\nis to beat the competition and prosper. With such ongoing changes as Panda, Penguin,
\nGoogle Shopping… Google’s Masterplan is probably to wipe out as much competition as
\nthey possibly can and of course, to survive well into the future. Providing the best
\nquality search results is probably still in their plan, but one gets the general impression,
\nit is being pushed further and further into the background, well down beneath the fold
\nand constantly being over-ruled by stockholders and the desperate need to keep revenues
\nflowing.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

For more information on Google’s recent changes and
\nhow they affect your web marketing, try this link:<\/p>\n

Panda\/Penguin Special Report<\/a><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Helping People Succeed Online Since 2002!<\/p>\n

Kind Regards,
\nTitus Hoskins<\/p>\n

www.bizwaremagic.com<\/a><\/p>\n

Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BWMagic’s Internet Marketing Newsletter Panda, Penguin, Google Shopping… What Is Google’s Masterplan? Just what is Google’s overall objective – better search results or total control of all e-commerce on the web? When you’re a multi-billion dollar company controlling the majority of the search traffic on the web, nothing happens without extensive planning and decision making. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1151","post","type-post","status-publish","format-standard","hentry","category-google-visibility"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=1151"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1151\/revisions"}],"predecessor-version":[{"id":2612,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1151\/revisions\/2612"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=1151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=1151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=1151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}