{"id":1086,"date":"2012-06-29T08:47:26","date_gmt":"2012-06-29T15:47:26","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=1086"},"modified":"2019-10-23T04:33:19","modified_gmt":"2019-10-23T11:33:19","slug":"does-penguin-make-google-and-the-web-less-relevant","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2012\/06\/29\/does-penguin-make-google-and-the-web-less-relevant\/","title":{"rendered":"Does Penguin Make Google And The Web Less Relevant"},"content":{"rendered":"


\n
\nDoes Penguin Make Google And The Web Less Relevant?<\/b>
\n
\nJust about everyone knows Google’s Penguin Update was supposed to
\neliminate web spam from Google’s search results, but is there a fundamental
\nflaw in Google’s methods, which over time, will make those results and the
\nweb itself less relevant?<\/i>
\n
\n
\n\"Google
\n
\n
\n
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Has Google Search Become Less Relevant After Penguin?<\/b><\/p>\n


\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Google’s Penguin Update, which was rolled out at the end of April,
\nhas drawn much outcry, especially from well-established sites affected
\nby this latest algorithm change. However, much of the discussion has
\nbeen about these affected sites and how to recover from Penguin, very
\nfew people are discussing the underlying structural changes to online
\nsearch and the fundamental changes to SEO and the nature of the web
\nitself, this latest update is spawning.<\/p>\n

Google is probably happy most of the discussion has centered around
\n“webspam” and how Penguin has caught those sites and individuals who
\nare in Google’s words\/eyes trying to “game” their rankings by aggressively
\nlink building via optimized keywords in the anchor text of both their
\nexternal and internal links. Most people are cheering Google’s moral
\nhigh ground on this issue, especially those sites which have now replaced
\nthe offending domains. The general masses and the ordinary web surfer,
\nfor the most part, it is probably oblivious to any of these changes.<\/p>\n

Almost no one is questioning whether the Penguin Update will make the web
\na worst place, especially when it comes to search? Sure, Google may have
\nsupposedly caught more than a few people who were “over-optimizing” their
\nSEO in order to rank highly in Google. (We are not talking about spun content,
\nkeyword stuffing, link buying, hidden text, link cloaking… all those things
\nshould be banned and fixed by Google.) But has Penguin make the web and online
\nsearch less relevant for the end-user? Will the Penguin Update and its fallout,
\nfundamentally change how linking is done on the web? Changes which will make
\nthose links much less relevant and helpful to the web surfer.
\n
\n
\nThe real question here – does Penguin, at its very core, damage and erode
\none of the most fundamental and essential building blocks of the web
\n– the keyword link?<\/b>
\n
\n
\nGoogle with the Penguin Update, is punishing site owners for building
\noptimized “exact keyword” links both external and internal. Supposedly,
\nif your ratio of exact commercial keywords in your anchor text links is
\ntoo high, your rankings in Google are toast. Google is arguing that by
\nexcessively building these keyword links, a person is trying to game or
\nmanipulate Google’s rankings, which goes against Google’s quality guidelines.
\nThis is, more or less, a link scheme to manipulate Google. This may be even
\ntrue, but by reducing or downplaying the presence of these “keyword links”,
\ndoesn’t it also make the web and these web pages less relevant on a fundamental
\nlevel? <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Yes, webmasters and site owners can use the “nofollow” tag and still use
\nthese keyword links, but this is basically telling Google these links are
\nreally not relevant in the overall scheme of things. And in the process,
\nrelevant links and content, will get reduced in importance, at least in
\nGoogle. Keywords are the building blocks of the web, has Penguin seriously
\neroded their effectiveness and power?
\n
\n
\nIf Google and Penguin had their way, would all the links on the web be
\nentitled “click here”, so as not to influence Google’s ranking system?<\/b>
\n
\n
\nLet’s face it, if you’re searching on the web, which link would you more
\nlikely use: “click here” or “best hotel in vancouver” and answer honestly.
\nWe use keywords to find what we’re looking for on the web and using “exact”
\nkeyword links is one of the best ways for giving the web surfer what they’re
\nlooking for in their search.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

In a similar light, if after Penguin, the site owner can no longer use exact
\nkeyword links on their pages, their whole site becomes less relevant because
\nthe web surfer will have a harder time finding exactly what they’re looking
\nfor in the content presented, regardless of its quality. Google and everyone
\nknows, most surfers only land on one page on your site and if their keyword
\nand related keyword links are not found, they will usually hit the back button.
\nProviding exact keyword links (commercial or otherwise) should be the given
\nright of any site owner. It does not degrade site quality but improves it.<\/p>\n

The whole concept of SEO is to make your content more relevant and prominent
\nin the search engines and on the web. Take away or diminish the effectiveness
\nof SEO and keywords – you make everything less relevant and less helpful.<\/p>\n

But not under Penguin, use too many of these exact keyword links and your site
\nmay be perceived as over-optimized and vanished from Google search. Applied
\nacross the whole web, this fundamental change brought on by Penguin, could have
\na tremendous impact and make the web less relevant and much less enjoyable for
\neveryone. Even for the now Penguin approved sites, will the Google searcher end
\nup scratching their heads, trying to find related keywords and content from their
\ninitial search. Google’s search index and results become much less relevant to
\nthe end-user and erode the user’s experience and certainly doesn’t improve that
\nexperience.<\/p>\n

On a more general level, after Penguin, will external links on countless web
\nsites have fewer and fewer of these exact keyword links, will this make it more
\ndifficult for the web surfer to find relevant information they’re searching for
\non the net? Has Google really thrown the baby out with the bath water on this one?
\n
\n
\nIf Penguin does indeed make SEO less effective by reducing the importance
\nof keywords, it is indeed a sad day for the web.<\/b>
\n
\n
\nWhat is even more puzzling and totally incomprehensible, if Google can already
\ndistinguish between unnatural “inorganic” and “organic” links on the web, why
\ncouldn’t Google just DISCARD any perceived “inorganic” links flowing into your
\ndomain when it comes to ranking your content\/site in Google search? Why couldn’t
\nGoogle ONLY count or rank your organic links in their whole algorithm ranking process? <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Why the need for Penguin at all – to catch a few web spammers? If their spammy
\ncontent is not indexed and not ranked, it has no effect and is rendered useless,
\nwhy cause all this fuss with Penguin? Why not simply make the web spam pointless
\nor useless when it comes to ranking in Google? Wouldn’t that have been a much smarter
\nway to solve this issue?
\n
\n
\nGoogle vs Facebook<\/b>
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"Google\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/pre>\n
It is also very sad when one company or search engine can dictate the whole nature
\nof the web. No one company should have this right or monopoly. This is wrong and must
\nbe fixed. One can only hope the web of the future will be equally divided when it comes
\nto online search – with Google having 25%, Microsoft 25%, Apple 25% and FaceBook 25%.<\/p>\n
While this dream scenario may be delusional to the extreme since most people believe
\nGoogle’s dominance of search will only go up, rather than down. Others argue, if Google
\nrolls out more updates like Penguin, then Google’s numbers will only go down. Google is
\nnot invincible, according to Alexa, FaceBook has already knocked Google from the number
\none spot on the web, countless times this month alone.<\/p>\n
Others take a more neutral stand, and say, ultimately it will be the web users who will
\ndetermine the nature and make-up of the web of the future. For, after all, the Internet
\nis mightier than Google, or any search engine for that matter. Time will prove this fact.<\/p>\n

\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
Special Report on Google Panda\/Penguin<\/a>
\n
\n
\n
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n
Titus Hoskins<\/p>\n
www.bizwaremagic.com<\/a><\/p>\n
Did you find the above information helpful? If so, why not
\nhelp spread the word – recommend this content by using
\nthe social bookmark sites below. The SEO Gods will Thank You!
\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Does Penguin Make Google And The Web Less Relevant? Just about everyone knows Google’s Penguin Update was supposed to eliminate web spam from Google’s search results, but is there a fundamental flaw in Google’s methods, which over time, will make those results and the web itself less relevant? Has Google Search Become Less Relevant After […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","hentry","category-google-visibility"],"_links":{"self":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/comments?post=1086"}],"version-history":[{"count":2,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1086\/revisions"}],"predecessor-version":[{"id":2648,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/posts\/1086\/revisions\/2648"}],"wp:attachment":[{"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/media?parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/categories?post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizwaremagic.com\/weblog\/wp-json\/wp\/v2\/tags?post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}