{"id":101,"date":"2009-12-11T08:03:02","date_gmt":"2009-12-11T15:03:02","guid":{"rendered":"http:\/\/www.bizwaremagic.com\/weblog\/?p=101"},"modified":"2019-10-23T07:44:13","modified_gmt":"2019-10-23T14:44:13","slug":"my-internet-marketing-strategies-for-2010","status":"publish","type":"post","link":"https:\/\/www.bizwaremagic.com\/weblog\/2009\/12\/11\/my-internet-marketing-strategies-for-2010\/","title":{"rendered":"My Internet Marketing Strategies For 2010"},"content":{"rendered":"

<\/span><\/span><\/span><\/p>\n

BWMagic’s Internet Marketing News!<\/p>\n

<\/span><\/span><\/span><\/p>\n

…….
\nContents:
\n
\no My Internet Marketing Strategies For 2010<\/b><\/p>\n

…….
\n<\/span><\/span><\/span><\/p>\n

Each year around this time, as I close out another year of working
\nonline, I try to sum up what has worked for me over the past year
\nand what new things I will try in the upcoming year. The only reason
\nyou should care about any of this, some of my marketing strategies and
\ntactics could be something that would also work for you.
\n
\nStranger things have happened!<\/b><\/p>\n

Coming from a teaching background, I know sometimes it’s the smallest
\nsuggestions that provide the spark to bigger things. It’s the simple
\nexchange of ideas that can really change how we do something or how
\nwe approach a problem. More importantly, if you see the mistakes of
\nother marketers, you can avoid them in your own marketing and save
\nyourself a lot of disappointment and\/or headaches.<\/p>\n

For me last year was not an easy time to be marketing online, I believe
\nthe recession in the States has finally taken a big toll, not in the number
\nof sales or revenue generated online because those have never been higher.
\nHowever, we are seeing the fallout of all those laid-off workers,
\nmany of them are turning to the web for a source of income – therefore
\nyou have increased competition like never before.<\/p>\n

In my marketing niches especially, I have seen a ten-fold increase in
\nthe number of competitors competing for the same sales. And it’s not
\njust the small-time webmaster or marketer – major corporations are now
\ntargeting the online market in a much more savvy SEO way. It’s one thing
\nif your competitor is some joe-blow down the street, it’s a totally different
\nballgame if your competitor is Dell, Apple or Sony.<\/p>\n

These multi-national companies have the resources and very deep pockets
\nto pull everything out when it comes to SEO. If they want a number one
\nranking in organic search, they can usually get it through white hat link
\nbuilding and keyword positioning. Once these guys start moving into
\nyour keyword phrases, you’re going to have to settle for second place,
\nif not lower.<\/p>\n

Now you can still rank in the top spot and you can still make the sales
\nbut your competition is much stiffer and more powerful – the end result,
\nyou have to work harder to make the sales and get that top spot.
\nFor me it has meant building more sites and doing much more aggressive
\npromotion in 2009, more articles, more press releases, more videos…
\nkeeping my sites and promoted affiliate products front and center has
\nbeen a little harder.<\/p>\n

I find myself concentrating on several important niches, rather than a broader
\nrange of products which I would like to be doing… and which I have more
\nsuccessfully done in years past. Now, because of the stiff competition,
\nI have to focus more of my time on just a few lucrative niches and keep
\nthose keywords at the top. The end result – my online marketing has become
\na lot tougher and harder to do, which is not necessarily all bad, since
\nI believe I am becoming a better marketer because of this fact. Just
\ncomplicates things a bit and all those easy sales of the past is a distant
\nmemory.<\/p>\n

Besides this increased competition, two other major events or factors
\nhave overshadowed last year and I would like to talk about them in
\nsome detail here because, I believe, going forward these two factors will
\nplay major roles in online marketing. It might help you to be aware
\nof them and proceed accordingly.
\n
\nNew FTC Guidelines<\/b>
\n
\nFirst, the new FTC (Federal Trade Commission) Guidelines which came
\ninto effect on December 1st of this month has everyone in online
\nmarketing rattled up and running more than a little paranoid. How these
\nnew rules will be enforced regarding “Testimonials and Endorsements”
\ncould bring significant changes to how marketers can market online.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Major Internet Marketers are closing sites and giving away their products
\nfor free in an attempt to bring their marketing into line with the
\nnew rules. For affiliate marketers like myself, full disclosure and
\ntransparency must now be a part of ALL your online affiliate links.<\/p>\n

This could have some serious consequences for those marketing online
\nand I myself have added seals to my sites stating these are affiliate
\nmarketing sites… how all this plays out in 2010 will be very interesting
\nto watch. Especially as we see test-cases taken to court and discover
\nwhat these new guidelines and rules will mean for hard-working online
\nmarketers, who are only trying to make an honest buck.<\/p>\n

Over the last two or three years, I have focused my own online marketing
\ntowards “real products” mainly in electronics and away from “info-products”
\nwhich many people look down upon for many reasons. This move towards
\nselling real goods had more to do with earning income, rather than any
\nreal dislike for info-products on my part…. selling real products and
\nservices has become much more lucrative for me and I am only following
\nthe money. Like you would!<\/p>\n

Since I am doing affiliate marketing, how the new FTC guidelines and
\nrules play out, has my full attention and I am keeping my eyes peeled
\nto this issue in 2010. All of my own info-products\/guides from all my
\nsites have and will always be free… I believe all information should be
\nfree and not sold. Old teachers never die, they just end up broke!
\n
\nThe second major issue of the moment is Google.<\/b>
\n
\nEver since Bing has come on the scene, Google has gone into overdrive.
\nAt first I thought it was just me being a little sensitive to Google
\nsince most of my traffic and income comes directly or indirectly from
\nGoogle.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

But according to a recent CNN piece Google has released over 68 new
\nproducts within the last month or so. Major among them is the introduction
\nof “Real-Time Results” into their search index and if that wasn’t enough
\nGoogle is introducing Google Caffeine which is a major overhaul of its
\nsearch engine. I have told you about Caffeine in the last few emails that
\nI have sent.<\/p>\n

Google is really changing and 2010 will be a watershed year for everyone
\nconnected with Google. How Caffeine rolls out and how it affects your
\nsite’s search results will have a full impact on how well you do in the
\ncoming months… I have been holding my breath since last summer, waiting for
\nthis monster to drop. Could be a smooth transition or a total roller-coaster
\nride for my sites. Regardless, Google is going to make 2010 very interesting
\nfor every online marketer.<\/p>\n

They have even started suing certain companies for using the Google
\nname and trademark to scam people. Google has become such a force
\nthat its no wonder, scammers have used it to rip people off and those
\nscammers should be held accountable. But for legitimate marketers who use
\nthe Google name or talk about Google on their web pages or in their
\nmarketing… it can get somewhat scary. You have to be extra careful
\nof what you say.<\/p>\n

Google also has many new free products or services which are turning
\na few heads, I especially marvel at the new “Google Goggles” for
\nmobile phones. Just take a picture and you get the Google results
\ninstantly – no typing, just point and click.<\/p>\n

I just envision, countless clueless teenagers suddenly being empowered
\nwith knowledge and wisdom. Could do more for education since the
\ninvention of the printed word. Talk about scary!<\/p>\n

Anyway, Google is indeed, the one to watch in 2010.<\/p>\n


\n……………………….<\/span><\/span><\/span><\/p>\n

Here’s My Quick “To-Do” Marketing List For 2010 <\/b><\/p>\n


\n1. Google Caffeine<\/b> – Totally examine and monitor how Caffeine affects all
\nmy sites and major keyword phrases for which I currently rank on the first
\npage for in Google. Work out and\/or create marketing strategies to counter any
\nnegative effects Caffeine has on my marketing. <\/span><\/span><\/span><\/p>\n

2. Bing\/Yahoo<\/b> – This search engine will produce more traffic in 2010 for
\neveryone involved so it can’t be ignored, no matter how important Google
\nbecomes, B\/Y will still deliver the goods. Check and try to improve my rankings
\nin this non-google search engine.<\/p>\n

3. Videos Are It!<\/b> – Videos have become a very powerful marketing tactic on
\nthe web. I am planning to take full advantage of this powerful marketing medium
\nby making more site and product-related videos to be placed on YouTube and
\naround the web.<\/p>\n

4. Press Releases<\/b> – These have become extremely important in the new
\n“Real-Time Search” web. Getting your links and information onto the web
\nand into the search engines has never been easier. I am planning on doing
\nmany more Press Releases in 2010.<\/p>\n

5. Article Marketing<\/b> – Writing simple “How-To” articles and placing them
\nall over the web, is still a very effective marketing technique, especially
\nwhen it comes to SEO and getting related one-way links back to your site.
\nHigh-quality articles perform the best, so I will be concentrating on producing
\nless, but hopefully more powerful high-quality articles.<\/p>\n

6. Twitter<\/b> – This has become a major marketing medium on the web.
\nOne that I plan to fully examine and to take more seriously in 2010. Great
\nlist building program which I would like to exploit in the coming year. I am
\nalso expanding my use\/link building efforts with all the social bookmarking
\nsites such as Del.icio.us, Digg, Stumbleupon, Facebook… I believe these
\nbookmark\/links will play a greater role in SEO in the new revamped search engines.<\/p>\n

7. Unique Content Links<\/b> – Writing unique content and placing it on other
\nrelated sites around the web is probably the best “off-page” SEO which you can do.
\nI plan on exploring this marketing technique in 2010 and reaching more sites by
\noffering unique quality content out to any takers. A win-win situation that you will
\nsee more and more of in the coming years.<\/p>\n

8. Revenue Streams<\/b> – Fully boost my existing revenue streams and start new ones,
\nespecially placing most of my marketing efforts on those streams which give me
\nresidual or recurring income. Expand my targeted “keyword list” to fully take
\nadvantage of those revenue streams. Continue my major keyword battles full force.<\/p>\n

9. Cross-promotion With Other Marketers<\/b> – Doing joint marketing promotions
\nwith related sites and marketers is a great way of building traffic and credibility
\non the web. I plan to do more of these in 2010, especially interviews with
\nmajor online marketers or with the affiliate products\/services I promote.<\/p>\n

10. Keyworded Domains<\/b> – Having your major keyword in your domain name
\nor URL will become even more important as the web evolves… which is only
\ncommon sense. You can rank higher in the search engines for that keyword
\nphrase if it’s in the domain. I have already bought a few new keyworded
\ndomains which I will build new sites for in 2010. Full steam ahead.<\/p>\n

<\/span><\/span><\/span><\/p>\n

One other consideration for 2010, which I am seriously thinking about has
\nto do with this newsletter. I am thinking about giving it up entirely!<\/p>\n

Basically, over the years I have given valuable marketing information away,
\nand I have always applied this knowledge to my own online sites and marketing.
\nUnfortunately, I am also giving away valuable information to my competitors
\nwho are competing against me! Not a very smart idea and an even dumber one
\nnow that my competition has increased tremendously.<\/p>\n

If this newsletter suddenly stops and you no longer get it, it will mean
\nI have discontinued it and gone into stealth mode. But you can still follow
\nme on Twitter…<\/p>\n

Follow Me On Twitter<\/a><\/p>\n

<\/span><\/span><\/span><\/p>\n

DISCLAIMER: The above information is for educational purposes only. Use
\nat your own risk. Consult your own SEO experts, business experts, professionals…
\nbefore proceeding with any business decisions or plans. For further information
\nread this site’s Disclaimer<\/a>.<\/p>\n

<\/span><\/span><\/span><\/p>\n

Titus
\nwww.bizwaremagic.com<\/p>\n","protected":false},"excerpt":{"rendered":"

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