Tag Archives: web marketing

The Two Real Keys To Online Success



BWMagic’s Internet Marketing Newsletter


The Two Real Keys To Online Success



If you have a site dealing with the whole subject of Internet Marketing
(I have two) you will surely get questions asking how all this “web stuff”
is done? Just how does one make the web give them a part-time or a full-time
income? What do you have to do…

While there are countless ways to make a living from the web and no we
are not talking about those hype-filled “overnight success stories” or
those “push button miracles” which will make the cash grow faster than
Donald Trump can say you’re fired.

But if you want to build a solid online business that will last for
decades to come, it definitely can be done. However, it will take some
work and time to build that business. Most people don’t like to hear that
and most end their online pursuits right there. Probably for the best,
because if you don’t have the time to spend at all this web stuff
– chances are great that you won’t succeed.

Now, starting a site or blog is quite easy, but creating quality content
over months and even years, is the hard part. Building quality backlinks
to your content takes a lot of time. So too, does the close monitoring
of your site’s traffic and stats to find the keywords which lead to a sale
or lead. Plus, constantly updating your site or content will also take
up more of your time and energy.

And we won’t even mention all the SEO techniques and tactics you have
to master, nor all the web marketing knowledge you have to acquire in
order to make it all work for you and your site.


Trial and Error


If you’re like me and thousands of other successful webmasters, you might
be lucky to stumble upon a few tactics which work or some content which
quickly appears at the top of the rankings in Google. At first this will
be more of a “trial and error” technique than any marketing genius on your
part. Or maybe you will persist for so long and offer up so much good
quality material – the search engines simply can’t ignore you or your site.

When it’s all said and done, I believe many beginning webmasters and marketers
simply stumble onto tactics or content which just clicks. Suddenly, you have
web pages which are producing income… so what if it’s only a few dollars
a day. That’s how I started but those first few dollars are extremely
significant because you then know it can be done.

You also realize once you have earned your first dollar… all you have to
do is to repeat the process to make another dollar.

This will probably be your “ah ha” moment. It will open your eyes of things
to come.

But you won’t stop there before long you will discover that the real benefits
of computers and the web is the fact that many tasks can be completely automated
and placed on autopilot. First, you will realize that once you build your website,
it will be up and running 24/7/365 regardless of what you’re doing. And once you
have that traffic flowing, it will be bringing in sales and leads around the clock.

Automation really is the key to making your online pursuits not only easier
but also much more effective. You can automate your list building systems,
you can automate your article delivery, you can even automate your content
creation in the form of visitor feedback and reviews, you can also automate
all your monthly payments and collections.

Automating everything also gives you more time to plan your marketing strategies
and tactics. It will also give you the time to create more niche sites and content.
Plus, it will free up your personal time so that you can do all the things you
want to do.

Once you have your online marketing and sites running on autopilot, you can
advance to the next important step which will increase your success even further.
That next step is “scale” or “scaling up” your marketing to increase those sales
and leads. Actually, this will come naturally, once you have a site or page that
is earning you income… you will instinctively want to create more pages and
more sites.

How far you “scale up” your online pursuits will depend upon your own preferences
and how busy or involved you want to become in your business. Some marketers start
creating niche sites like mad and even out-source the production of these sites
and content; paying other people to create those pages and sites for you. Instead
of a 10 page site, you have a 1,000 or even a 10,000 page site – creating income
for you, or instead of 1 site, you have 10 or 100 sites.


Scale And Automation Are The Real Keys To Online Success

Of course, some marketers go even further and hire workers or staff to run their
sites and create content. This is taking your business to the next level and can
bring its owns set of complications and risks.

Myself, I take a more safer route and keep my operations much simpler. I do
out-source my video production and article distribution… but mostly I create
all my content myself mainly because I want to keep a closer watch on the quality.
Plus, I like a less busy lifestyle and even with automation, running more than 10
or so sites are more than enough for me. In other words, I could scale up my marketing
but it would probably mean hiring workers and staff – which really is not what I am
looking for in my online business or in my life.

No doubt, you may be completely different and want a more involved role or a more
complex online business. Then using scale and automation will give you the tools
and means to go as far as you want.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Should You Use YouTube, Twitter, Facebook… In Your Marketing?



BWMagic’s Internet Marketing Newsletter


Should You Use YouTube, Twitter, Facebook… In Your Marketing?



First, I must admit to you that social media sites like Twitter, YouTube,
Facebook… are not my thing. I frankly don’t like them but that hasn’t
stopped me from using them to my advantage.

I find Twitter way too silly and Facebook way too nosy… the one in
the whole bunch which I like the best is YouTube and even that comes
with a lot of qualifiers.

But it’s not so much the sites themselves, it has to do with age and
old habits. I can remember a time when marketing on the web didn’t
include any of the above because they just didn’t exist. Life was a
lot simpler then – all you had to be concerned about was creating great
content and building your keyword rankings.

However, you have to change and adapt with the times or you will quickly
lose out to those who can change their marketing on a dime. So despite
my own feelings, I use all these social networking sites and tie them
in to all my online promotions.

One of the underlying strategies web marketing demands is that you firmly
place your content in the whole mix of what’s happening on the net. The
more you connect your content to all involved parties, the less Google
can ignore your content.

The biggest mistake most beginning webmasters and companies make – they
create a perfectly good site and place it on the web. Then they patiently
wait for something to happen…


…many are still waiting!

That’s not how it’s done, at least not in my case. You have to become
pro-active, you have to get out there and actively promote your site.
Write articles, join forums, make comments, tweet your content, create
related videos, build a fan base, build your lists… in other words,
get involved with the web.

The more you get involved and the more you can get your content tied
up in the whole discussion of the web, the faster you will succeed.

These new social/networking sites makes it very easy to get your content
noticed and into the whole mix. Google can’t ignore your content if
1000’s are re-tweeting it, Google can’t ignore your video if 1000’s of
tubers are giving it the thumbs-up, Google can’t ignore your latest
article if 1000’s are clicking the “like” button…

…you will get Google’s attention.

This is all-important because Google controls 70% – 80% of the search
traffic and getting listed at the top of Google is still the key to
succeeding on the web. These sites can help you get that Google traffic
and that’s the main reason you should use them.

Now, the one I like the best is YouTube, not because it is owned by
Google, but a well made video can jump instantly onto the first page
of Google for some very popular/lucrative keywords.

No SEO, no backlinks, no on-page optimization… your video is on the
first page and in some lucky cases, stays there for months at a time.

And this doesn’t take into consideration that people are now by-passing
the search engines and using sites like YouTube to do their searches –
finding their answers in videos, rather than using an ordinary search engine.

Another reason why I really like YouTube is that you can quickly build
a community around your content. You can quickly build your list of
subscribers and friends… all making comments and adding video responses
to your channel.

Plus, these channels can be super targeted… you can have one on web
marketing, you can have one on list building… in other words, you can
have a channel on each topic area of your site.

Then there is the whole nature of videos themselves, people like them
and they like getting their information in video form. It is more universal
and you will reach more viewers, many wouldn’t be caught dead reading
your article but will watch an interesting video based on that article.

In addition, I believe YouTube will only grow in importance in the future.
This is based on some recent developments – CNN reports that Google plans
to spend 100 million on original programing to create 20 premium channels.

And recently when Larry Page took back the CEO job at Google, he created
vice presidents in seven key areas – YouTube and video was solidly in the
mix with search, social, Chrome, mobile, local and ads. This shows that
Google is placing a lot of importance and emphasis on YouTube going forward.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

First Day of the Rest Of Your Life



BWMagic’s Internet Marketing Newsletter


First Day of the Rest Of Your Life



My first day was around 8 or 9 years ago when I started
my first website. And I haven’t looked back since, but getting
it was the hardest part.

Just doing it.

I was full of doubts and I was very, very skeptic not only
about starting a site but also about the net, which was more
of a novelty back then. Today, I am just glad I made that first
start and never gave up.

Since that time I have created many sites and helped many
get started online, including family members. My brother now
has several sites and is also starting to see those sales come in…

He is much more computer tech-savvy than me and even has a
couple of years of training in the “IT” field. Both of us are
now helping our sister build her first site.

I won’t lie to you… starting a site and getting all the
linking and SEO right is a bit tricky. So too is picking a
niche market that’s lucrative but not too competitive is probably
the hardest part.

Been there, done that.

Actually, when all is said and done, the hardest part is just
getting started. Doing some marketing research, picking your
keywords, buying that domain and then creating your site and
webpages.

The key is to start small… plan on building a 4 or 5 page
site at first and then keep growing as you find out more about
your chosen subject.

I have said this a hundred times… all this web stuff is not
rocket science. It’s just a matter of finding a topic or subject
you really enjoy and creating a site about it.

It does help to have a flair for writing but now that videos
are taking over, even that is less important. You can just
talk and record videos on your subject.

But making that first start is always the hardest part. Once
you get over that hurdle, you will probably be like me, thanking
your lucky stars every day that you got involved with web marketing.

You won’t be alone, there are hundreds of thousands, perhaps
even millions who have done the same thing.

Sometimes it’s helpful to find out how some of these people
got started and where they ended up. Ken Evoy of SiteBuildIt
(one of my highest recommendation for newcomers) has created
a page giving examples of ordinary people who have started
web sites and web businesses.

Telling what they were doing before and after they started
their web sites. It makes for very compelling viewing, especially
if you’re seriously thinking about venturing down the same
road.

Anyway give it a look if you’re interested in starting the
First Day of the Rest of Your Life:



SBI SiteBuildIt Review




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!