Tag Archives: twitter

TweetGlide – How The Big Guys Market Online


TweetGlide – How The Big Guys Market Online

This week I thought I would do something that’s a little
different and give you a simple case-study of how
the big guys actually do their online marketing.
Hopefully, it will give you a better understanding of how
these marketers earn the big bucks. It just doesn’t all
happen by pure luck or even by access to friends with
very large lists.

These guys operate on a set marketing formula that’s
tested and proven to work. They just have to come up
with a special product or service to plug this formula
into it in order for it to work. The more unique the product,
the more successful their marketing campaign will be.

In particular, I would like to dissect the whole marketing
system connected with a new Twitter desktop application
introduced just a few days ago by Mike Filsaime, a well known
and very successful online marketer. He has many products,
including other viral programs similar to this one, Instantbuzz
and ListDotCom comes readily to mind.

Since I have spent the last 7 years studying marketing tools
and systems with my two main marketing websites, I have become
extra critical when a new marketing tool comes along. And I find
myself becoming even more cynical as I enter middle age – comes
with the territory I guess!

But I was really impressed with TweetGlide for several reasons.

First, it ties your online marketing into one of the hottest programs
on the web at the moment – Twitter. Second, I have always had
a fondness for desktop applications mainly because it puts your
program and promotions directly on the computers of its users
– sort of like in your face advertising.

For years, I have been promoting my own Desktop eCalendar
with my main site and I know these desktop applications
can bring in a lot of traffic. It is a way of directly
connecting with your site’s users. Tie it in with a popular
program like Twitter and you probably have a winning
combination on your hands.

Now, TweetGlide is a simple desktop application that
lets you get full enjoyment out of Twitter. It displays
your Twitter Tweets, Direct Messages, Favorites, Mentions…
it basically hooks you up to all your Twitter stuff on
your desktop. Basically it is very similar to TweetDeck
but with an advertising component thrown in.

It’s a handy little free program that you can download
and use. For those who would like to use it for marketing, they
can promote it to also earn a few dollars. Mainly through a
OTO (one time offer) of a premier membership upgrade
that people who download the application can purchase.
You don’t have to accept this offer – the program is
still free to download.

I personally don’t like OTOs (some people call them
One Time Rip-Offs) but they are an effective and accepted
way of marketing on the web and Mike Filsaime puts it to good
use here. I personally bought the upgrade myself because
I wanted to fully test out this system and like I said,
I have a fondness for desktop applications. I also see promising
marketing potential for this one but only time will
tell if it was worth the upgrade price.

Filsaime has also smartly tied this application in with
an upsell product which is his coaching program.
Often times this backend product is where the big bucks
are make – most savvy marketers offer a lucrative backend
upsell to all the primary products they sell or promote. The
really, really smart ones, make this upsell recurring or residual
in nature, so that they can receive revenues each month
or each year.

For those building lists, notice how this experienced
marketer is building his lists thru TweetGlide and
especially how it places confirmed buyers onto his VIP list…
great way to build customer loyalty and make repeat
sales. This is a key element to profiting from your
lists… you must divide up and target special subscribers
with offers matching their interests and buying habits.

Overall, TweetGlide is a handy little marketing machine
where users can advertise for free but you can also buy
sponsored advertising. It is a simple way to build a viral
element into your online marketing. This viral element
will fit in nicely with the whole viral nature of Twitter.

Plus, big-time marketers like Filsaime are savvy enough
to boost those viral elements with an attractive affiliate
program which may attract other big-name online promoters
and marketers. Roughly, 3000 downloads in under 24 hours,
were made with little promotion on Filsaime part. If this
thing goes totally viral, he will have an attractive and
lucrative program to add to his long list of successful products.

Ignoring all the marketing elements and sales pitches, you
still end up with a handy Twitter desktop application that
puts all your tweeting functions right on your desktop.
Don’t know if this will become as popular as TweekDeck
but it is definitely worth a look.

Moreover, I was really impressed with the quality and
design of TweetGlide. The video introducing it was very
professionally done. The TweetGlide interface is very
simple to use and can be easily customized to suit your
own preferences. In addition, the download and installation of
the desktop application went quickly and smoothly.

So check out the video which explains it all in
greater detail in the link below. Please be aware
this is an affiliate link:

….

New Guidelines For FTC Regarding Endorsements & Testimonials

Due to new FTC updated guidelines regarding endorsements
and testimonials which go into effect on 12/1/09, any
endorsement or testimonial must be transparent and the
reader or consumer must know you’re selling a product
if you’re endorsing it.

Or at least this is my reading of the new guidelines;
I am not a lawyer but I am an affiliate marketer so this
issue has me very concerned. Like all online marketers
I am trying to understand the new guidelines. You can
find some very helpful information at the FTC website.

I have disclaimers on all my sites but just saying
“Results not typical” or the stronger “These testimonials
are based on the experiences of a few people and you
are not likely to have similar results.” May not even
be good enough anymore; which is a little scary because as
an affiliate marketer you’re promoting third-party products
which may come with testimonials as part of the promotional
material you’re given.

I believe FTC and the new guidelines will help cut down
on outrageous claims and on those endorsements/testimonials
which try to deceive the consumer.

Again, I am not giving you legal advice regarding these
guidelines or how you should proceed. Just telling you
that you should be aware of these guidelines which are coming
into effect on the 1st of December.

Titus
www.bizwaremagic.com

Why Twitter Is Becoming So Important

BWMagic’s Internet Marketing News!

…….
Contents:

o Why Twitter Is Becoming So Important
…….

Perhaps you’re like me and not really into the whole social
networking scene. It is really not “my cup of tea” as they say,
but these social networking sites are becoming so important
you just can’t ignore them if you have a website or do any
type of online marketing.

Social bookmarking sites like Digg, FaceBook, MySpace…
and now Twitter – have become so popular with Internet users
you just can’t ignore them or pretend they don’t exist. They
are a force to be reckoned with and must be dealt with in your
marketing.

Twitter is probably the one you should be paying the closest
attention to at the moment. If you’re not familiar with Twitter
– it’s simply an online messaging/contact system where you send
short messages (tweets) of 140 characters or less, to all your
contacts or people who have subscribed to your Twitter
account and are following you.

These messages can be about what you’re doing, programs you’re
supporting or links that you are promoting and so on. A very simple,
yet extremely powerful system.

Needless to say, it has taken the world by storm and Alexa now
ranks Twitter as 50th of top sites on the web. It just seems
like everyone now has a Twitter account and are following their
most favorite people or companies.

As a social contact and list building tool, Twitter can’t be
beat… some even argue it will bypass email as a way to
contact your list. Mainly because you don’t have to worry
about the “s” word.

Important News Regarding Twitter

Recently, Webpronews has reported Twitter will now be
searchable and the content in the links in your messages
will be indexed and ranked. They will have an algorithmic
ranking system much like the one Google has to rank it’s
index.


“According to CNET, Twitter’s new VP of Operations Santosh
Jayaram says that Twitter Search, which currently searches
only the text of Twitter posts, will soon crawl links included
in tweets, and index content from those pages.”

Basically, what this will mean is that Twitter will
virtually become a search engine – one run by millions
of users who will vote with their subscriptions and usage
of the content. Online democracy in it’s purest form as
users could decide what’s valuable or not.

Of course, this could prove to be a major rival to Google
in the coming years. And if you think Google is too
powerful to be unseated, then you haven’t been on the
web long enough to know everything passes, everyone
has their day and then we move on.

Twitter, if it’s not snatched up by Google, will also
prove to be a major competitor in the valuable search
market. One that offers some interesting options to
the traditional type of search we have now – one that
is more related to sites that let users vote up or down
the content they want to see featured in the index.
Sites like Digg could be the role model for this new
searchable Twitter.

Regardless of how all this plays out – the question
remains – are you using Twitter to promote your site
or business?

Twitter is an excellent way to build your list of
contacts or people interested in the same things
you are – if you do any kind of list building
(and you should be) you will already know the importance
of keeping a list of customers and using follow-up
emails in your marketing.

How big a list can you build?

Well if you have been following the news, you will know
that Ashton Kutcher best out CNN by being the first
person to reach 1 million followers on Twitter.

What does this mean?

When the guy from that 70′ show Tweets – over a million
people get his message. Just imagine him recommending
your website link to his followers… and you will see
how powerful Twitter has become as a marketing and
promotion tool.

Even Google has a twitter account

but it only has a measly 600,000 followers.

Anyway, I hope you can see the potential of Twitter for
your own site promotion and online marketing. It’s a great
system and you should be taking advantage of it.

The least you should do is open a Twitter account to
promote your site or yourself. Place your Twitter
link on all your webpages so that your visitors can
follow you or your site.

Then make regular updates in Twitter announcing all
the important stuff happening to you or your site.
You can use Twitter just for entertainment or for
business. No matter what you do…

Just use it!

Kind Regards,
Titus

http://www.bizwaremagic.com

Twitter - Bizwaremagic

The 5 Pillars Of Google Search – Do You Know Them?

BWMagic’s Internet Marketing News!


…….
Contents:

o The 5 Pillars Of Google Search – Do You Know Them?

o Google Opens Twitter Account

o List Building Thru Twitter

…….

Most of the traffic to my websites comes from Google so
I try to be acutely aware of what Google is doing. More
importantly, I monitor on a daily basis, hundreds of major
keywords that I rank for in Google.

This close examination of how Google is ranking those
keywords have given me valuable information over the
years. I am constantly battling competitors for the
top keywords and it keeps me on my toes. Most times,
becoming successful on the web means picking your most
profitable keywords and concentrating all your efforts
specifically on those keywords.

Now, I have noticed that Google is gradually changing
how it is listing its search results. Once upon a time,
it was only information or sites dealing with or giving
information which was listed. But things have changed…

For many of the most competitive, profitable (I like to
call them moneyed keywords) Google is displaying a whole
range of search results that can be divided into 5 groups,
classifications, types of listings… knowing and targeting
these 5 different areas can make a big difference to how well
you rank in Google.

These 5 Pillars of Google Search also has many ramifications
for webmasters and especially for online marketers. I believe
they will be much more important as Google moves forward
and makes more changes to its ranking system and HOW
it displays those results.

Anyway, I have written a very detailed article on this
subject and placed it on my site. The piece discusses
these 5 areas and how you should both know and target
them in your own marketing or with your website. I believe
it will help you get better rankings for your site or keywords.

It’s too long to put here so you can read it here:

Five Pillars Of Google Search

o Google Opens Twitter Account

Google now has a Twitter account and has around 65,000
followers. Google’s first entry was on “8:34 PM Feb 25th
from web”.

“I’m 01100110 01100101 01100101 01101100 01101001 01101110
01100111 00100000 01101100 01110101 01100011 01101011
01111001 00001010?”

Roughly translated means “I’m Feeling Lucky?”

o List Building Thru Twitter

As soon as any program becomes popular and attracts
huge numbers of users, online marketers try to milk
it for all its worth. Sadly, this is not the intended
use for most of these programs but that hasn’t stopped
marketers from taking advantage.

Twitter is falling to the same faith. Online marketers
and webmasters are exploiting this poor creature to
no end. The marketing possibilities associated with
Twitter are endless. Mainly…

Twitter is perfect for building your list.

Gathering a huge or even a small group of loyal followers
can make a big difference to how well you or your site
performs on the web.

As we can see from above, even Google is getting in on
the action. Since it is a great way to not only build
your list but also an easy way to stay in touch with
your contacts. No more spam!

Even Barack Obama has a Twitter account. He has over
375,000 followers and growing… so even elected officials
see the importance of building your list. Obama, more
than anyone else in politics, seems to get this importance
of building your list.

Anyway, if you don’t already have a Twitter account,
I would suggest you get one. Even if you just want
to use it for its original purpose – to keep in
contact with close family and friends.

Kind Regards,
Titus